Samantha joined Nielsen Sports in 2013 as a strategy consultant, having gained experience with Accenture and 3H Partners globally. In her time at Nielsen Sports, Samantha has led client engagements with top global clients including UEFA, IOC, Formula 1, City Football Group, McLaren and PGA European Tour. Having previously headed up business development in the UK, the motorsport business in Europe, the Nielsen Sports consulting teams across Europe and the Middle East, focussed on transforming insights provided through our data into actionable solutions to strategically drive business results, she now leads the Nielsen Sports business across three different regions.