The global sports industry, in general, and the football industry, in particular, have been directly impacted by the Covid-19 sanitary crisis. Calendars have been disrupted since early 2020 as competitions have had to be either postponed or cancelled. Now, as lockdowns are ending and countries are cautiously entering into the so called “new normal”, World Football Summit, in collaboration with the members of its Advisory Board and other key stakeholders, digs into the overall impact of the crisis, looking to assess the effects of the crisis on the different entities, revenue streams and regions of the planet, in this in-depth report that sheds light not only on the main challenges that the industry will have to face in the uncertain years to come, but also on the opportunities that will arise.