Industry leaders helping us define our vision
Formerly known as the Advisory Board, this group of influential professionals represents the full spectrum of the football ecosystem—from elite clubs and federations to groundbreaking startups, social initiatives, and global brands. Their role is clear: to help steer the WFS vision, ensure our platforms remain relevant and impactful, and foster collaboration across the industry.
A Collective of Influence and Purpose
A Collective of
Influence and Purpose
Our Ambassadors contribute strategic insight, shape the conversation, and connect the dots across different sectors of the game:
- Executives from top clubs, leagues, and federations.
- Providing expertise from the operational core of world football.
- Business and marketing leaders.
- Offering perspectives on growth, branding, and commercial innovation.
- Pioneers in finance, tech, media, and social impact.
- Bringing a 360º view of the forces shaping football’s future.
Some of these Ambassadors include
Some of these
Ambassadors include
Majed
Al Ali
Founder- Seed Capital Solutions
Majed
Al Ali
As the Founder of Seed Capital Solutions, Majed Al Ali focuses on investing in and developing innovative ventures within the sports industry. His entrepreneurial spirit drives his commitment to fostering growth and creating opportunities in the sports sector.
Chad
Biagini
President at Excel Search & Advisory
Chad
Biagini
Serves as the global President of Nolan Partners, the world’s leading retained executive search firm for sports, media, and entertainment. The firm specializes in recruiting board members, C-level executive , and Vice Presidents for the top clubs, leagues, federations, broadcasters, gaming developers, sports bettors, and brands.
Michael
Broughton
Sports Industry Consultant & Advisor
Michael
Broughton
“For over two decades Michael has worked across the top levels of sports, media, and technology. In addition to his role as an OTT Sports principal and co-host, he is also a partner at Acceleration Equity, based in London. He has served as a senior executive at FIFA headquarters in Zurich, responsible for its strategic relationships and investment strategy with big data and tech companies globally, while also supporting its emerging Gaming and eSports group.”
Carlos
Canto
CEO of SPSG Consulting
Carlos
Canto
Currently, CEO of SPSG Consulting, firm specialized in Sports + Entertainment. For 10+ years, Vice-President of IMG, Consulting division, and for 2+ years Vice-President of Lagardère Sports, Consulting division. Has lead Consulting projects in 25+ countries. Member of the Board of the Spanish Marketing Association and Coordinator of the “Sports” chapter. Member of the Board of Directors at RCDeportivo A Coruña, since February 2021.,
Iván
Codina
Managing Director/SEA – Australia, Japan & S. Korea at LaLiga
Iván
Codina
Ivan Codina is a seasoned sports executive with over 18 years of experience in the industry, including the last 14 based in Asia. He holds a Master’s in Sports Management from the Johan Cruyff Institute and a double degree in Business Administration and Sports Management from Ramon Llull University (Spain). Currently Managing Director for LALIGA in Southeast Asia, Australia, Japan, and South Korea, Ivan leads the league’s regional expansion and strategic initiatives.
Noëlla
Coursaris Musunka
Founder & CEO of Malaika
Noëlla
Coursaris Musunka
Noëlla Coursaris Musunka, a Congolese/Cypriot philanthropist and international model, is the Founder of Malaika, a grassroots nonprofit that works to educate and empower girls and communities in her home country of the Democratic Republic of Congo.
Ornella
Desiree Bellia
Director of Professional Football Relations and Development at FIFA
Ornella
Desiree Bellia
Head of Professional Football at FIFA. With an impressive academic background, significant experience in Sports Law and knowledge of several languages, Ornella’s hard work, passion and skillset has guided her through an already impressive career path. Ornella has gained valuable experience within the global sports industry having previously worked for an Italian top-division football club, leading law firms in Brazil, Spain, Italy and the U.K. and now with FIFA in Switzerland.
Hicham
El Amrani
Senior Advisor SAFF
Hicham
El Amrani
Graduating from the FIFA Master in 2004, Hicham joined the Asian Football Confederation in Malaysia dealing with marketing and sponsorship matters for over 4 years. He then became the General Secretary of the Confederation of African Football from 2010 to 2017, in charge of the administration, management of CAF’s commercial obligations, while overseeing all CAF competitions.
Morad
Fareed
Founder- FC Mother
Morad
Fareed
The passionate Founder of FC Mother, Morad Fareed is dedicated to utilizing football as a tool for community empowerment, youth development and life betterment. His vision centers on creating an inclusive and supportive environment for aspiring footballers and their families.
Jürgen
Griesbeck
Co-Founder – Common Goal
Jürgen
Griesbeck
«Jürgen founded streetfootballworld in 2002 with the aim of building a global community around the positive potential of football. He is a serial social entrepreneur with a passion for system change and a firm belief in the power of team play. He is also a proud SC Freiburg supporter. An enthusiast about system change and football as a force for social good.»
Ebru
Koksal
Independent Non-Executive Director, Chair of Governance, Risk and Audit Committee, PFA
Ebru
Koksal
Ebru began her professional career in New York, as a financial analyst in corporate finance at Morgan Stanley, and served as a senior manager at Citibank and AIG between 1992-2000. After joining in 2001, Ebru has held several senior positions at Galatasaray. Following the merger of football, stadium and marketing companies in 2010, she was appointed as the General Manager of the merged entity, Galatasaray Sportif A.S.
Kike
Levy
Head of NJF Sports & Media
Kike
Levy
Kike Levy is an entrepreneur and sports media executive with over a decade of experience at the forefront of the sports, media, and technology intersection. He is currently leading NJF Sports and Media, a pioneering sports investment firm that connects visionary entrepreneurs, investors, and sports properties to redefine the industry.
Óscar
Mayo Pardo
COO – Atletico Madrid.
Óscar
Mayo Pardo
Born in Segovia in 1989, he holds a degree in Physical Activity and Sports Sciences, a Diploma in Physical Education from the European University of Madrid, and an Executive MBA from IEDE Business School.
He has worked in the fields of consulting, marketing, and business in the sports industry for companies such as SEG Sports, Gympass, BeOne, and the European University of Madrid.
Peter
Moore
Owner – Santa Barbara Sky Football club
Peter
Moore
Currently the Owner of Santa Barbara Sky Football Club, Peter Moore brings his vast experience from many leadership roles in major sports and entertainment brands like Liverpool FC, EA Sports, etc to the local football scene. His passion now lies in building a successful and community-focused club.
Nicolas
Pompigne-Mognard
Founder and Chairman of APO Group.
Nicolas
Pompigne-Mognard
Nicolas Pompigne-Mognard is the Founder and Chairman of APO Group, the leading pan-African communications consultancy and press release distribution service.APO Group is the Pan-African public relations agency for FIFA, the NBA, the Basketball Africa League (BAL), Rugby Africa, and the World Football Summit.
Iñigo
Riestra
Secretary General / CLO -FMF
Iñigo
Riestra
Iñigo holds a Law degree from Universidad Anáhuac and master’s degrees in Corporate Law (Universidad Panamericana) and International Sports Law and Management (ISDE, Madrid). He worked nearly 10 years as a corporate lawyer, focusing on contracts, debt placements, and regulatory compliance. He joined FMF in 2013 as Manager of International Affairs and became Director in 2015, representing FMF before FIFA, CONCACAF, and the Court of Arbitration for Sport.
Julio
Senn
Founder- Senn Ferrero Asociados
Julio
Senn
Julio Senn began his career at Arthur Andersen in 1990, joining Grupo Prisa’s AS newspaper in 1998 as Deputy General Manager of Finance and HR. In 1999 he joined Real Madrid Club de Fútbol, working as General Manager, executing the club’s comprehensive reorganisation and modernisation project.
Javier
Sobrino
Professor of Strategic Management- Universidad Pontificia Comillas
Javier
Sobrino
A respected academic and highly experienced sports business executive, Javier Sobrino is currently the Professor of Strategic Management at Universidad Pontificia Comillas, bringing his expertise in business strategy to the sports management field. His insights shape the understanding of strategic decision-making in sports organizations.
Luis
Vicente
Chairman of 3vs Sports Partners
Luis
Vicente
Luis Vicente is a vastly experienced sports executive with a 32-years track record of driving innovation, transformation, commercial growth, brand and fan engagement in Sport. He is known as an industry thought leader and as lead evangelist in business transformation in sport.
Ion
Vîlcu
Director for Affiliate Members- U.N. World Tourism Organization (UNWTO)
Ion
Vîlcu
As the Director for Affiliate Members at the U.N. World Tourism Organization (UNWTO), Ion Vîlcu works to strengthen the collaboration between the tourism and sports sectors. His role involves fostering partnerships that leverage the power of sports to promote sustainable tourism and economic growth.
Majed
Al Ali
Founder- Seed Capital Solutions
Majed
Al Ali
As the Founder of Seed Capital Solutions, Majed Al Ali focuses on investing in and developing innovative ventures within the sports industry. His entrepreneurial spirit drives his commitment to fostering growth and creating opportunities in the sports sector.
Chad
Biagini
President at Excel Search & Advisory
Chad
Biagini
Serves as the global President of Nolan Partners, the world’s leading retained executive search firm for sports, media, and entertainment. The firm specializes in recruiting board members, C-level executive , and Vice Presidents for the top clubs, leagues, federations, broadcasters, gaming developers, sports bettors, and brands.
Michael
Broughton
Sports Industry Consultant & Advisor
Michael
Broughton
“For over two decades Michael has worked across the top levels of sports, media, and technology. In addition to his role as an OTT Sports principal and co-host, he is also a partner at Acceleration Equity, based in London. He has served as a senior executive at FIFA headquarters in Zurich, responsible for its strategic relationships and investment strategy with big data and tech companies globally, while also supporting its emerging Gaming and eSports group.”
Carlos
Canto
CEO of SPSG Consulting
Carlos
Canto
Currently, CEO of SPSG Consulting, firm specialized in Sports + Entertainment. For 10+ years, Vice-President of IMG, Consulting division, and for 2+ years Vice-President of Lagardère Sports, Consulting division. Has lead Consulting projects in 25+ countries. Member of the Board of the Spanish Marketing Association and Coordinator of the “Sports” chapter. Member of the Board of Directors at RCDeportivo A Coruña, since February 2021.,
Iván
Codina
Managing Director/SEA – Australia, Japan & S. Korea at LaLiga
Iván
Codina
Ivan Codina is a seasoned sports executive with over 18 years of experience in the industry, including the last 14 based in Asia. He holds a Master’s in Sports Management from the Johan Cruyff Institute and a double degree in Business Administration and Sports Management from Ramon Llull University (Spain). Currently Managing Director for LALIGA in Southeast Asia, Australia, Japan, and South Korea, Ivan leads the league’s regional expansion and strategic initiatives.
Noëlla
Coursaris Musunka
Founder & CEO of Malaika
Noëlla
Coursaris Musunka
Noëlla Coursaris Musunka, a Congolese/Cypriot philanthropist and international model, is the Founder of Malaika, a grassroots nonprofit that works to educate and empower girls and communities in her home country of the Democratic Republic of Congo.
Ornella
Desiree Bellia
Director of Professional Football Relations and Development at FIFA
Ornella
Desiree Bellia
Head of Professional Football at FIFA. With an impressive academic background, significant experience in Sports Law and knowledge of several languages, Ornella’s hard work, passion and skillset has guided her through an already impressive career path. Ornella has gained valuable experience within the global sports industry having previously worked for an Italian top-division football club, leading law firms in Brazil, Spain, Italy and the U.K. and now with FIFA in Switzerland.
Hicham
El Amrani
Senior Advisor SAFF
Hicham
El Amrani
Graduating from the FIFA Master in 2004, Hicham joined the Asian Football Confederation in Malaysia dealing with marketing and sponsorship matters for over 4 years. He then became the General Secretary of the Confederation of African Football from 2010 to 2017, in charge of the administration, management of CAF’s commercial obligations, while overseeing all CAF competitions.
Morad
Fareed
Founder- FC Mother
Morad
Fareed
The passionate Founder of FC Mother, Morad Fareed is dedicated to utilizing football as a tool for community empowerment, youth development and life betterment. His vision centers on creating an inclusive and supportive environment for aspiring footballers and their families.
Jürgen
Griesbeck
Co-Founder – Common Goal
Jürgen
Griesbeck
«Jürgen founded streetfootballworld in 2002 with the aim of building a global community around the positive potential of football. He is a serial social entrepreneur with a passion for system change and a firm belief in the power of team play. He is also a proud SC Freiburg supporter. An enthusiast about system change and football as a force for social good.»
Ebru
Koksal
Independent Non-Executive Director, Chair of Governance, Risk and Audit Committee, PFA
Ebru
Koksal
Ebru began her professional career in New York, as a financial analyst in corporate finance at Morgan Stanley, and served as a senior manager at Citibank and AIG between 1992-2000. After joining in 2001, Ebru has held several senior positions at Galatasaray. Following the merger of football, stadium and marketing companies in 2010, she was appointed as the General Manager of the merged entity, Galatasaray Sportif A.S.
Kike
Levy
Head of NJF Sports & Media
Kike
Levy
Kike Levy is an entrepreneur and sports media executive with over a decade of experience at the forefront of the sports, media, and technology intersection. He is currently leading NJF Sports and Media, a pioneering sports investment firm that connects visionary entrepreneurs, investors, and sports properties to redefine the industry.
Óscar
Mayo Pardo
COO – Atletico Madrid.
Óscar
Mayo Pardo
Born in Segovia in 1989, he holds a degree in Physical Activity and Sports Sciences, a Diploma in Physical Education from the European University of Madrid, and an Executive MBA from IEDE Business School.
He has worked in the fields of consulting, marketing, and business in the sports industry for companies such as SEG Sports, Gympass, BeOne, and the European University of Madrid.
Peter
Moore
Owner – Santa Barbara Sky Football club
Peter
Moore
Currently the Owner of Santa Barbara Sky Football Club, Peter Moore brings his vast experience from many leadership roles in major sports and entertainment brands like Liverpool FC, EA Sports, etc to the local football scene. His passion now lies in building a successful and community-focused club.
Nicolas
Pompigne-Mognard
Founder and Chairman of APO Group.
Nicolas
Pompigne-Mognard
Nicolas Pompigne-Mognard is the Founder and Chairman of APO Group, the leading pan-African communications consultancy and press release distribution service.APO Group is the Pan-African public relations agency for FIFA, the NBA, the Basketball Africa League (BAL), Rugby Africa, and the World Football Summit.
Iñigo
Riestra
Secretary General / CLO -FMF
Iñigo
Riestra
Iñigo holds a Law degree from Universidad Anáhuac and master’s degrees in Corporate Law (Universidad Panamericana) and International Sports Law and Management (ISDE, Madrid). He worked nearly 10 years as a corporate lawyer, focusing on contracts, debt placements, and regulatory compliance. He joined FMF in 2013 as Manager of International Affairs and became Director in 2015, representing FMF before FIFA, CONCACAF, and the Court of Arbitration for Sport.
Julio
Senn
Founder- Senn Ferrero Asociados
Julio
Senn
Julio Senn began his career at Arthur Andersen in 1990, joining Grupo Prisa’s AS newspaper in 1998 as Deputy General Manager of Finance and HR. In 1999 he joined Real Madrid Club de Fútbol, working as General Manager, executing the club’s comprehensive reorganisation and modernisation project.
Javier
Sobrino
Professor of Strategic Management- Universidad Pontificia Comillas
Javier
Sobrino
A respected academic and highly experienced sports business executive, Javier Sobrino is currently the Professor of Strategic Management at Universidad Pontificia Comillas, bringing his expertise in business strategy to the sports management field. His insights shape the understanding of strategic decision-making in sports organizations.
Luis
Vicente
Chairman of 3vs Sports Partners
Luis
Vicente
Luis Vicente is a vastly experienced sports executive with a 32-years track record of driving innovation, transformation, commercial growth, brand and fan engagement in Sport. He is known as an industry thought leader and as lead evangelist in business transformation in sport.
Ion
Vîlcu
Director for Affiliate Members- U.N. World Tourism Organization (UNWTO)
Ion
Vîlcu
As the Director for Affiliate Members at the U.N. World Tourism Organization (UNWTO), Ion Vîlcu works to strengthen the collaboration between the tourism and sports sectors. His role involves fostering partnerships that leverage the power of sports to promote sustainable tourism and economic growth.
