WFS Mexico City:
Where the Americas turn regional strength into global impact
WFS Mexico is the strategic meeting point where the scale and ambition of North American football meet the deep-rooted tradition and competitive identity of the South. It’s the platform where professionals across the region harness innovation and collective momentum to accelerate growth and international influence. This is where the Americas turn regional strength into global impact, just days before the World Cup puts Mexico and the region in the spotlight.
3-4 June 2026 – Camino Real, Polanco
Early Bird Ticket Countdown
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Key Figures
Days
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Stages
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Speakers
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Attendees
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2
Days
3–4 June 2026
6
Tracks
Content streams
150+
Speakers
Global line-up
2,000+
Attendees
In 2025
50+
Countries
Represented
Confirmed Speakers
Grace
Ahrens
Executive Director | Women in Soccer
Grace
Ahrens
Grace Ahrens is the Executive Director of Women in Soccer, an organization committed to creating opportunities for women and people with underrepresented gender identities who work (or want to work) in soccer. Growing up in Mexico and with over 10 years of experience in workforce development, branding and media, she brings a deep understanding of diversity and expertise in driving inclusive solutions.
Mikel
Arriola
Commissioner | FMF
Mikel
Arriola
Mikel Arriola es un abogado y directivo mexicano, actualmente Presidente Ejecutivo de la Liga MX y Comisionado Presidente de la Federación Mexicana de Fútbol (FMF), cargos desde los cuales lidera la administración del fútbol profesional en México a nivel de liga y federación.
Michel
Bauer
CEO | Host City Mexico City
Michel
Bauer
Executive with 30+ years of experience across media, sports, telecommunications, and entertainment. He built most of his career at Grupo Televisa in strategic roles spanning commercial, content, and business development. He was President of Club América, CEO of Pay TV at izzi and Sky, and now serves as CEO of Host City Mexico City, leading projects tied to the FIFA World Cup 2026 in Mexico City.
Omar
Carrión
Sr Integretade Marketing Director | Mars Snacking
Omar
Carrión
Marketing leader with 25+ years of experience in brand strategy, advertising, and omnichannel marketing. Currently leading integrated communications at Kellanova LatAm, he has worked with global brands including Coca-Cola, Kellogg’s, McDonald’s, Samsung, and Volkswagen. Awarded at Cannes Lions, Effie, and Clio, he is passionate about creativity as a driver of innovation.
Mary
Connor
Chief Executive Officer | Common Goal
Mary
Connor
Mary Connor is CEO of Common Goal, the global collective using football to help young people play, learn and thrive. Formerly streetfootballworld, Common Goal has, since 2002, united high-impact organisations, purpose-led brands, athletes and supporters to power football for good in 117 countries. Appointed CEO in 2026, Mary is a former professional footballer and former Executive Director and Co-Founder of Soccer Without Borders.
Corinne
Counsell
Sr. Manager, Community & Social Impact | Gotham FC
Corinne
Counsell
Corinne Counsell leads Community & Social Impact at Gotham FC, reigning NWSL Champion. Since launching the club’s impact platform in 2024, she has built programmes connecting community stakeholders and brand investment with measurable outcomes, including Keep Her in the Game, presented by Dove, which reached 1,700+ girls in year one and aims to engage 10,000 by 2028.
David
Faitelson
Host, Analyst and Reporter | TelevisaUnivision
David
Faitelson
Great career as a sports journalist for more than 20 years. Coverage of 5 FIFA World Cups (1990, 1994, 1998, 2002 and 2006). Coverage of the Olympic Games from 1988 to 2008. Full coverage of Mexican soccer, baseball and Olympic sports.
Héctor
González-Iñarritu
Presidente Operativo | Club América
Héctor
González-Iñarritu
Héctor González Iñárritu is a leading Mexican football executive with over 20 years of experience. As COO of Club América, he drives operations, growth and global positioning. Since returning in 2022, he has led a major restructuring focused on efficiency, planning and financial stability. He previously held senior roles at the Mexican Football Federation, contributing to the 2011 U-17 World Cup and the 2012 Olympic gold medal.
Miguel
Herrera
Conductor y Narrador | TelevisaUnivision
Miguel
Herrera
Miguel Herrera, known as ‘El Piojo,’ has left a significant mark on Mexican football as a coach and former footballer.
Vanessa
Huppenkothen
Host y conductora | TelevisaUnivision
Vanessa
Huppenkothen
Vanessa Huppenkothen is a Mexican-German journalist, host, and model who works for TELEVISAUNIVISION
Wera
Kuri
CEO | Blue Women Pink Men
Wera
Kuri
Paola Kuri Semán, also known as “La Wera Kuri,” is a changemaker using sport as a force for cultural transformation. As the founder of Fut Sin Género, she played a key role in driving the rise of women’s football in Mexico. Today, through Blue Women Pink Men, she challenges gender norms in public spaces, blending sport, art, and storytelling to reshape who plays, who belongs, and who leads in the game.
Olek
Loewenstein
Global President of Sports | TelevisaUnivision
Olek
Loewenstein
Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more.
Kely
Nascimento
CEO | The Impact Game
Kely
Nascimento
Kely Nascimento is the founder of The Impact Game and co-founder of Hadaf Global, working across the Americas, Europe, and the Middle East. She specializes in narrative strategy, helping organizations define how they show up in the world. With deep cross-cultural experience, she works with foundations, leagues, governments, and global institutions at the moments when identity, strategy, and story need to align. She is also an activist and public speaker championing gender and race equity in sport.
Quentin
Paquelier
CMO | Club América
Quentin
Paquelier
After earning a Master’s in Public Affairs from SciencesPo Paris, Quentin pursued Sports Management with degrees in Sports Law & Economics (CDES, Limoges) and an MBA from the Real Madrid Graduate School. He began his career at Red Star FC as Marketing & Comms Manager, then interned at Real Madrid. He worked in Puebla with a sports agency and the Mexican FA, joined Club América as Comms & Marketing Director, moved to Meta in 2019, and returned to Club América as CMO in 2022.
Stefano
Petruzzo
CEO | Olympique de Marseille Feminines
Stefano
Petruzzo
Stefano Petruzzo is CEO of Les Marseillaises (OM Women) and former Strategy Director at Liverpool FC under FSG, where he led digital transformation during a period when the Club doubled revenues and won the Premier League and Champions League. At OM Stefano secured promotion in 8 months, launched a new brand identity and drew 35,000 to the Vélodrome in the first season back to the Première Ligue. He has led turnarounds across sports, fashion and hospitality in Europe, Latin America and Africa.
Iñigo
Riestra
Secretary General | CLO – FMF
Iñigo
Riestra
Iñigo holds a Law degree from Universidad Anáhuac and master’s degrees in Corporate Law (Universidad Panamericana) and International Sports Law and Management (ISDE, Madrid). He worked nearly 10 years as a corporate lawyer, focusing on contracts, debt placements, and regulatory compliance. He joined FMF in 2013 as Manager of International Affairs and became Director in 2015, representing FMF before FIFA, CONCACAF, and the Court of Arbitration for Sport.
Memo
Schutz
Host and Commentator | TelevisaUnivision
Memo
Schutz
23 years of career, he joined Televisa Deportes in 2001. Participated in Univision’s first coverage of Super Bowl LVII. Host for the radio program MVS Noticas. Participated in the coverage of several World Cups, 18 Super Bowls, Olympic Games, Pan American Games, World Cups, Champions League and WWE and UFC fights. Additionally, he has covered MLB, NHL, PGA and LPGA Golf, F1, NASCAR, Boxing, Tennis and E-Games.
Kelly
Shouldice
Vice President Brand and Content | Northern Super League
Kelly
Shouldice
Kelly Shouldice is Vice President of Brand & Content at the Northern Super League, leading marketing, broadcast, content and communications. With 20+ years across sports, media and live entertainment, she has held senior roles at Corus Entertainment, the Canadian Football League and True North Sports + Entertainment, building audience-first strategies, storytelling platforms and high-impact partnerships.
Francisco
Suinaga
President | Deportivo Toluca FC
Francisco
Suinaga
Francisco Suinaga is President of Deportivo Toluca FC, former Liga MX President and former MLS executive. With 20+ years in business development, marketing and sports management, he brings experience in P&L management, brand positioning and growth strategy, combining analytical, negotiation and leadership skills across multicultural football environments.
Javier
Tebas
President | LALIGA
Javier
Tebas
Javier Tebas Medrano, LALIGA President since 2013, holds a Law degree from the University of Zaragoza. His leadership has focused on financial control, collective audiovisual rights, internationalisation, innovation and data, while advancing the fight against piracy and violence, supporting women’s football and sharing LALIGA’s expertise to help football grow globally.
Grace
Ahrens
Grace
Ahrens
Grace Ahrens is the Executive Director of Women in Soccer, an organization committed to creating opportunities for women and people with underrepresented gender identities who work (or want to work) in soccer. Growing up in Mexico and with over 10 years of experience in workforce development, branding and media, she brings a deep understanding of diversity and expertise in driving inclusive solutions.
Mikel
Arriola
Mikel
Arriola
Mikel Arriola es un abogado y directivo mexicano, actualmente Presidente Ejecutivo de la Liga MX y Comisionado Presidente de la Federación Mexicana de Fútbol (FMF), cargos desde los cuales lidera la administración del fútbol profesional en México a nivel de liga y federación.
Michel
Bauer
Michel
Bauer
Executive with 30+ years of experience across media, sports, telecommunications, and entertainment. He built most of his career at Grupo Televisa in strategic roles spanning commercial, content, and business development. He was President of Club América, CEO of Pay TV at izzi and Sky, and now serves as CEO of Host City Mexico City, leading projects tied to the FIFA World Cup 2026 in Mexico City.
Omar
Carrión
Omar
Carrión
Marketing leader with 25+ years of experience in brand strategy, advertising, and omnichannel marketing. Currently leading integrated communications at Kellanova LatAm, he has worked with global brands including Coca-Cola, Kellogg’s, McDonald’s, Samsung, and Volkswagen. Awarded at Cannes Lions, Effie, and Clio, he is passionate about creativity as a driver of innovation.
Mary
Connor
Mary
Connor
Mary Connor is CEO of Common Goal, the global collective using football to help young people play, learn and thrive. Formerly streetfootballworld, Common Goal has, since 2002, united high-impact organisations, purpose-led brands, athletes and supporters to power football for good in 117 countries. Appointed CEO in 2026, Mary is a former professional footballer and former Executive Director and Co-Founder of Soccer Without Borders.
Corinne
Counsell
Corinne
Counsell
Corinne Counsell leads Community & Social Impact at Gotham FC, reigning NWSL Champion. Since launching the club’s impact platform in 2024, she has built programmes connecting community stakeholders and brand investment with measurable outcomes, including Keep Her in the Game, presented by Dove, which reached 1,700+ girls in year one and aims to engage 10,000 by 2028.
David
Faitelson
David
Faitelson
Great career as a sports journalist for more than 20 years. Coverage of 5 FIFA World Cups (1990, 1994, 1998, 2002 and 2006). Coverage of the Olympic Games from 1988 to 2008. Full coverage of Mexican soccer, baseball and Olympic sports.
Héctor
González-Iñarritu
Héctor
González-Iñarritu
Héctor González Iñárritu is a leading Mexican football executive with over 20 years of experience. As COO of Club América, he drives operations, growth and global positioning. Since returning in 2022, he has led a major restructuring focused on efficiency, planning and financial stability. He previously held senior roles at the Mexican Football Federation, contributing to the 2011 U-17 World Cup and the 2012 Olympic gold medal.
Miguel
Herrera
Miguel
Herrera
Miguel Herrera, known as ‘El Piojo,’ has left a significant mark on Mexican football as a coach and former footballer.
Confirmed Participants
Partnership
opportunities
Delivering business growth
Four ways to elevate your brand within the global football ecosystem — from industry validation and thought leadership to global visibility and direct commercial impact.
Main Stage · WFS Mexico City
Showcase your expertise and join the conversations setting the industry agenda. Build credibility among football’s top decision-makers and position your business as a key player in the global ecosystem.
- Main Stage Panel Lead a branded session on the main stage.
- Industry Stage Panel Present your solutions and share case studies.
- Speaking Slot Join the stage alongside senior industry leaders.
Expo Area · Brand Visibility
Put your brand in front of the football business community through high-visibility spaces, branded areas and tailored event presence.
- Exhibition Stand Meet decision-makers face to face.
- Brand Visibility Position your company across the venue.
- Product Showcase Present your solutions to the right audience.
Networking · Business Meetings
Connect with the people who matter to your business through curated meetings, direct introductions and networking moments designed around your objectives.
- B2B Agenda Schedule meetings with relevant contacts.
- Curated Introductions Reach the right people faster.
- Networking Moments Build relationships across the ecosystem.
Editorial · Content · Distribution
Extend your presence through editorial content, interviews, reports and digital distribution before, during and after the event.
- Editorial Features Tell your story with more depth.
- Video Content Capture and distribute expert insights.
- Digital Reach Keep your message active beyond the event.
Custom packages available
Build a partnership tailored to your business.
Partners
Rights holders
Brands
Service Providers
Exhibitors
Two days.
Six tracks.
One agenda.
3–4 June 2026
Keynotes, panels, workshops and curated networking
Day 01
Wed · 3 June
08:15
Doors officially open
9:15
Opening ceremony (WFS Stage)
10:00
Panels
13:00
Lunch
14:35
Panels
20:00
WFS Honors (invitation only)
Day 02
Thu · 4 June
09:00
Doors officially open
10:00
Panels
13:35
Lunch
14:35
Panels
Content Tracks
Choose
your access.
Tickets
Choose the pass that best fits your objectives and access the WFS Mexico City experience.
Corporate Pass
Full access to the conference floor and corporate presentations.
€
820
- All conferences and corporate presentations
- WFS App access
- All networking activities
- Corporate Lounge access, food & beverage included
- WFS Awards ceremony access
- All workshops, except private sessions
- Exclusive networking session with a top industry executive
Most popular
Delegate Pass
For professionals looking to connect with the football industry ecosystem.
€
450
- All conferences and corporate presentations
- WFS App access
- Networking activities
- Reduced rate for teams buying multiple passes
Female Leaders Delegate Pass
Designed for professionals joining the Female Leaders experience.
€
315
- All conferences and corporate presentations
- WFS App access
- All networking activities
- Corporate Lounge access
- WFS Awards ceremony access
- All workshops, except private sessions
- Exclusive session with a top industry executive
- Female Leaders Gathering access
Second Day Delegate Pass
Access the second day of WFS Mexico City and connect with the industry.
€
250
- All conferences and corporate presentations
- WFS App access
- Networking activities
Female Leaders Delegate Pass
Designed to connect senior professionals across the business and celebrate female leadership.
€
315
- All conferences and corporate presentations
- WFS App access
- Networking activities
- Female Leaders Gathering access
Student Pass
For students looking to access the football business and career opportunities.
€
350
- All conferences and corporate presentations
- WFS App access
- Networking activities
- Job Match session access
Virtual Pass
Designed for professionals who cannot attend in person but want remote access to WFS Mexico City.
€
120
- Remote access to all conferences and corporate presentations
- WFS App access
- 1-to-1 video calls with attendees
Six content tracks
01
Strategic Core
Governance, Ownership & Leadership
02
Economic Engine
Investment, Commercial Growth & Global Strategy
03
Operational Edge
Innovation, Technology & Data
04
Global Audience
Media, Content & Fan Engagement
05
Core Asset
Performance, Science & Talent Development
06
Cultural Catalyst
Culture, Purpose & Impact
The Strategic Core
Governance, Ownership & Leadership
The Economic Engine
Investment, Commercial Growth & Global Strategy
The Operational Edge
Innovation, Technology & Data
The Global Audience
Media, Content & Fan Engagement
The Core Asset
Performance, Science & Talent Development
The Cultural Catalyst
Culture, Purpose & Impact
The Strategic Core
Governance, Ownership & Leadership
The Economic Engine
Investment, Commercial Growth & Global Strategy
The Operational Edge
Innovation, Technology & Data
The Global Audience
Media, Content & Fan Engagement
The Core Asset
Performance, Science & Talent Development
The Cultural Catalyst
Culture, Purpose & Impact
Attendee Profile
Attendees Profile
WFS Mexico 2025 in images
Strategic Debates
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