WFS Mexico City:
the eve of a new era
The third edition of WFS Mexico City brought together over 1,700 professionals from 43 countries at Camino Real Polanco, one week before the 2026 FIFA World Cup kicked off at Estadio Banorte. Two days of debate on the commercial transformation of Liga MX and MLS, private investment in the region, the evolution of fan behaviour, and the future of women’s football as a business — confirming Mexico City as the meeting point for the global football industry in the Americas.
3-4 June 2026 – Camino Real, Polanco
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The numbers that defined the event
Networking
Knowledge
Platform
Media
Networking
Knowledge
Platform








Who was
in the room.
1,712 professionals from 43 countries — leaders from clubs, leagues, federations, media, brands and the technology shaping the business of football.
Gender
By organisation
43 Countries
Speakers at WFS Mexico City 2026
Grace
Ahrens
Grace
Ahrens
Mikel
Arriola
Mikel
Arriola
Michel
Bauer
Michel
Bauer
Omar
Carrión
Omar
Carrión
Mary
Connor
Mary
Connor
Corinne
Counsell
Corinne
Counsell
David
Faitelson
David
Faitelson
Héctor
González-Iñarritu
Héctor
González-Iñarritu
Vanessa
Huppenkothen
Vanessa
Huppenkothen
Wera
Kuri
Wera
Kuri
Alejandro
Lesende
Alejandro
Lesende
Olek
Loewenstein
Olek
Loewenstein
Partners




































Rights holders







Service Providers






Exhibitors















Brands





Partnership
opportunities
Four ways to elevate your brand within the global football ecosystem — from industry validation and thought leadership to global visibility and direct commercial impact.
Showcase your expertise and join the conversations setting the industry agenda. Build credibility among football’s top decision-makers and position your business as a key player in the global ecosystem.
- Main Stage Panel Lead a branded session on the main stage.
- Industry Stage Panel Present your solutions and share case studies.
- Speaking Slot Join the stage alongside senior industry leaders.
Put your brand in front of the football business community through high-visibility spaces, branded areas and tailored event presence.
- Exhibition Stand Meet decision-makers face to face.
- Brand Visibility Position your company across the venue.
- Product Showcase Present your solutions to the right audience.
Connect with the people who matter to your business through curated meetings, direct introductions and networking moments designed around your objectives.
- B2B Agenda Schedule meetings with relevant contacts.
- Curated Introductions Reach the right people faster.
- Networking Moments Build relationships across the ecosystem.
Extend your presence through editorial content, interviews, reports and digital distribution before, during and after the event.
- Editorial Features Tell your story with more depth.
- Video Content Capture and distribute expert insights.
- Digital Reach Keep your message active beyond the event.
Two days.
Six tracks.
One agenda.
Keynotes, panels, workshops and curated networking
Content Tracks
Choose
your access.
Choose the pass that best fits your objectives and access the WFS Mexico City experience.
Corporate Pass
Full access to the conference floor and corporate presentations.- All conferences and corporate presentations
- WFS App access
- All networking activities
- Corporate Lounge access, food & beverage included
- WFS Awards ceremony access
- All workshops, except private sessions
- Exclusive networking session with a top industry executive
Delegate Pass
For professionals looking to connect with the football industry ecosystem.
- All conferences and corporate presentations
- WFS App access
- Networking activities
- Reduced rate for teams buying multiple passes
Female Leaders Delegate Pass
Designed for professionals joining the Female Leaders experience.
- All conferences and corporate presentations
- WFS App access
- All networking activities
- Corporate Lounge access
- WFS Awards ceremony access
- All workshops, except private sessions
- Exclusive session with a top industry executive
- Female Leaders Gathering access
Second Day Delegate Pass
Access the second day of WFS Mexico City and connect with the industry.
- All conferences and corporate presentations
- WFS App access
- Networking activities
Female Leaders Delegate Pass
Designed to connect senior professionals across the business and celebrate female leadership.
- All conferences and corporate presentations
- WFS App access
- Networking activities
- Female Leaders Gathering access
Student Pass
For students looking to access the football business and career opportunities.
- All conferences and corporate presentations
- WFS App access
- Networking activities
- Job Match session access
Virtual Pass
Designed for professionals who cannot attend in person but want remote access to WFS Mexico City.
- Remote access to all conferences and corporate presentations
- WFS App access
- 1-to-1 video calls with attendees
The Event
Welcome Reception · by FXP
Speakers, partners and senior attendees gathered at Museo Jumex, one of Latin America's leading contemporary art spaces, for the official opening of WFS Mexico City 2026. With the exhibition Fútbol y Arte: Esa misma emoción as a backdrop, it provided the perfect setting to connect, enjoy and set the tone for the two days ahead.
View photos →Networking
With over 1,700 professionals from 43 countries, WFS Mexico City turned Camino Real Polanco into a purpose-built meeting point. Multiple dedicated zones enabled every type of conversation — from large group sessions to private one-on-one meetings — creating the conditions for regional leadership and global expertise to connect, exchange ideas, and build partnerships.
View photos →Female Leaders Gathering · By Women in soccer
Hosted in partnership with Women in Soccer and presented by their Executive Director, Grace Ahrens, the twelfth edition of the Female Leaders Gathering was one of the most well-attended. Women leaders from across the industry and every corner of the world came together to share their experiences, building a network that grows stronger with every edition.
View photos →WFS Honours · by Taittinger
Presented by Taittinger, the WFS Mexico City Honours brought the first day of the summit to a close with an intimate ceremony at the Museo Franz Mayer, a stunning 16th-century building in the heart of Mexico City's Historic Centre. Industry leaders gathered to celebrate a selection of winners that spanned leagues, global brands, technology, women's leadership and social impact.
View photos →Speakers’ Corner
The Speakers' Corner gave brands, clubs, leagues and federations the floor to present their products, showcase success stories and share projects in progress — in short, high-impact sessions in front of an audience of industry professionals. In Mexico City, the presentations spanned sustainability, technology, women's football, international investment and social impact.
View photos →Workshops & Masterclasses
WFS is not only a space for debate. It is also a meeting point between the industry's leading brands and the talent building a career in football. WFS Mexico City hosted masterclasses by FutbolJobs and FBA, with a private session led by Daniel Benchimol, Director of Partnerships US & Latam at DAZN.
View photos →Six content tracks
Strategic Core
Governance, Ownership & Leadership
Economic Engine
Investment, Commercial Growth & Global Strategy
Operational Edge
Innovation, Technology & Data
Global Audience
Media, Content & Fan Engagement
Core Asset
Performance, Science & Talent Development
Cultural Catalyst
Culture, Purpose & Impact
WFS Mexico City 2026 in images


















Strategic Debates
“Sport has a unique ability to bring together
different languages and cultures,
it’s the most powerful tool to drive transformation.”
Rommel Pacheco
Ministro del Deporte de México – CONADE
“We are proposing a responsible bid.
Our stadiums will remain active well beyond the 2026 World Cup.”
Iñigo Riestra
Secretary General & CLO – FMF
“Our legacy project will be built on three pillars:
infrastructure, environment, and education.”
Alejandro Hütt
Host City Manager – FWC26 Monterrey
If you don’t build diversity into your company strategy,
you’re leaving money on the table.
Grace Ahrens
Executive Director – Women in Soccer
“The World Cup is the single most powerful platform
for amplifying a country brand, a city brand,
or a state government brand that exists.”
Jurgen Mainka
Chief Tournament Officer Mexico – FWC2026
Rommel Pacheco
Ministro del Deporte de México – CONADE
“We are proposing a responsible bid. Our stadiums will remain active well beyond the 2026 World Cup.”
Iñigo Riestra
Secretary General & CLO – FMF
“Our legacy project will be built on three pillars: infrastructure, environment, and education.”
Alejandro Hütt
Host City Manager – FWC26 Monterrey
If you don’t build diversity into your company strategy, you’re leaving money on the table.
Grace Ahrens
Executive Director – Women in Soccer
“The World Cup is the single most powerful platform for amplifying a country brand, a city brand, or a state government brand that exists.”
Jurgen Mainka
Chief Tournament Officer Mexico – FWC2026
“Women’s football is ultimately a reflection of the steps different countries are taking towards the empowerment of women.”
Pedro López
Head Coach – Mexican National Women’s Team
“There is a huge growth opportunity in Mexican football, both on the sporting and on the commercial side.”
Diego Reyes
Jugador de Fútbol Profesional – Club Tigres
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