PHOTO — WFS RIYADH, PAST EDITION
WFS RIYADH 2027
THE ASIAN FOOTBALL SUMMIT,
AT THE SUMMIT OF THE ASIAN GAME
27–28 JANUARY 2027 · MISK CITY, RIYADH
WFS Riyadh 2027 brings the global industry to the biggest stage in Asian football. The best executives take the floor while the best players take the pitch for the Asian Cup. This is the Asian football summit, at the summit of the Asian game.
2
Days
2
Stages
100+
Speakers
1,500+
Attendees
60+
Countries
200+
Clubs, leagues & federations
Past speakers at WFS Riyadh 2025
Majed
Al Ali
Founder & CEO – M.A. Sports
Majed
Al Ali
Majed AlAli is the Founder & CEO of M.A. Sports, a Saudi advisory firm specializing in sports investment, commercialization, and strategic partnerships. Drawing on two decades of experience, including 17 years of senior commercial experience at Saudi Aramco, Majed uniquely aligns global rights holders with the Kingdom’s sports ambitions. He advises investors and clubs on market entry, acquisitions, and media ventures in Saudi Arabia. M.A. Sports is also the official local partner for the World Football Summit (WFS)
Ahmed
Albahrani
Director of the Grassroots Department – Saudi Arabian Football Federation
Ahmed
Albahrani
Sports Media Professional, Executive Director of the Referees Committee, Executive Director of the Commissioners and Coordinators Department, and Director of the Grassroots Department
Mai
Alhelabi
CEO – Local Organization Committee – Asia Cup 2027
Mai
Alhelabi
I’m currently the CEO of the AFC Asian Cup Saudi Arabia 2027 Local Organizing Committee. I’ve spent over 20 years working in business development, project management, and international event hosting, and I’ve had the privilege of helping shape the sports and entertainment landscape in Saudi Arabia. Over the years, I’ve overseen and delivered more than 100 international sporting events across the Kingdom , always with a focus on excellence, integration, and creating experiences that have a real social.
Ibrahim
Almoaiqel
Assistant Deputy Minister for Investment and Privatization – Ministry of Sport – Kingdom of Saudi Arabia
Ibrahim
Almoaiqel
Ibrahim Almoaiqel is the Assistant Deputy Minister for Investment and Privatization at the Ministry of Sport in Saudi Arabia, leading efforts to commercialize the sports sector, expand private sector involvement, and oversee the national privatization program—ranging from transforming state-owned sports clubs into private entities to evaluating the privatization of major sports assets including Stadia and Sports cities.
Lamia
Bahaian
Vice President – Saudi Arabian Football Federation
Lamia
Bahaian
Lamia Bahaian, Vice President of the Saudi Arabian Football Federation (SAFF) Lamia Bahaian is the first female Vice President of the Saudi Arabian Football Federation (SAFF). A pioneer of Saudi women’s football who has been involved in the game for over 15 years, she also supervises the SAFF Women’s Football Department. During her tenure at the Federation since 2020, she helped establish four women’s national teams, two leagues and four regional training centres across the country.
Hicham
El Amrani
Senior Advisor – Saudi Arabia Football Federation
Hicham
El Amrani
Hicham is an expert in Sports Development and Football Management. After graduating from the FIFA Master in Sports Humanities, Management and Law in 2004, he joined the Asian Football Confederation (AFC) in Kuala Lumpur, Malaysia, dealing with event management, marketing and sponsorship matters for over 4 years.
Ben
Harburg
Chairman – Harburg Group
Ben
Harburg
Ben Harburg is a Managing Partner of Novo Capital a global, multi-stage investment firm. He is the principal of Harburg Group, a multi-club ownership group that is the owner of Al Kholood Club of the Saudi Pro League, and co-owner of Cádiz Club de Fútbol of LaLiga Hypermotion. He is a board director of various private companies, as well as those of several foundations in the arts, geopolitical and academic arenas.
David
Henry
CEO – Mohammed Bin Salman Non Profit City
David
Henry
An industry veteran with over four decades of experience in property development, David Henry leads the team responsible for developing Mohammed Bin Salman Nonprofit City. From the project’s inception, Henry has been committed to the goal of establishing Mohammed Bin Salman Nonprofit City as a premiere ecosystem for youth, and a global center for incubating innovative, educational, and creative enterprises.
Basim
Ibrahim
Sport Investments Director – Ministry of Investment
Basim
Ibrahim
Basim is the Investment Development Director for the Sport Sector at Saudi Arabia’s Ministry of Investment. He supports local and foreign investment across education, training, sport, and quality-of-life sectors. Formerly in the private sector, he attracted global companies to Saudi Arabia. He now leads the expansion and transformation of the Saudi sports ecosystem, creating strong investment opportunities and a smooth business environment.
Olek
Loewenstein
Global President of Sports | TelevisaUnivision
Olek
Loewenstein
Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more.
Omar
Mugharbel
CEO – Saudi Pro League
Omar
Mugharbel
Omar Mugharbel is a dynamic and visionary leader, currently serving as the CEO of the Saudi Pro League (SPL). With a proven track record of driving organizational transformation and operational excellence, Mugharbel is spearheading the SPL’s efforts to transform Saudi Football. His mission centers on creating a sustainable and commercially viable league while preserving the essence of the sport.
Magda
Pozzo
Chief Commercial Officer – Udinese Calcio
Magda
Pozzo
The main purpose of her role is to manage all international partnership projects between the teams of the Pozzo Ownership Group. Magda, always passionate about innovation, was the first to introduce the concept of naming rights for a stadium in Italy, signed in 2015. The Bluenergy Stadium currently aims to become the first green stadium in Italy given the great commitment she has made in the green policy of Udinese Calcio, indicated as the most sustainable club in Italy and fourth in the world by the BFFSI.
Majed
Al Ali
Majed
Al Ali
Majed AlAli is the Founder & CEO of M.A. Sports, a Saudi advisory firm specializing in sports investment, commercialization, and strategic partnerships. Drawing on two decades of experience, including 17 years of senior commercial experience at Saudi Aramco, Majed uniquely aligns global rights holders with the Kingdom’s sports ambitions. He advises investors and clubs on market entry, acquisitions, and media ventures in Saudi Arabia. M.A. Sports is also the official local partner for the World Football Summit (WFS)
Ahmed
Albahrani
Ahmed
Albahrani
Sports Media Professional, Executive Director of the Referees Committee, Executive Director of the Commissioners and Coordinators Department, and Director of the Grassroots Department
Mai
Alhelabi
Mai
Alhelabi
I’m currently the CEO of the AFC Asian Cup Saudi Arabia 2027 Local Organizing Committee. I’ve spent over 20 years working in business development, project management, and international event hosting, and I’ve had the privilege of helping shape the sports and entertainment landscape in Saudi Arabia. Over the years, I’ve overseen and delivered more than 100 international sporting events across the Kingdom , always with a focus on excellence, integration, and creating experiences that have a real social.
Ibrahim
Almoaiqel
Ibrahim
Almoaiqel
Ibrahim Almoaiqel is the Assistant Deputy Minister for Investment and Privatization at the Ministry of Sport in Saudi Arabia, leading efforts to commercialize the sports sector, expand private sector involvement, and oversee the national privatization program—ranging from transforming state-owned sports clubs into private entities to evaluating the privatization of major sports assets including Stadia and Sports cities.
Lamia
Bahaian
Lamia
Bahaian
Lamia Bahaian, Vice President of the Saudi Arabian Football Federation (SAFF) Lamia Bahaian is the first female Vice President of the Saudi Arabian Football Federation (SAFF). A pioneer of Saudi women’s football who has been involved in the game for over 15 years, she also supervises the SAFF Women’s Football Department. During her tenure at the Federation since 2020, she helped establish four women’s national teams, two leagues and four regional training centres across the country.
Hicham
El Amrani
Hicham
El Amrani
Hicham is an expert in Sports Development and Football Management. After graduating from the FIFA Master in Sports Humanities, Management and Law in 2004, he joined the Asian Football Confederation (AFC) in Kuala Lumpur, Malaysia, dealing with event management, marketing and sponsorship matters for over 4 years.
Ben
Harburg
Ben
Harburg
Ben Harburg is a Managing Partner of Novo Capital a global, multi-stage investment firm. He is the principal of Harburg Group, a multi-club ownership group that is the owner of Al Kholood Club of the Saudi Pro League, and co-owner of Cádiz Club de Fútbol of LaLiga Hypermotion. He is a board director of various private companies, as well as those of several foundations in the arts, geopolitical and academic arenas.
David
Henry
David
Henry
An industry veteran with over four decades of experience in property development, David Henry leads the team responsible for developing Mohammed Bin Salman Nonprofit City. From the project’s inception, Henry has been committed to the goal of establishing Mohammed Bin Salman Nonprofit City as a premiere ecosystem for youth, and a global center for incubating innovative, educational, and creative enterprises.
Basim
Ibrahim
Basim
Ibrahim
Basim is the Investment Development Director for the Sport Sector at Saudi Arabia’s Ministry of Investment. He supports local and foreign investment across education, training, sport, and quality-of-life sectors. Formerly in the private sector, he attracted global companies to Saudi Arabia. He now leads the expansion and transformation of the Saudi sports ecosystem, creating strong investment opportunities and a smooth business environment.
Olek
Loewenstein
Olek
Loewenstein
Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more.
Omar
Mugharbel
Omar
Mugharbel
Omar Mugharbel is a dynamic and visionary leader, currently serving as the CEO of the Saudi Pro League (SPL). With a proven track record of driving organizational transformation and operational excellence, Mugharbel is spearheading the SPL’s efforts to transform Saudi Football. His mission centers on creating a sustainable and commercially viable league while preserving the essence of the sport.
Magda
Pozzo
Magda
Pozzo
The main purpose of her role is to manage all international partnership projects between the teams of the Pozzo Ownership Group. Magda, always passionate about innovation, was the first to introduce the concept of naming rights for a stadium in Italy, signed in 2015. The Bluenergy Stadium currently aims to become the first green stadium in Italy given the great commitment she has made in the green policy of Udinese Calcio, indicated as the most sustainable club in Italy and fourth in the world by the BFFSI.
Super Early Bird
Tickets
WFS Riyadh 2027
Choose the pass that best fits your objectives and join the global football industry in Riyadh.
Super Early Bird
Corporate Pass
697€
615€
+10% VAT
- Access to all the conferences and corporate presentations.
- Access to the WFS App.
- Access to all the networking activities.
- Access to the Corporate Lounge.
- Access to the WFS Awards ceremony.
- Access to all the workshops (except the private ones).
Super Early Bird
Female Leaders Corporate Pass
574€
+10% VAT
- Access to all the conferences and corporate presentations.
- Access to the WFS App.
- Access to all the networking activities.
- Access to the Corporate Lounge.
- Access to the WFS Awards ceremony.
- Access to all the workshops (except the private ones).
- Access to the Female Leaders Gathering.
Super Early Bird
Delegate Pass
450€
225€
+10% VAT
- Access to all the conferences and corporate presentations.
- Access to the WFS App.
- Participate in networking activities.
Super Early Bird
Female Leaders Delegate Pass
225€
+10% VAT
- Access to all the conferences and corporate presentations.
- Access to the WFS App.
- Participate in networking activities.
- Access to the Female Leaders Gathering.
Second Day Pass
Second Day Delegate Pass
250€
+10% VAT
- Access to all the conferences and corporate presentations.
- Access to the WFS App.
- Participate in networking activities.
Student Pass
Student Pass
350€
+10% VAT
- Access to all the conferences and corporate presentations.
- Access to the WFS App.
- Participate in networking activities.
- Access to the Job Match session.
Super Early Bird
Virtual Pass
90€
60€
+10% VAT
- Remote access to all the conferences and corporate presentations.
- Access to the WFS App.
- Access to 1-to-1 video calls with attendees.
Request
Property Pass
Complimentary pass
- Access to all the conferences and corporate presentations.
- Access to the WFS App.
- Participate in all the networking activities.
- Explore potential sponsorships and unlock new business opportunities.
- Two free passes will only be granted to applicants with an organisation email from an official club, league or federation.
Accreditation
Media Pass
Media accreditation
- Access to all the conferences and corporate presentations.
- Access to the WFS App.
- Access to all the networking activities.
- Access to the Media Area.
- Access to Press Conferences and other media events.
Tracks
A decade of working alongside clubs, leagues, federations, investors and players has shown us where the industry is heading.
Investment, Commercial Growth & Global Strategy
Capital flows, valuations, emerging market plays.
Media, Fan Engagement & Content
Broadcast rights, streaming, direct-to-fan.
Innovation, Technology & AI
AI in football, data, tech products.
Governance, Legal & Sustainability
Competition law, calendar, compliance.
Women's Football & Emerging Categories
Women's game as business, new verticals.
Football Culture, Purpose & Society
Community, identity, social impact.
Become a partner of WFS Riyadh 2027
Four ways to put your brand where football's business decisions get made — from the main stage to the inbox of its senior decision-makers.
①
Speaking
Speaking
Showcase your expertise and join the conversations that set the industry agenda. Build the credibility that opens doors among football's top decision-makers.
Main Stage Panel
Lead the global conversation with a branded session on the main stage.
Industry Stage Panel
Showcase expertise and share case studies with the professionals who need what you offer.
Speaking Slot
Join the stage alongside the industry's decision-makers.
②
Exhibiting and Branding
Exhibiting and Branding
Showcase your brand where the industry connects, through exhibition spaces, networking lounges and strategic digital platforms.
Exhibiting
Engage directly with key industry leaders and build credibility within the ecosystem.
Branding Activities
Boost visibility through exclusive on-site activations, from lounges to social events.
Branding Visibility
Place your brand on essential event materials for continuous exposure.
③
Lead Generation
Lead Generation
Bypass traditional barriers and secure direct access to the professionals who can say yes.
B2B Agendas
Tailored meetings connecting you directly with qualified contacts.
Workshops
Lead focused discussions and engage with the participants who matter most.
④
Content Hub
Content Hub
Put your brand at the centre of the conversation that drives the global football industry forward.
Thought Leadership
Opinion pieces and expert analysis for the professionals who lead the game.
Success Stories
Turn your results into compelling narratives of real impact.
Interviews & Editorial Content
Exclusive interview formats distributed across WFS channels.
Email & Newsletter
Put your message in the inbox of football's most senior decision-makers.
WFS Riyadh 2025 IN IMAGES
Exhibitors of WFS Riyadh 2025
