The global sports tourism market is expected to grow at a CAGR of around 12% from 2021 to 2027, with its economic impact predicted to be around $1.700.000 million where football tourism is expected to account for 40% of the industry’s economic potential. In total, sports tourism represents around 10% of the total global tourist flow and has transformed into an almost mandatory element of all sports stakeholders’ strategies, a fundamental tool for local and national economic development.
The sports tourism industry is comprised of a set of activities, all of which can apply to football:
- Specific
- Nostalgia
- MICE
- Events
- Academies and training camps
- As a destination activity
This proves that sports tourism is an arena with endless possibilities and this document, which is sponsored by La Junta de Andalucía and has been elaborated with the support of SPSG Consulting, is an attempt to introduce, define, and further understand the relationship between football and tourism, their potential as a joint industry, the different implications of their activity, and the perspective of their main stakeholders.
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