WFS launches the Half-Time Report, a new content format designed to deliver rigorous industry analysis in fifteen minutes. Each edition takes a single theme from the conversations produced at WFS events and subjects it to in-depth editorial analysis — concise enough to read at half-time, substantial enough to reference long after.
The first edition tackles one of the most important shifts in football’s business landscape: the end of the captive fan. For most of football’s history, the relationship between clubs and supporters was built on loyalty that needed no maintenance. The fan came back. That is no longer a given — and the football industry knows it.
Drawing on conversations from WFS Monterrey 2025 and WFS Madrid 2025 — with voices from LaLiga, Juventus FC, Club América, RCD Mallorca, Sevilla FC, Belgian Pro League, Liga de Portugal, G2 Esports, NJF Sports & Media and Liga Primera Nicaragua, among others — this first Half-Time Report maps the diagnosis and the responses: why broadcast revenues are no longer the anchor they once were, how clubs are rebuilding the fan relationship from the ground up, and what sponsorship, live experiences and membership look like as the new pillars of football’s commercial architecture.
Download the full report below.