World Football Summit

World Football Summit 2016
World Football Summit 2016 2000 1333 World Football Summit 2017

On behalf of World Football Summit team we would like to say thank you for all of your contribution and participation in the very first edition of World Football Summit.

Some days have passed and we are now able to send you pictures of the success event.

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Soon, we will also be announcing WFS 2017… so stay tuned!



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Interview with Rick Parry, Ex CEO of Liverpool FC and former head of the FA Premier League
Interview with Rick Parry, Ex CEO of Liverpool FC and former head of the FA Premier League 150 150 World Football Summit 2017

Liverpool FC Chief Executive Rick Parry looks on during the draw of the quarter-finals of the soccer Champions League at the UEFA headquarters in Nyon March 20, 2009. The quarter-finals will be played April 7 and 8 and the return legs on April.14 and 15, the semi-finals will be played April 28 and 29, the second legs to be staged May 5 and 6, the final is to be played May 29, 2009 at the Stadio Olimpico in Rome. REUTERS/Denis Balibouse (SWITZERLAND SPORT SOCCER)

Liverpool FC Chief Executive Rick Parry looks on during the draw of the quarter-finals of the soccer Champions League at the UEFA headquarters in Nyon March 20, 2009. The quarter-finals will be played April 7 and 8 and the return legs on April.14 and 15, the semi-finals will be played April 28 and 29, the second legs to be staged May 5 and 6, the final is to be played May 29, 2009 at the Stadio Olimpico in Rome. REUTERS/Denis Balibouse (SWITZERLAND SPORT SOCCER)

1. How has football changed since you were CEO of the Premier League?

I left in 1997 so we were just starting to see the impact of the Bosman judgment. In England that impact has been enormous with over 70% of the Premier League players coming from overseas. Let’s see what Brexit does! And then around 1998 we had the changes in the format of the UEFA Champions League. This has changed the landscape of European competition and every top club wants to compete regularly in the Champions League.

2. You have also been CEO of Liverpool. What is the most difficult to manage in a football team?

Managing a club is certainly more complex, and I would say more difficult, than managing a league. For a club like Liverpool with such a history of success, the fundamental aim is to win trophies. In the highly competitive environment we have in England, that is not easy.

3. More and more investors, especially from China, are buying football teams in Europe. What do you think about of this trend? Are football teams a profitable investment?
More than half the Premier League clubs are in foreign ownership. We certainly never envisaged this when we first discussed the formation of the new league back in 1990. I think the owners have different motivations. For some it is about glory, for some it is about promoting their country and for others it is a financial investment. I suspect China is a little different as there is clearly a desire right from the top to establish the country as a major football power. With its population – which is very important – and economic strength, who would bet against that happening?

4. Why Premier League is the richest league in Europe?
There are two reasons for the success of the Premier League. We were able to start with a blank piece of paper so we put in place governance structures that are fit for the twenty first century and embrace the principles of transparency, accountability, independence and consistency. Too many in sport see good governance as a hindrance; for the Premier League it was the bedrock of its success. And we were very fortunate that the formation of the league coincided with the birth of Sky TV. Pudng our faith in Pay TV in the early 1990’s took some courage but it was clearly the right decision. The Premier League and Sky have grown in partnership – Sam Chisholm, former CEO of Sky, described it as the “greatest corporate romance of all time”.

5. How can change or improve the league with the new television contract?
Most of the money inevitably finds its way to the players. As it should! The key is to make sure it is not all focused on the short term and that the next generation of players is nurtured. And it is very important to keep the stadiums full. The atmosphere and the noise is part of the spectacle. So the quality of the stadiums, and the price of tickets, are very important factors.

6. Nonetheless, Manchester United has shown that having more money is not synonymous of trophies?

It is not for me to comment on Manchester United but their success of the life of the Premier League has been extraordinary and something we all envy. Nothing is forever and whilst money is essential, it is even more important to use it wisely. Having the right people in the key positons is essential.

7. Are you one of those who defend the national leagues or would you like to see and European Super League in the future?

I am a very strong believer in the national leagues. The pyramid system, the right to dream of future success, is essential and it separates football from some other sports.

8. President Spanish League, Javier Tebas, says that without funds in football, banned by UEFA and FIFA, Premier League will have all the great players. What is your opinion?

The Spanish clubs continue to outperform the English in European competition. Between 2005 and 2009 the English clubs regularly reached the finals and semi-finals of the UEFA Champions League but despite the big increases in recent TV deals, their performance has worsened. Perhaps because the Premier League is so demanding and so competitive. And to date, the Premier League has not attracted the world’s very best players.

9. You have been appointed as a member of the Financial Fair Play Committee of UEFA few days ago. How Fair Play has improved the economy of the clubs?

It is certainly making clubs more responsible and more sustainable.

10. What will be your role in the Committee?

I will have to see! I have only just joined it. But I hope I can bring a perspective from having run a major league and a major club.

11. Technology has made the world smaller. Football leagues not only compete with each other, for example by sponsorships, they also compete with NBA, NFL and other sports. What is the main value and the main poten&al of football over other sports?

Football has a universality that the others don’t have and never will. It is popular on every continent. I’ve already touched on the importance of the pyramid and the growing popularity of the women’s game is very important.

12. What is your opinion about events like World Football Summit?

It is more important than ever to go on leaning and to share knowledge. Events that bring people together, particularly on an international basis, have a great role to play.

13. Are this events a good plalorm to get know how and to do networking? Why?

These events are a great plalorm both to listen and to meet people. Gathering people in one place means you can have conversations in a couple of days that might otherwise take months to organise. And people come willing to share.

Scholarship to study a Postgraduate Diploma in Football Business Administration Online
Scholarship to study a Postgraduate Diploma in Football Business Administration Online 150 150 World Football Summit 2017

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Enter the chance to win a SCHOLARSHIP to study a Postgraduate Diploma in Football Business Administration Online. Thanks to the Johan Cruyff Institute and World Football Summit!

It’s very easy, just follow these steps:
1- Follow World Football Summit and the Johan Cruyff Institute Facebook pages

2- Hit like on the post

3- Share the post

4- Answer the following question in the comment section below: ¿How many Ballon d’Ors did Johan Cruyff win?

Deadline to participate until October 24, 2016!

Can Football Clubs Succeed at Monetizing Their Social Media Following?
Can Football Clubs Succeed at Monetizing Their Social Media Following? 1215 474 World Football Summit 2017

5th  October 2016

When Manchester United last won the Premier League in May 2013, the club’s Twitter page was being followed by just over 1 million people. In September 2016, this number stood at 9.9 million while the club’s pages on Facebook and Instagram were attracting 71m and 13.5m followers respectively at the same time. In recent years the explosion of social media has changed the way many fans engage with sports, extending the fan experience beyond the actual matchday and, significantly, creating new business opportunities for football clubs.

Whilst major leagues’ broadcasting deals are negotiated collectively and matchday revenues are still strongly linked both to a team’s short-term sporting performance and the state of their stadia, nowadays commercial revenues are strongly impacted by a club’s global reach. In this article, KPMG’s Football Benchmark team analyses the correlation between the most popular clubs’ social media followers (Facebook, Instagram and Twitter) and their commercial revenues.

Since September 2014, the combined social media followers of the Top 10 most popular clubs across Facebook, Instagram and Twitter has jumped by 70%, demonstrating the important role of social media platforms connecting sports entities with their global audiences. A key contributor to this growth has been Instagram, where the combined level of attention on these clubs increased from less than 16m in September 2014 to 132m last month. This massive rise has certainly caught the eye of football clubs who are taking ever greater steps to reach fans in all geographies, as demonstrated by the facts that Manchester City operate Twitter accounts in more than ten different languages and Real Madrid’s Arabic Twitter page alone is followed by 5.7m people.

The most followed clubs, Spanish giants Barcelona and Real Madrid, have also registered the highest growth in absolute terms over the last two seasons, with both clubs increasing their total follower base by more than 65m each. Meanwhile, Paris Saint-Germain FC (134%), FC Bayern München (108%) and Juventus FC (108%), bolstered by domestic titles and participation in the latter stages of the UEFA Champions League, have recorded the highest percentage increases. However, social media is clearly a common factor for major interest-generating clubs, all of which have seen a minimum increase of 44% in such followers since 2014.

Importantly, this industry trend has often been accompanied by an increase in commercial revenues. In fact, despite slightly different sporting outcomes, FC Bayern München, Juventus FC and Paris Saint-Germain are the only clubs under review that reported a drop in commercial revenues between the 2013/14 and 2014/15 season. A purely successful example at individual club level is FC Barcelona, which, in the 2014/15 season, replicated its on-pitch success (Champions League title) off the pitch, recording a 34% increase in commercial revenues (EUR 207m to EUR 278m) and 31% growth in social media followers (105m to 138m).

Whilst major clubs undoubtedly profit from gaining global followers by generating higher commercial revenues than domestic rivals with more of a local fan base, the income differences between the most followed teams requires further investigation. An analysis of commercial income per follower demonstrates that, in addition to the follower base of a club in digital space, this revenue source might also be impacted by other factors. In fact, with the exception of FC Barcelona, Liverpool FC and Arsenal FC, and despite the general increase in commercial revenue, the clubs’ per follower value saw a net decrease from 2013/14 to 2014/15, suggesting that higher commercial gains do not automatically follow social media base gains.

Additional factors may include, amongst others, the duration of commercial agreements, the capability to negotiate advantageous sponsorship deals, the location of the club, the demographics of their followers or even follower duplication across different platforms. For example, across the analysed sample, Manchester City’s, Paris Saint-Germain’s and FC Bayern München’s commercial revenues per follower stand out above the rest, as these clubs’ commercial operations are supported either by favourable sponsorship deals (MCFC, PSG) or the commercial strength of their domestic market (FCBM).

Moreover, it is especially interesting to note how clubs lower in the ranking, both in terms of followers and commercial revenues, such as Juventus FC and Liverpool FC, recorded a considerably higher commercial revenue per follower than those at the top, in particular FC Barcelona and Real Madrid. However, rather than stressing differences between the business operations of these clubs, this contrast seems to highlight that the monetization of social media followers by a football club has a long way to develop yet.

Whilst further analysis should consider the clubs’ following in other platforms, such as country-specific social media, this conclusion highlights once again the difference between the economic strength of football clubs and the level of fan engagement that they are able to generate. As clubs focus their efforts on driving fans from social media to their own platforms, those able to harness the potential of their global brand in the digital space are likely to develop a competitive advantage in the coming seasons. However, the question remains – can these football clubs succeed in monetizing this ever expanding social media following and achieving a higher per follower value?

By: KPMG – Football Benchmark

AFE and World Football Summit sign Collaboration Agreement
AFE and World Football Summit sign Collaboration Agreement 150 150 World Football Summit 2017
With this agreement, AFE commits with one of the biggest events in the football industry, aware of the importance the event’s magnitude to be celebrated in Spain.
Thursday, September 15, 2016 – The Asociación de Futbolistas Españoles (AFE) has established a collaboration agreement with World Football Summit, the first international event dedicated to the football industry to be held in Madrid, which will turn into the world’s capital of football on October 27, 28, and 29. The agreement was signed by the President of AFE, Luis Rubiales and Marian Otamendi, the Director of World Football Summit. With this collaboration, Luis Rubiales will lead one of the topics which will be discussed during the table named El papel y dimension de la ética en el fútbol , in addition to Bobby Barnes, Executive Director of PFA (English) and President of European Division of FIFPro, who will also participate in this topic.
World Football Summit was certain from the first moment about the importance of counting with the organization responsible of representing Spanish players’ rights to play an important role in the development of this Event. AFE represents more than 8,000 players and ex-players involved in Spanish Football. World Football Summit is the first large-scale International convention concerning the football industry which will take place in Spain. The meeting point for professionals, companies, and institutions; the movers and shakers shaping the future of this growing sector as an economic force in the world and represent over 1% of Spain’s total GDP.
The History of Spanish Football
The History of Spanish Football 832 455 World Football Summit 2017

World Football Summit is the first large-scale international event in football industry which will take place in Madrid on October 27 – 29 October. Spain is the biggest potential in the world as king of sport.

We have worked with 2Btube to summarize the history of Spanish Football and show how we got until here.

If you like it, give like and share it.

World Football Summit spot with Marca España
World Football Summit spot with Marca España 150 150 World Football Summit 2017

World Football Summit is supported by Marca España, with which we conjunctly prepared the following video to promote the event, that will take place in Madrid on the 27th & 28th of October.

World Football Summit Official Presentation
World Football Summit Official Presentation 4079 2408 World Football Summit 2017

Madrid, June 24, 2016 – World Football Summit begins its journey. The first international convention on the football industry to be held in Madrid on the 27th and 28th October, has just announced the details of its program for the event.

The presentation took place at Club Financiero Génova with the interventions of Mr. Julio Senn from Senn Ferrero Asociados Sports & Entertainment, Mr. Javier Martos, Executive Director of UNICEF Spain, Ms. Lidia Valverde, Communications and PR Manager, Global Sports for Innovation Center- Microsoft, Mr. Miguel Otero, General Director of Foro Marcas Renombradas, Mr. Michael Cunnah, Chairman of iSportconnect and, on behalf of Football World Summit, its Director, Ms. Marian Otamendi. Amongst their different professional perspectives, they have announced details of the three major blocks that will shape the event: Economy, Social Development and Technology.

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The economic implications of football are way over the purely sportive limits, making it an influential industry for the development of almost any country. Referring to it, Mr. Senn, Managing Partner of SFA Sports & Entertainment, has expound the following: “When an industry makes up more than 3% of Spain’s total GDP, we are speaking about something that is more important than a mere business dedicated to entertaining; it is a real industry which will find it’s ground supported by recent, important events in professional football.”

Integration and respect are two of the most relevant aspects in the context of football. Due to this reason, public institutions, clubs and organizations are putting in value the sport, encouraging their practice from early ages. This has been the main topic of Mr. Javier Martos’, Executive Director of UNICEF Spain, intervention: “Football has become a ray of happiness among families with difficulties, in addition to been a school of citizenship education that creates opportunities at social and learning development levels; World Football Summit is precisely working along these lines.”

New technologies are bringing football to an unprecedented level of precision, from comprehensive statistics analysis to devices that stimulate the enhancement of high-performance athletes. Ms. Lidia Valverde, Communications and PR Manager of Global Sports for Innovation Center-Microsoft, has not forgotten to mention this on her intervention by explaining that “technology is one of the key factors which keeps on running the development of talent and innovation. It is transforming the industry of sport in general, and particularly in the context of football.”

The Director of World Football Summit, Marian Otamendi, has expressed that “our vision is to create an international platform around the football industry, an open, inclusive and ongoing effective networking platform that encourages all participants”. “WFS will be held annually in Madrid and will have international editions, where current issues will be discussed and where the Club Palco WFS, an exclusive club formed by collaborators, sponsors and personalities of WFS, will proactively exchange projects, collaborations and businesses.”

World Football Summit will make Madrid the capital of world football on next 27th and 28th  October. It is supported by Marca España and counts with the active collaboration of Institutions such as La Comunidad de Madrid, CSD, AFE, Foro de Marcas Renombradas, Madrid Destino and UNICEF. During this networking platform, all the professionals related to the football industry, such as companies, services providers, authorities and personalities within the sector will meet and have the opportunity to engage.

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More info on the website of World Football Summit

Atlético de Madrid: campeón en eficiencia
Atlético de Madrid: campeón en eficiencia 1600 1057 World Football Summit 2017

Sinceramente, no pensé que el Atlético volvería tan pronto a disputar la final del más prestigioso torneo de clubes del mundo. No lo pensé porque los economistas vivimos en cierto modo sesgados por los números. Los factores de producción –en el caso del fútbol: jugadores, cuerpo técnico, estadio, instalaciones, valor de marca o seguidores–  son los que limitan los rendimientos. Por eso, el famoso alegato de Simeone («Nosotros debemos compararnos con Sevilla y Valencia») era percibido por muchos economistas del deporte, entre los que me encuentro, como una muestra más de racionalidad que de falsa modestia. En el medio plazo, una entidad con más o mejores factores de producción debería obtener mejores rendimientos que una que no contase con ese potencial. El Atlético de Madrid se ha encargado de incumplir esa ley. En 2014, podría parecer un incumplimiento en el corto plazo, del que el resto de competidores tomarían nota para optimizar el rendimiento de sus recursos; pero 2015 y 2016 han consolidado al Atlético en la élite del fútbol europeo, con unos ingresos modestos si los comparamos con los de los primeros clubes del rankingeconómico.

Cada mes de febrero el informe Football Money League, de la consultora Deloitte, establece un ranking de los 20 clubes europeos con mayores ingresos al cierre del ejercicio de junio del año anterior. Dicho informe desglosa, además, los ingresos por su procedencia: Match Day –ingresos de taquilla, abonos y explotación del estadio–, Broadcasting –derechos de televisión– y Commercial –comercial y marketing–.

Informe Football Money League de Deloitte 2016

Informe Football Money Deloitte League 2016

Los ingresos del Atlético de Madrid para el último ejercicio cerrado alcanzan los 187,1 millones de euros, consiguiendo con ellos la 15ª posición en el informe Deloitte. En base a esos ingresos, la posición natural del Atlético sería superar la fase de grupos de la Champions y así estar entre los 16 mejores equipos de Europa de la temporada.

Para evaluar la eficiencia en la gestión económica de esos recursos, existen muchos indicadores posibles, tanto cuantitativos como cualitativos, pero consideramos que uno de los más importantes y objetivos es elRanking de coeficientes de clubes de la UEFA, que el máximo organismo del fútbol europeo obtiene  baremando  los resultados de las cinco temporadas anteriores de la Champions League y de la Europa League.

Posición en el ranking UEFA 2015 de los 20 equipos con mayores ingresos en el informe Football Money League de Deloitte ………

Leer el artículo completo en Atlético de Madrid, un David entre Goliats, campeón en eficiencia económica

Artículo de Benito Pérez González

La Premier ante la incertidumbre del “brexit”
La Premier ante la incertidumbre del “brexit” 1280 720 World Football Summit 2017

Con bastante razón, Richard Scudemore, presidente ejecutivo de la Premier League, advertía de los efectos negativos que tendría el Brexit para su competición.

Sin valorar los efectos a medio y largo plazo, para los cuales tendría que hacer un ejercicio de política-ficción, sí que me atrevo a vaticinar dos efectos a corto plazo:

  • por un lado, los clubes ingleses perderán capacidad financiera –hoy son bastante menos ricos que ayer–,
  • y,  por otro, crecerá la incertidumbre en el mercado de contratación, en una liga en la que el 46% de los jugadores son foráneos.

Cuando el pasado mes de febrero se hacía público el nuevo acuerdo de pago de derechos de televisión de la Premier League para los próximos tres campeonatos Scudemore, tenía motivos para estar satisfecho. Los 5.136 millones de libras que pagarían Sky Sports y BT representaban al tipo de cambio un monto total de 7.000 millones de euros, es decir, algo más de 2.300 millones anuales. Unas cifras deslumbrantes si las comparamos, por ejemplo, con las de La Liga, que, incluso creciendo un 35% de cara a 2016-17, ingresaría 1.303 millones –casi un 50% menos–. A lo largo de los últimos meses la libra ha ido perdiendo valor como consecuencia de la incertidumbre que provocaba el referéndum, pero pocos preveían que ganaría el Brexit y la moneda británica está hoy en valores de hace más de 30 años. Los 7.000 millones de euros de los que se habló hace cuatro meses hoy se han convertido en unos 6.200.

Además, debemos tener en cuenta que los derechos de televisión son solo una parte del presupuesto de los ingresos de los equipos. Para los cinco clubes con mayores ingresos de la Premier, los derechos audiovisuales representan solo el 37% de sus ingresos, y perciben el 63% restante de la explotación de sus estadios y de la explotación comercial de su marca. Podemos verlo en la tabla adjunta, que obtenemos a partir del Informe Football Money League de Deloitte para 2016.

En definitiva, cientos de millones de libras esterlinas en las arcas de clubes, que hoy valen alrededor del 10% menos que los euros de los clubes de otras ligas europeas con los que compiten en el mercado de fichajes. Manchester United y Manchester City son los mejores ejemplos de ello. Parece difícil pensar que sus nuevos entrenadores, Mourinho y Guardiola, vayan a conformarse con lo que tienen ahora. A la presión inflacionista, que se genera cuando los demás saben que tienes que comprar obligatoriamente, se une la pérdida de valor de la libra.

Al efecto de la devaluación se suma, como decía más arriba, el de la incertidumbre. Incertidumbre sobre la propia depreciación de la moneda, que deberá ir ajustando su valor a los inevitables vaivenes políticos que traerá la negoción de salida de la UE. Este hecho provocará temor en los diferentes agentes del mercado futbolístico, que intentarán asegurar todos los pasos que den para no perjudicar sus intereses. Ejemplos de contratos de los últimos tiempos que se ven afectados por la devaluación son los de Mourinho y Guardiola. El portugués firmó por el Manchester United con un salario anual de 15 millones de euros, que se ha convertido en un solo día en un contrato que no llega a los 14. Y qué decir de los 25 millones que firmó Guardiola el pasado mes de diciembre de 2015, que hoy no llegan a 23. En el caso del jugador Nolito, que se va por 18 millones de euros al City, los Citizen deberán pagar 14,6 millones de libras, en lugar de los 13 millones que representaban al cambio en el momento de la negociación.

leer el artículo completo en El ‘Brexit’ merma el poder económico de la Premier

Autor del artículo: Benito Pérez González



PREMIER LEAGUE BOSS: ‘Nobody bears the scars more than me of having to go and negotiate in Brussels’

Los clubes del fútbol con más ingresos – Deloitte Football Money League

Nolito se va al City de Guardiola por 18 millones

Las mareantes cifras del contrato de Pep Guardiola con el Manchester City

Oficial: Mourinho ya es del Manchester United

Tebas: “La Premier se adaptará, aunque no me gustaría ser ellos ahora mismo”

La peculiaridad económica del deporte



Foto: Getty Image