Meet the leaders joining WFS Madrid 2025
Influential decision-makers gathered to design the football we need.
Confirmed speakers at WFS Madrid 2025
Grace
Ahrens
Executive Director – Women in Soccer
Grace
Ahrens
Grace Ahrens is the Executive Director of Women in Soccer, an organization committed to creating opportunities for women and people with underrepresented gender identities who work (or want to work) in soccer. Growing up in Mexico and with over 10 years of experience in workforce development, branding and media, she brings a deep understanding of diversity and expertise in driving inclusive solutions.
Razan
Amoush
Football reporter and senior producer – Independent
Razan
Amoush
Razan is a seasoned football reporter and producer with over a decade of experience in the industry. Holding a Master’s degree in Public Policy, she brings a unique perspective to sports journalism, combining analytical skills with her passion for storytelling. Her love for football began before she even watched cartoons, shaping a lifelong dedication to the sport. Razan has worked extensively with international players, creating compelling content that showcases their journeys both on and off the pitch.
Greg
Baker
Chief Revenue Officer – Southampton Football Club
Greg
Baker
Greg Baker is currently Chief Revenue Officer at Southampton Football Club, leading the club’s Commercial teams, delivering their Ticketing, Hospitality, Catering & Events, Commercial Partnerships, Football Partnerships, Marketing, Content and Digital functions. A lifelong fan of the club, he has been with Saints for more than a decade, with the majority of that time spent as Chief Executive Officer of Saints Foundation, the club’s charity.
Jean
Baptiste Alliot
Chief Strategy Officer- La Source
Jean
Baptiste Alliot
Jean-Baptiste has spent the past 10 years in the sports industry, holding various roles that ultimately led him to spearhead innovation at UEFA, where he established the UEFA Innovation Hub. As the Chief Strategy Officer at LaSource, he now leads the consulting division, guiding tech clients and startups in the European and International sports industry.
Michael
Broughton
Sports Industry Consultant & Advisor
Michael
Broughton
“For over two decades Michael has worked across the top levels of sports, media, and technology. In addition to his role as an OTT Sports principal and co-host, he is also a partner at Acceleration Equity, based in London. He has served as a senior executive at FIFA headquarters in Zurich, responsible for its strategic relationships and investment strategy with big data and tech companies globally, while also supporting its emerging Gaming and eSports group.”
Teresa
Carvi
Production Manager Director – Mediapro
Teresa
Carvi
I am a Produccion Manager and purpose-driven leader with over 25 years of experience in the sports media industry. As Head of Production at LaLiga’s international channel, I’ve led teams and projects that bring football’s emotion and complexity to the screen with creativity and coherence. My journey has expanded beyond production into exploring how sport, especially football, can become a platform for transformation: raising awareness, promoting ethical leadership, and reconnecting us with values that matter.
Kristian
Dobrev
Deputy CEO – The Football Business Academy
Kristian
Dobrev
As Co-Founder and Deputy CEO of The FBA, Kristian has focused on using education as a platform to accelerate the professionalization of the football industry. With nearly 100 partnerships and hundreds of learners impacted, he and his team have positioned The FBA as a global leader in football business education.
Ricardo
Fort
Founder – Sport By Fort Consulting
Ricardo
Fort
Ricardo Fort is one of the most respected names in the global sponsorship business. As the only executive to lead the Global Sponsorship Departments of two FIFA and IOC sponsors – Visa and Coca-Cola – he successfully negotiated billions of dollars in sponsorship contracts with the International Olympic Committee, FIFA, UEFA, athletes, the NFL, Formula 1 and Formula 1 teams, and many other worldwide sports and entertainment properties.
Ben
Jacobs
Sports Broadcaster – TalkSPORT
Ben
Jacobs
Sports journalist with talkSPORT and GiveMeSport
Jovin
Matovu
Chief Commercial Officer – Uganda Premier League
Jovin
Matovu
Matovu Jovin is the Chief Commercial Officer of the Uganda Premier League, where he oversees broadcast sales, sponsorships, and strategic commercial partnerships to drive the growth of Uganda’s top-tier football competition. With a strong background in media and advertising, he previously served as Business Manager at Nation Media Group, where he led commercial operations across multiple platforms.
Vasily
Odintsov
CFO – FC Zenit
Vasily
Odintsov
Big4 experience before sports
Grant
Russell
Marketing Lead – West Ham United Football Club
Grant
Russell
Grant specialises in growing sports properties through brand, marketing and storytelling strategies. He is currently with West Ham United in the English Premier League, focusing on expanding the club’s supporter base and revenue streams, both locally and internationally. Additionally, Grant has provided advisory services to teams and players in other major European leagues.
Grace
Ahrens
Executive Director – Women in Soccer
Grace
Ahrens
Grace Ahrens is the Executive Director of Women in Soccer, an organization committed to creating opportunities for women and people with underrepresented gender identities who work (or want to work) in soccer. Growing up in Mexico and with over 10 years of experience in workforce development, branding and media, she brings a deep understanding of diversity and expertise in driving inclusive solutions.
Razan
Amoush
Football reporter and senior producer – Independent
Razan
Amoush
Razan is a seasoned football reporter and producer with over a decade of experience in the industry. Holding a Master’s degree in Public Policy, she brings a unique perspective to sports journalism, combining analytical skills with her passion for storytelling. Her love for football began before she even watched cartoons, shaping a lifelong dedication to the sport. Razan has worked extensively with international players, creating compelling content that showcases their journeys both on and off the pitch.
Greg
Baker
Chief Revenue Officer – Southampton Football Club
Greg
Baker
Greg Baker is currently Chief Revenue Officer at Southampton Football Club, leading the club’s Commercial teams, delivering their Ticketing, Hospitality, Catering & Events, Commercial Partnerships, Football Partnerships, Marketing, Content and Digital functions. A lifelong fan of the club, he has been with Saints for more than a decade, with the majority of that time spent as Chief Executive Officer of Saints Foundation, the club’s charity.
Jean
Baptiste Alliot
Chief Strategy Officer- La Source
Jean
Baptiste Alliot
Jean-Baptiste has spent the past 10 years in the sports industry, holding various roles that ultimately led him to spearhead innovation at UEFA, where he established the UEFA Innovation Hub. As the Chief Strategy Officer at LaSource, he now leads the consulting division, guiding tech clients and startups in the European and International sports industry.
Michael
Broughton
Sports Industry Consultant & Advisor
Michael
Broughton
“For over two decades Michael has worked across the top levels of sports, media, and technology. In addition to his role as an OTT Sports principal and co-host, he is also a partner at Acceleration Equity, based in London. He has served as a senior executive at FIFA headquarters in Zurich, responsible for its strategic relationships and investment strategy with big data and tech companies globally, while also supporting its emerging Gaming and eSports group.”
Teresa
Carvi
Production Manager Director – Mediapro
Teresa
Carvi
I am a Produccion Manager and purpose-driven leader with over 25 years of experience in the sports media industry. As Head of Production at LaLiga’s international channel, I’ve led teams and projects that bring football’s emotion and complexity to the screen with creativity and coherence. My journey has expanded beyond production into exploring how sport, especially football, can become a platform for transformation: raising awareness, promoting ethical leadership, and reconnecting us with values that matter.
Kristian
Dobrev
Deputy CEO – The Football Business Academy
Kristian
Dobrev
As Co-Founder and Deputy CEO of The FBA, Kristian has focused on using education as a platform to accelerate the professionalization of the football industry. With nearly 100 partnerships and hundreds of learners impacted, he and his team have positioned The FBA as a global leader in football business education.
Ricardo
Fort
Founder – Sport By Fort Consulting
Ricardo
Fort
Ricardo Fort is one of the most respected names in the global sponsorship business. As the only executive to lead the Global Sponsorship Departments of two FIFA and IOC sponsors – Visa and Coca-Cola – he successfully negotiated billions of dollars in sponsorship contracts with the International Olympic Committee, FIFA, UEFA, athletes, the NFL, Formula 1 and Formula 1 teams, and many other worldwide sports and entertainment properties.
Ben
Jacobs
Sports Broadcaster – TalkSPORT
Ben
Jacobs
Sports journalist with talkSPORT and GiveMeSport
Jovin
Matovu
Chief Commercial Officer – Uganda Premier League
Jovin
Matovu
Matovu Jovin is the Chief Commercial Officer of the Uganda Premier League, where he oversees broadcast sales, sponsorships, and strategic commercial partnerships to drive the growth of Uganda’s top-tier football competition. With a strong background in media and advertising, he previously served as Business Manager at Nation Media Group, where he led commercial operations across multiple platforms.
World Football Summit Speakers
Since 2016, WFS has welcomed the football industry leaders who are shaping the future of football
World Football Summit Speakers On stage
World Football Summit Speakers
On stage
