Meet the leaders joining WFS Madrid 2026
Influential decision-makers gathered to design the football we need.
Speakers
WFS MADRID 2026
Chris
Bird
Advisory Committee Member | 1XCare
Chris
Bird
Chris Bird is a senior communications and business leader with more than 40 years of experience across media, sport, PR and corporate communications. Throughout his career, he has held executive and advisory roles with organisations including Manchester City, JD Sports, Sports Tours International and the Raheem Sterling Foundation. He has also advised leading figures and brands across sport, media and entertainment, with extensive expertise in leadership, integrity, communications and governance.
Luis Miguel
Calvo
Head of KNOT | KNOT – YOU FIRST
Luis Miguel
Calvo
Founder and Director at KNOT | Head of Content at You First by GERSH
As a media executive and entrepreneur, Luis operates at the intersection of sports, television, and advertising. With over two decades of international experience, he excels in building digital and content teams while managing robust P&L and financial strategies. Backed by a PhD in Audiovisual Communications, Luis is a recognized industry leader, guest lecturer, and an Emmy®-winning producer dedicated to delivering premium, client-driven results.
Francis
Casado
Co-founder & Chief Revenue Officer | 3D DIGITAL VENUE
Francis
Casado
20 years’ experience and entrepreneur in mobile monetization, VR, AR, social media and sports fan engagement platforms. CS Studies and Associate Prof at Pompeu Fabra University for 15 years. MBA from Ramon Llull University/Manhattan College.
Danny
Cortenraede
Founder & Managing Partner | InStudio Ventures
Danny
Cortenraede
Danny Cortenraede is a Los Angeles-based investor and entrepreneur. He is Founder and Managing Partner of InStudio Ventures and General Partner at leAD, investing across sports, media, technology and healthtech. With over 20 years of experience, he has built and scaled global companies and works with founders, investors and family offices as an investor, advisor and board member. He is also a judge on Unicorn Hunters and completed Harvard Business School’s Executive MBA (PLD).
Thibaut
Courtois
Co-Founder | NXTPLAY
Thibaut
Courtois
Thibaut Courtois is Co-Founder of NXTPLAY Capital, a sports investment and media platform spanning sports assets, startups and innovation ecosystems. A professional footballer and two-time Champions League winner, he co-founded the firm to position athletes as shareholders, not ambassadors.
Kristian
Dobrev
Deputy CEO | The Football Business Academy
Kristian
Dobrev
Kristian Dobrev is Co-Founder and Deputy CEO of The Football Business Academy (The FBA), where he focuses on using education to accelerate the professionalisation of the football industry. Through nearly 100 partnerships and hundreds of learners impacted worldwide, he and his team have established The FBA as a global leader in football business education, connecting emerging professionals with industry knowledge, opportunities and an international network.
Bernd
Fisa
Owner | FISA CONSULTANCY
Bernd
Fisa
Bernd Fisa is an internationally connected sports-business strategist and trusted advisor with over three decades of experience across football, Formula 1 and global business. He has worked with FIFA, UEFA, Red Bull and Ferrari, served as press officer for Michael Schumacher and advised figures including Cristiano Ronaldo and Sepp Blatter. Through FISA Consultancy, he supports investors and sports organisations on partnerships, internationalisation and business development.
Marcos
García
Head of Partnerships | Substack
Marcos
García
Marcos García has over 15 years of international experience across Europe and the United States, building and scaling partnership frameworks across sports properties, publishers, creators, athletes, platforms and brands. His work focuses on sustainable, audience-led growth models that balance editorial independence with commercial scale. Over the past decade, he has also developed deep expertise in Spain’s digital media market, from social distribution to the creator economy and subscription models.
Javier
Gómez Molina
Corporate Managing Director | LALIGA
Javier
Gómez Molina
Javier Gómez Molina has served as LALIGA’s Corporate Managing Director since October 2021, following an earlier tenure from 2013 to 2019. He led the introduction of LALIGA’s Economic Control system, which virtually eliminated clubs’ public debts and unpaid player claims. Previously, he worked at AC Talent Sports & Entertainment and held senior financial and executive roles at Valencia CF. He holds a Business degree and postgraduate qualifications in taxation.
John
Grabowski
CEO | Dagenham & Redbridge FC
John
Grabowski
Supporting the revival and driving growth at Dagenham & Redbridge FC.
Christine
GZ
Rally Raid Driver | Christine GZ
Christine
GZ
Christine GZ is a professional off-road and rally driver of Italian nationality, born in India and based in Spain. She has competed in events including the Baja 1000, World Rallycross Championship, Extreme E and the FIA Extreme H Championship with JBX Team. After completing her first Dakar Rally, she now combines international racing with presenting Formula 1 coverage for DAZN, while continuing to compete around the world.
Helen
Hardy
CEO | FOUDYS
Helen
Hardy
Helen is a leading expert in women’s football. She founded the worlds first official womens football retailer in 2020 called Foudys. She went on to launch Manchester Laces in 2021 which quickly became the largest women’s football club in the city of Manchester, UK. Helen finished #6 on the BBC Women’s Hour Power List and has been thanked for her work in women’s football by having her face painted on the Wembley Stadium steps.
Craig
Hepburn
CEO Co-Founder | 1706 Studio
Craig
Hepburn
Craig Hepburn is an AI strategist and Perplexity Fellow with 20 years of experience across Microsoft, Nokia, Art Basel and UEFA. As UEFA’s Chief Digital Officer, he led major digital transformation across data, content and emerging technology. He now advises sports bodies, federations and rights holders on agentic AI and writes Ground Truth, exploring how organisations build lasting advantage through proprietary context, orchestration and intelligent systems.
Jeroen
Huis in 't Veld
CEO – Co-Founder | XS2Event
Jeroen
Huis in 't Veld
A serial entrepreneur with more than 25 years of experience across sports, travel and media, he founded his first international sports media company at 18 and later exited both that business and a sports travel agency. All his ventures, including XS2Event, were fully bootstrapped. He later co-founded XS2Event, a leading B2B platform for premium sports and entertainment ticketing, building long-term partnerships with Real Madrid, Manchester United, AC Milan and the Abu Dhabi Grand Prix worldwide globally.
Timm
Jäger
Chairman Digital Advisory Board | Eintracht Frankfurt
Timm
Jäger
Timm Jäger is Chairman of Eintracht Frankfurt’s Digital Advisory Board and CEO of its tech subsidiary, stackwork GmbH. He leads the club’s digital strategy and development of new business models. Eintracht Frankfurt won the WFS Award for Best Digital Transformation in 2022 and was named Bundesliga Digital Champion in 2025. Previously, he worked at Boston Consulting Group and BMW and was named among Sponsors magazine’s Top 40 under 40 in sports business.
Baptiste
Jourdan
CRO | EVENTORI
Baptiste
Jourdan
Baptiste Jourdan is Chief Revenue Officer (CRO) of the Entertainment division at Wiremind, where he leads the go-to-market strategy, sales, and partnerships for EVENTORI. He has over 15 years of experience in software, digital, and entrepreneurship, including nearly 10 years as co-founder and CRO of Toucan. He joined Wiremind in 2026.
Olek
Loewenstein
Global President of Sports | TelevisaUnivision
Olek
Loewenstein
Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more.
Julio
Maldonado
Journalist | Content Creator – You First
Julio
Maldonado
Sports Journalist and Content Creator at Movistar Plus, COPE and YouTube channel owner: Mundo Maldini (+1,3M subs). More than 30 years in the Job and covered 6 World Cups, almost 20 Champions League finals and more.
Aki
Mandhar
Chief Executive Officer | Chelsea FC Women
Aki
Mandhar
Aki Mandhar is CEO and President of Chelsea FC Women and the first dedicated CEO appointed in the Women’s Super League. With over 25 years of leadership experience across advertising, journalism and digital media, she has held senior roles at global organisations and is now helping drive the commercial growth of women’s football, strengthening its reach, relevance and long-term development on a global scale.
Massimo
Marinelli
Operating Partner | Corrum Capital
Massimo
Marinelli
Massimo Marinelli is an Operating Partner at Corrum Capital and Founder of Berkida Ventures. He is also a Board Member of AC Monza. He advises investors, family offices and entrepreneurs on acquisitions, financing and transactions across sport, media, gaming and IP-led businesses. Previously, he was CEO and Managing Partner of Aser Ventures, overseeing assets including Leeds United, Eleven Sports, Creed Media and Neo Studios. Earlier, he spent 15 years in investment banking at UBS in London and New York.
Keko
Martínez
Founder & President | Ariete Sports & Entertainment
Keko
Martínez
Keko Martínez is a professional footballer and the founder and president of Ariete Sports & Entertainment, Spain’s leading athlete wealth management and financial planning firm. Trusted by more than 200 elite athletes, Ariete oversees assets exceeding €500 million. He holds a degree in Business Studies, a Master’s in Financial Markets from UPF Barcelona School of Management (UPF-BSM), and the European Financial Planner (EFP) certification. He connects elite sport, investment strategy and lasting security.
Sarah
Melville
Global Head of Sport Research & Media | YouGov
Sarah
Melville
With nearly two decades of experience in the sports industry, Sarah has built her career at the intersection of research, media and commercial strategy. Since 2007, she has led research teams across the public and private sectors, specialising in media, sponsorship, fan engagement and customer experience. She began her career with a doctorate in sport policy at Loughborough University, developed in collaboration with the Youth Sport Trust and nine national governing bodies across the UK sports landscape.
Maheta
Molango
CEO | Professional Footballers’ Association (PFA)
Maheta
Molango
Maheta Molango is Chief Executive of the PFA, representing footballers in England. A former pro who played for Atlético Madrid, Brighton, Lincoln, Oldham, and Wrexham, he later became a top sports lawyer, advising stars like Antoine Griezmann and Mesut Özil. Fluent in five languages, he was twice ranked among Spain’s best sports lawyers. In 2016 he became CEO of RCD Mallorca, and in July 2021 was appointed to lead the PFA.
Liam
Parker
Chief Communications and Corporate Relations Officer | Formula 1
Liam
Parker
Liam Parker is Chief Communications and Corporate Relations Officer at Formula 1 where he is responsible for all the communications, digital and political engagement strategy, and activity.
Tammy
Parlour
CEO | Women’s Sport Trust
Tammy
Parlour
Tammy Parlour MBE is CEO and co-founder of the Women’s Sport Trust, where she has spent more than a decade helping shape the growth of women’s sport through research, advocacy and strategic leadership. She works with governing bodies, clubs, brands, broadcasters and policymakers to build a stronger, more visible and commercially sustainable women’s sports sector.
Pedro
Pinto
CEO | Empower Sports
Pedro
Pinto
I am the founder and CEO of a sports communications agency called Empower Sports. We advise athletes, coaches, clubs, sports organisations and brands on communications, PR and digital content. I currently also work with ELEVEN in Portugal, as a presenter and executive producer of content.
Before starting my own business, I worked in the sporting industry for 20 years as a journalist, broadcaster and communications director, mostly with CNN and UEFA respectively.
Iñigo
Riestra
Secretary General – CLO | FMF
Iñigo
Riestra
Iñigo holds a Law degree from Universidad Anáhuac and master’s degrees in Corporate Law (Universidad Panamericana) and International Sports Law and Management (ISDE, Madrid). He worked nearly 10 years as a corporate lawyer, focusing on contracts, debt placements, and regulatory compliance. He joined FMF in 2013 as Manager of International Affairs and became Director in 2015, representing FMF before FIFA, CONCACAF, and the Court of Arbitration for Sport.
Tom
Rogers
Co-Executive Producer | Box to Box Films
Tom
Rogers
Tom Rogers is a 2x Emmy Award-winning Co-Executive Producer of the Netflix juggernaut Formula 1: Drive to Survive. The series, produced by Box to Box Films, helped revolutionise sports content and contributed towards the rapid growth seen by Formula 1.
Luis
Ureta
CEO | Sportian
Luis
Ureta
Luis Ureta is CEO of Sportian, Globant’s sports product division, where he leads growth strategies and digital experiences for fans and athletes through its sports operating system. He has overseen sports-specific products powered by centralised data and specialised AI agents for organisations worldwide. He previously held senior roles at Globant and has led high-growth digital companies for groups including Dentsu, Havas and Alibaba.
Gonzalo
Vila
CEO & Co-Founder | NXTPLAY
Gonzalo
Vila
Gonzalo Vila is CEO & Co-Founder of NXTPLAY Capital, a sports investment and media platform spanning sports assets, startups and innovation ecosystems. He sits on the board of several football clubs, including KRC Genk and Le Mans FC.
Michael
Williamson
CEO | Wrexham AFC Limited
Michael
Williamson
Michael Williamson has served as CEO of Wrexham AFC since May 2024, leading the club’s strategy and daily operations. He has overseen infrastructure projects, including a new UEFA Category 3 Youth Academy, The Rock for the women’s team and the 7,750-seat Kop Stand redevelopment. Under his leadership, Wrexham won a third consecutive promotion, reached the Championship after 43 years, expanded its workforce and grew revenue beyond £30 million. Previously, he held senior roles at DC United and Inter Milan.
David
Aganzo
Presidente – AFE
David
Aganzo
Presidente de AFE Fútbol. Former president of FIFPRO. Vicepresidente de RFEF. Director Deportivo RFEF. Exfutbolista Profesional
Nacho
Aguilar
CEO – PFC Costa del sol – Profutcamps
Nacho
Aguilar
Nacho Aguilar, is an entrepreneur with over 10 years of experience. After earning an MBA, he combined his passion for sports with business by founding Profutcamps and PFC Costa del Sol, initiatives that unite youth worldwide through football. He is driven by four pillars: uncertainty, education, sport, and values, viewing sport not just as competition, but as a path to learning, community, and life.
Zakariya
Alanwah
Stadium Commercial Manager – Aramco
Zakariya
Alanwah
Zakariya Alanwah is the Commercial Manager at Aramco Stadium, where heads strategic partnerships, commercial operations, and revenue optimization initiatives. With a Master of Engineering and extensive experience at Saudi Aramco, Zakariya has driven commercialization and organizational transformation across major infrastructure and sports-venue projects.
Khalid
Alaraifi
Chief Experience Officer – Misk City
Khalid
Alaraifi
Khalid Alaraifi is the Executive Director of Marketing and Communications at Misk City, where he leads strategic initiatives that enhance the city’s position as a hub for culture, innovation, and youth empowerment. With a background in strategy, consulting, tourism, sports, culture, media, and business development, Khalid brings extensive experience in driving projects aligned with Saudi Arabia’s Vision 2030.
Rocío
Albert López
Consejera de Economía, Hacienda y Empleo – Ayuntamiento de Madrid
Rocío
Albert López
Ha desempeñado diferentes puestos en la Administración Pública en distintas áreas de gobierno relacionadas con el ámbito económico y educativo, entre los que destaca, Viceconsejera de Política Educativa de la Vicepresidencia, Consejería de Educación y Universidades, Viceconsejera de Innovación, Industria, Comercio y Consumo de la Consejería de Economía, Empleo y Hacienda,
Wael
Alfayez
Chief Commercial Officer – Saudi Pro league
Wael
Alfayez
Wael AlFayez is Chief Commercial Officer of the Saudi Pro League, leading its global growth through strategy, sponsorships, media rights, and fan engagement. With 20+ years in media and entertainment, he helped launch Asharq News with Bloomberg, led digital shifts at AlKhaleejiah, and founded NAJD Media. A cultural leader, he drives impact through creative strategy and community-focused initiatives.
Shayne
Allise
Founder & CEO – 3XV Sports
Shayne
Allise
Shayne Allise Steyteyieh is a Palestinian-Irish American former Grand Prix dressage rider and the Founder of 3XV Sports. She began her career as a full-time sponsored athlete, earning USDF Bronze, Silver, and Gold medals by 25 and training under some of the sport’s most accomplished Olympic athletes. Her own experiences navigating sponsorship as a Palestinian athlete revealed inequities and cultural blind spots within global sport – insights that became the foundation for 3XV’s athlete-first model.
Salvador
Alonso
Sports Director – Fenwick Iribarren Architects (FIA)
Salvador
Alonso
Salvador Alonso FIA´s Sport Director and a key reference in the office for all sport-related projects. He brings deep expertise in UEFA and FIFA regulations, ensuring compliance and strategic alignment in all initiatives. His role includes guiding project development in the sports sector, providing regulatory insights, and supporting the successful execution of national and international sport programs.
Beatriz
Álvarez
President Liga F
Beatriz
Álvarez
Beatriz Álvarez Mesa is currently the President of Liga F since June 2022 and vice president of Spanish Football Federation. A former footballer for Oviedo Moderno, she was also the President of the club from July 16, 2009 until in September 2019, when she became the first woman to hold the position of General Director of Sports of Asturias in that province. Having played football since 12, she went through all the lower leagues with OM until reaching the first team in 2000, from which she retired at the age of 22.
Pablo
Alzaga
Photographer & Co-Founder – MATINAL
Pablo
Alzaga
Pablo Alzaga (b. 1992, San Sebastián) is a creative director and photographer with 10+ years of experience. His minimalist style bridges fashion, sport, and culture, highlighting identity through imagery. In 2022, he founded MATINAL, a studio focused on football and culture. He has worked with Adidas, Puma, New Balance, Universal Music, and VICE, and portrayed figures from Billie Eilish to the Spanish National Team.
Gabrielle
Amado
Television Presenter – Mediapro
Gabrielle
Amado
Gabrielle Amado is an Emmy Award–winning multimedia journalist and television presenter with a decade of international experience spanning Europe and North America. She has shaped brand narratives and presented global campaigns for organizations including LaLiga, FOX, Major League Soccer, and beIN SPORTS.
Andre
Amaral
CEO – Liga Portugal
Andre
Amaral
André Mosqueira do Amaral is CEO of Liga Portugal, leading media rights centralization and football’s strategic growth. With 20+ years in global investment banking (Credit Suisse, UBS), he advised major clients on M&A and capital markets. An entrepreneur and LSE Economics grad, he bridges finance, strategy, and innovation across sports, wellness, tech, and industry.
Razan
Amoush
Football reporter and senior producer – Independent
Razan
Amoush
Razan is a seasoned football reporter and producer with over a decade of experience in the industry. Holding a Master’s degree in Public Policy, she brings a unique perspective to sports journalism, combining analytical skills with her passion for storytelling. Her love for football began before she even watched cartoons, shaping a lifelong dedication to the sport. Razan has worked extensively with international players, creating compelling content that showcases their journeys both on and off the pitch.
Elliot
Arthur-Worsop
Founding Director – Football For Future
Elliot
Arthur-Worsop
Elliot Arthur-Worsop is the Founder and Director of Football For Future (FFF), a non-profit driving climate action through football. FFF works with clubs, leagues and players on education, strategy, and advocacy. Elliot leads “Pitches in Peril,” a global campaign on climate threats to football ahead of the 2026 World Cup. His work bridges sport, sustainability and culture to raise awareness and inspire action.
Anita
Asante
Player Advisory Council Member – World Sevens Football & BBC Sport pundit
Anita
Asante
Anita Asante is a former England international with 71 caps and a 19-year career spanning top clubs like Arsenal, Chelsea, and FC Rosengård. A Champions League winner and 2012 Olympian, she now coaches England’s U23s, works in media, and advocates for diversity in sport. Inducted into the WSL Hall of Fame in 2023, she remains a powerful voice for social change and talent development.
Rayde Luis
Baez
Founder & Chief Connections Builder – The Connect
Rayde Luis
Baez
Dominican economist with nearly 20 years in sports & entertainment, founder of The Connect and co-founder of SPORTHINK. Former Euroleague Basketball executive and MD at a global sports marketing agency, he has led projects with NBA, LaLiga, MotoGP, MLB, FC Barcelona, and top brands like TAG Heuer, BMW, Adidas, and Red Bull. Member of the WFS Advisory Board and GSIC Mentorship Board.
Júlia
Bartel
Football player – Atletico de Madrid
Júlia
Bartel
FC Barcelona player (2019–2024), Chelsea (2024–2025), Liverpool (2025), and currently playing for Atlético de Madrid since 2025.
Jerome
Belaygue
Communication CSR Director
Jerome
Belaygue
Communication Corporate and CSR Projects
Roger
Bennett
Founder and CEO
Roger
Bennett
A writer, broadcaster, filmmaker, Bennett is the founder, CEO and co-host of NBC’s Men In Blazers Show, which has become one of the most listened to football platforms in the world.
S.E Sra. Karima
Benyaich
Ambassador – Kingdom of Morocco in Spain
S.E Sra. Karima
Benyaich
Her Excellency Mrs. Karima Benyaich, appointed by His Majesty King Mohammed VI as Ambassador of the Kingdom of Morocco to Spain, was born on April 2, 1961, in Tetouan. She holds an honorary doctorate from Nova University of Lisbon and a master’s degree in Economic Sciences from the University of Montreal. She is noted for her diplomatic role in promoting Morocco’s bid to host the World Cup.
Cosme
Bergareche
Creative Director – Pompeii
Cosme
Bergareche
Cosme Bergareche is the founder and creative director of Pompeii, a Spanish lifestyle brand born in 2014 that bridges the worlds of fashion and sport. Raised between the UK and Spain, his lifelong passion for football —playing, watching, and collecting— shaped his vision for how the game could be represented beyond the pitch. Through Pompeii, he explores football from the fan’s perspective, creating collaborations that celebrate its cultural and emotional impact.
Mayur
Bhanji
Chief Communications Officer – Raiola Global Management
Mayur
Bhanji
Mayur has close to two-decades of experience as a broadcaster and in the PR & Communications space. In this time Mayur has worked across the Middle East and North Africa region, South East Asia, India and across Europe for many leading organisations such as the BBC, beIN SPORTS, LaLiga and Sky Sports.
Currently Mayur leads PR, Communications and Media Relations for Raiola Global Management, supporting many of the leading athletes from the world of football.
Michael
Broughton
Sports Industry Consultant & Advisor
Michael
Broughton
“For over two decades Michael has worked across the top levels of sports, media, and technology. In addition to his role as an OTT Sports principal and co-host, he is also a partner at Acceleration Equity, based in London. He has served as a senior executive at FIFA headquarters in Zurich, responsible for its strategic relationships and investment strategy with big data and tech companies globally, while also supporting its emerging Gaming and eSports group.”
Luca
Campanile
CEO – BUSFORFUN.COM SRL
Luca
Campanile
CEO | Builder of High-Impact Teams With over 20 years of experience, I’ve dedicated my career to transforming ideas into scalable businesses and leading teams through international expansion, operational excellence, and sustained growth. As CEO of BusForFun.com an official sponsor & partner of Winter Olympic Games Milano Cortina 2026, I focus on delivering measurable results — not just in revenue but in creating meaningful partnerships and long-term value for consumers and stakeholders alike.
Pepe
Cano
Socio Director – IHWA Consulting
Pepe
Cano
Pepe Cano Castiñeira is a sports industry leader with 15 years’ experience in strategy and business development. An Executive MBA from ESADE, he’s led global projects and now serves as President of the ESADE Alumni Sports Business Community. He also founded IHWA Consulting, advising on strategy and partnerships to drive innovation and long-term value in sports.
Carlos
Canto
CEO – SPSG Consulting
Carlos
Canto
Carlos Cantó has over 30 years of experience in sports and entertainment. Former VP at IMG and Lagardère Sports, he founded SPSG Consulting in 2016. He serves on the boards of AMKT and BStadium, was a board member at RC Deportivo, and teaches at ESADE, IE, and LALIGA Business School. He holds a BBA and MBA from ESADE and studied at HEC Paris through CEMS.
Lara
Carballo
Head of Marketing – Club Nacional de Football
Lara
Carballo
Lara is a marketing and commercial executive with extensive experience in brand strategy, sponsorship management, and business development. She currently leads the Marketing & Commercial Department at Club Nacional de Football, one of the most prestigious sports institutions in South America.
Beatriz
Carrasco
Communications and Project Officer – Integrated Dreams
Beatriz
Carrasco
With a background in translation and interpreting, Beatriz is Integrated Dreams’ communications expert. With a special interest in inclusion and accessible communication, With a special interest in inclusion and accessible communication, her work focuses on removing both physical and communication barriers.She is currently pursuing her doctoral studies in the field of data science at Loyola University.
Fernando
Carro
CEO – Bayer 04 Leverkusen Fußball GmbH
Fernando
Carro
Fernando Carro has been CEO of Bayer 04 Leverkusen since 2018, leading the club to its first Bundesliga title in 2024, along with the DFB Cup, Supercup, and a Europa League final. He represents the Bundesliga as an ECA board member, sits on Bundesliga International’s supervisory board, and contributes to UEFA committees. Previously, he spent 24 years at Bertelsmann, including as CEO of Arvato, and served as international president of AIESEC.
Fabrizio
Caruso
General Manager – M-I Stadio srl
Fabrizio
Caruso
After 15 years in consulting, I now serve as General Manager of M-I Stadio, managing San Siro—home to AC Milan and Inter. I oversee its infrastructure, commercial activities, events, and the Museum&Tour. Focused on innovation and strategic growth, I work to preserve San Siro’s legacy while expanding its role as a global cultural and entertainment destination.
Francis
Casado
Co-founder & Chief Revenue Officer | 3D DIGITAL VENUE
Francis
Casado
20 years’ experience and entrepreneur in mobile monetization, VR, AR, social media and sports fan engagement platforms. CS Studies and Associate Prof at Pompeu Fabra University for 15 years. MBA from Ramon Llull University/Manhattan College.
Valerio
Casagrande
Chief Financial Officer – Parma FC
Valerio
Casagrande
CFO with 15 years in football finance, holding roles at Parma Calcio and Italy’s Second Division League. Formerly with Deloitte and Protiviti, he brings expertise in auditing, consulting, and corporate finance. He is co-founder of Leap Sport Academy, as well as a lecturer and scientific coordinator for master’s and university programs. A frequent keynote speaker, he holds a Master in Accounting & Auditing and an Economics degree from Bocconi University.
Marco
Castellaneta
Marketing Director – Juventus
Marco
Castellaneta
Marco is Marketing Director at Juventus FC, overseeing brand, media, data, and innovation. With 15+ years in sports, entertainment, and digital media, he launched the Juventus Creator Lab, redefining storytelling and global partnerships. Previously, he held senior roles at DAZN, AC Milan, and Red Bull, and founded a sports content consultancy. A regular industry speaker, he drives strategies connecting content, technology, and fan engagement.
Arianna
Cattonaro
International Strategic Operations Manager – BusForFun.com
Arianna
Cattonaro
Arianna leads the international strategy of BusForFun, a smart mobility company driving eco-friendly travel solutions. She represents the firm at global fairs and panels, showcasing innovation in mobility and sport. With expertise in planning major international sporting events, she has worked with federations, institutions, and top brands. At WFS, she leverages her experience to moderate discussions that foster collaboration, innovation, and new opportunities in football.
Carlos
Cendra
Partner and Chief Marketing & Communications Officer – Mabrian
Carlos
Cendra
Partner & CMO at Mabrian, the global leader in Tourism Intelligence for Destinations, with 15+ years of leadership experience. Expert in applying AI and data analytics to optimize tourism strategy, sustainability, and efficiency. Specializes in global marketing and strategic management, frequently presenting at top events including UN Tourism Summits, ITB Berlin, and Arabian Travel Market, shaping the future of data-driven destination management.
Mariana
Chamelette
Vice-president of Sports Court of Justice – São Paulo’s Football Federation
Mariana
Chamelette
Lawyer, postgraduate in Sports Law and Compliance, specialist in sports integrity. Member of the Board of the Brazilian Institute of Sports Law (IBDD), Vice President of the Sports Court of Justice of São Paulo Football Federation, and Secretary-General of the Special Committee on Gaming, Betting, and Responsible Gambling of the São Paulo Bar Association (OAB/SP).
Jara
Cisneros
Digital Director – Sevilla FC
Jara
Cisneros
Jara Cisneros is Head of Digital at Sevilla FC, with 15+ years of experience driving digital transformation in sports and gaming. She leads fan engagement, data strategies, and monetization across OTT, web, and mobile. A university professor at Rafa Nadal Sports UAX, Loyola, and LaLiga Business School, she also speaks at global forums like World Football Summit on fan experience and data integration.
Aldo
Comi
CEO – Soccerment
Aldo
Comi
Aldo Comi is the co-founder and CEO of Soccerment, an Italian sports technology company pioneering the integration of AI, wearables, and video analysis in football. His mission is to democratise access to advanced analytics, empowering players and teams to make data-driven decisions and promoting greater meritocracy in the sport. Before founding Soccerment, Aldo worked as an equity analyst in leading international investment banks.
Henrique
Conceição
Head of Sustainability – Sport Lisboa e Benfica
Henrique
Conceição
Henrique is a management specialist with extensive experience in marketing and sales across sports activities, telecommunication services, FMCG, and the publishing industry. With highly developed problem-solving, leadership, interpersonal, and communication skills, he is now focused on Sustainability at Sport Lisboa e Benfica — acting, leading by example, and influencing behaviours. At the end of the day, brightening the future.
Jone
Conde
Head of Creators and Public Figures – TikTok Spain
Jone
Conde
Jone joined TikTok in 2020 as part of the team for Southern Europe, contributing to the platform’s early expansion in Spain and Portugal. As Head of Creators and Public Figures, she leads strategy and partnerships with top public figures, athletes, and creators in the Spanish market, working closely with names that shape culture both on and beyond the platform. Prior to TikTok, she held leadership roles in communications and international growth within the tech startup ecosystem.
Chris
Davis
Chief Marketing Officer – New Balance
Chris
Davis
In his role as Brand President and CMO, Chris Davis is responsible for New Balance’s product and demand creation initiatives around the globe to maximize the brand’s impact with a consumer first vision through elevated branding vision, world-class partnerships and articulated product distribution strategies. Chris Davis is recognized by Forbes as one of the Most Influential CMO, ranking 12th in 2023, 8th in 2024, and 2nd in 2025.
Federico
De Vicente
Founder & CEO – KOP Stadium
Federico
De Vicente
CEO for Wellhub (ex Gympass) for Spain, Portugal and France.
Alban
Dechelotte
CEO – G2 Esports
Alban
Dechelotte
Alban is the CEO of G2 Esports, the foremost esports organization globally, renowned for its dominance in major tournaments, industry accolades, and captivating partnership collaborations. With a dedicated fanbase exceeding 40 million globally, G2 has solidified its position as a trailblazer in the esports industry.
Kristian
Dobrev
Deputy CEO | The Football Business Academy
Kristian
Dobrev
Kristian Dobrev is Co-Founder and Deputy CEO of The Football Business Academy (The FBA), where he focuses on using education to accelerate the professionalisation of the football industry. Through nearly 100 partnerships and hundreds of learners impacted worldwide, he and his team have established The FBA as a global leader in football business education, connecting emerging professionals with industry knowledge, opportunities and an international network.
Gbenga
Elegbeleye
Chairman – Nigeria Premier Football League
Gbenga
Elegbeleye
I have been involved in grassroots Football development and management or decades. I was chairman of the sports committee in the Nigeria federal parliament (House of Representatives)
Katie
Ellis
Head of Partnerships – LFC Foundation
Katie
Ellis
With 7+ years at the LFC Foundation, Katie leads commercial partnerships, international delivery, research and impact, EDI, and safeguarding. She has extensive experience across sport, leisure, and charity sectors, specializing in women in sport, inclusion, volunteer management, and programme evaluation. Passionate about sport as a tool for social change, she is committed to driving healthier lives and greater opportunities.
Aintzane
Encinas
President – Tximist Foundation
Aintzane
Encinas
I am a dynamic leader with 20+ years in professional football — first as a Real Sociedad player, then as an ambassador, director, and advocate for equality. As Founder & Executive Director of the Tximist Cup, I’ve united 20,000+ players globally, building one of the most influential women’s football tournaments and fostering collaboration between clubs, federations, and communities. Through the Tximist Foundation, I lead programs promoting gender equality, youth development, and leadership in sport.
Judit
Farré Ribera
Business advisor – Women’s Football
Judit
Farré Ribera
Judit Farré – Business Advisor – Women’s Football Experienced Executive Director with a solid background in the innovation and technology industries. Judit Farré joined FC Barcelona in 2020, bringing expertise in leading and boosting technological projects and fostering innovation and entrepreneurship, particularly in the context of the Mobile World Congress. Initially joining the Barça Innovation Hub due to her extensive experience in the tech industry,
Alejandra
Fenwick
Senior Architects, Marketing & COMMS – FIA
Alejandra
Fenwick
Alejandra Fenwick is an architect and partner at Fenwick Iribarren Architects (FIA), where she leads the marketing and communications area of the practice. Her work focuses on developing competition materials, business development, and strategic communication management, helping position FIA as an international benchmark in architecture and innovation.
Mark
Fenwick
President & Founder – Fenwick Iribarren Architects (FIA)
Mark
Fenwick
Mark Fenwick is President and founder of Fenwick Iribarren Architects, now part of Egis. With 35+ years of experience, he has led over 50 stadium projects worldwide. A pioneer in sports architecture, his work includes Stadium 974 for the 2022 FIFA World Cup. He co-authored UEFA’s stadium guidelines and is a frequent global speaker, driving innovation in sustainable, cutting-edge sports design.
Bernd
Fisa
Owner – Fisa Consultancy
Bernd
Fisa
Bernd Fisa, 54, is a sport political consultant specializing in football and Formula 1. The Austrian has advised the President of FIFA, served as press officer for F1 World Champion Michael Schumacher at Ferrari, and was instrumental in bringing UEFA EURO 2008 to Austria and Switzerland. For Red Bull owner Dietrich Mateschitz, Fisa established the Red Bull Media House. He learned his craft at the Italian sports daily La Gazzetta dello Sport in Milan. Among other roles, Fisa advises the Saudi Pro League.
Roger
Forns
Technology & Innovation Director – RCD Mallorca
Roger
Forns
Roger Forns is Technology and Innovation Director at RCD Mallorca, driving the club’s digital transformation and smart stadium strategy. With 15+ years of international experience in consulting, tech, and sports, he previously served as Transformation Director at FC Barcelona and Senior Account Executive at Microsoft. His expertise spans fan engagement, data-driven decision making, and applying innovation to boost performance and long-term value.
Ricardo
Fort
Founder – Sport By Fort Consulting
Ricardo
Fort
Ricardo Fort is one of the most respected names in the global sponsorship business. As the only executive to lead the Global Sponsorship Departments of two FIFA and IOC sponsors – Visa and Coca-Cola – he successfully negotiated billions of dollars in sponsorship contracts with the International Olympic Committee, FIFA, UEFA, athletes, the NFL, Formula 1 and Formula 1 teams, and many other worldwide sports and entertainment properties.
Juan
Fuentes
Director Global Testing Lab – GSIC Powered by MICROSOFT
Juan
Fuentes
Juan Fuentes is the Director of the Global Sports Innovation Testing Lab in Valencia, recently appointed by GSIC Powered by Microsoft. He previously spent nine years as Head of International Expansion for LALIGA, leading growth across MENA and Northern Europe from bases in Cairo and Copenhagen. Juan is recognized for his expertise in sports tech consolidation, international development, and cross-border investment.
Paulo
Futre
Business Advisor – StepOut
Paulo
Futre
Paulo Futre Junior is a sports entrepreneur with over 20 years of experience. The eldest son of Futre, the Atlético de Madrid legend, he has been involved in player transfers, club acquisitions, audiovisual production for Amazon Prime, sponsorship deals with brands such as EA Sports, and collaborations with LaLiga and UEFA. He currently advises athletes on their investments and serves as an advisor and investor in Sport Tech startups. In addition, he is also a guest lecturer at universities such as IE.
Marc
Garnica
Lead Data Engineer
Marc
Garnica
Marc Garnica is Lead Data Engineer at Gemini Sports AI, where he builds data platforms to unify football data and enhance club performance, scouting, and decision-making. With a PhD in data-intensive sports applications, he’s published in big data and knowledge management, and has consulted for top European clubs. Originally from Barcelona, he’s passionate about turning complex data into strategic value in sport.
Sayak
Ghosh
Founder and CEO – StepOut
Sayak
Ghosh
Sayak Ghosh is the Founder and CEO of StepOut.ai, a global sports technology company redefining how football talent is discovered and developed through AI-driven video analytics. Driven by a vision to make elite-level performance insights accessible to every player and team, Sayak has grown StepOut into a global platform, partnering with professional clubs and elite academies including AFC Ajax and Rayo Vallecano, while also supporting grassroots talent worldwide.
Óscar
González
Co-Founder & Licensed FIFA Agent – The Marketing Jersey
Óscar
González
FIFA agent and co-founder of TMJ, focused on supporting female players and promoting the global growth of women’s football.
Chris
Gratton
Managing Director – Ticketmaster Sport
Chris
Gratton
Chris Gratton is Managing Director of Ticketmaster Sport, leading its UK business with a focus on innovation, client growth, and fan engagement. Since joining, he has driven adoption of cutting-edge technologies such as 3D virtual venues and fully digital away-ticketing, streamlining operations and reducing costs for clubs and venues.
Toshiki
Habutsu
President – Skylight Consulting Inc.
Toshiki
Habutsu
Toshiki Habutsu founded Skylight Consulting Inc. in 2000 after starting his career at Andersen Consulting (now Accenture). Under his leadership, Skylight has expanded into global ventures, from sports management in Brazil to jewelry manufacturing in India and mobility services in Kenya. Alongside consulting and innovation, Habutsu teaches Applied Data Science at Sophia University, reflecting his commitment to business and education.
Masaaki
Hamada
Managing Director – Asuene APAC Pte. Ltd.
Masaaki
Hamada
Based in Singapore, Masaaki is Managing Director of Asuene APAC, leading regional growth outside Japan. With prior roles at Meta, Google, and in manufacturing across Japan and Southeast Asia, he brings deep expertise in tech and business strategy. An ESADE MBA graduate, he’s certified in carbon accounting and GHG management, and is a recognized speaker at major ESG and sustainability forums in Asia.
Frans
Hammer
Vice President – Danish Olympic Commitee
Frans
Hammer
Frans Hammer is Vice President of the Danish Olympic Committee and a senior sports leader with extensive experience in governance, innovation, and commercial development. He is recognized for building partnerships that connect data, technology, and sustainable growth across European sport.
Adrian
Jacob
Head of Football – World Sevens Football
Adrian
Jacob
Adrian Jacob is Head of Football at World Sevens Football (W7F), leading the debut of its global women’s seven-a-side series in 2025. Formerly Executive Manager of Chelsea FC Women, he helped guide the club to seven WSL titles. With a strong business background from roles at The FX Boutique and Currency UK, Jacob now oversees competition operations, club engagement, and player relations, driving equity, innovation, and growth in women’s football.
Ben
Jacobs
Sports Broadcaster – TalkSPORT
Ben
Jacobs
Sports journalist with talkSPORT and GiveMeSport.
Hans
Jagnow
Director, Club, National Team and Player Relations | Esports World Cup Foundation
Hans
Jagnow
Hans Jagnow is Director for National Team, Club & Player Relations at the Esports Foundation, leading global engagement with clubs, federations and national ecosystems. He oversees EWC club partnerships and helps build the Esports Nations Cup framework across 100+ nations. Formerly VP at ESL FACEIT Group and president of Germany’s esports federation, he brings expertise across esports, sport, law and international affairs.
Courtney
Jeffries
Founder / CEO – VRTL
Courtney
Jeffries
Courtney Jeffries is a former sports exec turned founder & CEO of VRTL, a platform that scales in-person fan experiences to virtual audiences. With 15+ years in sports (Raiders, Pac-12, MSG), she was COO at Satisfi Labs. A D1 softball alum, she holds a Master’s in Sport Management and serves on diversity-focused sports committees.
Matt
Jones
Supply Lead – UK & Ireland – Klook Travel Technology
Matt
Jones
Matt Jones has been a driving force at Klook for the past five years, where his expertise has been instrumental in expanding the company’s supply network across multiple destinations, with a current focus on the UK & Ireland. With more than a decade of experience spanning attractions, transportation, and tour operations, Matt has led initiatives that deliver both innovation and commercial growth.
Cindy
Jonhson
Chief Legal, HR and Corporate Officer and President – Toulouse Football Club
Cindy
Jonhson
With nearly 20 years of experience in the legal field, I am currently Chief Legal, HR, and Corporate Officer at Toulouse Football Club. In this role, I contribute to the strategic management of legal aspects, regulatory compliance/corporate matters, and human resources optimization in a demanding sports environment. My skills in sports law and quality management enable me to support the club’s operational and strategic objectives.
Kike
Levy
Head of NJF Sports & Media
Kike
Levy
Kike Levy is an entrepreneur and sports media executive with over a decade of experience at the forefront of the sports, media, and technology intersection. He is currently leading NJF Sports and Media, a pioneering sports investment firm that connects visionary entrepreneurs, investors, and sports properties to redefine the industry.
Mark
Lewis
CEO – The Sports Effect
Mark
Lewis
Former UN Program Manager, now improving social impact in sports through fundraising, grants management, research and advocacy. The Sports Effect.
Manuel
Leyes
Head of Traumatology&Orthopedic surgery – Olympia
Manuel
Leyes
Dr. Manuel Leyes, a top orthopedic surgeon in Madrid, is internationally renowned for his expertise in sports medicine and complex knee and shoulder surgeries. With nearly 30 years of experience, he has treated elite athletes from the NBA, NFL, MLB, and top European football clubs. Trained at the Cleveland and Mayo Clinics, he leads the Orthopedic Department at Olympia Quirónsalud and La Luz Hospital, combining innovation and precision to help patients return to peak performance.
Vladimir
Liulka
CEO – Blocksport
Vladimir
Liulka
As a CEO and Founder of Blocksport, Vladimir leads the development of digital experience solutions that help sports organizations with data acquisition and analytics, data-driven insights, innovative fan experience, and monetization of fandoms. His mission is to democratize the sports industry, empowering organizations and their executives to make informed decisions, create new revenue streams, and accelerate the growth of their global fan communities.
Olek
Loewenstein
Global President of Sports | TelevisaUnivision
Olek
Loewenstein
Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more.
Mafalda
Magalhães
Museum Director – FC Porto
Mafalda
Magalhães
Director of the FC Porto Museum and board member of the Porto and Northern Portugal Tourism Association. With extensive experience in cultural and museum management, she has led technological innovation and sustainability projects that position the FC Porto Museum as a benchmark in smart sports tourism.
Pedro
Malabia Sanchis
Chief Strategy Officer – Liga F
Pedro
Malabia Sanchis
Sports Executive with more than 22 years of experience in strategic and business management at club, league and Football Governing Bodies level. Passionate on the value of women´s sport, with a wide experience in professionalisation and development of Women’s Football, including coordination of competitions, commercial, international development, digital and comms, broadcasting or legal.
Thomas
Marsden
Head of Global Sports Marketing Football – New Balance
Thomas
Marsden
Over a decade shaping global football sports marketing at New Balance, from signing world-class players and clubs to leading strategy and cross-market teams. My experience and passion lie in working on a global scale, collaborating across every facet of the business, and believing in the power of sport and its culture to drive meaningful connections.
Elias
Mastoras
Freelancer Trainer – GRiiiS
Elias
Mastoras
Elias is Legal Representative of GRiiiS and former IBSA Blind Football Chairman (2021–2024). He served as Technical Director for the Paris 2024 Paralympic Blind Football, delivering its most successful edition at the Eiffel Tower Stadium. Creator of the patented light-sound football, he leads the #ABallforAll campaign, distributing 35,000+ balls in 215 countries. A decorated referee, he has received top EU awards for inclusion and global leadership.
Diana
Matheson
Founder and Chief Growth Officer – Northern Super League, Canada
Diana
Matheson
Diana Matheson is a two-time Olympic bronze medalist who was a member of Canada’s Women’s National Soccer Team from 2003-2021. During her career Diana represented Canada over 200 times, played in four FIFA World Cups and three Olympic Games, and earned a bronze medal in both London 2012 and Rio 2016. Diana is perhaps best known during her soccer career for scoring the game-winning goal in the bronze medal against France in the London Olympic Games in 2012.
Jovin
Matovu
Chief Commercial Officer – Uganda Premier League
Jovin
Matovu
Matovu Jovin is the Chief Commercial Officer of the Uganda Premier League, where he oversees broadcast sales, sponsorships, and strategic commercial partnerships to drive the growth of Uganda’s top-tier football competition. With a strong background in media and advertising, he previously served as Business Manager at Nation Media Group, where he led commercial operations across multiple platforms.
Tom
McCann
Venue Director – Arsenal Football Club
Tom
McCann
Tom has overall responsibility for the sales, service and operational delivery of all commercial revenue streams directly relating to Emirates Stadium.
Luke
McCoy
Co-Founder and CEO – LIGR
Luke
McCoy
Co-founder of LIGR Live. Passionate founder and technologist specialising in sports and media tech. Personally all in on the democratization of live sports and how automated, cloud and remote broadcast technologies will enable this to happen. Driven by the fact I never got to see myself play sport, let alone it be broadcast live in a professional looking broadcast without making it to the pros.
Andrew
McGarty
Director Sports Marketing Global Football – New Balance
Andrew
McGarty
Andrew serves as the Global Director of Football Sports Marketing at New Balance. He is responsible for the brand’s emerging presence and strategic vision in global football. His 15-year career at the brand has been marked by challenging the industry’s status quo, leading with a boutique and curated approach, and orienting with community purpose at the forefront of his approach.
Antón
Meana
Sports Journalist – Cadena SER
Antón
Meana
Anton Meana es a sports journalist with nearly 20 years experience in tier-1 sports outlets. Throughout his career he’s covered the world’s biggest sports events, from FIFA World Cups to Olympic Games.
Emma
Meehan
Founder, CEO & CTO – KinetikIQ
Emma
Meehan
AI for Human Movement – KinetikIQ provides real-time feedback and analysis on exercise technique to reduce risk of injury, maximise performance and increase participation in strength & conditioning and physiotherapy. Combing LiDAR 3D scanning technology on mobile phones and AI, KinetikIQ brings the data quality and quantity of a motion capture lab into the palm of your hand in real-time: more than 95% the accuracy in <1% of the time.
Marc
Menchén
CEO – 2Playbook
Marc
Menchén
Marc Menchén has developed his entire professional career in the economic press, and for six years he has specialized in the sports industry. In 2020 he founded 2Playbook, a business platform for sports professionals, which includes a communication medium, networking network, market intelligence unit, supplier search engine and education.
Marc Menchén is the co-founder and CEO of 2Playbook, a business platform for the sports industry in Spain.
Albert
Minguillon
Major Events – COO
Albert
Minguillon
COO of Major Events at Atos, with 20+ years of experience in delivering technology for global sporting events. Starting as a developer, he rose through roles in systems integration and operations to lead the unit’s full operations. He has supported multiple Olympic and Commonwealth Games, as well as worked with national and international federations, including UEFA.
Maheta
Molango
CEO | Professional Footballers’ Association (PFA)
Maheta
Molango
Maheta Molango is Chief Executive of the PFA, representing footballers in England. A former pro who played for Atlético Madrid, Brighton, Lincoln, Oldham, and Wrexham, he later became a top sports lawyer, advising stars like Antoine Griezmann and Mesut Özil. Fluent in five languages, he was twice ranked among Spain’s best sports lawyers. In 2016 he became CEO of RCD Mallorca, and in July 2021 was appointed to lead the PFA.
Sara
Moreno Montero
Head of Operations – Head of Operations
Sara
Moreno Montero
Sara Moreno leads Content Operations at TikTok Spain, empowering the TikTok community to create content that brings joy, creativity, and cultural relevance to the platform. She has worked hand in hand with creators and publishers, redefining the path of content creation and how audiences connect with stories, both on and beyond the screen. From sports fandoms to entertainment trends, she has helped build and scale communities that evolve into cultural movements.
Eymeric
Moura
Partner , Continental Europe and Middle East – Excel Search & Advisory
Eymeric
Moura
Partner for Continental Europe and Middle East at Excel Search & Advisory, the Executive Search for Football Leaders across the world.
Nuno
Moura
Managing Director Iberia – Legends Global
Nuno
Moura
Nuno Moura is a globally recognized sports business leader, currently the Managing Director for Legends Global in Iberia, leading the company’s growth strategy and driving continued success in the region. Nuno served as Chief Marketing & Revenue Officer at the Portugal Football Federation for nine years, leading the brand and commercial strategy that helped elevate Portugal into one of the world’s most prominent sports brands and intellectual properties.
Jorge
Mowinckel Sagnier
Global Sports Executive
Jorge
Mowinckel Sagnier
With over 15 years of dedicated experience in sporting governance and international relations, my expertise lies at the intersection of strategic planning and global sports diplomacy, most recently with the YallaVamos 2030 FIFA World Cup Bid. At the core of my professional ethos is a commitment to fostering unity and excellence within the sports community.
Ainara
Muga
Project Manager – Fundación Real Sociedad
Ainara
Muga
Ainara Muga (Gipuzkoa, 1980) holds a degree in Business Administration from the University of Mondragon and a master’s degree in Public Relations. She began her professional career in the Purchasing department within the industrial sector and later gained international experience in Ireland. Upon returning to Gipuzkoa, she worked as a strategy consultant, which allowed her to work in the field of nutrition and applied research from business management position.
Sergio
Muster
Customer Success Manager – Riterz
Sergio
Muster
Sergio Muster is the Customer Success Manager at Riterz — the one who doesn’t just satisfy our clients, but truly excites them. He has founded several companies, including Sneakerness, and brings deep expertise in fashion, sports, technology, and Web 3.0. With his passion and experience, he helps brands and rights holders build genuine, impactful, and lasting partnerships that drive real success.
Imani
Naki
Founder & Creative Director – DAR
Imani
Naki
Imani Naki is a Barcelona-born entrepreneur and founder of DAR, a creative agency and community at the intersection of sport, culture, and creativity. Recognized on the Forbes 30 Under 30 Europe list, she has worked with global brands including Nike, Adidas, Spotify, and FC Barcelona, leading campaigns, strategies, and experiences that authentically connect with new generations.
Eric
Negraru
Researcher – The Sports Effect
Eric
Negraru
I am a UCFB graduate in Sports Business and Sports Law that has been working as a researcher for The Sports Effect since November and now as Community Coordinator / Club Administrator at Wealdstone FC. I am also a semi-professional footballer.
Armel
Negret
Sports Lead – Amazon Web Services (AWS)
Armel
Negret
Driven triathlete and sports enthusiast, Armel has 10+ years’ experience in Sportech industry. Since joining AWS in 2019, he has been supporting sports organizations to shape and deliver their digital strategies, helping them leverage cloud technologies to enhance performance analytics, fan engagement, venue operations, and media workflows.
Ángel
Niño
Concejal de Innovación y Emprendimiento – Ayuntamiento de Madrid
Ángel
Niño
Ángel Niño es Ingeniero técnico en Informática de gestión y licenciado en Administración y Dirección de Empresas por la Universidad Carlos III de Madrid. Máster en Bussiness Intelligence y Big Bata por el MBIT School.
Inició su carrera profesional como consultor informático y de estrategia empresarial. En 2010 dio el salto al ecosistema de emprendimiento como director de diferentes empresas.
Seiya
Nobuta
Executive Director – J. League Europe
Seiya
Nobuta
After working in Wall Street, started working in the football industry to pursue the passion. Now working for J. Leageu Europe focusing on bridging the gap betwen Japanese football and European one.
Óscar
Ocaña
Chief Marketing Officer – PRISA MEDIA
Óscar
Ocaña
Oscar is CMO at PRISA Media, the largest Spanish-language media group. With a degree from CUNEF and a Master in Marketing Strategy from the University of Sydney, he built his career at Diageo, becoming Marketing Director for Johnnie Walker in Europe. He later served as CEO of FCB&FiRe and co-founded a TV documentary company. He’s also President and Co-founder of Best Buddies Spain, supporting youth with intellectual and developmental disabilities.
Vasily
Odintsov
CFO – FC Zenit
Vasily
Odintsov
Big4 experience before sports.
Urko
Pardo
CEO – MentisVR
Urko
Pardo
Urko Rafael Pardo Goas (born 28 January 1983 in Brussels) is a former professional football goalkeeper of Spanish origin who later turned entrepreneur. After a playing career spanning clubs such as FC Barcelona’s youth setups, Olympiacos, APOEL and others, Pardo transitioned into the technology & sports-training space.
Pedro
Parellada
CEO – DruID
Pedro
Parellada
I am Pedro Parellada, a computer engineer and entrepreneur with more than 25 years of experience leading projects that combine technology, data, digital identity, and customer knowledge. I have founded and managed companies such as One Way Clear and DruID, where I promote innovative solutions that connect data, people, and experiences in omnichannel environments, obtaining international recognition, high recurrence, and proven results.
Lorin
Parys
CEO – Pro League
Lorin
Parys
Lorin Parys is CEO of the Belgian Pro League, leading its strategic vision, operations, and stakeholder engagement while promoting innovation, integrity, and sustainability in Belgian football. With 15+ years of leadership in law and business, he also sits on the boards of European Leagues and the World Leagues Association, chairs the Belgian Brewers Federation, and lectures at KU Leuven, driving growth and inclusion in the game.
Matias
Patanian
Vicepresident – River Plate
Matias
Patanian
I am Vicepresident of River Plate since 2013.
Madeleine
Penfold
Photographer & Director – Madeleine Penfold Studios Ltd
Madeleine
Penfold
Madeleine Penfold is a visionary photographer/director with a passion for capturing the immense potential of sports to achieve social change. Mads tells powerful stories authentically, creating portraits and films that engage audiences and feel alive. She is now one of the most recognised photographers operating in the world of sports and storytelling.
Luca
Percassi
Chief Executive Officer – Atalanta B.C.
Luca
Percassi
Luca Percassi is an Italian businessman and the CEO of Atalanta B.C. after retiring from a football career in which he played as a defender for clubs including Chelsea and as a youth player at Atalanta before entering the family business. As CEO, he has overseen significant international success for Atalanta, including reaching the Champions League quarterfinals and winning the Europa League.
Laura
Perez de Mendiola
Head of Communications – Vertical
Laura
Perez de Mendiola
After more than twenty years of experience in strategic communication, her focus lies deeply in high-performance sports and brand management. Her career began in the world of tennis, working for the prestigious Mutua Madrid Open and Rafa Nadal’s team. After, she spent eight years at Red Bull Spain, where she spearheaded communications for high-impact global projects, including milestones such as the epic Red Bull Stratos jump.
Jesse
Perl
Strategic Advisor – StepOut
Jesse
Perl
Jesse Perl, former VP of MLS, is a seasoned brand and marketing leader with expertise in sports and entertainment. At MLS, he led brand, creative, and culture marketing, including esports. Known for blending strategy with storytelling, he builds impactful narratives that drive fan engagement and growth. His work focuses on brand building, cultural relevance, and connecting audiences through innovation and emotion.
Pau
Pia
Director – 25 Gramos & Lenders Magazine
Pau
Pia
Director and founder of 25 Gramos, I have been working professionally in communication and brand and trends consulting for more than 10 years.
Pedro
Pinto
CEO | Empower Sports
Pedro
Pinto
I am the founder and CEO of a sports communications agency called Empower Sports. We advise athletes, coaches, clubs, sports organisations and brands on communications, PR and digital content. I currently also work with ELEVEN in Portugal, as a presenter and executive producer of content.
Before starting my own business, I worked in the sporting industry for 20 years as a journalist, broadcaster and communications director, mostly with CNN and UEFA respectively.
Gaia
Pretner
Head of Sustainability – European Football Club
Gaia
Pretner
Gaia Pretner joined ECA in May 2023 as Head of Sustainability and launched ECA’s first sustainability strategy in April 2024. She is a sustainability management expert with experience in different sectors from major events, MNCs, Federations and trade associations. Before joining ECA she worked as Sustainable Procurement Manager for FIFA World Cup Qatar 2022 LLC, Sustainability and Circular Economy researcher and consultant for Bocconi University and as Sustainability expert for EXPO Milano 2015 and UNI.
Iñigo
Riestra
Secretary General – CLO | FMF
Iñigo
Riestra
Iñigo holds a Law degree from Universidad Anáhuac and master’s degrees in Corporate Law (Universidad Panamericana) and International Sports Law and Management (ISDE, Madrid). He worked nearly 10 years as a corporate lawyer, focusing on contracts, debt placements, and regulatory compliance. He joined FMF in 2013 as Manager of International Affairs and became Director in 2015, representing FMF before FIFA, CONCACAF, and the Court of Arbitration for Sport.
Sandra
S. Riquelme
Journalist
Sandra
S. Riquelme
Journalist specialized in women’s football. Currently working with DAZN Football, Disney+, and El País. In my backpack: Coverage of two Women’s World Cups Four UEFA Women’s Champions League finals Two European Championships Former footballer: I hung up my boots at the age of 23, after proudly wearing my country’s national team jersey.
Rupert
Robinson
Partner – NEWMA360
Rupert
Robinson
Rupert Robinson is a global finance and sustainability leader with over 30 years’ experience at the intersection of capital, real assets, and climate transition. He has led and advised on landmark regeneration and sports projects worldwide, including the Olympics, World Games, Manchester City’s Commonwealth Games, and FC Barcelona, as well as wider sports and entertainment capital regeneration and sustainability programs.
Lola
Romero Martin
Directora Femenino – ATLETICO DE MADRID SAD
Lola
Romero Martin
Director of the Women’s Team at Club Atletico de Madrid for 24 seasons.
Grant
Russell
Marketing Lead – West Ham United Football Club
Grant
Russell
Grant specialises in growing sports properties through brand, marketing and storytelling strategies. He is currently with West Ham United in the English Premier League, focusing on expanding the club’s supporter base and revenue streams, both locally and internationally. Additionally, Grant has provided advisory services to teams and players in other major European leagues.
Mina
Rzouki
Sports reporter and Broadcaster – The National
Mina
Rzouki
Mina Rzouki is the Sports Reporter for the National, Abu Dhabi. A broadcaster and familiar face on multiple sports channels across Europe and the US, Mina spent 15 years as a sports broadcaster for the likes of BBC, Sky Sports, CNN and ESPN and has featured in several sports documentaries including Netflix’s Bad Sport. An expert on European football, she is fluent in English, Arabic and Spanish.
Elma
Saiz Delgado
Ministra – Ministerio de Inclusión, Seguridad Social y Migraciones
Elma
Saiz Delgado
Licenciada en Derecho y Máster en Asesoría Fiscal por la Universidad de
Navarra.
Inició su trayectoria profesional en 1999 como socia-directora de IMEL,
Consultoría Jurídico Tributaria, S.L, empresa especializada en la consultoría tributaria y asesoramiento jurídico a empresas y particulares.
En el ámbito académico, fue colaboradora en el Máster Universitario en Derecho de Empresa y en el Máster Universitario en Asesoría Fiscal de la Universidad de Navarra, así como en la Escuela de Práctica Jurídica.
Dimitrios
Sakellaris
Founder & CEO – Statathlon
Dimitrios
Sakellaris
Dimitrios Sakellaris is the CEO and co-founder of Statathlon, a pioneering company in sports analytics and AI, specializing in injury prevention and performance optimization for elite football and basketball. Under his leadership, Statathlon has partnered with some of the biggest clubs and federations in Europe, contributing to European championship titles and shaping the future of data-driven decision-making in elite sport.
Sanchez
Consuelo
Tourism Deputy Director
Sanchez
Consuelo
Consuelo Sanchez has led Florida’s Sports Coast since 2015, transforming Pasco County into a top sports tourism destination. As Tourism Deputy Director, she’s earned major honors including 2024 Florida Sports Tourism Professional of the Year. With 20+ years of experience and key certifications, she drives inclusive tourism and global partnerships, making her one of the event industry’s Women to Watch in 2025.
Enrique
Sánchez
CEO & Visionary Officer – ADmefy
Enrique
Sánchez
Enrique is the CEO of Admefy, a disruptive company in the Digital Out Of Home (DOOH) advertising sector. He also serves as director of the Ibiza Tech Forum, a leading event for technology and innovation. Alongside these roles, Enrique is an active business angel, having invested in over 25 startups within sports, longevity, and health & wellness industries. His combination of entrepreneurship, event leadership, and investment expertise positions him as a key catalyst for innovation and impact in his fields.
Carmelo
Sanz de Barros
President – FIA Senate and RACE
Carmelo
Sanz de Barros
Economist, 35 years of business experience in banking, healthcare and automobile industry. President of the Senate of FIA and President of Royal Automobile Club of Spain. Member of 11 sport federations and expert in motorsport.
Rafael
Sardinha
CEO & Co-Founder – Sports Bion, Lda.
Rafael
Sardinha
Before founding the company, he built over 20 years of experience in football – first as an athlete and later working in the football market – combined with a career in technology consulting at Portugal’s largest IT services company, where he also led high-performance teams. He holds a degree in Sports Science, a Master’s in Business Management, and a postgrad in Digital Enterprise Management.
Álvaro
Sebastián
Performance Analyst & Head of High Performance – Rayo Vallecano Academy
Álvaro
Sebastián
Álvaro Sebastián Romero is Performance Analyst for Rayo B and Head of High Performance at Rayo Vallecano Academy. He blends data analysis with coaching to improve player and team performance. Leading programs in strength, recovery, and tactics, he ensures a holistic, evidence-based approach to development, driving results and long-term growth across the academy.
Julio
Senn
Managing Director and Founder – Senn Ferrero Sport & Entertainment
Julio
Senn
Julio Senn began his career at Arthur Andersen before joining Grupo Prisa’s AS newspaper in 1998. In 1999 he became General Manager of Real Madrid, leading its reorganization. Later, he joined Garrigues as Partner of Sports & Entertainment. In 2011, he co-founded Senn Ferrero Asociados, today Europe’s largest boutique specialized in sports and entertainment advisory. He is also an auditor (ROAC) and member of the Colegio de Economistas de Madrid.
Audra
Shallal
CO-Chair – EBAN Sports
Audra
Shallal
Co-Chair EBAN Sports, Vice President of Corenvest, Board Member of EBAN, SBA, I4W, Co-founder Flying Finn Angels, Expert Jury Member for the European Commission’s European Innovation Council (EIC) and SMEs Executive Agency (EISMEA). Audra’s dedication to supporting entrepreneurs extends to managing entrepreneurship programs, participating in business plan competitions as a jury member.
Nozibusiso
Sibiya
TV, Radio and Multimedia Journalist – SABC Sport
Nozibusiso
Sibiya
Nozibusiso Sibiya is a multimedia sports journalist skilled in TV, radio, and digital storytelling. A journalism graduate from Durban University of Technology, she has worked with Cosmopolitan and contributed to Manchester United’s 2019/20 yearbook. She’s moderated global sports events, spoken at the Africa Aviation Summit, and reported live for SABC at major European matches, showcasing her talent across media and international platforms.
Claire
Singer
VP Partnerships – Condé Nast
Claire
Singer
Claire Singer is VP of Partnerships at Condé Nast UK, leading collaborations that align brands with Vogue’s purpose through Vogue Values. She focuses on impactful, authentic partnerships at the intersection of fashion, culture, and sport, working with brands like Nike, eBay, and Google. Claire also curates industry Q&As, writes travel features, and supports the Barnes Charity Fashion Show.
Bex
Smith
CEO – Crux Football
Bex
Smith
Founder CEO Crux Football (Investment into European Women’s Football clubs) – an internationally successful footballer who’s transitioned to a global executive in sports and business.
Ignacio
Solana
Director – Real Federación Española de Fútbol (RFEF)
Ignacio
Solana
Passionate about sports, social impact, and marketing, I’ve built my career in football, basketball, and across the sports ecosystem. I’ve led major sponsorships promoting women’s sports and now head marketing and social action at the Royal Spanish Soccer Federation. I’m also founder of youth sports projects in Senegal and co-founder of the Blanca Foundation, focused on mental health.
Adam
Thomas
Executive Director – Florida’s Sports Coast
Adam
Thomas
Adam Thomas is the Tourism Director for Pasco County’s Destination Marketing Organization. With over 12 years of experience, he has led marketing efforts for Pasco and Citrus Counties, rebranding them as Florida’s Sports Coast and The Manatee Capital of the World. He holds a BS in Business with a Hospitality Certificate and the CDME accreditation. Before his tourism career, he played professional baseball for 12 years across four MLB organizations and three continents.
Rocío
Torres
Head of Sustainability and Responsible Business
Rocío
Torres
Professional in the field of sustainability with more than 10 years of experience in social and environmental projects and sustainable investments that improve the ESG performance of companies in different areas and sectors at national and international level.
Nadia
Tronchoni Furió
Redactora jefa Deportes / Sports Editor in chief – El País
Nadia
Tronchoni Furió
Sports editor in chief for El País for three years now and Sports reporter since 2007.
Rocío
Trujillo
RGM – Spain, Italy & Portugal – Fever
Rocío
Trujillo
Rocío Trujillo is Regional General Manager for Spain, Italy, and Portugal at Fever. She oversees strategy and operations across Southern Europe, drawing on earlier experience at McKinsey & Company and Amazon. At Fever, she plays a key role in the company’s collaborations with top football clubs in Spain and major sports organizations worldwide.
Habib
Turki
Chief Development Officer – FIA
Habib
Turki
Habib Turki is Chief Development Officer of the Fédération Internationale de l’Automobile (FIA), where he leads the Strategic Development Department, focusing on global expansion, institutional partnerships, and innovation in tourism and motorsport. A Tunisian-Swiss national, he brings more than 15 years of international experience, including work with the United Nations and the International Road Transport Union, with emphasis on sustainable transport, trade, and customs.
Luis
Ureta
CEO – Sportian
Luis
Ureta
Luis Ureta is CEO of Sportian, Globant’s sports tech division, leading digital innovation to transform fan and athlete experiences. He drives global growth through AI-powered, data-centric solutions for sports entities. With prior roles at Dentsu, Havas, Alibaba, and as VP Europe at Globant, he brings deep international expertise in scaling digital businesses.
José
Vallejo
Founder 958 | PR & Digital & Comms | Ex – Adidas – 958
José
Vallejo
Founder 958 | PR & Digital & Comms | Ex – adidas
Luis
Vicente
Chairman – Apex
Luis
Vicente
Luis Vicente is a seasoned sports executive with over 30 years of experience driving innovation, growth, and digital transformation in sport. He’s Chairman of APEX and advisor to Mercury 13, Baller League, and Common Goal. Formerly Group CEO of ELEVEN SPORTS and FIFA’s first Chief Digital Transformation Officer, he has held key roles at Valencia CF, Manchester City, and advised top clubs like Real Madrid. He’s also represented football legends like Figo, Ronaldo, and Shevchenko.
Ion
Vilcu
Director, Affiliate Members and Public-Private Collaboration Department – UN Tourism
Ion
Vilcu
Ambassador Ion Vilcu has served since 2018 as Director of Affiliate Members & Public-Private Collaboration at UN Tourism. A Romanian career diplomat, he was Ambassador to Mexico, Spain, Argentina, Paraguay, and Chile, and previously Secretary of State and Head of Protocol of Romania. From 2011–2016, he was Romania’s Permanent Representative to UNWTO. He also teaches International Relations at Nebrija University in Madrid and is fluent in Spanish, English, and Romanian.
Juan Andres
Villamil Osorio
International Manager – FutbolJobs
Juan Andres
Villamil Osorio
Born in Colombia, sports reporter for EFIFA, football commentator, sports journalist, club communicator graduted from EU Real Madrid UEM. In charge of international relations at FutbolJobs, business and international partnerships in various languages.
Steve
Watts
Marketing Director – Brentford FC
Steve
Watts
Steve has 25+ years in sports marketing across brands, agencies, and rights holders, working with Coca-Cola, FIFA, the IOC, and more. Since 2020, he’s led Brentford FC’s marketing transformation, overseeing brand, content, strategy, and global growth. Passionate about affordable football, he introduced innovations like a two-year shirt cycle, Every Seat Counts, and Gen10—capping all U18 Premier League away tickets at £10.
Jasper
Yildirim
Executive Director – Amissos Sports & Entertainment B.V
Jasper
Yildirim
Jasper is an Executive Director at the newly established multi-club ownership group, Amissos Sports & Entertainment. Amissos is the majority owner and operator of Turkish Süper Lig club Samsunspor and France’s Ligue 2 club USL Dunkerque. In addition to his role at Amissos, Jasper serves as Chief Investment Officer of Corex Holding B.V., an industrial and logistics group, where he has been involved in over a dozen corporate acquisitions and takeovers.
Zeycan Rochelle
Yildirim
Chief Marketing Officer – Samsunspor
Zeycan Rochelle
Yildirim
Zeycan Rochelle YILDIRIM Chief Marketing Officer, Samsunspor FC | CMO, Amissos Group Zeycan Rochelle Yildirim is the Chief Marketing Officer of Samsunspor FC, where she leads marketing, communications, and merchandising to position the club as the modern face of Turkish football. As part of the ownership family and CMO of Amissos Group, she drives the group’s multi-club strategy across Europe.
Iñaki
Zoco
Associate Director – Catenon
Iñaki
Zoco
Iñaki Zoco Ostiz has built a solid career in the Hospitality industry, combining business insight with a human-centered vision focused on people and talent. He has led diverse teams and projects driven by excellence, continuous improvement, and meaningful service. Guided by the core values of sports—effort, discipline, sacrifice, and teamwork—Iñaki applies a competitive and resilient mindset to talent development and organizational culture.
David
Aganzo
David
Aganzo
Presidente de AFE Fútbol. Former president of FIFPRO. Vicepresidente de RFEF. Director Deportivo RFEF. Exfutbolista Profesional
Nacho
Aguilar
Nacho
Aguilar
Nacho Aguilar, is an entrepreneur with over 10 years of experience. After earning an MBA, he combined his passion for sports with business by founding Profutcamps and PFC Costa del Sol, initiatives that unite youth worldwide through football. He is driven by four pillars: uncertainty, education, sport, and values, viewing sport not just as competition, but as a path to learning, community, and life.
Zakariya
Alanwah
Zakariya
Alanwah
Zakariya Alanwah is the Commercial Manager at Aramco Stadium, where heads strategic partnerships, commercial operations, and revenue optimization initiatives. With a Master of Engineering and extensive experience at Saudi Aramco, Zakariya has driven commercialization and organizational transformation across major infrastructure and sports-venue projects.
Khalid
Alaraifi
Khalid
Alaraifi
Khalid Alaraifi is the Executive Director of Marketing and Communications at Misk City, where he leads strategic initiatives that enhance the city’s position as a hub for culture, innovation, and youth empowerment. With a background in strategy, consulting, tourism, sports, culture, media, and business development, Khalid brings extensive experience in driving projects aligned with Saudi Arabia’s Vision 2030.
Rocío
Albert López
Rocío
Albert López
Ha desempeñado diferentes puestos en la Administración Pública en distintas áreas de gobierno relacionadas con el ámbito económico y educativo, entre los que destaca, Viceconsejera de Política Educativa de la Vicepresidencia, Consejería de Educación y Universidades, Viceconsejera de Innovación, Industria, Comercio y Consumo de la Consejería de Economía, Empleo y Hacienda,
Wael
Alfayez
Wael
Alfayez
Wael AlFayez is Chief Commercial Officer of the Saudi Pro League, leading its global growth through strategy, sponsorships, media rights, and fan engagement. With 20+ years in media and entertainment, he helped launch Asharq News with Bloomberg, led digital shifts at AlKhaleejiah, and founded NAJD Media. A cultural leader, he drives impact through creative strategy and community-focused initiatives.
Shayne
Allise
Shayne
Allise
Shayne Allise Steyteyieh is a Palestinian-Irish American former Grand Prix dressage rider and the Founder of 3XV Sports. She began her career as a full-time sponsored athlete, earning USDF Bronze, Silver, and Gold medals by 25 and training under some of the sport’s most accomplished Olympic athletes. Her own experiences navigating sponsorship as a Palestinian athlete revealed inequities and cultural blind spots within global sport – insights that became the foundation for 3XV’s athlete-first model.
Salvador
Alonso
Salvador
Alonso
Salvador Alonso FIA´s Sport Director and a key reference in the office for all sport-related projects. He brings deep expertise in UEFA and FIFA regulations, ensuring compliance and strategic alignment in all initiatives. His role includes guiding project development in the sports sector, providing regulatory insights, and supporting the successful execution of national and international sport programs.
WFS Madrid Past Speakers
WFS Madrid
Past Speakers
Since 2016, WFS has welcomed the football industry leaders who are shaping the future of football
