Interviews

How does Turkish Airlines approach its sports partnership strategy?
How does Turkish Airlines approach its sports partnership strategy? 934 675 World Football Summit

Turkish Airlines not only is the leading carrier that travels to more countries in the world, but they are also a “best-in-class” example of a brand that has effectively used…

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Football Match on Mobile
Why football clubs should offer mobile-first experiences to gain competitive advantages in Africa
Why football clubs should offer mobile-first experiences to gain competitive advantages in Africa 2240 1260 World Football Summit

In an exclusive conversation with World Football Summit, Patricia Peiró Hergueta, CSO at Telecoming, our Conference Partner for WFS Africa 2022 discusses their role in helping football clubs monetize the support from…

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Stadium Fan Experience
The role of screens in stadiums to increase fan engagement
The role of screens in stadiums to increase fan engagement 2240 1260 World Football Summit

We live in an era where the amount of sports content available is not only vast, but it is also immediate. Within palm’s reach, any fan around the world with…

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WFS Awards 2022
The World Football Summit Awards NFT: Own a piece of football industry history and create impact
The World Football Summit Awards NFT: Own a piece of football industry history and create impact 768 529 World Football Summit

The concept of “NFT” so far has, unfortunately,  been linked to speculation and ego. However, we believe NFTs have the potential to represent much more than that if they are…

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Soheil Var at World Football Summit
Soheil Var & documenting the journey towards becoming a professional football player on social media
Soheil Var & documenting the journey towards becoming a professional football player on social media 1200 800 World Football Summit

Social media has become the standard way for athletes and brands to reach new audiences around the world and connect with fans. The misconception may be that it is only…

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The future of IP in football as a source of competitive advantage
The future of IP in football as a source of competitive advantage 1200 600 World Football Summit

We are living through a transformational era in which the transition from web2 to web3 promises to open a wide array of revenue opportunities for football clubs, whether it’s through merchandise,…

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The FBA at World Football Summit
Knowledge, Experience, and Network: The three pillars for educating the football industry leaders of tomorrow
Knowledge, Experience, and Network: The three pillars for educating the football industry leaders of tomorrow 2560 1710 World Football Summit

If there is one underlying conclusion of the changes that are happening in the world, it is that sports industry leaders need to keep up to date and pursue continuing…

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World Football Summit Player Performance
The science of sleep applied to optimising player performance in the sports industry
The science of sleep applied to optimising player performance in the sports industry 1200 600 World Football Summit

This year at WFS Europe we are launching a new track specifically on understanding all the elements that maximize player performance. After all, at its core, the entire industry depends…

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Sportswik World Football Summit
Democratising sports media coverage across all levels of football
Democratising sports media coverage across all levels of football 1216 636 World Football Summit

The football ecosystem can be pictured as an iceberg, in which the top-tier clubs are the ones that usually obtain higher media coverage, resources, and overall attention. The truth is though,…

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Using Artificial Intelligence in the football industry to tackle the sports fan’s fragmented attention span
Using Artificial Intelligence in the football industry to tackle the sports fan’s fragmented attention span 1200 630 World Football Summit

Magnifi Co-founder & CEO, Vinayak Shrivastav, returns to talk to us about how Artificial Intelligence can influence the football industry at a time when fans are changing the way they…

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