Interviews

Building brand awareness in Asia: A LaLiga case study
Building brand awareness in Asia: A LaLiga case study 1320 743 World Football Summit
World Football Summit looks at how LaLiga has built brand awareness in Asia, five years after the opening of its Singapore office. read more
Content generation and how football can compete with the entertainment industry
Content generation and how football can compete with the entertainment industry 799 533 World Football Summit
World Football Summit speaks with Rayde Luis Báez about content generation and how football can compete with the entertainment industry. read more
Meta’s Kike Levy: “Football clubs should focus on digital development, monetisation and innovation”
Meta’s Kike Levy: “Football clubs should focus on digital development, monetisation and innovation” 799 533 World Football Summit
Meta’s Kike Levy lays out three key pillars football clubs need to adopt in the face of new monetisation opportunities. read more
CINCO CEO Nick Marullo: “Metaverse will be hybrid between live and virtual experiences”
CINCO CEO Nick Marullo: “Metaverse will be hybrid between live and virtual experiences” 578 384 World Football Summit
CINCO’s Nick Marullo tells us about the metaverse and how engagement is gradually changing for clubs, fans and brands. read more
LaLiga’s Oscar Mayo on football content consumption, the metaverse and European Super League
LaLiga’s Oscar Mayo on football content consumption, the metaverse and European Super League 750 422 World Football Summit
World Football Summit speaks exclusively with Óscar Mayo, executive director at LaLiga, about the Super League, the metaverse, and more.  read more
Johan Cruyff Institute CEO Märiel Koerhuis: “Footballers taking greater interest in education”
Johan Cruyff Institute CEO Märiel Koerhuis: “Footballers taking greater interest in education” 2560 1707 World Football Summit
Johan Cruyff Institute CEO, Mariel Kerhuis, talks to WFS about education among professional athletes and the football industry as a whole. read more
Understanding AiSCOUT and how it’s revolutionising football scouting
Understanding AiSCOUT and how it’s revolutionising football scouting 1589 807 World Football Summit
AiSCOUT, tells us about its Artificial Intelligence based platform that is revolutionising football scouting all over the world. read more
UEFA’s Michele Uva: “Simply raising awareness of racism in football no longer enough”
UEFA’s Michele Uva: “Simply raising awareness of racism in football no longer enough” 1666 937 World Football Summit
UEFA director of football and social responsibility Michele Uva talks about racism in football and the sport’s role in bettering society. read more
Seven League’s Richard Ayers on football’s digital revolution
Seven League’s Richard Ayers on football’s digital revolution 1600 1067 World Football Summit
World Football Summit speaks exclusively with Seven League’s Richard Ayers about the third digital revolution and its impact on sport. read more
Luke Chadwick is not with the Football Fun Factory
How ex-Manchester United midfielder Luke Chadwick is putting the fun back in football
How ex-Manchester United midfielder Luke Chadwick is putting the fun back in football 2560 1707 World Football Summit
WFS speaks with ex-Manchester United midfielder Luke Chadwick about confronting mental health issues and putting the fun back in football. read more