WFS x Common Goal
Partnering for purpose in global football
A new era for The game we love
A new era for
The game we love
At World Football Summit and Common Goal we are rewriting our partnership to accelerate football’s potential as a driver for positive social change.
We bring together the leading platform in football business with the global movement for impact—uniting purpose, influence, and real action.
Together, we’re building a more inclusive, equitable, and sustainable future through the game.
A historial alliance throughout The year
A historial alliance throughout
The year
Three pillars One Common Goal
Three pillars
One Common Goal
Football has the power to unite communities, break down barriers, and catalyze change.
At WFS, we bring the people who shape football’s future to the table.
With Common Goal, we now go one step further—putting purpose at the heart of progress and expanding our impact to local communities.
Our partnership focuses on 3 strategic pillars:
Gender equality
Inclusion
Enviroment Impact
A 360 collaboration in action: The WFS Monterrey example
A 360 collaboration in action:
The WFS Monterrey example
WFS Monterrey showcased a mature approach to social responsibility, reflecting nearly a WFS Monterrey showcases a strategic alignment between WFS’s established Female Leaders Program and Common Goal’s community-focused approach, creating a comprehensive platform that addressed gender equity from multiple angles: industry leadership development, community-level programming, and systemic change advocacy.
Community activation: "Academia de fútbol para niñas"
The collaborative football session at Academia Mezquital brought together Common Goal, She Wins México, SOMOS Equidad, Club Tigres, and local government institutions to create a vibrant space where girls could experience football as a tool for confidence-building and leadership development. This activation demonstrated how partnerships between global organizations, local clubs, and community groups can create immediate impact while building long-term relationships.
Cultural storytelling: "En la Cancha: Mil Mujeres, Mil Historias"
SOMOS Equidad’s powerful photo exhibition showcased the voices and experiences of women in football across Latin America, transforming WFS Monterrey into a platform for cultural visibility and dignity. The traveling collection repositioned football as a space of opportunity and ownership for women and girls, demonstrating how major events can amplify grassroots narratives and drive cultural change.
Strategic dialogue: Industry leadership panels
The panel discussion “Gender Equity in American Football: Building a Unified, Inclusive Future” created meaningful dialogue between organizations operating at different scales, from local community programs to regional movements. This conversation exemplified the commitment to connect business strategy with social impact, providing industry leaders with concrete examples of how football can drive systematic change.
Building from experience: An open workshop to shape the future
Moreover, in an exclusive and intimate setting, Common Goal Co-Founder Jurgen Griesbeck and Colombian footballer Natalia Gaitán discussed the future of football in Latin America with an encouraging line of thought: football holds untapped potential to become a collective engine for justice, unity, and impact.
Join us Be the better Future
Join us
Be the better Future
Together, WFS and Common Goal invite you to help rewrite football’s story—one where profit, purpose, and passion go hand in hand.
