The Football Fan Experience in the Age of Web3

· by World Football Summit

We live in an era where optimizing the live fan experience is a must for any professional football property. The amount of sports entertainment options available to fans out there has never been higher. From live games to highlights, short-form content, documentaries, tv shows, and video games, it seems as if the list can go on forever.

So how can football properties compete with such a vast portfolio of options?

Clearly, it is the stadium that serves as the point of differentiation for football properties and this is the reason why football clubs around the world are looking for ways to offer additional entertainment options such as concerts or conferences and, therefore, increase foot traffic. As discussed during Football Innovation Forum in Istanbul.

According to this year’s Deloitte Money League Report, the top 20 clubs in 2021/22 generated 15% of their revenue from match-day activities, 44% from broadcasting, and 41% from commercial sources, which is a similar split to the ones seen before the pandemic. But the reality is that stadium capacity is limited. After all, you can only fit so many people in the venue, and that limits attendance to those living in the community or traveling sporadically to watch a game.

Luckily, technology helps tackle these challenges, and in particular, “Digital Twins” is one that stands out the most.

Digital Twin Technology Enables New Revenue Streams for Football Clubs

With this revolutionary technology, stadiums are no longer just physical spaces for fans to gather and watch their favourite sports team play. They have become fully immersive and interactive experiences, accessible to anyone, anywhere in the world.

This year, at World Football Summit Europe in Sevilla, Transmira and Zetly are going to speak about the concept of Digital Twins and its application to sports during a unique panel you will not want to miss.

Digital Twin technology involves creating a virtual replica of physical objects or spaces. This advanced technology enables the creation of photorealistic and 3D city-scale digital twins, seamlessly integrated and synchronized between mobile AR and desktop 3D/VR. In the case of stadiums, this means that every aspect of the venue can be replicated digitally, from the seats to the scoreboard, and even the field itself. By creating a virtual version of the stadium, we can create an entirely new way for fans to engage with their favourite teams and players.

Simply imagine being able to access a fully photo-realistic virtual stadium from the comfort of your own home. You can choose your seat and even interact with other fans who are also watching the game in the virtual stadium. Can you imagine watching a game with a friend or family member that lives abroad while having the feeling of being there, together?

With the power of WEB3 and patented technology, this can become a reality.

WEB3 technology enables the creation of decentralized applications that operate on blockchain networks. By leveraging this technology, we can create a secure and transparent environment where fans can purchase tickets and merchandise and even make donations directly to their favourite teams. With WEB3 there is no need for intermediaries, such as ticket brokers or merchandise sellers, which means lower costs and greater transparency for everyone involved.

As we will see during WFS Europe, both Transmira Omniscape and Zetly All in One solutions can bring significant benefits to sports teams and institutions.

Their Digital Twin technology provides the ability to expand the fan base beyond the physical stadium. By providing fans with a fully immersive and interactive experience, clubs can reach fans who are unable to attend games in person. This can include fans from all around the world, who can access the virtual stadium from anywhere with an internet connection. Generating new revenue streams and, finally, monetizing the international fan further, which is one of the key priorities for football clubs worldwide.

But the possibilities for beyond fan monetization. In addition to ticket sales and merchandise, stadiums can now offer virtual advertising and sponsorship opportunities, which helps brands reach a goal audience without the need for physical signage. With the ability to track engagement and clicks, advertisers can trace a clearer ROI on their investments.

Finally, future stadiums powered by this technology can also provide clubs with cost savings. This can include ticketing, concessions, and merchandise, as well as staffing costs associated with managing a physical stadium.

In sum, digital twin technology helps football properties with the following aspects:

  • News channels to monetize the support of the international fan.
  • Additional advertising and sponsorship activation opportunities.
  • Reduce costs associated with ticketing, concessions, or merchandise inventory management.

The Power of the Blockchain to Enable Digital Twin Technology

The Digital Twin Sport Metaverse is fully integrated with Blockchain. Zetly and Transmira rely on BSV Blockchain to develop their distinct solution. BSV is home to a scalable, peer-to-peer, and global data ledger.  By utilizing the BSV blockchain, the integrity, and transparency of transactions within its ecosystem are ensured, further enhancing the fan engagement experience and driving the adoption of blockchain technology in the world of sports.

BSV focuses on scalability, security, and low transaction fees, making it an ideal platform for the innovative features of Omniscape and Transmira Zetly’s Digital Twin Stadiums.

In conclusion, Digital Twin Stadiums represent a significant leap forward in the realm of sports. They provide fans with an entirely new way to engage with their favourite teams and players, while offering teams and institutions new revenue streams and valuable training opportunities.

The entire Zetly and Transmira teams eagerly anticipate the future of WEB3 Digital Twin Stadiums and the transformative impact they will have on the world of sports.

Are you interested in learning more?

Then make sure you meet Zetly and Transmira Omniscape in person by visiting their stand and don’t miss their participation on World Football Summit’s stage in Sevilla! You’re still in time to buy your ticket to WFS Europe 2023!