LaLiga reveals new joint venture with Globant at WFS Europe

· by WFS2017

LaLiga made the most of WFS Europe’s main stage to end day one of the global football summit, by explaining in depth the joint venture between LaLiga Tech and Globant, announced earlier that afternoon.

The Spanish top-flight revealed this ground-breaking partnership to the world in the final panel of the first day at WFS Europe. 

In doing so, LaLiga – who are Main Partners of the event – used World Football Summit‘s platform to directly deliver the news to some of football’s biggest stakeholders and most significant media houses.

“LaLiga Tech was created to help sports and entertainment accelerate their digital transformation, and the surge in demand we have seen shows that this remains a core priority for the industry,” said LaLiga director Oscar Mayo.

“Partnering with Globant will allow us to continue this growth at a global scale while creating the most immersive and valuable technologies for our clients. Globant’s expertise in business transformation, combined with our long-standing experience of how to grow sports competitions through technology, creates a unique and exciting proposition for the market.”

LaLiga’s announcement ensured an exciting finish to the day as World Football Summit opened the sixth edition of its flagship summit in style.

This year marks WFS Europe’s debut in Sevilla, where thousands of industry professionals are in attendance.

They represent some of the world’s biggest football clubs, leagues, and federations, such as FIFA, UEFA, LaLiga, Real Madrid, City Football Group, and FC Barcelona. Also in attendance are some of the biggest brands on the planet, such as Meta, Hudl, and Microsoft.

Close to 170 speakers will take to the stage across the two days at WFS Europe, sharing insights on 11 key content tracks that provide a 360-degree view of the industry.

Marian Otamendi, co-founder and Director at World Football Summit, inaugurated the event, and said: “We could not be happier to welcome the football industry to Sevilla. The opportunities to generate new business as well as use the power of football to drive positive change in society are multiplied when we all get together in person.”

The day’s first panel was led by Hudl, a pioneer global brand in the field of athletic performance and match analytics. Among its participants was Ramón “Monchi” Rodriguez, the mastermind behind Sevilla FC’s rise to becoming an elite European Club.

Other key topics covered during the day included the state and opportunities behind Women’s Football, Fan Engagement, and Sustainability, where Real Betis Balompié, another of the top-tier clubs in Sevilla, has positioned itself as an example for others in the industry to follow. Betis presented an initiative that has the aim of making their home match against Real Valladolid in February 2023, the most inclusive game in history.

Later, Meta’s Kike Levy steered a conversation with major representatives from LaLiga clubs like Celta or Levante on how to engage the younger audiences in the game of football across different channels. 

During his panel, Levy explained: “I always say the same to clubs, there’s no better social media strategy than winning on the pitch.”

The event not only includes panels and fireside chats but also provided countless networking opportunities for businesses of all sizes and sectors. 

World Football Summit has also once again put social change at its core and 10% of the event’s ticketing revenues will go to Common Goal’s Ukraine Emergency Fund.

Day two resumes at 10.00 CST on Wednesday, in what promises to be another day with industry-changing moments from start to finish.