MATINAL founders on why football needs to “separate culture from performance”
Nacho Asensio and Pablo Alzaga lead MATINAL, a creative studio working at the crossroads of football, fashion and culture, with Asensio as CEO and Alzaga as Creative Director. The studio has built campaigns for brands including Adidas and Airbnb and worked with artists including Aitana and Duki. Matinal first worked with WFS at WFS Madrid […]
Simon Chadwick: “World Cup 2026 will be remembered as a structural tipping point: a US-style operating model is now programmed into FIFA’s DNA”
Simon Chadwick is a professor of Sport and Geopolitical Economy at Skema Business School and one of the most cited voices internationally on the intersection of football, geopolitics and money. In this edition of The Pundit’s Seat, he assesses the raft of commercial and structural changes brought in by the World Cup that has just […]
Common Goal CEO Mary Connor: “If Common Goal was a Federation it would be the third in the World”
Mary Connor spent her career asking what football is really for. As a professional player, as co-founder of Soccer Without Borders, and now as recently appointed CEO of Common Goal — the largest global network using football as a tool for social change — her answer has never changed: the game is most powerful when […]