The WFS Awards 2026 are open for applications
The WFS Awards 2026 are here — and this edition brings some of the most significant changes since the programme launched in 2017. Two categories have been updated. Best Venue becomes Best Stadium Experience — a recognition that goes beyond infrastructure to celebrate the full matchday experience, combining atmosphere, innovation and accessibility. Best Women’s Football […]
The Most Inclusive Match made history in Toulouse — and it is not stopping there
On 21 March, the Stadium de Toulouse hosted the fourth edition of The Most Inclusive Match. 23,014 spectators attended the Ligue 1 McDonald’s fixture between Toulouse FC and FC Lorient — the first time the initiative, created by World Football Summit and Integrated Dreams, has taken place outside Spain. A legacy built edition by edition […]
Five factors that explain why culture is football’s new competitive advantage
For decades, the equation of success in the football industry was simple: more wins on the pitch, greater brand value. That equation has changed. As Pablo Alzaga, founder of Matinal, noted at World Football Summit Madrid 2025: “The real turning point is that brand value used to depend exclusively on what happened on the pitch. […]
The Most Inclusive Match: what three editions have built, and what comes next
When the Most Inclusive Match was held for the first time at Real Betis in 2023, 1,740 individuals with disabilities attended an official league match. The club introduced a Sensory Room and began hiring individuals with intellectual disabilities to work in the VIP Box. Those measures did not disappear after the final whistle. They stayed. […]
WFS Mexico City 2026 will be a part of the programme of Sports Weeks MX
The countdown to WFS Mexico City kicked off with the presentation press conference at Cinépolis Mitikah.
Women’s football in Mexico: Eight Years of a League that is Changing the Game
Football is writing its next chapter from the heart of the Middle East, as World Football Summit in Riyadh discovered a crucial l moment in football’s evolution.
Saudi Arabia’s emergence as a football powerhouse isn’t just changing the game—it’s redefining it. This shift goes beyond transfer headlines and spectacular stadiums; it’s about creating a sustainable ecosystem where women’s football flourishes, where AI transforms performance analysis, and where «sportainment» revolutionizes how millions experience the beautiful game.
Now you can get a comprehensive report that will let you tab into the heart of this revolution.
Fan Intimacy and the Power of a Nickname: Two Approaches to Fan Data From Mexican Football
Club Tigres has 41,000 season ticket holders and a waiting list for when one becomes available. Their stadium has been sold out for years. By any conventional measure, their fan relationship is not a problem to solve. And yet Miguel Hernández, Brand Director at Tigres, keeps coming back to a number that bothers him: 12 […]
Women’s Football in Mexico: The Numbers Changing the Conversation
When women’s football jerseys in Mexico started outselling several of their male equivalents, someone had to start paying attention to the data. Eduardo Lozano, Head of Football at Innova Sport, was one of the first to articulate them publicly: the women’s category is registering a compound annual growth rate of 130 to 135%. This is […]
Inside TUDN’s Playbook for Broadcasting the Biggest World Cup in History
104 matches. 48 teams. Three countries. And an audience that expects content 24/7 across every platform imaginable. The 2026 FIFA World Cup will be the largest in history, and for TelevisaUnivision and its sports division TUDN, it represents a broadcasting challenge with no precedent. All 104 matches will be available across the company’s platforms—ViX will […]
WFS Mexico 2026 Tickets Now Live: Super Early Bird Until March 13
WFS Mexico is returning on June 3-4, 2026 at the World Trade Center in Mexico City—days before the 2026 FIFA World Cup kicks off at Estadio Azteca. Every major decision-maker in football will be in the city for the tournament. WFS Mexico aims to get them in the same room first. This timing doesn’t happen […]