Global fan behavior and data strategies dominate WFS Riyadh Day 2
WFS Riyadh Day 2 explored shifting fan behaviour—fragmented viewing, player-first fandom and content beyond 90 minutes—and how leagues use data, personalisation and measurable sponsorship ROI to stay relevant year-round.
The evolution of Saudi Football takes the global stage at Day 1 of WFS Riyadh
WFS Riyadh Day 1 highlighted Saudi football’s post-2034 momentum—privatisation, commercial growth, talent pathways, women’s football and participation—plus European leagues’ rights and MENA expansion strategies.
World Football Summit announces the winners of the WFS Riyadh honours by Arena E+V 2025
World Football Summit (WFS) has announced the winners of the WFS Honours 2025, recognising the individuals and organisations driving football’s transformation in Saudi Arabia and the wider Middle East region.
WFS Riyadh set to welcome 2,500+ leaders as Saudi Football takes global stage
WFS Riyadh 2025 will bring together 2,500+ leaders from 80+ countries, one year after the 2034 World Cup award, with 150+ speakers covering investment, innovation, fan engagement and media rights.
Farkhunda Muhtaj, Footballer and Activist, Named Ambassador for WFS Riyadh’s Female Leaders Gathering
Farkhunda Muhtaj is the Ambassador for WFS Riyadh 2025’s Female Leaders Gathering, recognised for elite football and impact—from helping evacuate Afghanistan’s youth women’s team in 2021 to leading community programmes in Canada.
“This year will be bigger” — WFS Riyadh host Mo Islam on Saudi football’s transformation and rising expectations
Mo Islam, host of the leading The Mo Show and confirmed MC of WFS Riyadh for the second consecutive year, believes this year’s edition will be even bigger than the previous.
New Balance x Atalanta B.C : Inside the Partnership Playing the Long Game
At WFS Madrid, New Balance and Atalanta presented the New Balance Arena deal as a long-term partnership built on cultural alignment and authenticity, reflecting the club’s identity-led stadium transformation.
World Football Summit Partners with M.A.Sports to Lead Expansion in Saudi Arabia
World Football Summit named M.A. Sports, led by Majed Al-Ali, as its exclusive Saudi regional partner to drive growth ahead of WFS Riyadh (10–11 December), focusing on partnerships and investment.
One Month To Go: WFS Riyadh Returns to connect Saudi and Global Football
WFS Riyadh returns on December 10–11 at Misk City, bringing 2,500+ leaders from 80+ countries to discuss investment, media, fan engagement and innovation one year after the 2034 World Cup award.
UEFA’s Nadine Kessler on how Women’s Champions League will double revenue and boost reach
At WFS Madrid, UEFA’s Nadine Kessler called for a new phase of strategic growth in women’s football — one built on structure, timing, and sustainability.