Bridging the game's future
Malfa Hall, Misk City – 10th & 11th December
In a time when football is expanding beyond its traditional borders, WFS Riyadh becomes the place where East and West, legacy and innovation, tradition and ambition, and purpose and business come together — bridging the game’s future.
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WFS Riyadh Key Figures
WFS Riyadh has become the regional benchmark for football business and innovation, with the 2024 edition setting new standards for global participation and impact.
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Speakers at WFS Riyadh 2025
Speakers at
WFS Riyadh 2025
Loay
Al Alfi
Head of Strategy and Partnerships – Misk City
Loay
Al Alfi
Mr. Alfi is the Head of Strategy and Partnerships at Mohammed Bin Salman Nonprofit City (Misk City) — the world’s first nonprofit city, designed to empower youth and innovation. With over two decades of experience shaping national, sectoral, and institutional strategies across government, state-backed, and nonprofit entities, Loay has led transformative programs that bridge vision with execution. At Misk City, he has driven the City’s strategic positioning, ecosystem and cluster development.
James
Bisgrove
CEO – Al Qadsiah Club Company
James
Bisgrove
James Bisgrove is a Football CEO who, during his tenure at Rangers F.C. helped transform the club’s business operations by significantly increasing revenues and modernising its commercial infrastructure. A former UEFA executive, James was appointed to the Scottish Professional Football League (SPFL) Board in 2023. During his time in Glasgow, Rangers won the Scottish Premiership, Scottish Cup, and Scottish League Cup, reached the Europa League Final, and qualified for the UEFA Champions League.
Esteve
Calzada
CEO – Al Hilal
Esteve
Calzada
Esteve Calzada is a seasoned executive with over 22 years of experience in the global sports industry. He currently serves as the Chief Executive Officer of Al Hilal Club Company (Saudi Arabia), the most decorated football team in Asia. Formerly Chief Commercial Officer at City Football Group (Manchester City) and FC Barcelona, he also founded Post United, a leading Spanish digital football media platform. Esteve is recognized for his expertise in sports marketing, having authored the book Show Me The Money!
Rasha
Elghorour
Head of the Women’s Football Department – Kuwait Football Association
Rasha
Elghorour
My life started differently compared with normal Libyan girls when I started to be interested in sports. I dared to challenge the unfair rules and unjust norms. I begun my athletic career when I started playing with the Libyan women’s national team in international games of the Women’s African Cup qualifying for the Women’s Football World Cup in 2014 and 2018.
Adlene
Guedioura
Former player and Football expert – Slane LLC
Adlene
Guedioura
Former professional footballer, played between UK, Belgium and Qatar. My core competencies include social networking, sports coaching, and sports journalism. I have a strong track record of scoring and assisting goals, winning trophies and awards, and representing my country at international tournaments, such as the African Cup of Nations and the World Cup. I am also known for my powerful long-range shots, earning me the nickname Rocket Factory.
Ben
Harburg
Chairman – Harburg Group
Ben
Harburg
Ben Harburg is a Managing Partner of Novo Capital a global, multi-stage investment firm. He is the principal of Harburg Group, a multi-club ownership group that is the owner of Al Kholood Club of the Saudi Pro League, and co-owner of Cádiz Club de Fútbol of LaLiga Hypermotion and Querétaro Fútbol Club of Liga MX. He is a board director of various private companies, as well as those of several foundations in the arts, geopolitical and academic arenas.
Olek
Loewenstein
Global President of Sports – TelevisaUnivision
Olek
Loewenstein
Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more.
Omar
Mugharbel
CEO – Saudi Pro League
Omar
Mugharbel
Omar Mugharbel is a dynamic and visionary leader, currently serving as the CEO of the Saudi Pro League (SPL). With a proven track record of driving organizational transformation and operational excellence, Mugharbel is spearheading the SPL’s efforts to transform Saudi Football. His mission centers on creating a sustainable and commercially viable league while preserving the essence of the sport.
Magda
Pozzo
Chief Commercial Officer – Udinese Calcio
Magda
Pozzo
The main purpose of her role is to manage all international partnership projects between the teams of the Pozzo Ownership Group. Magda, always passionate about innovation, was the first to introduce the concept of naming rights for a stadium in Italy, signed in 2015. The Bluenergy Stadium currently aims to become the first green stadium in Italy given the great commitment she has made in the green policy of Udinese Calcio, indicated as the most sustainable club in Italy and fourth in the world by the BFFSI.
Ralf
Reichert
CEO – Esports Worldcup Foundation
Ralf
Reichert
Ralf began his esports journey in the 90s, co-founding SK Gaming and later ESL, helping turn esports into a global phenomenon. As Chairman of ESL Faceit Group, he oversaw its rise into a billion-dollar brand. In 2023, he became CEO of the Esports World Cup Foundation, leading efforts to elevate esports to a premier global sport and grow the foundation as a driving force in the industry.
Javier
Tebas
President – LALIGA
Javier
Tebas
Javier Tebas Medrano (San Jose, Costa Rica, 1962), of Spanish nationality, holds a degree in Law from the University of Zaragoza. He has been a practising lawyer since 1987 and founded his own legal firm, specialising in Company Law and, subsequently, in sports and bankruptcy law. Tebas’s direct involvement in football began in 1993, when he was named president of Sociedad Deportiva Huesca, a position he held until 1998 (a period during which the club competed in Spain’s Tercera Division and Segunda Division B).
Mohammed
Wasfy
CEO – Right to Dream Egypt and FC Masar
Mohammed
Wasfy
Mohammed Wasfy is the CEO of Right to Dream Egypt and FC Masar, leading a transformative movement in Egyptian football. Under his leadership, Right to Dream Egypt has established a world-class residential academy in Badya, West Cairo, dedicated to developing young Egyptian talent through a holistic model that blends elite football training, academics, and character development. Wasfy also oversees FC Masar, whose men’s team is the fastest-growing in Egypt with three consecutive promotions.
Loay
Al Alfi
Loay
Al Alfi
Mr. Alfi is the Head of Strategy and Partnerships at Mohammed Bin Salman Nonprofit City (Misk City) — the world’s first nonprofit city, designed to empower youth and innovation. With over two decades of experience shaping national, sectoral, and institutional strategies across government, state-backed, and nonprofit entities, Loay has led transformative programs that bridge vision with execution. At Misk City, he has driven the City’s strategic positioning, ecosystem and cluster development.
James
Bisgrove
James
Bisgrove
James Bisgrove is a Football CEO who, during his tenure at Rangers F.C. helped transform the club’s business operations by significantly increasing revenues and modernising its commercial infrastructure. A former UEFA executive, James was appointed to the Scottish Professional Football League (SPFL) Board in 2023. During his time in Glasgow, Rangers won the Scottish Premiership, Scottish Cup, and Scottish League Cup, reached the Europa League Final, and qualified for the UEFA Champions League.
Esteve
Calzada
Esteve
Calzada
Esteve Calzada is a seasoned executive with over 22 years of experience in the global sports industry. He currently serves as the Chief Executive Officer of Al Hilal Club Company (Saudi Arabia), the most decorated football team in Asia. Formerly Chief Commercial Officer at City Football Group (Manchester City) and FC Barcelona, he also founded Post United, a leading Spanish digital football media platform. Esteve is recognized for his expertise in sports marketing, having authored the book Show Me The Money!
Rasha
Elghorour
Rasha
Elghorour
My life started differently compared with normal Libyan girls when I started to be interested in sports. I dared to challenge the unfair rules and unjust norms. I begun my athletic career when I started playing with the Libyan women’s national team in international games of the Women’s African Cup qualifying for the Women’s Football World Cup in 2014 and 2018.
Adlene
Guedioura
Adlene
Guedioura
Former professional footballer, played between UK, Belgium and Qatar. My core competencies include social networking, sports coaching, and sports journalism. I have a strong track record of scoring and assisting goals, winning trophies and awards, and representing my country at international tournaments, such as the African Cup of Nations and the World Cup. I am also known for my powerful long-range shots, earning me the nickname Rocket Factory.
Ben
Harburg
Ben
Harburg
Ben Harburg is a Managing Partner of Novo Capital a global, multi-stage investment firm. He is the principal of Harburg Group, a multi-club ownership group that is the owner of Al Kholood Club of the Saudi Pro League, and co-owner of Cádiz Club de Fútbol of LaLiga Hypermotion and Querétaro Fútbol Club of Liga MX. He is a board director of various private companies, as well as those of several foundations in the arts, geopolitical and academic arenas.
Olek
Loewenstein
Olek
Loewenstein
Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more.
Omar
Mugharbel
Omar
Mugharbel
Omar Mugharbel is a dynamic and visionary leader, currently serving as the CEO of the Saudi Pro League (SPL). With a proven track record of driving organizational transformation and operational excellence, Mugharbel is spearheading the SPL’s efforts to transform Saudi Football. His mission centers on creating a sustainable and commercially viable league while preserving the essence of the sport.
Magda
Pozzo
Magda
Pozzo
The main purpose of her role is to manage all international partnership projects between the teams of the Pozzo Ownership Group. Magda, always passionate about innovation, was the first to introduce the concept of naming rights for a stadium in Italy, signed in 2015. The Bluenergy Stadium currently aims to become the first green stadium in Italy given the great commitment she has made in the green policy of Udinese Calcio, indicated as the most sustainable club in Italy and fourth in the world by the BFFSI.
Ralf
Reichert
Ralf
Reichert
Ralf began his esports journey in the 90s, co-founding SK Gaming and later ESL, helping turn esports into a global phenomenon. As Chairman of ESL Faceit Group, he oversaw its rise into a billion-dollar brand. In 2023, he became CEO of the Esports World Cup Foundation, leading efforts to elevate esports to a premier global sport and grow the foundation as a driving force in the industry.
Javier
Tebas
Javier
Tebas
Javier Tebas Medrano (San Jose, Costa Rica, 1962), of Spanish nationality, holds a degree in Law from the University of Zaragoza. He has been a practising lawyer since 1987 and founded his own legal firm, specialising in Company Law and, subsequently, in sports and bankruptcy law. Tebas’s direct involvement in football began in 1993, when he was named president of Sociedad Deportiva Huesca, a position he held until 1998 (a period during which the club competed in Spain’s Tercera Division and Segunda Division B).
Mohammed
Wasfy
Mohammed
Wasfy
Mohammed Wasfy is the CEO of Right to Dream Egypt and FC Masar, leading a transformative movement in Egyptian football. Under his leadership, Right to Dream Egypt has established a world-class residential academy in Badya, West Cairo, dedicated to developing young Egyptian talent through a holistic model that blends elite football training, academics, and character development. Wasfy also oversees FC Masar, whose men’s team is the fastest-growing in Egypt with three consecutive promotions.
Loay
Al Alfi
Head of Strategy and Partnerships – Misk City
Loay
Al Alfi
Mr. Alfi is the Head of Strategy and Partnerships at Mohammed Bin Salman Nonprofit City (Misk City) — the world’s first nonprofit city, designed to empower youth and innovation. With over two decades of experience shaping national, sectoral, and institutional strategies across government, state-backed, and nonprofit entities, Loay has led transformative programs that bridge vision with execution. At Misk City, he has driven the City’s strategic positioning, ecosystem and cluster development.
James
Bisgrove
CEO – Al Qadsiah Club Company
James
Bisgrove
James Bisgrove is a Football CEO who, during his tenure at Rangers F.C. helped transform the club’s business operations by significantly increasing revenues and modernising its commercial infrastructure. A former UEFA executive, James was appointed to the Scottish Professional Football League (SPFL) Board in 2023. During his time in Glasgow, Rangers won the Scottish Premiership, Scottish Cup, and Scottish League Cup, reached the Europa League Final, and qualified for the UEFA Champions League.
Esteve
Calzada
CEO – Al Hilal
Esteve
Calzada
Esteve Calzada is a seasoned executive with over 22 years of experience in the global sports industry. He currently serves as the Chief Executive Officer of Al Hilal Club Company (Saudi Arabia), the most decorated football team in Asia. Formerly Chief Commercial Officer at City Football Group (Manchester City) and FC Barcelona, he also founded Post United, a leading Spanish digital football media platform. Esteve is recognized for his expertise in sports marketing, having authored the book Show Me The Money!
Rasha
Elghorour
Head of the Women’s Football Department – Kuwait Football Association
Rasha
Elghorour
My life started differently compared with normal Libyan girls when I started to be interested in sports. I dared to challenge the unfair rules and unjust norms. I begun my athletic career when I started playing with the Libyan women’s national team in international games of the Women’s African Cup qualifying for the Women’s Football World Cup in 2014 and 2018.
Adlene
Guedioura
Former player and Football expert – Slane LLC
Adlene
Guedioura
Former professional footballer, played between UK, Belgium and Qatar. My core competencies include social networking, sports coaching, and sports journalism. I have a strong track record of scoring and assisting goals, winning trophies and awards, and representing my country at international tournaments, such as the African Cup of Nations and the World Cup. I am also known for my powerful long-range shots, earning me the nickname Rocket Factory.
Ben
Harburg
Chairman – Harburg Group
Ben
Harburg
Ben Harburg is a Managing Partner of Novo Capital a global, multi-stage investment firm. He is the principal of Harburg Group, a multi-club ownership group that is the owner of Al Kholood Club of the Saudi Pro League, and co-owner of Cádiz Club de Fútbol of LaLiga Hypermotion and Querétaro Fútbol Club of Liga MX. He is a board director of various private companies, as well as those of several foundations in the arts, geopolitical and academic arenas.
Olek
Loewenstein
Global President of Sports – TelevisaUnivision
Olek
Loewenstein
Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more.
Omar
Mugharbel
CEO – Saudi Pro League
Omar
Mugharbel
Omar Mugharbel is a dynamic and visionary leader, currently serving as the CEO of the Saudi Pro League (SPL). With a proven track record of driving organizational transformation and operational excellence, Mugharbel is spearheading the SPL’s efforts to transform Saudi Football. His mission centers on creating a sustainable and commercially viable league while preserving the essence of the sport.
Magda
Pozzo
Chief Commercial Officer – Udinese Calcio
Magda
Pozzo
The main purpose of her role is to manage all international partnership projects between the teams of the Pozzo Ownership Group. Magda, always passionate about innovation, was the first to introduce the concept of naming rights for a stadium in Italy, signed in 2015. The Bluenergy Stadium currently aims to become the first green stadium in Italy given the great commitment she has made in the green policy of Udinese Calcio, indicated as the most sustainable club in Italy and fourth in the world by the BFFSI.
Ralf
Reichert
CEO – Esports Worldcup Foundation
Ralf
Reichert
Ralf began his esports journey in the 90s, co-founding SK Gaming and later ESL, helping turn esports into a global phenomenon. As Chairman of ESL Faceit Group, he oversaw its rise into a billion-dollar brand. In 2023, he became CEO of the Esports World Cup Foundation, leading efforts to elevate esports to a premier global sport and grow the foundation as a driving force in the industry.
Javier
Tebas
President – LALIGA
Javier
Tebas
Javier Tebas Medrano (San Jose, Costa Rica, 1962), of Spanish nationality, holds a degree in Law from the University of Zaragoza. He has been a practising lawyer since 1987 and founded his own legal firm, specialising in Company Law and, subsequently, in sports and bankruptcy law. Tebas’s direct involvement in football began in 1993, when he was named president of Sociedad Deportiva Huesca, a position he held until 1998 (a period during which the club competed in Spain’s Tercera Division and Segunda Division B).
Mohammed
Wasfy
CEO – Right to Dream Egypt and FC Masar
Mohammed
Wasfy
Mohammed Wasfy is the CEO of Right to Dream Egypt and FC Masar, leading a transformative movement in Egyptian football. Under his leadership, Right to Dream Egypt has established a world-class residential academy in Badya, West Cairo, dedicated to developing young Egyptian talent through a holistic model that blends elite football training, academics, and character development. Wasfy also oversees FC Masar, whose men’s team is the fastest-growing in Egypt with three consecutive promotions.
Brands at WFS Riyadh 2025
Brands at
WFS Riyadh 2025
Confirmed partners of WFS Riyadh 2025
Exhibitors of WFS Riyadh 2025
Confirmed Partners at
WFS Riyadh 2025
Confirmed Exhibitor at
WFS Riyadh 2025
The World Football Summit experience
The
World Football Summit experience
