Meet the leaders joining WFS Riyadh 2025

Influential decision-makers gathered to design the football we need.

Confirmed speakers at WFS Riyadh 2025

Confirmed speakers at
WFS Riyadh 2025

Abdulaziz

Abuzaid

Misk Sports Director General – Misk Foundation

Abdulaziz

Abuzaid

Strategy-driven leader with 15+ years of experience delivering growth, transformation, and operational excellence across public and private sectors. In recent years, I’ve brought this strategic discipline into the sports sector, where I’ve spearheaded ventures that fuse elite athletic development with education and structured talent pathways, like creating first-of-its-kind elite football academy embedded within a private K–12 school in Riyadh.

Mo

Adams

On-Air Football Analyst & Founder – Style Speaks

Mo

Adams

Mo Adams is a footballer-turned On-Air Analyst and the Founder of Style Speaks, a platform giving a voice to the region through the lens of lifestyle and culture. After six years in MLS- including with Inter Miami- Mo returned to the Saudi Pro League through Al Shabab before transitioning from the pitch to media, bridging global sport and storytelling. He has collaborated with global brands such as Manchester United, adidas and Spotify, and appeared as a Studio Analyst on TNT and DAZN during the FIFA Club World Cup

Loay

Al Alfi

Head of Strategy and Partnerships – Misk City

Loay

Al Alfi

Mr. Alfi is the Head of Strategy and Partnerships at Mohammed Bin Salman Nonprofit City (Misk City) — the world’s first nonprofit city, designed to empower youth and innovation. With over two decades of experience shaping national, sectoral, and institutional strategies across government, state-backed, and nonprofit entities, Loay has led transformative programs that bridge vision with execution. At Misk City, he has driven the City’s strategic positioning, ecosystem and cluster development.

Khalid

Alaraifi

Chief Experience Officer – Misk City

Khalid

Alaraifi

Khalid Alaraifi is the Executive Director of Marketing and Communications at Misk City, where he leads strategic initiatives that enhance the city’s position as a hub for culture, innovation, and youth empowerment. With a background in strategy, consulting, tourism, sports, culture, media, and business development, Khalid brings extensive experience in driving projects aligned with Saudi Arabia’s Vision 2030.

Nabaa

Aldabbagh

Content Partnerships Manager – TikTok

Nabaa

Aldabbagh

I am a partnerships manager at TikTok who is leading on the partnership with the Saudi League, the Qatari league and the UAE Pro League. Also, I am working closely with clubs and entities in sports within the region in developing them and expanding their reach and also finding ways of work that can benefit them. Within the saudi league, I have been able to activate the league and clubs in several in-app activations that have seen success and we are working further to benefit the league by providing TikTok creators

Wael

Alfayez

Chief Commercial Officer – Saudi Pro league

Wael

Alfayez

Wael AlFayez is Chief Commercial Officer of the Saudi Pro League, leading its global growth through strategy, sponsorships, media rights, and fan engagement. With 20+ years in media and entertainment, he helped launch Asharq News with Bloomberg, led digital shifts at AlKhaleejiah, and founded NAJD Media. A cultural leader, he drives impact through creative strategy and community-focused initiatives.

Shayne

Allise

Founder & CEO – 3XV Sports

Shayne

Allise

Shayne Allise Steyteyieh is a Palestinian-Irish American former Grand Prix dressage rider and the Founder of 3XV Sports. She began her career as a full-time sponsored athlete, earning USDF Bronze, Silver, and Gold medals by 25 and training under some of the sport’s most accomplished Olympic athletes. Her own experiences navigating sponsorship as a Palestinian athlete revealed inequities and cultural blind spots within global sport – insights that became the foundation for 3XV’s athlete-first model.

Sultan

Althari

Founding Partner – The Althari Group

Sultan

Althari

Sultan Althari is a Founding Partner at The Althari Group, a global strategic advisory and investment firm, where he leads a portfolio of engagements at the intersection of sports, media, and entertainment. As a member of the Executive and Investment Committees at Al Shabab FC, he oversees strategic investments and global outreach. He also serves on the Advisory Board of the World Football Summit and previously served as a Senior Advisor at Inter Miami CF.

Razan

Amoush

Football reporter and senior producer – Independent

Razan

Amoush

Razan is a seasoned football reporter and producer with over a decade of experience in the industry. Holding a Master’s degree in Public Policy, she brings a unique perspective to sports journalism, combining analytical skills with her passion for storytelling. Her love for football began before she even watched cartoons, shaping a lifelong dedication to the sport. Razan has worked extensively with international players, creating compelling content that showcases their journeys both on and off the pitch.

Jesús

Arroyo

Executive – Saudi Pro league

Jesús

Arroyo

Jesús Arroyo is a seasoned football executive with more than 18 years of experience in the professional football industry. He has held several senior positions, most notably serving as Deputy CEO and Head of Legal & Football Administration at Sevilla FC, one of Spain’s leading clubs. His expertise covers football operations, legal and regulatory frameworks, international relations, governance, and club development.

Raj

Athwal

Chief Executive Officer – Odisha Football Club

Raj

Athwal

With over 30 years of experience, I specialise in revitalising football clubs, steering them through challenges & building sustainable paths to success. I have worked across the football ecosystems; from Coventry City during their Premier League tenure to Glasgow Rangers, a club with a rich UEFA Champions League legacy. Currently, as part of Odisha FC’s journey, I’ve focussed on driving grwoth and innovation.

Rayde Luis

Baez

Founder & Chief Connections Builder – The Connect

Rayde Luis

Baez

Dominican economist with nearly 20 years in sports & entertainment, founder of The Connect and co-founder of SPORTHINK. Former Euroleague Basketball executive and MD at a global sports marketing agency, he has led projects with NBA, LaLiga, MotoGP, MLB, FC Barcelona, and top brands like TAG Heuer, BMW, Adidas, and Red Bull. Member of the WFS Advisory Board and GSIC Mentorship Board.

Mohammed

Basrawi

General Manager of Marketing Communications & Content – Saudi Pro league

Mohammed

Basrawi

A distinguished marketing and branding leader, Mohammed J. Basrawi brings over 16 years of extensive experience cultivated across sectors such as education, real estate, FMCG, hospitality, and sports. In his current role as General Manager of Marketing Communications & Content (MARCOM & Content) for the Saudi Pro League (SPL), Mohammed spearheads initiatives to enhance the league’s profile, reputation, content strategy, and audience engagement.

Mayur

Bhanji

Chief Communications Officer – Raiola Global Management

Mayur

Bhanji

Mayur has close to two-decades of experience as a broadcaster and in the PR & Communications space. In this time Mayur has worked across the Middle East and North Africa region, South East Asia, India and across Europe for many leading organisations such as the BBC, beIN SPORTS, LaLiga and Sky Sports. Currently Mayur leads PR, Communications and Media Relations for Raiola Global Management, supporting many of the leading athletes from the world of football.

James

Bisgrove

CEO – Al Qadsiah Club Company

James

Bisgrove

James Bisgrove is a Football CEO who, during his tenure at Rangers F.C. helped transform the club’s business operations by significantly increasing revenues and modernising its commercial infrastructure. A former UEFA executive, James was appointed to the Scottish Professional Football League (SPFL) Board in 2023. During his time in Glasgow, Rangers won the Scottish Premiership, Scottish Cup, and Scottish League Cup, reached the Europa League Final, and qualified for the UEFA Champions League.

Michael

Broughton

Sports Industry Consultant & Advisor

Michael

Broughton

“For over two decades Michael has worked across the top levels of sports, media, and technology. In addition to his role as an OTT Sports principal and co-host, he is also a partner at Acceleration Equity, based in London. He has served as a senior executive at FIFA headquarters in Zurich, responsible for its strategic relationships and investment strategy with big data and tech companies globally, while also supporting its emerging Gaming and eSports group.”

Esteve

Calzada

CEO – Al Hilal

Esteve

Calzada

Esteve Calzada is a seasoned executive with over 22 years of experience in the global sports industry. He currently serves as the Chief Executive Officer of Al Hilal Club Company (Saudi Arabia), the most decorated football team in Asia. Formerly Chief Commercial Officer at City Football Group (Manchester City) and FC Barcelona, he also founded Post United, a leading Spanish digital football media platform. Esteve is recognized for his expertise in sports marketing, having authored the book Show Me The Money!

Bruno

Costa

Football Executive – CBF

Bruno

Costa

Fluent in Portuguese, English and Spanish; Extensive Management, Scouting & Recruitment experience, spending more than two decades in the Brazilian top flight (Série A), the Brazilian Football Confederation (CBF) and the Major League Soccer (MLS), USA. CBF Academy (Brazilian Football Confederation) Instructor, former Sporting Director, Assistant Sporting Director, Director of Scouting and Academy Director. Member of ASD (Association Sporting Directors) Technical Committee and also a member of Abex Futebol

Stuart

D'Souza

CEO – AEI Saudi

Stuart

D'Souza

Stuart has lived and worked in Saudi Arabia for nearly 20 years and founded AEI in 2012. The company enables foreign businesses to enter, establish and expand in the Saudi market. The team at AEI have helped over 2,500 foreign companies to achieve success in the Kingdom of Saudi Arabia.

Kristian

Dobrev

CEO – The Football Business Academy

Kristian

Dobrev

As Co-Founder and Deputy CEO of The FBA, Kristian has focused on using education as a platform to accelerate the professionalization of the football industry. With nearly 100 partnerships and hundreds of learners impacted, he and his team have positioned The FBA as a global leader in football business education.

David

Dwinger

Co-founder & President – Estrella Football Group

David

Dwinger

Tech Entrepreneur | Innovating Sports & Media| Founder 👉🏼 ve2ventures | Co-owner 433 | Estrella Football Group | Owner & President GDS Cascais | PadelPlay

Rasha

Elghorour

Head of the Women’s Football Department – Kuwait Football Association

Rasha

Elghorour

My life started differently compared with normal Libyan girls when I started to be interested in sports. I dared to challenge the unfair rules and unjust norms. I begun my athletic career when I started playing with the Libyan women’s national team in international games of the Women’s African Cup qualifying for the Women’s Football World Cup in 2014 and 2018.

Eileen

Gleeson

Head of Football Strategy and Planning – Football Association of Ireland

Eileen

Gleeson

Eileen is the Head of Football Strategy at the Football Association of Ireland, where she plays a leading role in shaping the future of Irish football. With extensive experience as an International Head Coach, Professional Club Head Coach, and strategic leader, she combines technical expertise with a deep understanding of high-performance environments.

Adlene

Guedioura

Former player and Football expert – Slane LLC

Adlene

Guedioura

Former professional footballer, played between UK, Belgium and Qatar. My core competencies include social networking, sports coaching, and sports journalism. I have a strong track record of scoring and assisting goals, winning trophies and awards, and representing my country at international tournaments, such as the African Cup of Nations and the World Cup. I am also known for my powerful long-range shots, earning me the nickname Rocket Factory.

Mohamed

Harb

Head of Partnerships – TikTok

Mohamed

Harb

Mohamed (Mo) Harb is the Head of Partnerships at TikTok for the Middle East and North Africa, where he focuses on cultivating a robust ecosystem through collaboration with publishers and business partners. With over 18 years of international experience in online operations, sports business, and partnerships across MENA and Europe, Mo brings a wealth of expertise to his role.

Ben

Harburg

Chairman – Harburg Group

Ben

Harburg

Ben Harburg is a Managing Partner of Novo Capital a global, multi-stage investment firm. He is the principal of Harburg Group, a multi-club ownership group that is the owner of Al Kholood Club of the Saudi Pro League, and co-owner of Cádiz Club de Fútbol of LaLiga Hypermotion and Querétaro Fútbol Club of Liga MX. He is a board director of various private companies, as well as those of several foundations in the arts, geopolitical and academic arenas.

Peter

Hutton

Board Director – Saudi Pro League

Peter

Hutton

Board director at Saudi Premier League. Former CEO/Managing Director at Eurosport, Fox Sports Asia, Ten Sports, MP and Silva, IMG South Asia

Andy

Jackson

SVP Middle East – Footballco Arabia

Andy

Jackson

Andy has a global publishing and media career spanning the last 35 years with extensive experience in Europe, Australia, Asia and the USA. He is an alumni of the Stanford University Professional Publishing Course. For the last 20 years, he has worked exclusively in the football media industry, holding senior positions for FourFourTwo, DAZN and now Footballco, leading his teams to multiple industry awards in that time.

Ben

Jacobs

Sports Broadcaster – TalkSPORT

Ben

Jacobs

Sports journalist with talkSPORT and GiveMeSport.

Yohei

Kasuga

Board Mamber and Chief Global Strategy Officer – Kashima Antlers Football Club

Yohei

Kasuga

Board Member and Chief Global Strategy Officer at Kashima Antlers, the most decorated club in the history of the J.League.Since joining the organitation in 2011,he has driven the club’s communications, commercial operations and marketing initiatives,and in 2022 became one of the youngest board members in its history.A graduate of the inaugural FIFA Diploma in Club Management, he has worked at multiple FIFA tournaments and was responsible for press operations at the Kashima venue during the Tokyo 2020 Olympic Games

Kike

Levy

Head of NJF Sports & Media

Kike

Levy

Kike Levy is an entrepreneur and sports media executive with over a decade of experience at the forefront of the sports, media, and technology intersection. He is currently leading NJF Sports and Media, a pioneering sports investment firm that connects visionary entrepreneurs, investors, and sports properties to redefine the industry.

Olek

Loewenstein

Global President of Sports – TelevisaUnivision

Olek

Loewenstein

Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more.

David

Lucas

Head of Sport UK – YouGov Sport

David

Lucas

David is a highly experienced Research & Insight Director with over 25 years involvement in the UK and international media and market research industries. Following stints at Channel 4, TVNZ, Ipsos and YouGov, 15 years ago David designed, built and delivered the revolutionary research programme for the London 2012 Olympic and Paralympic Games, providing insight and understanding to key functional areas within the business and informing strategic decision-making at all levels.

Jes

Madsen

Director of Football and Data Science – Saudi Pro league

Jes

Madsen

Experienced football director and cognitive science specialist with proven success in leading high-performance, data-driven strategies at the elite level. Currently serving as Director of Football and Data Science at the Saudi Pro League, where I oversee sports data, technology, and performance innovation projects across the league. Former Head of Research & Development at FC Copenhagen, integrating neuroscience, cognition, and data science into club-wide methodology.

Dr Amal

Maghazil

Chairman, Runners Association. Co-Founder, RUR

Dr Amal

Maghazil

Chairman of the Runners Association, a not-for-profit founded with support from the Misk Foundation, which began as a community initiative called Riyadh Urban Runners (RUR) in 2016. With a background in speech-language pathology and health & wellness, she combines professional expertise with a passion for healthy living to inspire inclusive, active communities through movement.

Joe

Morrison

TV Presenter

Joe

Morrison

Joe Morrison has been a Live TV Broadcaster for over 20 years and is a well known face of football to millions of sports buff’s across the Middle East, Indian Sub-continent and Asia.

Tom D.

Mueller

Chief Revenue Officer – OneFootball

Tom D.

Mueller

Tom D. Mueller is a seasoned leader in sports, advertising and partnerships. Starting his career at Grey/WPP, he built a strong foundation in brand and communications before moving deeper into the sports and digital ecosystem. Today, he leads OneFootball’s global advertising business, with a team of 180 under his responsibility. Tom oversees strategy, ad-tech, and both direct and programmatic revenue streams, ensuring innovative, data-driven solutions for clients.

Omar

Mugharbel

CEO – Saudi Pro League

Omar

Mugharbel

Omar Mugharbel is a dynamic and visionary leader, currently serving as the CEO of the Saudi Pro League (SPL). With a proven track record of driving organizational transformation and operational excellence, Mugharbel is spearheading the SPL’s efforts to transform Saudi Football. His mission centers on creating a sustainable and commercially viable league while preserving the essence of the sport.

Farkhunda

Muhtaj

Professional Footballer & Social Activst

Farkhunda

Muhtaj

Farkhunda Muhtaj is an Afghan-Canadian footballer, activist, and humanitarian. She led the 2021 evacuation of 300+ Afghans, including the women’s national team, featured in the Cannes Lions–winning *We Are Ayenda*. Captain of Afghanistan’s national team and midfielder for Calgary Wild FC, she co-founded Scarborough Simbas to support refugees through sport. She’s a global speaker and ambassador for several NGOs, advising Canada Soccer and FIFA World Cup 2026 Toronto.

Roland

Nikolaou

VP, Football, MENA – IMG

Roland

Nikolaou

Roland Nikolaou joined IMG in May 2023 to oversee the company’s football media business in the MENA region. Bringing more than 24 years’ of experience and expertise to the role, Roland is responsible for developing new commercial opportunities for the football division and delivering transformative growth and value for partners, which include the Saudi Pro League (SPL) and Arabian Gulf Cup Football Federation (AGCFF).

Yasuhide

Okabe

Executive Fellow – Japan Football Association

Yasuhide

Okabe

With 20 years in elite European football, including senior leadership at the UEFA Champions League and Everton FC, he has built a strong global network across Europe, APAC, and MENA. Now focused on shaping Asian sport, he integrates AI, technology, and entertainment to drive growth. As a public speaker, he shares insights on innovation and leadership at global events, aiming to inspire future generations and elevate the future of sport.

Magda

Pozzo

Chief Commercial Officer – Udinese Calcio

Magda

Pozzo

The main purpose of her role is to manage all international partnership projects between the teams of the Pozzo Ownership Group. Magda, always passionate about innovation, was the first to introduce the concept of naming rights for a stadium in Italy, signed in 2015. The Bluenergy Stadium currently aims to become the first green stadium in Italy given the great commitment she has made in the green policy of Udinese Calcio, indicated as the most sustainable club in Italy and fourth in the world by the BFFSI.

Ralf

Reichert

CEO – Esports Worldcup Foundation

Ralf

Reichert

Ralf began his esports journey in the 90s, co-founding SK Gaming and later ESL, helping turn esports into a global phenomenon. As Chairman of ESL Faceit Group, he oversaw its rise into a billion-dollar brand. In 2023, he became CEO of the Esports World Cup Foundation, leading efforts to elevate esports to a premier global sport and grow the foundation as a driving force in the industry.

Sam

Sadi

CEO – LiveScore Group

Sam

Sadi

Sam Sadi is a seasoned executive with an extensive 25-year career, primarily in leadership roles in sports and adjacent industries. As the current CEO of LiveScore Group since 2019, he has played a pivotal role in the company’s pursuit of its vision to Fuel Fans’ Passion for Sport and positioning LiveScore as one of the world’s leading brands in fan engagement.

Andrea

Sartori

Founder & CEO – Football Benchmark

Andrea

Sartori

Andrea is the Founder and CEO of Football Benchmark and Ace Advisory, a spinoff of KPMG’s Sports and Leisure Centre of Excellence. With nearly 30 years of experience across sport, leisure, and real estate, Andrea has led over 300 projects in more than 35 countries. Previously, he served as Global Head of Sports at KPMG and led its Real Estate, Leisure and Tourism practice in Central and Eastern Europe for a decade.

Mikael

Silvestre

CEO – Elevate Sports Agency

Mikael

Silvestre

Mikael Silvestre is a former French International player, product of Stade Rennais FC youth system. In 1998-99 he signed for Inter Milan. Then he became a fantastic asset for Manchester United under Sir Alex Ferguson for nine seasons amassing 361 appearances in all competitions for the Red Devils recording 5 Premier League Titles , the FA Cup, the Football League Cup , two FA Community Shield.

Shahrukh

Sohail

Senior Sports Business Manager – Xplere

Shahrukh

Sohail

Shahrukh is a seasoned sports management professional with over 14 years of experience, having held senior roles in the sports industry across South Asia, Saudi Arabia, and the UK, with a strong focus on football. He holds a Master’s degree in Sports Management from the University of East London and is a regular contributor and analyst on various media platforms. In 2022, Shahrukh won the prestigious SportsPro Hackathon, demonstrating his innovative expertise in the industry.

Javier

Tebas

President – LALIGA

Javier

Tebas

Javier Tebas Medrano (San Jose, Costa Rica, 1962), of Spanish nationality, holds a degree in Law from the University of Zaragoza. He has been a practising lawyer since 1987 and founded his own legal firm, specialising in Company Law and, subsequently, in sports and bankruptcy law. Tebas’s direct involvement in football began in 1993, when he was named president of Sociedad Deportiva Huesca, a position he held until 1998 (a period during which the club competed in Spain’s Tercera Division and Segunda Division B).

Zubair

Timol

Partner & Global Vice President, Culture- Meltwater

Zubair

Timol

Zubair Timol brings a diversified background in tech, communications, consulting, law, sports, and luxury. With a career spanning multiple continents—including stints in Singapore, Amsterdam, and Cape Town—Zubair has cultivated a deep understanding of global business dynamics. He is particularly skilled in nurturing high-performance teams and driving strategic, culturally attuned commercial solutions for a range of clients, from emerging startups to established Fortune 500 companies.

Maite

Ventura

Managing Director – LALIGA

Maite

Ventura

Maite Ventura is the Managing Director for MENA and South Asia at LALIGA. With over 10 years working in the Middle East, she joined LALIGA in 2017 as part of LALIGA Global Network, a project to select young talent to grow LALIGA´s International image. Before being promoted to Managing Director for the Middle East and North Africa in 2019, Maite was the LALIGA Delegate for UAE, managing different institutional, sport focused and socio-educational projects across the MENA region hoping to grow the business.

Luis

Vicente

Chairman – Apex

Luis

Vicente

Luis Vicente is a seasoned sports executive with over 30 years of experience driving innovation, growth, and digital transformation in sport. He’s Chairman of APEX and advisor to Mercury 13, Baller League, and Common Goal. Formerly Group CEO of ELEVEN SPORTS and FIFA’s first Chief Digital Transformation Officer, he has held key roles at Valencia CF, Manchester City, and advised top clubs like Real Madrid. He’s also represented football legends like Figo, Ronaldo, and Shevchenko.

Mohammed

Wasfy

CEO – Right to Dream Egypt and FC Masar

Mohammed

Wasfy

Mohammed Wasfy is the CEO of Right to Dream Egypt and FC Masar, leading a transformative movement in Egyptian football. Under his leadership, Right to Dream Egypt has established a world-class residential academy in Badya, West Cairo, dedicated to developing young Egyptian talent through a holistic model that blends elite football training, academics, and character development. Wasfy also oversees FC Masar, whose men’s team is the fastest-growing in Egypt with three consecutive promotions.

Abdulaziz

Abuzaid

Abdulaziz

Abuzaid

Strategy-driven leader with 15+ years of experience delivering growth, transformation, and operational excellence across public and private sectors. In recent years, I’ve brought this strategic discipline into the sports sector, where I’ve spearheaded ventures that fuse elite athletic development with education and structured talent pathways, like creating first-of-its-kind elite football academy embedded within a private K–12 school in Riyadh.

Mo

Adams

Mo

Adams

Mo Adams is a footballer-turned On-Air Analyst and the Founder of Style Speaks, a platform giving a voice to the region through the lens of lifestyle and culture. After six years in MLS- including with Inter Miami- Mo returned to the Saudi Pro League through Al Shabab before transitioning from the pitch to media, bridging global sport and storytelling. He has collaborated with global brands such as Manchester United, adidas and Spotify, and appeared as a Studio Analyst on TNT and DAZN during the FIFA Club World Cup

Loay

Al Alfi

Loay

Al Alfi

Mr. Alfi is the Head of Strategy and Partnerships at Mohammed Bin Salman Nonprofit City (Misk City) — the world’s first nonprofit city, designed to empower youth and innovation. With over two decades of experience shaping national, sectoral, and institutional strategies across government, state-backed, and nonprofit entities, Loay has led transformative programs that bridge vision with execution. At Misk City, he has driven the City’s strategic positioning, ecosystem and cluster development.

Khalid

Alaraifi

Khalid

Alaraifi

Khalid Alaraifi is the Executive Director of Marketing and Communications at Misk City, where he leads strategic initiatives that enhance the city’s position as a hub for culture, innovation, and youth empowerment. With a background in strategy, consulting, tourism, sports, culture, media, and business development, Khalid brings extensive experience in driving projects aligned with Saudi Arabia’s Vision 2030.

Nabaa

Aldabbagh

Nabaa

Aldabbagh

I am a partnerships manager at TikTok who is leading on the partnership with the Saudi League, the Qatari league and the UAE Pro League. Also, I am working closely with clubs and entities in sports within the region in developing them and expanding their reach and also finding ways of work that can benefit them. Within the saudi league, I have been able to activate the league and clubs in several in-app activations that have seen success and we are working further to benefit the league by providing TikTok creators

Wael

Alfayez

Wael

Alfayez

Wael AlFayez is Chief Commercial Officer of the Saudi Pro League, leading its global growth through strategy, sponsorships, media rights, and fan engagement. With 20+ years in media and entertainment, he helped launch Asharq News with Bloomberg, led digital shifts at AlKhaleejiah, and founded NAJD Media. A cultural leader, he drives impact through creative strategy and community-focused initiatives.

Shayne

Allise

Shayne

Allise

Shayne Allise Steyteyieh is a Palestinian-Irish American former Grand Prix dressage rider and the Founder of 3XV Sports. She began her career as a full-time sponsored athlete, earning USDF Bronze, Silver, and Gold medals by 25 and training under some of the sport’s most accomplished Olympic athletes. Her own experiences navigating sponsorship as a Palestinian athlete revealed inequities and cultural blind spots within global sport – insights that became the foundation for 3XV’s athlete-first model.

Sultan

Althari

Sultan

Althari

Sultan Althari is a Founding Partner at The Althari Group, a global strategic advisory and investment firm, where he leads a portfolio of engagements at the intersection of sports, media, and entertainment. As a member of the Executive and Investment Committees at Al Shabab FC, he oversees strategic investments and global outreach. He also serves on the Advisory Board of the World Football Summit and previously served as a Senior Advisor at Inter Miami CF.

WFS Riyadh Past Speakers

WFS Riyadh
Past Speakers

Since its first edition in 2023, our summit in Saudi Arabia has gathered some of the biggest names and the brightest minds. 

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