Meet the Industry leaders
Conferences with a high added value, where world-class speakers, present and discuss topics related to the industry such as: the management of sports organizations, investments in football clubs, smart stadiums, fan engagement, international taxation or technology.

SPEAKERS WFS18

Andrea Agnelli

Chairman of Juventus and the European Club Association

Javier Tebas

President – LaLiga

Carmelo Ezpeleta

CEO – Dorna Sports

Jorge Valdano

Former Football Player

Jordi Cruyff

Cruyff Institute

Al Guido

President – San Francisco 49ers

Luis Vicente

Chairman 3vs Sports Partners & Leader for FIFA Digital Innovation & Transformation Initiative

Rahul Kadavakolu

Director, Global Marketing Supervisory Department – Rakuten

Emilio Garcia

Managing Director Integrity at UEFA

ALEJANDO IRARRAGORRI

President of the Council of Administration – Orelegi Deportes

Carlos Martinez

President, FOX Networks Group Latin America

Julio Senn

Managing Partner – Senn, Ferrero, Asociados

Mariano Elizondo

President – SuperLiga Argentina

Tom Braun

Vice President of Business Operations – LA Galaxy

Tristan Chen

Founder & Director – Anchor Sports, HUPU

JÜRGEN GRIESBECK

CEO, Street Football World

Katayoun Khosrowyar

Head Coach Under19 Iranian Team

SPEAKERS WFS17

Main Stage

Fatma Samoura

Secretary General – FIFA

Javier Tebas

President – LaLiga

VICTOR MONTAGLIANI

VP – FIFA & President – CONCACAF

Jaume Roures

Founding Partner – MEDIAPRO

Miguel Ángel Gil

CEO, Atlético de Madrid

Lars-Christer Olsson

Chairman – EPFL

Nasser Fahad Al Khater

Assistant Secretary General – Tournament Affairs of SC

Greg Carey

Managing Director – Goldman Sachs

Don Dransfield

Director of Operations Development – CITY FOOTBALL GROUP

Pedro Proença

President – Portuguese Football League

Caitlin Hughes

Director of Business Development, Global Markets, BBC Worldwide

Julio Senn

Managing Partner – Senn, Ferrero, Asociados

Industry Talks

Ignacio Arrola

Marketing and New Media Director, Mediapro

Irene Cravero

Planning and Cost Control, Finance -Juventus FC

Adolfo Bara

Managing Director of Marketing & Sales, LaLiga

Pedro Malabia

Women´s Football Director – LaLiga

Albert Valentin

Deputy Sports Manager – Olympique de Marseille

Edmilson

Ex-Football Player

Maria Vallès

General Director of FC Barcelona’s Foundation

Jürgen Griesbeck

CEO, Street Football World

Ramón Robert

CEO – RCD Espanyol

Enrique Moreno

Global Brand Director – LaLiga

Julio González Ronco

Managing Director of the Real Madrid Foundation

Andy Stalman

Expert in Branding. “Mr. Branding”

“I value this event as excellent for people who work in football”

Fatma Samoura – Secretary Geneal, FIFA

Carmelo Ezpeleta

CEO – Dorna Sports

Nacido en Barcelona en 1946, Carmelo Ezpeleta es un apasionado de los deportes. Fue piloto de motos y coches a nivel amateur y destacó como jugador de pelota (Cesta Punta). Fue cinco veces campeón de España de pelota con la selección catalana, doble campeón de Cataluña y represento a España en varios torneos internacionales, incluyendo un evento para celebrar el bicentenario de la independencia de Estados Unidos en 1976.

Su primer proyecto profesional fue la construcción y dirección del circuito de Calafat desde 1972 a 1978, antes de mudarse a Madrid para convertirse en el director del circuito del Jarama y ser el encargado de toda la actividad deportiva del (RACE) Real Automóvil Club de España. Entre sus responsabilidades estaba gestionar el equipo Ford-RACE, con Carlos Sainz conduciendo en el Campeonato del Mundo de Rally en 1987 y 1988.

Después de 10 años como director del Jarama regreso a Barcelona como director ejecutivo del consorcio que gestiona la construcción del Circuito de Barcelona-Cataluña y Director Deportivo del (RACC) Reial Automòbil Club de Catalunya.

En 1991 se unió a Dorna, que recientemente ha adquirido los derechos de televisión para retransmitir el Campeonato Mundial de Motociclismo, como director del departamento de deportes de motor.

En 1994 se convirtió en CEO de Dorna y en 1998 se convirtió en Director General y accionista de la compañía.

Main Stage Speaker

Jorge Valdano


Former Football Player

Jorge Valdano is one of the most well-known faces of international football, with a life dedicated entirely to the king sport in several functions: as a player, coach, manager and, currently, as a business consultant, commentator in prestigious media and speaker. 

Argentinian by birth and Spanish by adoption, Jorge Valdano made his debut at the Newell’s Old Boys in Rosario at the age of 18 and his talent soon led him to cross the pond and consolidate as a player in European football. He played for Alavés, Real Zaragoza and Real Madrid, with whom he won two Leagues, 1 Cup and 2 UEFA Cups. He retired in 1987 after proclaiming himself world champion with Argentina in the 86 World Cup, and playing 228 games in the Spanish First Division, with a total of 86 goals. 

His career as a coach and manager was no less brilliant. He debuted on the bench of Club Deportivo Tenerife in 1992, and two years later, he joined Real Madrid to win the League and take the first team to players who would later be emblematic figures for the club as Raul Gonzalez or Guti. Valencia CF was his last adventure as a coach, before returning definitively to Real Madrid to start his career in the offices. Jorge Valdano held the position of Sports Director between 1999-2003 and Director General of 2009-2011 and was one of the key men in the construction of the so-called ‘Galactic’ team. His last titles have been with the white team: 1 League as a player; and 2 Leagues, 1 Super Cup, 1 Copa del Rey, 1 Champions League, 1 Intercontinental Cup and 1 European Supercup. 

Main Stage Speaker

Tom Braun


Vice President of Business Operations – LA Galaxy

Tom Braun serves as Vice President of Business Operations for the LA Galaxy, LA Galaxy II, LA Galaxy Academy and LA Galaxy Foundation.  In this role, Tom oversees the club’s business aspects, including financial management, strategic business planning, employee relations, international and domestic match participation, and data-driven decision making.  His current direct areas of oversight include Domestic & International Friendlies, Finance & Accounting, Database Marketing & CRM, Research & Analytics, Programming & Development, etc.  Tom also works closely with LA Galaxy’s Ticket Sales & Service team on ticketing, StubHub Center on facility needs and non-Galaxy events and AEG Global Partnerships on sponsorship opportunities for the club. 

Prior to his current role, Tom was the Director of Analytics and Research at AEG Sports working with multiple sports teams and events including the LA Galaxy (MLS), LA Kings (NHL), LA Galaxy II (USL), Manchester Monarchs (ECHL), Ontario Reign (AHL), Amgen Tour of California and several European hockey and soccer franchises.  While at AEG Sports, Tom worked to develop long-term revenue-maximizing strategies across all major AEG Sports entities, including the 2013-14 Stanley Cup Champion LA Kings and the 2014 MLS Cup Champion LA Galaxy.  In this role, he incorporated analytics and research tactics to analyze company trends, create predictive models, and enhance overall business efficiencies across the organization.

Tom obtained his Master of Business Administration degree, with honors, from University of Southern California’s Marshall School of Business, in Los Angeles, CA.  In addition, he received a dual Bachelor of Science degree in Business Administration, Marketing and Management from Georgetown University, in Washington, DC. 

While at Georgetown, Tom was a Division I All-Big East Conference pitcher on the Georgetown University baseball team and a Big East Academic All-Star.  Prior to attending Georgetown, he was selected in the 2001 Major League Baseball Amateur Draft by the Oakland Athletics.  As a two-time IRONMAN triathlon finisher and a sub 3-hour marathoner, Tom currently participates in various endurance competitions. 

Tom resides in Hermosa Beach, CA with his wife Raquel, who is a Senior Director of Business & Legal Affairs at FOX Sports.

Main Stage Speaker

Mariano Elizondo


President – SuperLiga Argentina

National Public Accountant graduated from the University of Buenos Aires, he also studied a Master in Financial Asset Management (ESEADE).

He works as a consultant, advising different companies.

From 2004 to 2014, he was CEO of Ideas del Sur, a company that produces audiovisual content in Spanish.

From 2014 to 2015 he was CEO of Indalo Media, the company that acquired Ideas del Sur, one of the largest content companies in Argentina. Managing news, radios, news portals and newspapers among others.

From 2015 to 2016 he was CEO of Grupo Indalo, with business in different sectors: media, oil, construction and food.

In 2017 he is named president of the Argentine Superliga.

He is also a professor of General Management and Formulation of Strategic Implementation in the MBA of UADE Business School.

Main Stage Speaker

Tristan Chen  


Founder & Director – Anchor Sports, HUPU

Tristan is the founder and general manager of Anchor Sports, the Global Strategic Business Unit of Hupu. Anchor Sports is the leading sports agency who is serving the best clubs, players and brands in the world like LaLiga, FC Bayern Munich, Neymar Jr etc. Tristan started his career at Hupu as a sports reporter. In 2012, he became the editor-in-chief of Hupu Sports. He moved onto the position of the director of marketing role starting a new era of sports marketing for Hupu in 2014. During his career of more than ten years, Tristan has been playing an important role in leading the wave in the huge change of the Chinese sports industry. 

Main Stage Speaker

JORDI CRUYFF


Cruyff Institute

Jordi Cruyff has spent 24 years in professional football, in which he has forged a successful career, first as a player, and later as a coach and sports director. The youngest of the Cruyff dynasty, his career started in 1992 with FC Barcelona B in the Second Division and, after two years, in 1994 he made it to the first team and became one of Barça’s top scorers along with Stoickhov and Koeman. He stayed at Barça until 1996 and then moved to the Premier League playing for Manchester United – with a one-year lease to Celta de Vigo. With the English club he won 3 Leagues, 1 Champions League, 1 FA Cup, 2 Charity Shield and 1 Intercontinental Cup. 

In 2001, Jordi returned to the Spanish League to join Alaves, first, and RCD Espanyol, two years later. The injuries temporarily separated him from the competition, but he returned to professional football in 2006 to play two seasons at Metalurg Donetsk. At the National level, he defended the colours of the Netherlands and, subsequently, he was also part of the Catalan National Football Team. 

His first steps as a coach started in 2009, combining his job as a player and 2nd coach of Malta’s Valletta FC. In 2010 he announced his retirement as a professional player and signed a contract as the sports director of the AEK Larnaca of Cyprus. In two years he managed to make AEK the first team in the country to qualify for the Europa League. 

His best years as a sports director came with Maccabi Tel Aviv, whom he positioned as the dominant force of Israeli football. Maccabi, with which he stayed from 2012 to 2018, has lived his best years with the arrival of Jordi: 3 consecutive leagues to end a decade of drought, 2 Israeli League Cups and 1 Israeli Cup, with the team playing 5 years in Europe, including the Champions League. Jordi has closed his successful stage in Tel Aviv this season, as coach and runner-up of the League. 

Main Stage Speaker

Rahul Kadavakolu 

Director, Global Marketing & Branding – Rakuten

Rahul Kadavakolu is Director of Global Marketing & Branding at Rakuten, Inc. He joined Rakuten in the Tokyo headquarters during 2016 to help build and drive Rakuten’s global brand and marketing agenda. One of his core missions is to position Rakuten as one of the world’s foremost innovative companies by bringing together the pillars of strategy, design and technology.

By identifying innovative concepts and best practices that can be applied across multiple markets, Rahul is responsible for strategy and execution of marketing and branding for Rakuten’s extensive global business portfolio.  

He has been instrumental in signing the FC Barcelona partnership and making Rakuten FCB’s Official Innovation and Entertainment partner. He was also at the forefront signing the partnership with the Golden State Warriors, making Rakuten the Official E-Commerce, Video-On-Demand and Affiliate Marketing Partner.  

Rahul has more than 18 years of global marketing and brand communication experience across in various industries with a focus on the IT, internet services and technology sectors. Prior to Rakuten, Rahul held leadership roles at Wipro, Ogilvy & Mather and Hakuhodo. He received a Bachelor’s in Commerce from Loyola College, Chennai, India and is an avid cricket fan. 

Main Stage Speaker

Luis Vicente

Chairman 3vs Sports Partners & Leader for FIFA Digital Innovation & Transformation Initiative

Senior Sports Industry Expert with 25 years experience in Executive Management, Commercial Growth, Talent Management, Strategy, Content, Digital, Data,Relationship Management, Marketing and Brand development. A Proven Sports Innovator and Transformational Leader, has created, developed and executed world first commercial opportunities at the highest level in Motorsport, Football, Athletics and Sailing, managed some of the largest global names in the football industry and lead the transformation of some of the most known football brands into global properties.

Started his professional career as a lawyer moving into motorsports and then football from 1995 onwards, first as commercial and sports agent for FIFA World Player ofthe Year Luis Figo, followed by the commercial and sports management of other global football stars like FIFA World Player of the Year Ronaldo Nazario and European Player of the Year Andryi Shevchenko. Has also assumed a strategic advisory relationship with Real Madrid CF in 2000, where he was responsible for the new club commercial model, for the acquisition of the first global main shirt sponsorship relationship with Siemens Mobile or the global followed transfer of star David Beckham from Manchester United. Retired from Sports Talent management at the end of 2006 to dedicate his efforts to Sports Transformation.

Over the last 11 years, has assumed a leading role as sports transformation evangelist, working in senior executive roles or provide C-level consultancy services to some of the world’s greatest brands in multiple sports: Red Bull, Ferrari, Lotus, A1GP, Manchester City FC and Valencia CF as well as assuming leading roles at commercial and innovation working groups at global soccer organizations such as the Premier League, La Liga or ECA. He is also a well-known speaker participating regularly at some of the world leading sports business forums.

Today, is considered to be one of the leading sports transformers in the world and is dedicating his time to advise different investors in sports properties and sports technologies, including advisory board roles at 11 different sports innovation organizations, as well as advising leading technology brands, digital and analytics agencies, sports leagues and sports organizations in their investments or work flows in the world of sports transformation. Interested and focused on innovation & technology integration in sports, Luis is a firm believer that sports are on the verge of a global disruptive cycle leaded by globalization, technology, consumer change, data and digitalization.

He is since January 1st, 2018, the Leader for FIFA Digital Innovation & Transformation Initiative.

Main Stage Speaker

Katayoun Khosrowyar

Head Coach Under19 Iranian Team

American born Iranian, Katayoun ‘Kat’ Khosrowyar, always knew she would pursue a path in football and somehow change how the world views women’s football. At her American high school, she set bench marks in football, field hockey and track & field. Her coaches we adamant for Kat to become a professional athlete. One summer visiting her grandparents in Iran, she heard about Iranian National Women’s Football team being developed. Out of curiosity, she attended the tryouts, and to her disbelief she was selected to be a part of the team. She knew that this opportunity was special, and when seeing the diversity, passion, and pride the teammates had, she knew this was her calling. Balancing her games and studies, she constantly commuted between the UK and her games. She graduated with honors from the University of Birmingham UK with a Master’s in Chemical Engineering. Her mission and passion have always been championing women’s rights to play sports, and bridging the gap between her two cultures; American and Iranian. She further excelled in her football career and became the first woman representing Iran to receive the FIFA/AFC ‘A’ license for coaching football. Katayoun has coached the Under 14 and Under 16 Women’s National team where she pushed the teams to be among the top 8 of Asia. She is now the Head Coach of the Under 19 team where she aims to qualify for the Asian Championship. She has been published in many articles and documentaries for her efforts and developments in empowering young girls and women in sports. She has recently been interviewed and documented for CBS 60 minutes by Lesley Stahl. Katayoun was invited by the Chicago Council on Global Affairs and was on the panel discussing the “Health of the Next Generation”. Her goal is to pave the way and be a voice for young disadvantaged women, and to leave a legacy of inspiring others to do the same.

Main Stage Speaker

Al Guido

CEO and Managing Partner, Elevate Sports Ventures President, San Francisco 49ers

Al Guido serves as the CEO and managing partner of Elevate Sports Ventures while concurrently serving President of the San Francisco 49ers – for which he was named on February 15, 2016. Guido, alongside HBSE CEO Scott O’Neil serving as co-managing partner, works to bring comprehensive business solutions to the sports and entertainment industry that identify new revenue opportunities and bring new, innovative ideas to market.

With nearly two decades in the sports industry, Guido has brought concepts to fruition alongside some of the best teams, leagues, brands, venues and owners across the business – inclusive of the realization of Levi’s® Stadium in Santa Clara, Calif., record-setting SBL sales initiatives for the home of the San Francisco 49ers totaling more than $530 million, and industry record-breaking PSL sales for the Dallas Cowboys totaling over $600 million. Guido’s success also spans the National Hockey League, where the Phoenix Coyotes achieved the first revenue increases in the 10-year history of the franchise and finished in the top five in the NHL for new business sales.

A native of Washington Township, NJ, Guido began his career in the sports and entertainment industry with Comcast-Spectacor, owner and operator of the NBA’s Philadelphia 76ers, NHL’s Philadelphia Flyers, AHL’s Philadelphia Phantoms, Comcast SportsNet and the Wachovia Complex. Guido later served as director of business development for the Lakewood Blueclaws (a minor-league affiliate of the Philadelphia Phillies). In 2016, Guido was named to the Forty Under 40 list by both the Sports Business Journal and the San Francisco Business Times, for demonstrating industry excellence and innovation early in his career.

Main Stage Speaker

Carlos Martinez

PRESIDENT, FOX NETWORKS GROUP LATIN AMERICA

As President of FNG Latin America, Carlos Martinez is responsible for all operations of FNG within the region including the whole portfolio of channels and their related production and digital units, under the brands FOX, FX, FX Movies, FOX Life, FOX Premium, FOX Sports, FOX Sports Premium, FOX News, National Geographic, Nat Geo Kids, Nat Geo Wild, BabyTV, Cinecanal and FOX App.

Martinez is responsible for the growth and consolidation of the businesses in the region as well as new business development. He also oversees FOX Telecolombia, FNG’s scripted production house in Colombia and FNG Latin America sales force that represents owned and third-party channels in several markets.

With more than twenty-five years of experience in the Pay TV industry, Martinez previously served as EVP and Managing Director, and Northern Cone General Manager & Affiliate Sales Regional Director for FNG.

Before joining FNG, Martinez was Director, Affiliate Sales Strategy and Operations for Discovery Networks Latin America and Iberia. Prior to joining Discovery Networks, Martinez served as Director, Affiliate Sales and Marketing for Mexico and Central America for Turner Broadcasting System in Mexico City and beforehand served as Sales and Marketing Director for Telecable Mexicano Group – UIH (United International Holdings) and as Sales and Programming Manager for Cablevision in Mexico.

Born in Mexico, and currently based in Miami, USA; Martinez holds a degree in Business Administration from Universidad La Salle.

Main Stage Speaker

ALEJANDO IRARRAGORRI

PRESIDENT OF THE COUNCIL OF ADMINISTRATION – ORLEGI DEPORTES

Alejandro Irarragorri Gutiérrez is of Mexican descent, and was born on May 12, 1971. He graduated with a degree in Business Administration from Universidad Anáhuac, México City, North Campus. He speaks Spanish, English and Portuguese.

He is currently the Founder and Chairman of Orlegi, which owns and operates Club Santos Laguna, Estadio Corona, Teritorrio Santos Modelo, Impulso TSM, Consorcio Vibosa Orlegi, Generacion Energetica Industrial, and JALSER.

Prior to his time as Chairman and President of Orlegi, he served as the Sporting Vice President of Grupo Modelo and as President of Club Santos Laguna, Territorio Santos Modelo, Estadio Corona, and Club Yaquis de Ciudad Obregón and Club Venados de Mazatlán – two professional baseball teams in the Pacific region of Mexico. He also served as President of the Mazatlan Pacific Marathon, The Mazatlan Pacific Triathlon, and the Corona Marathon of Queretaro.

In 2006, Mr. Irarragorri led a sports and social project by Grupo Modelo for Club Santos Laguna and was quickly named President of the team.

In 2007, he achieved the Club Santo´s permanence in the First Division as a leader. In the second half of 2007, he achieved the first overall lead in the history of the Club. It was also during this time when he presented the project for the construction of Territorio Santos Modelo (TSM).

By 2008, Club Santos Laguna had won its third championship, becoming one of the top teams in the Mexican First Division. By 2009 – two years after he presented the project for TSM, the complex was inaugurated and continues to serve as the most important sports, social and cultural complex in Latin America with plans for a second phase in place.

From 2010 to 2015 under his leadership, Club Santos Laguna made it to five finals in Liga MX and two international finals, lifting the team’s fourth title in the first half of 2012. In 2015, the first team and youth teams — Under 17 and Under 20 – all were crowned Champions in the same year, marking the first time a club in Mexico had achieved such a feat.

As Vice President of Grupo Modelo he led Club Yaquis de Obregon to four titles in the Mexican Pacific League (2007, 2011, 2012 and 2013) in addition to two Caribbean Series in 2011 and 2013, representing Mexico. He also guided the Mazatlan Venados to a championship in 2008 after a drought of almost three years, and the club was subsequently named Team of the Decade.

Under the leadership of Mr. Irarragorri, many athletic events have been considered in the “Best of Mexico” category: The Triathlon Pacífico Mazatlán was recognized by the athletic community as the Best of México and one of the best in Latin America. Marathon Corona Querétaro and Great Marathon Pacífico Mazatlán enjoyed a steady growth over four years, ranking in the top 5 athletic events in Mexico for its organization and number of competitors, having more than 12,000 participants in each marathon.

In addition to his wealth of sports leadership experience, Mr. Irarragorri is a member of the Board of Directors of Jalser, S.P.R. de R.I., a top vegetable production company. He is a proprietary Council Member of the General Assembly of the Mexican Football Federation (FMF) and Liga MX, and is a founding member of the Sporting Development Committee of both. He is also a member of the Board at the Universidad del Valle de México (UVM Campus Torreón).

Prior to his sports success and after obtaining his degree in Mexico, he became involved with the company SILEX (1994-1996), moving to Sao Paulo, Brazil. He led in a variety of important areas, including serving as Vice President in the Chamber and Commerce Industry of Brazil / México from 1995-1998, International Vice President in Lazarus Metals Ltd. from1995-1998, Founder and CEO of LAMATRADE from 1996-2000, Founder and CEO of LAMAGER, S.A. de C.V., a leading company in sales and distribution of fertilizers and metals (Founder 2001-2004), President of the National Association of Fertilizer Traders (ANACOFER 2001-2003), and Founding Partner of TCG Strategic Sports Management.

Main Stage Speaker

FATMA SAMOURA

SECRETARY GENERAL – FIFA

During the 66th FIFA Congress in Mexico, in May 2016, Fatma Samoura became the first woman to be appointed as FIFA Secretary General. She took office on 20 June 2016.

Ms Samoura was born in Senegal on 9 September 1962. Before joining FIFA, she was a 21-year veteran of United Nations (UN) programmes and the UN’s Resident Humanitarian Coordinator and UNDP Resident Representative in Nigeria. Before this role, she spent eight years in the private sector, working in the fertiliser trading sector for Senchim, a subsidiary of Industries Chimiques du Sénégal.

Ms Samoura earned her master’s degree in English and Spanish at the University of Lyon, and a post-master’s degree in international relations/international trade from the Institute d’Etudes Supérieures Spécialisées (IECS) Strasbourg-Finance.

Main Stage Speaker

ANDREA AGNELLI

CHAIRMAN OF JUVENTUS AND THE EUROPEAN CLUB ASSOCIATION

Andrea Agnelli is chairman of Juventus Football Club S.p.A. since 19 May 2010, and Lamse S.p.A., a holding company for which he is a founding shareholder.

Born in Turin in 1975, he studied at Oxford (St Clare’s International College) and Milan (Università Commerciale Luigi Bocconi). While at university, he gained professional experience both in Italy and abroad, including positions at Iveco-Ford in London, Piaggio in Milan, Auchan Hypermarchéin Lille, Schroder Salomon Smith Barney in London and, finally, Juventus Football Club S.p.A. in Turin.

He began his professional career in 1999 at Ferrari Idea di Lugano, where he was responsible for promoting and developing the Ferrari brand in non-automotive areas. In November 2000, he moved to Paris and assumed responsibility for marketing at Uni Invest SA, a Banque San Paolo company specialising in managed investment products. From 2001 to 2004, Mr Agnelli worked at Philip Morris International in Lausanne, where he initially had responsibility for marketing and sponsorships and, subsequently, corporate communication.

In 2005, he returned to Turin to work in strategic development for IFIL Investments S.p.A. (now EXOR N.V.).

He joined the board of directors of IFI S.p.A. (now EXOR N.V.) on May 25 2006.

Agnelli is a general partner of Giovanni Agnelli BV, a member of the board of directors of FIAT S.p.A. (now Fiat Chrysler Automobiles N.V.) and a member of the advisory board of BlueGem Capital Partners LLP. He is the President of “Fondazione del Piemonte per l’Oncologia”.

He is a member of the European Club Association Executive Board since 2012.

Since 24 July 2014 he has served as a board member of the Serie A National League of Professionals and also became a board member of The Foundation for General Mutuality in Professional Team Sports.

In September 2015 he was appointed to the UEFA Executive Committee as an ECA representative and, as of September 2017, he is Chairman of the European Club Association.

Main Stage Speaker

Javier Tebas

President – LaLiga

Javier Tebas Medrano became the President of LaLiga in April 2013, having previously served as Vice President and as a member of the league’s Executive Committee. Prior to that he had been President of the Spanish football club SD Huesca.

He has been a practising lawyer since 1987. He has served as legal advisor to several Spanish and foreign clubs and sports entities and serves on the boards of several national and international associations. He also teaches Master’s degree courses on sport and commerce.

Main Stage Speaker

Emilio Garcia

MANAGING DIRECTOR INTEGRITY AT UEFA

Doctor in Law at Rey Juan Carlos University in Madrid in which he served as Associate Professor on Labour and Sports Law since 2004 until 2012. Master in Sports Law (2003, Lleida University, Spain) and Master in European Sports Governance (Science Po, Paris).

In the field of football, Emilio was responsible for all legal matters as Legal Director of the Spanish Football Federation for more than eight years (2004-2012). At the same time, he was appointed as member of the UEFA Control and Disciplinary Body for the period 2006-2012.

In March 2012, he was also appointed CAS Arbitrator by the International Council for Arbitration of Sport.

In September 2012, Emilio joined UEFA as Head of Disciplinary and Integrity. In 2017 we was promoted to his current position, Managing Director of Integrity. He is now responsible for all Integrity matters of UEFA, in particular, the following:

– Lead, supervise and provide all necessary legal and administrative support to the UEFA Organs for the Administration of Justice (the Control, Ethics and Disciplinary Body, the Appeals Body and the Adjudicatory Chamber of the Club Financial Control Body) ensuring the highest standards of decision making within the UEFA judicial bodies.

– Providing guidance to national federations, clubs, players regarding the disciplinary framework and procedures.

-Oversee the UEFA Anti-doping and medical programme.

– Oversee the defence of UEFA in disciplinary decisions challenged before the CAS or any other jurisdiction.

– Oversee the operation of UEFA’s Betting Fraud Detection System (BFDS) and the functioning of the network of Integrity Officers in order to shape and coordinate the fight against match-fixing in European football.

Over the last years, Emilio acted as UEFA’s main legal counsel at the most relevant proceedings relating to disciplinary (Fenerbahce, Serbia & Albania, Legia), anti-doping (Ademi) financial fair play (Malaga, Galatasaray) and match-fixing proceedings (Fenerbahce, Besiktas, Eskiserhirspor, Skenderbeu) in European football before CAS.

Main Stage Speaker

Jaume Roures

Founding Partner – MEDIAPRO

Involved in the foundation and development of Televisió de Catalunya (TV3) where he spent eight years in charge of the News and Sports Productions Department. Director of Special Operations for the Federation of Regional Organizations of Radio and Television (FORTA, as per the Spanish acronym). In addition, he was head of the Television Department in Dorna, the company which organizes MotoGP World Championships.

Main Stage Speaker

Miguel Ángel Gil Marín

CEO, Atlético de Madrid

Miguel Ángel studied veterinary previous to his appointment at Atlético de Madrid, something that not many people know. In 1992 he became General Director of the club, gradually ascending until his actual position as CEO and main shareholder.

During this period, Atlético de Madrid SAD, now officially one of the top three teams in La Liga fighting hand to hand with Barcelona and Real Madrid, managed to conquer La Liga twice, two UEFA Europea Leagues, two European Supercups, one Spanish Supercup, three Copa del Rey and a Copa de la Reina, in addition to reaching two UEFA Champion League finals against archenemy Real Madrid. Apart from the undisputable sporting achievements, Atlético has seen a massive increase in its equity as a result of the succesful strategic and consolidation plan implemented, and which will reach it’s peak with the construction of new home stadium and different head offices for its Academy.

Main Stage Speaker

Lars-Christer Olsson

Chairman – EPFL

Lars-Christer Olsson is currently President of the Swedish Professional Football League, a founding Member of the EPFL, and is the Chairman of the European Professional Football Leagues since March 2016. Lars-Christer has devoted most of his professional life to football. He served as the tournament Director for the EURO 92 in Sweden. Then, he worked as General Secretary of the SEF before taking a step up to the same position at the Swedish Football Association (SvFF). He was hired as Director of Professional Football & Marketing at UEFA, and then became CEO of UEFA from 2004 to 2007, a position that he held until coming back to his native Sweden to become the Swedish Football League, Föreningen Svensk Elitfotboll (SEF) Chairman.

Main Stage Speaker

Nasser Fahad Al Khater

Assistant Secretary General – Tournament Affairs, Supreme Committee for Delivery & Legacy

Nasser Fahad Al Khater is the Assistant Secretary General for Tournament Affairs with the SC. Previously he held the title of Executive Director of Marketing and Communications for the same organisation. In early 2015, he was also appointed Deputy CEO of the Qatar 2022 Local Organising Committee.

Appointed to the Qatar 2022 Bid Committee in 2009, he oversaw both the media element and the impressive marketing campaign that led to Qatar’s success in bringing the FIFA World Cup™ to the Middle East for the first time.

Main Stage Speaker

Greg Carey

Managing Director – Goldman Sachs

Mr. Carey brings over 30 years of extensive stadium, sports, project finance and infrastructure expertise. In aggregate, Mr. Carey has over $140 billion in financing experience. Before joining the firm in 2004, Mr. Carey was the head of the Transportation and Infrastructure Group at Citigroup, where he focused on large, complex infrastructure financings. He continues this effort now at Goldman Sachs with a focus on innovative financings in the municipal market, ranging from revenue bond credits and project financings for sports facilities, large toll roads, ports, and public private partnerships (P3s) in the US.

Mr. Carey has extensive project finance and credit structuring expertise related to long-term debt for sports teams and stadiums and has helped finance over $14 billion of facilities for professional and college sports franchises. This experience in executing project financings is in a variety of markets including municipal, investment grade, bank loan, and high-yield.

Mr. Carey earned an AB in Economics from Harvard College in 1983.

Main Stage Speaker

Don Dransfield

Director of Operations Development – CITY FOOTBALL GROUP

Don joined Manchester City during the 2010/11 season as Head of Strategy and Business Planning after seven years with Boston Consulting Group, most recently as a Project Leader in the Media Practice Area.

During his time with City Football Group, Don has lived across the growing network of clubs, working on the acquisition and subsequent integration of the City teams in New York, Melbourne and Yokohama.

Now Director of Operations Development for CFG, Don is responsible for driving operational effectiveness across the current portfolio of Group businesses and screening prospective investment opportunities.

Don holds an economics degree from Trinity College, Cambridge, and lives in London with his wife Lauren.

Main Stage Speaker

Pedro Proença

President – Portuguese Football League

Pedro Proença is the current President of the Portuguese Football League as well as a Business manager and a Judicial Administrator. He studied Business Management at Lisbon School of Economics and Management. He was also a renowned referee in the world of football where he refereed in important tournaments such as the UEFA Champions League, Eurocup, and World Cup. In fact, he was the first referee to overview both club and national team European competitions on the same year.
Main awards and recognitions:

  • 179 matches in 1st division
  • 356 matches in national championships
  • 2 Portuguese cup finals  refereed
  • 3 Portuguese Supercup finals
  • 2 League Cup finals refereed
  • 2006-2007 Portuguese referee of the year
  • 2012 Best Referee by IFFHS

Proença retired in 2015 and six months after his retirement he announced his candidature to later become the president of the Portuguese Professional Football League.

Main Stage Speaker

Caitlin Hughes

Member of the Board, Juventus & Director of Business Development, Global Markets, BBC Worldwide

Caitlin Hughes has worked in the fields of strategy, media and sport for over ten years.

Caitlin is Director of Business Development, Global Markets, at BBC Worldwide, and a Non-Executive Director of Juventus Football Club in Italy.

Prior to the BBC, Caitlin worked at the strategy consulting firm, Boston Consulting Group, where she advised clients across a range of sectors from media to financial services.

Caitlin holds a Bachelor’s Degree in Experimental Psychology from Oxford University (Wadham College) and a Masters in International Relations and Economics from the Johns Hopkins School of Advanced International Studies (SAIS).

Caitlin mentors digital media startups and is part of the female-focused angel network, AngelAcademe. She is also a Trustee of David Nott Foundation which provides medical training for surgeons in hostile and austere environments.

Main Stage Speaker

Julio Senn

Managing Partner – Senn, Ferrero, Asociados

Julio Senn is a Graduate in Economics and Business Science from the Universidad Complutense, where he specialised in Financial Auditing. He began his professional career with Arthur Andersen in 1990, and 1998 he went on to join the Diario AS part of the Prisa Group, where he was Assistant General Manager of Finance and Human Resources, following which he was appointed Managing Director of Real Madrid Club de Fútbol, in 1999 where he spearheaded the extensive reorganisation and modernisation of the Club, going on to join Garrigues in 2002 as head of the Sports & Entertainment department developing a line of business providing advice and assistance to sports personalities professionals and artists in the entertainment sector.

He teaches the Master’s course in Communications and Journalism at the Escuela de Estudios Universitarios del Real Madrid-Universidad Europea de Madrid.

He is also a member of the Center of Sports Business Management (CSBM) IESE and an instructor on the Auditing Master’s course at the Universidad Complutense.

Julio Senn is a member of the Official Official Register of Accounts Auditors (ROAC).

He speaks Spanish and English.

Main Stage Speaker

Ignacio Arrola

Marketing and New Media Director, Mediapro

Ignacio holds a Degree in Business Sciences from the Complutense University and an Executive MBA from the Instituto de Empresa. He began his career working in advertising agencies Young & Rubicam and Ruiz Nicoli managing accounts of customers of Great Consumption. Subsequently, he went to the marketing and commercial environment in charge of the commercial, communication and advertising of the pay TV operator Vía Digital. He has been responsible for sports rights and new media developments in Audiovisual Sport and Sogecable. In Mediapro he has been over the past 9 years Marketing and New Media Director for products such as Gol Televisión, GOL, beIN SPORTS and BEIN CONNECT.

Industry Talks Speaker

Irene Cravero

Planning and Cost Control, Finance -Juventus FC

Irene Cravero, Planning and Cost Control, Finance, Juventus FC.

Football players reporting and company cost control. Business Management Ph.DUniversity of Turin, College des Ingenieurs MBA in Turin/Paris.

Industry Talks Speaker

Adolfo Bara

Managing Director of Marketing & Sales, LaLiga

Adolfo, an industrial engineer, worked at Adidas as Global Football Manager until 2003. Since then, he worked in two LaLiga football clubs as Director of Marketing and Sales: Real Sociedad SAD and RCD Espanyol de Barcelona. In the latter, he was involved in the design and construction of the new clubs stadium until 2009.

After working as a sports consultant for four years, in 2013 he became Managing Director of Marketing and Sales of the Spanish Professional Football League (LaLiga), a position that he continues to occupy to this day.

Industry Talks Speaker

Pedro Malabia

Women´s Football Director – LaLiga

Pedro Malabia has been in women’s football for 18 years. Being still a student of the last course in the German School of Valencia, together with two colleagues, he responded to the request of aid of a team of 14 year old girls that wanted to play football.

In 2009, they merged with Valencia, being key to its Foundation and the role of Pablo Mantilla. Today Valencia, which had no tradition of women’s football, is one of the benchmarks of the Iberdrola League. Malabia came out before the call of a big project of global competition, that collected with responsibility and a challenge. To this day he leads the development of women’s football for LaLiga.

Industry Talks Speaker

Albert Valentin

Deputy Sports Manager – Olympique de Marseille

Albert Valentin, 55 years old, has been Director General of the U.E. Figueres, Coordinator of the Sports Area of Espanyol de Barcelona, Technical Secretary of F.C. Barcelona and Real Zaragoza, currently Deputy Sports Manager at Olympique de Marseille. In addition to being FIFA coach, he has been a teacher in the Master of Sports Management of the RFEF. As a specialist in Sports Management he recently published the book Sports Management in a professional soccer club.

Industry Talks Speaker

Edmilson

Ex-Football Player

Brazilian player who was part of the team led by Frank Rijkaard, he could occupy positions of defense and defensive midfield. He had a relevant role during the four seasons he remained in the club, despite the injuries he suffered. Person of a great humanism, he created the foundation that bears his name and that promotes sport among young people in situation of vulnerability.

ACIHIEVEMENTS FCB:

1 Champions League (2005-06)
2 Leagues (2004-05, 2005-06)
2 Supercopas of Spain (2005, 2006)
2 Copa Catalunya (2004-05, 2006-07)

Industry Talks Speaker

Maria Vallès Segura

General Director of FC Barcelona’s Foundation

Maria Vallès Segura es la nueva directora general de la Fundación FC Barcelona desde 2017.

Vallès ha sido directora de gestión externa a la Fundación Vicente Ferrer desde el año 2012. Con más de 18 años de experiencia en el sector no lucrativo, ha sido responsable de comunicación y abogacía de ISGlobal, directora ejecutiva de la Fundación SIDA y Sociedad y responsable de Fundraising y Comunicación de Médicos Sin Fronteras. También ha coordinado sobre el terreno varios programas de ayuda humanitaria y desarrollo en Kenia (África) y en Guatemala (Latinoamérica).

Industry Talks Speaker

Jürgen Griesbeck

CEO, Street Football World

“Life doesn’t end here. We have to go on. Life cannot end here. No matter how difficult, we must stand back up. We only have two options: either allow anger to paralyse us and the violence continues, or we overcome and try our best to help others. It’s our choice. Let us please maintain respect. My warmest regards to everyone. It’s been a most amazing and rare experience. We’ll see each other again soon because life does not end here.”

Jürgen found it was only on the football pitch that armed young Colombians seemed willing to engage in dialogue, with football proving a catalyst for communication and cooperation. Drawing on this insight, he developed Fútbol por la Paz (Football for Peace) – a youth project that used football to combat violence in Medellin.

Fútbol por la Paz was not your average football programme. Guns had to be left at the front door, teams had to include a gender mix and disputes had to be settled by the players themselves – not referees. Hardly conventional, yet highly effective. Before long, participants began to reimagine their lives away from the pitch, leading to an increase in social mobility and a decrease in youth mortality. All through the power of football.

Jürgen soon realised that Fútbol por la Paz was not alone. All over the world, organisations were using football as a tool to tackle their various local issues, from AIDS prevention to social integration to gender equality. But there was a problem. There was very little collaboration between these organisations and, by extension, very few opportunities to share experiences and exchange knowledge. Something needed to be done.

With this in mind, Jürgen founded streetfootballworld in 2002 – a global organisation that connects grassroots initiatives like Fútbol por la Paz and amplifies their impact. The journey since then has been nothing short of remarkable.

Industry Talks Speaker

Ramón Robert

CEO – RCD Espanyol

Ramón Robert (Barcelona, 1971) es el director general del RCD Espanyol de Barcelona S.A.D. Es miembro de la Junta de Administración y Director General del RCD Espanyol. Estudió en ESERP Business School, una universidad que tiene un gran valor añadido a sus titulaciones como Masters y Doctorados en Derechos Humanos, Negociación Internacional, Marketing y Relaciones Públicas,

Él está a cargo de todos los niveles de gestión excepto en el área deportiva explícitamente. El plan de acción actual que dirige se centra en buscar una mayor promoción. Será el mayor avance en términos de desarrollo económico, comercial y social, desde la adquisición del club por el Grupo Chino Rastar.

También ha desarrollado diferentes cargos a nivel multinacional durante su carrera profesional.

Industry Talks Speaker

Enrique Moreno

Global Brand Director – LaLiga

Enrique Moreno Deckler is Global Brand Director at LaLiga. The main objective of this area is the increase the value of LaLiga brand both quantitatively and qualitatively. Its functions include:

• Creation and development of internal and external brand identity, including determination of values, attributes, tone and aesthetics.
• Coordination of the brand exposure through the different countries and channels of LaLiga.
• Management of LaLiga’s international advertising campaigns.
• Creation of strategic agreements with international partners.
• Development of national and international market research concerning the LaLiga brand.

Enrique has an Executive Master in Direct Marketing, e-Commerce and CRM at ESIC Business School and has studied Advertising at CENP Madrid. He is also certified executive coach by IPH and a specialist in the creation and development of personal brands. He has worked in agencies for several years and has been Director of Marketing Services at TPI-Telefónica, Director of Brand Strategy at Sanitas, Director of Marketing and Communication at Sanitas; and Marketing Director at Quirónsalud Group, until his incorporation to LaLiga.

Industry Talks Speaker

Julio González Ronco

Managing Director of the Real Madrid Foundation

Mr. Julio González Ronco has been Managing Director of the Real Madrid Foundation since 2009. Previously from 1999 until November 2006, he held the same position. He has been Secretary of the Legal Committee of the Spanish Olympic Committee (COE) since July 2006.

In February 2007, he was appointed Legal and Technical Advisor on CSR matters of the public entity Loterías y Apuestas del Estado, a position he would leave in 2009 to join again the Fundación Real Madrid as Managing Director.

Industry Talks Speaker

Andy Stalman

Expert in Branding. “Mr. Branding”

Andy Stalman is one of the best specialists in Branding in the world. He has talent and charisma and has been regarded as “Mr. Branding“ in several countries. With a magnetic personality, he has positioned himself in leadership since his youth. Author of the bestseller “Brandoffon. Branding the Future “, considered one of the most influential books of the century. Director of “Master Brandoffon” in Esden Business School and Professor and Award for Educational Excellence IE Business School. Visiting professor at prestigious business schools and companies in Europe and Latin America. As an expert in identity with more than 25 years of experience, he has developed projects in more than 20 countries.

He has also been Director of Marketing for Lacoste and Aeropuertos Argentina 2000. Since 2002 he is the CEO of Cato Partners Europe & LatAm. Reputed speaker and leader in the digital world. His blog was named best blog of 2015. He believes that a new educational model and eight hugs will change the world for the better. A humanist in the world of business.

He gives lectures in Spain and other countries in Europe, Asia, the US and Latin America. Co-author of the books “Colors of knowledge. A polychromatic view of human wisdom” (2013), “Barcelona: Football Capital of the World“ (2012) and “Vicente del Bosque: The Complete Spanish Leader” (2012). In June 2016 he published, also with Editorial Planeta, his second book “HUMANOFFON”.

Industry Talks Speaker