BundesLiga

Why is football taking so long to jump on the TikTok wave?
Why is football taking so long to jump on the TikTok wave? 852 684 World Football Summit

Just 26 of the 98 clubs in Europe’s top five leagues have an official TikTok profile.

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Robert Klein: “We want to be the most popular football league in the world”
Robert Klein: “We want to be the most popular football league in the world” 1920 1080 World Football Summit

Robert Klein joined Bundesliga International in May 2017 as Chief Commercial Officer. In January 2018, he took over the role as Chief Executive Officer driving the international position of the…

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Lars Heidenreich – Q&A
Lars Heidenreich – Q&A 533 488 World Football Summit

This week we interviewed one of our speakers in World Football Summit Asia, Lars Heidenreich. Lars is the Director of Mediapro Asia, and he talked about the newest trends in…

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Can Football Clubs Succeed at Monetizing Their Social Media Following?
Can Football Clubs Succeed at Monetizing Their Social Media Following? 1215 474 World Football Summit

5th  October 2016 When Manchester United last won the Premier League in May 2013, the club’s Twitter page was being followed by just over 1 million people. In September 2016, this…

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