10/11/2019

Why is football taking so long to jump on the TikTok wave?

Just 26 of the 98 clubs in Europe’s top five leagues have an official TikTok profile ...

09/05/2019

Robert Klein: «We want to be the most popular football league in the world»

Robert Klein joined Bundesliga International in May 2017 as Chief Commercial Officer ...

18/02/2019

Lars Heidenreich – Q&A

This week we interviewed one of our speakers in World Football Summit Asia, Lars Hei ...

11/10/2016

Can Football Clubs Succeed at Monetizing Their Social Media Following?

5th  October 2016 When Manchester United last won the Premier League in May 2013, the club’s Twitter page was being followed by just over 1 million people. In September 2016, this number stood at 9.9 million while the club’s pages on Facebook and Instagram were attracting 71m and 13.5m followers respectively at the same time. In […]