Insights

Can Football Clubs Succeed at Monetizing Their Social Media Following?

5th  October 2016 When Manchester United last won the Premier League in May 2013, the club’s Twitter page was being followed by just over 1 million people. In September 2016, this number stood at 9.9 million while the club’s pages on Facebook and Instagram were attracting 71m and 13.5m followers respectively at the same time. In […]