Insights

Football clubs and eSports in China: the future of monetisation?

World Football Summit looks at the eSports market in China and how football clubs ar ...

Inside City Football Group’s multi-ownership strategy where 1+1=3

Don Dransfield, Director of Operations Development at City Football Group, explains ...

Can Football Clubs Succeed at Monetizing Their Social Media Following?

5th  October 2016 When Manchester United last won the Premier League in May 2013, the club’s Twitter page was being followed by just over 1 million people. In September 2016, this number stood at 9.9 million while the club’s pages on Facebook and Instagram were attracting 71m and 13.5m followers respectively at the same time. In […]