Untapped potential – the importance of Asia to European football

In this summer’s narrow pre-season break, Ligue 1, Serie A and LaLiga all played the ...

In search of the international football brand

  AUTHOR: NEIL JENSEN Walk around the market in central Marrakech and, as well as traditional items such as leatherwear, hand-beaten metal objects and various exotica, you will find stalls devoted to football shirts, with Manchester United, Barcelona, Real Madrid and Bayern Munich, among others, fighting for customer attention. If you venture into the back […]