Insights

What Web3 means for community building efforts in football clubs

Elfried Samba, is the former Head of Social Media at Gymshark and was responsible fo ...

Soheil Var & documenting the journey towards becoming a professional football p ...

Social media has become the standard way for athletes and brands to reach new audien ...

Meta’s Kike Levy: “Football clubs should focus on digital development, m ...

Meta's Kike Levy lays out three key pillars football clubs need to adopt in the face ...

CINCO CEO Nick Marullo: “Metaverse will be hybrid between live and virtual exp ...

CINCO's Nick Marullo tells us about the metaverse and how engagement is gradually ch ...

LaLiga’s Oscar Mayo on football content consumption, the metaverse and Europea ...

World Football Summit speaks exclusively with Óscar Mayo, executive director at LaLi ...

How RCD Mallorca are outperforming Barcelona and Real Madrid on social media

WFS speaks with Albert Salas, communications director at RCD Mallorca, who are outpe ...

Racism in football: Analysing the impact of player protests and social media

Darryl Rigby looks at rising racism in football, the role played by social media and ...

Why is football taking so long to jump on the TikTok wave?

Just 26 of the 98 clubs in Europe’s top five leagues have an official TikTok profile ...

Can Football Clubs Succeed at Monetizing Their Social Media Following?

5th  October 2016 When Manchester United last won the Premier League in May 2013, the club’s Twitter page was being followed by just over 1 million people. In September 2016, this number stood at 9.9 million while the club’s pages on Facebook and Instagram were attracting 71m and 13.5m followers respectively at the same time. In […]