Smart Stadiums: The Football Stadium of the Future
Smart Stadiums: The Football Stadium of the Future 990 465 World Football Summit

Technology and sports, both a perfect match that need to keep working together for a successful development in the football industry. Those two elements are the reason for transforming the way we know a Football Stadium nowadays and design the future of the spectators experience.

This time, Populous, the global architecture firm and the designers of places like Yankee Stadium, the London Olympics, and the Super Bowl, have teamed up with National Geographic Magazine  to imagine a vision of the future for football stadium design, exploring how technology will transform the spectator experience. Over the last 30 years, the firm has designed more than 2,000 projects worth $40 billion across emerging and established markets.

National Geographic magazine and Populous come up for July’s issue with ‘The Stadium of Tomorrow’. The global firm has conceived a self-sustaining, highly connected and versatile arena that is more of an eco-village of sport and recreation than a traditional football stadium. The vision capitalises on infrastructure required for a sports stadium, creating multi-use, multi-experiential ecosystem with a plethora of sports and recreation opportunities ranging from traditional field sports such as athletics, ice hockey and football stadiums to non-typical sports venues such as extreme sports, sailing, surfing and e-sports. The vision extends as far as the stadium of tomorrow being a place where people live, work and play.

The Football Stadium of the future

The Football Stadium of the future

Architects from Populous, inspired by the desire for versatility, consider a fundamental rethink of how the playing field looks and works according to what sport is being played. Employing an LED surface, the pitch changes textures and materials for different sports; from Astroturf for football to grass for soccer to wood for basketball.

The lines marking the area of play are projected onto the field, allowing the field to vary in size and shape and there is even scope to make the field transparent, opening up possibilities for an underground viewing area to enable fans to watch the action from a whole new angle.

“The viewing experience within a stadium environment has not fundamentally changed since Vespasian ordered the construction of the Colosseum almost 2,000 years ago. Technology and information technology is literally changing the playing field and providing an opportunity to create a new vision for both the experience of watching and playing sport but also for the role a stadium can play as a significant urban influencer.” said Christopher Lee, Populous MD EMEA.

At the Football Stadium, the use of LED technology and augmented reality to bridge the gap between the fan, the remote fan and the player experience making the The Stadium of Tomorrow highly interactive.  In the future, the crowd may be able to share their emotions through LED clothing or even experience what the players are feeling. Fans in smart-kit might feel the heartbeats of their favorite player or light up in colors to reflect the mood of the game.

“Stadiums have a long and interesting history, and each architectural innovation has changed the way people come together for large sporting and cultural events. This experiment allows our readers to see how architects and designers engage with how people use these spaces. It also gives us context for how problems are solved and pulls back the curtain a bit on how stadiums are designed, allowing our readers to see the process behind innovations that they could encounter in the future.” said Jason Treat, senior graphics editor with National Geographic.

New Tottenham Hotspur Football Stadium by Populous

New Tottenham Hotspur Football Stadium – London by Populous

This Football Stadium also envisions adding the best bits of TV sports coverage to the live, first-hand experience. A large holograph will hover over the field with the score and player stats, while smaller versions are literally displayed on the rear of seats for individual and tailored experiences for all spectators.

Automated amenities including the drone-delivery of refreshments to your seat and the use of robots to serve food and drink and take rubbish away will deliver a unique experience to the visitors. Automation will also extend to electro-magnetic hospitality pods that will move along rails within the Football Stadium, allowing fans a view from anywhere they like.

The Stadium of Tomorrow will look towards creating a fully self-sufficient ecosystem in order to sustain the digital infrastructure. In terms of the roof, the stadium will provide sustainable technologies such as solar, tidal, wind power and kinetic energy harvesting electricity from the movement of the spectators on a large scale, with enough room left for water collection and a rooftop garden. The food waste would be recycled via biodigesters into fuel and compost.

Maria Knutsson-Hall, Associate Principal at Populous, said: “the Stadium of Tomorrow envisions a stadium ecosystem that creates a sustainable vision that incorporates social, economic and environmental sustainability. It will create an urban superblock that not only forms 7-day-a-week sports and recreation opportunities, but generates a highly connected infrastructure and transportation hub where people live, work and play.”

Arena das Dunas - Natal, Brasil by Populous

Arena das Dunas Football Stadium by Populous

Wind turbines will be installed at the Football Stadium to generate the power that the venue needs to operate and LED lights to use less energy. Even the experience of getting to the stadium is transformed with those spectators that do not alight at a station within the stadium, via a high-speed train on magnetic rails, being delivered by drone directly to their seats. Other fans will have the option of traveling through an underwater tube for an aquarium-like experience.

The Populous concept also ensures fans that can’t be accommodated within the Football Stadium will still be connected with the action via adjacent viewing towers that allow ticket holders to watch the game while enjoying an elevated tailgate party.

The towers will in turn inform neighbouring city dwellers of the progress of the game by pulsating with colors that vary depending on the crowd’s reaction.


Special thanks to Populous for sharing this article with us.

Interview with Rick Parry, Ex CEO of Liverpool FC and former head of the FA Premier League
Interview with Rick Parry, Ex CEO of Liverpool FC and former head of the FA Premier League 150 150 World Football Summit

Liverpool FC Chief Executive Rick Parry looks on during the draw of the quarter-finals of the soccer Champions League at the UEFA headquarters in Nyon March 20, 2009. The quarter-finals will be played April 7 and 8 and the return legs on April.14 and 15, the semi-finals will be played April 28 and 29, the second legs to be staged May 5 and 6, the final is to be played May 29, 2009 at the Stadio Olimpico in Rome. REUTERS/Denis Balibouse (SWITZERLAND SPORT SOCCER)

Liverpool FC Chief Executive Rick Parry looks on during the draw of the quarter-finals of the soccer Champions League at the UEFA headquarters in Nyon March 20, 2009. The quarter-finals will be played April 7 and 8 and the return legs on April.14 and 15, the semi-finals will be played April 28 and 29, the second legs to be staged May 5 and 6, the final is to be played May 29, 2009 at the Stadio Olimpico in Rome. REUTERS/Denis Balibouse (SWITZERLAND SPORT SOCCER)

1. How has football changed since you were CEO of the Premier League?

I left in 1997 so we were just starting to see the impact of the Bosman judgment. In England that impact has been enormous with over 70% of the Premier League players coming from overseas. Let’s see what Brexit does! And then around 1998 we had the changes in the format of the UEFA Champions League. This has changed the landscape of European competition and every top club wants to compete regularly in the Champions League.

2. You have also been CEO of Liverpool. What is the most difficult to manage in a football team?

Managing a club is certainly more complex, and I would say more difficult, than managing a league. For a club like Liverpool with such a history of success, the fundamental aim is to win trophies. In the highly competitive environment we have in England, that is not easy.

3. More and more investors, especially from China, are buying football teams in Europe. What do you think about of this trend? Are football teams a profitable investment?
More than half the Premier League clubs are in foreign ownership. We certainly never envisaged this when we first discussed the formation of the new league back in 1990. I think the owners have different motivations. For some it is about glory, for some it is about promoting their country and for others it is a financial investment. I suspect China is a little different as there is clearly a desire right from the top to establish the country as a major football power. With its population – which is very important – and economic strength, who would bet against that happening?

4. Why Premier League is the richest league in Europe?
There are two reasons for the success of the Premier League. We were able to start with a blank piece of paper so we put in place governance structures that are fit for the twenty first century and embrace the principles of transparency, accountability, independence and consistency. Too many in sport see good governance as a hindrance; for the Premier League it was the bedrock of its success. And we were very fortunate that the formation of the league coincided with the birth of Sky TV. Pudng our faith in Pay TV in the early 1990’s took some courage but it was clearly the right decision. The Premier League and Sky have grown in partnership – Sam Chisholm, former CEO of Sky, described it as the “greatest corporate romance of all time”.

5. How can change or improve the league with the new television contract?
Most of the money inevitably finds its way to the players. As it should! The key is to make sure it is not all focused on the short term and that the next generation of players is nurtured. And it is very important to keep the stadiums full. The atmosphere and the noise is part of the spectacle. So the quality of the stadiums, and the price of tickets, are very important factors.

6. Nonetheless, Manchester United has shown that having more money is not synonymous of trophies?

It is not for me to comment on Manchester United but their success of the life of the Premier League has been extraordinary and something we all envy. Nothing is forever and whilst money is essential, it is even more important to use it wisely. Having the right people in the key positons is essential.

7. Are you one of those who defend the national leagues or would you like to see and European Super League in the future?

I am a very strong believer in the national leagues. The pyramid system, the right to dream of future success, is essential and it separates football from some other sports.

8. President Spanish League, Javier Tebas, says that without funds in football, banned by UEFA and FIFA, Premier League will have all the great players. What is your opinion?

The Spanish clubs continue to outperform the English in European competition. Between 2005 and 2009 the English clubs regularly reached the finals and semi-finals of the UEFA Champions League but despite the big increases in recent TV deals, their performance has worsened. Perhaps because the Premier League is so demanding and so competitive. And to date, the Premier League has not attracted the world’s very best players.

9. You have been appointed as a member of the Financial Fair Play Committee of UEFA few days ago. How Fair Play has improved the economy of the clubs?

It is certainly making clubs more responsible and more sustainable.

10. What will be your role in the Committee?

I will have to see! I have only just joined it. But I hope I can bring a perspective from having run a major league and a major club.

11. Technology has made the world smaller. Football leagues not only compete with each other, for example by sponsorships, they also compete with NBA, NFL and other sports. What is the main value and the main poten&al of football over other sports?

Football has a universality that the others don’t have and never will. It is popular on every continent. I’ve already touched on the importance of the pyramid and the growing popularity of the women’s game is very important.

12. What is your opinion about events like World Football Summit?

It is more important than ever to go on leaning and to share knowledge. Events that bring people together, particularly on an international basis, have a great role to play.

13. Are this events a good plalorm to get know how and to do networking? Why?

These events are a great plalorm both to listen and to meet people. Gathering people in one place means you can have conversations in a couple of days that might otherwise take months to organise. And people come willing to share.

Scholarship to study a Postgraduate Diploma in Football Business Administration Online
Scholarship to study a Postgraduate Diploma in Football Business Administration Online 150 150 World Football Summit

JCI_Beca Summit_Redes Sociales-ing

Enter the chance to win a SCHOLARSHIP to study a Postgraduate Diploma in Football Business Administration Online. Thanks to the Johan Cruyff Institute and World Football Summit!

It’s very easy, just follow these steps:
1- Follow World Football Summit and the Johan Cruyff Institute Facebook pages

2- Hit like on the post

3- Share the post

4- Answer the following question in the comment section below: ¿How many Ballon d’Ors did Johan Cruyff win?

Deadline to participate until October 24, 2016!

Can Football Clubs Succeed at Monetizing Their Social Media Following?
Can Football Clubs Succeed at Monetizing Their Social Media Following? 1215 474 World Football Summit

5th  October 2016

When Manchester United last won the Premier League in May 2013, the club’s Twitter page was being followed by just over 1 million people. In September 2016, this number stood at 9.9 million while the club’s pages on Facebook and Instagram were attracting 71m and 13.5m followers respectively at the same time. In recent years the explosion of social media has changed the way many fans engage with sports, extending the fan experience beyond the actual matchday and, significantly, creating new business opportunities for football clubs.

Whilst major leagues’ broadcasting deals are negotiated collectively and matchday revenues are still strongly linked both to a team’s short-term sporting performance and the state of their stadia, nowadays commercial revenues are strongly impacted by a club’s global reach. In this article, KPMG’s Football Benchmark team analyses the correlation between the most popular clubs’ social media followers (Facebook, Instagram and Twitter) and their commercial revenues.

Since September 2014, the combined social media followers of the Top 10 most popular clubs across Facebook, Instagram and Twitter has jumped by 70%, demonstrating the important role of social media platforms connecting sports entities with their global audiences. A key contributor to this growth has been Instagram, where the combined level of attention on these clubs increased from less than 16m in September 2014 to 132m last month. This massive rise has certainly caught the eye of football clubs who are taking ever greater steps to reach fans in all geographies, as demonstrated by the facts that Manchester City operate Twitter accounts in more than ten different languages and Real Madrid’s Arabic Twitter page alone is followed by 5.7m people.

The most followed clubs, Spanish giants Barcelona and Real Madrid, have also registered the highest growth in absolute terms over the last two seasons, with both clubs increasing their total follower base by more than 65m each. Meanwhile, Paris Saint-Germain FC (134%), FC Bayern München (108%) and Juventus FC (108%), bolstered by domestic titles and participation in the latter stages of the UEFA Champions League, have recorded the highest percentage increases. However, social media is clearly a common factor for major interest-generating clubs, all of which have seen a minimum increase of 44% in such followers since 2014.

Importantly, this industry trend has often been accompanied by an increase in commercial revenues. In fact, despite slightly different sporting outcomes, FC Bayern München, Juventus FC and Paris Saint-Germain are the only clubs under review that reported a drop in commercial revenues between the 2013/14 and 2014/15 season. A purely successful example at individual club level is FC Barcelona, which, in the 2014/15 season, replicated its on-pitch success (Champions League title) off the pitch, recording a 34% increase in commercial revenues (EUR 207m to EUR 278m) and 31% growth in social media followers (105m to 138m).

Whilst major clubs undoubtedly profit from gaining global followers by generating higher commercial revenues than domestic rivals with more of a local fan base, the income differences between the most followed teams requires further investigation. An analysis of commercial income per follower demonstrates that, in addition to the follower base of a club in digital space, this revenue source might also be impacted by other factors. In fact, with the exception of FC Barcelona, Liverpool FC and Arsenal FC, and despite the general increase in commercial revenue, the clubs’ per follower value saw a net decrease from 2013/14 to 2014/15, suggesting that higher commercial gains do not automatically follow social media base gains.

Additional factors may include, amongst others, the duration of commercial agreements, the capability to negotiate advantageous sponsorship deals, the location of the club, the demographics of their followers or even follower duplication across different platforms. For example, across the analysed sample, Manchester City’s, Paris Saint-Germain’s and FC Bayern München’s commercial revenues per follower stand out above the rest, as these clubs’ commercial operations are supported either by favourable sponsorship deals (MCFC, PSG) or the commercial strength of their domestic market (FCBM).

Moreover, it is especially interesting to note how clubs lower in the ranking, both in terms of followers and commercial revenues, such as Juventus FC and Liverpool FC, recorded a considerably higher commercial revenue per follower than those at the top, in particular FC Barcelona and Real Madrid. However, rather than stressing differences between the business operations of these clubs, this contrast seems to highlight that the monetization of social media followers by a football club has a long way to develop yet.

Whilst further analysis should consider the clubs’ following in other platforms, such as country-specific social media, this conclusion highlights once again the difference between the economic strength of football clubs and the level of fan engagement that they are able to generate. As clubs focus their efforts on driving fans from social media to their own platforms, those able to harness the potential of their global brand in the digital space are likely to develop a competitive advantage in the coming seasons. However, the question remains – can these football clubs succeed in monetizing this ever expanding social media following and achieving a higher per follower value?

By: KPMG – Football Benchmark

AFE and World Football Summit sign Collaboration Agreement
AFE and World Football Summit sign Collaboration Agreement 150 150 World Football Summit
With this agreement, AFE commits with one of the biggest events in the football industry, aware of the importance the event’s magnitude to be celebrated in Spain.
Thursday, September 15, 2016 – The Asociación de Futbolistas Españoles (AFE) has established a collaboration agreement with World Football Summit, the first international event dedicated to the football industry to be held in Madrid, which will turn into the world’s capital of football on October 27, 28, and 29. The agreement was signed by the President of AFE, Luis Rubiales and Marian Otamendi, the Director of World Football Summit. With this collaboration, Luis Rubiales will lead one of the topics which will be discussed during the table named El papel y dimension de la ética en el fútbol , in addition to Bobby Barnes, Executive Director of PFA (English) and President of European Division of FIFPro, who will also participate in this topic.
World Football Summit was certain from the first moment about the importance of counting with the organization responsible of representing Spanish players’ rights to play an important role in the development of this Event. AFE represents more than 8,000 players and ex-players involved in Spanish Football. World Football Summit is the first large-scale International convention concerning the football industry which will take place in Spain. The meeting point for professionals, companies, and institutions; the movers and shakers shaping the future of this growing sector as an economic force in the world and represent over 1% of Spain’s total GDP.
The History of Spanish Football
The History of Spanish Football 832 455 World Football Summit

World Football Summit is the first large-scale international event in football industry which will take place in Madrid on October 27 – 29 October. Spain is the biggest potential in the world as king of sport.

We have worked with 2Btube to summarize the history of Spanish Football and show how we got until here.

If you like it, give like and share it.

World Football Summit Official Presentation
World Football Summit Official Presentation 4079 2408 World Football Summit

Madrid, June 24, 2016 – World Football Summit begins its journey. The first international convention on the football industry to be held in Madrid on the 27th and 28th October, has just announced the details of its program for the event.

The presentation took place at Club Financiero Génova with the interventions of Mr. Julio Senn from Senn Ferrero Asociados Sports & Entertainment, Mr. Javier Martos, Executive Director of UNICEF Spain, Ms. Lidia Valverde, Communications and PR Manager, Global Sports for Innovation Center- Microsoft, Mr. Miguel Otero, General Director of Foro Marcas Renombradas, Mr. Michael Cunnah, Chairman of iSportconnect and, on behalf of Football World Summit, its Director, Ms. Marian Otamendi. Amongst their different professional perspectives, they have announced details of the three major blocks that will shape the event: Economy, Social Development and Technology.

J Robles_1602 HD  J Robles_1636 HD

J Robles_1672 HD      J Robles_1818 HD

The economic implications of football are way over the purely sportive limits, making it an influential industry for the development of almost any country. Referring to it, Mr. Senn, Managing Partner of SFA Sports & Entertainment, has expound the following: “When an industry makes up more than 3% of Spain’s total GDP, we are speaking about something that is more important than a mere business dedicated to entertaining; it is a real industry which will find it’s ground supported by recent, important events in professional football.”

Integration and respect are two of the most relevant aspects in the context of football. Due to this reason, public institutions, clubs and organizations are putting in value the sport, encouraging their practice from early ages. This has been the main topic of Mr. Javier Martos’, Executive Director of UNICEF Spain, intervention: “Football has become a ray of happiness among families with difficulties, in addition to been a school of citizenship education that creates opportunities at social and learning development levels; World Football Summit is precisely working along these lines.”

New technologies are bringing football to an unprecedented level of precision, from comprehensive statistics analysis to devices that stimulate the enhancement of high-performance athletes. Ms. Lidia Valverde, Communications and PR Manager of Global Sports for Innovation Center-Microsoft, has not forgotten to mention this on her intervention by explaining that “technology is one of the key factors which keeps on running the development of talent and innovation. It is transforming the industry of sport in general, and particularly in the context of football.”

The Director of World Football Summit, Marian Otamendi, has expressed that “our vision is to create an international platform around the football industry, an open, inclusive and ongoing effective networking platform that encourages all participants”. “WFS will be held annually in Madrid and will have international editions, where current issues will be discussed and where the Club Palco WFS, an exclusive club formed by collaborators, sponsors and personalities of WFS, will proactively exchange projects, collaborations and businesses.”

World Football Summit will make Madrid the capital of world football on next 27th and 28th  October. It is supported by Marca España and counts with the active collaboration of Institutions such as La Comunidad de Madrid, CSD, AFE, Foro de Marcas Renombradas, Madrid Destino and UNICEF. During this networking platform, all the professionals related to the football industry, such as companies, services providers, authorities and personalities within the sector will meet and have the opportunity to engage.

J Robles_1791 HD J Robles_1819 HD

J Robles_1563 HD J Robles_1567 HD

J Robles_1577 HD J Robles_1646 HD

J Robles_1826 HD

More info on the website of World Football Summit

Technology in football, a new ally or an enemy to the sport?
Technology in football, a new ally or an enemy to the sport? 1920 1000 World Football Summit

June 27th, 2010 is a significant, memorable day for the German National Football Team but especially for the English Football team. On the first half of the round 16 game FIFA World Cup 2010 at South Africa, Frank Lampard, midfielder of the England National Football Team scored a controversial goal to equalize the scoreboard, which would be uncalled by the referee whereas the International Football Association Board (IFAB) states in Law nº 10 regarding the method of scoring that a goal is made when the ball has crossed the goal line within the frame of the goal.

The controversy generated by this issue affected the FIFA to such extent, they had to invent a precise, infallible system for this situations which is the Goal-line Technology (GLT). Although this was not the first case to happen in football, most people call this sport “the art of football” which also implies the alongside development of new technologies and systems by FIFA to try to make the competitions better. The same situation happened in the World Cup 1966 final, when England played West Germany, but that time the referee called the situation a goal although it was clear that the ball had not surpassed the line.

In order to avoid ghost goals, FIFA Club World Cup Japan 2012 was the first international competition where GLT was introduced. According to IFAB’s regulation, it is not yet an obligation for every federation to apply the GLT system to their local competition.

“The IFAB’s decision did not oblige anybody to use goal-line technology. Instead, organizers of leagues and competitions around the world will be able to choose themselves whether or not they wish to install the system.” Said FIFA Secretary General Jérôme Valcke during the IFAB Press conference, 5 July 2012[1].

This regulation, certainly, has been creating long and heated discussions amongst the purists and those who defend the modernist position in the football industry. Some people say it will take away the human-nature side of football, yet not everybody agrees with this position. For instance, Michel Platini when he became president of UEFA, disapproved the GLT system when apply it at UEFA EURO Cup and Champions League.

“I prefer that we have more referees to see if there is a penalty foul and if the ball is going over the line. We don’t need a perfect camera to see the ball”, said Platini to CNN on March 10th, 2014.

However, along with the stepping out of Michel Platini from UEFA, GLT implementation processes have begun at Euro 2016 and Champions League next season.

Fast-forward to the present day, we can see how in Major Leagues around the world they have already implemented GLT plus one referee on each side next to the goal. Moreover, we can see directly the video replay during the match to ensure if the ball has crossed the goal line. The second goal of France whilst playing against Honduras in FIFA World Cup 2014 was therefore approved by GLT system and supported by the referees decision.

How about you, do you agree with GLT or not?

Another technological breakthrough in the football industry is Big Data Analysis. The data analysis aims to acknowledge the statistic performance and the physical analysis of the players as to determine economic value for each players or revenue each match generates for both teams. For instance, Real Madrid collaborates with Microsoft, having agreed to applying Big Data Analysis during training sessions to monitor heart rate, performance and the level of accuracy in the players. The result will come hand by hand with coaches’ decision. In addition, the Santiago Bernabéu Stadium has applied full experience in stadium where every spectator who watches the game live can connect to Wi-Fi and download Real Madrid CF’s mobile application to see the performance as well as match replays instantaneously.

This phenomenon is clearly changing the point of view of football. Football has evolved from a sport competition into a global business competition. World Football Summit, Spain’s first large scale convention on the football industry, which acts as a platform for every professional, company and institution will discuss further on the technological impact in the football industry. On top of that, World Football Summit will also discuss about social development in football and the present economics axis’ of football. This first edition of the event will be October 27th – 28th 2016 at the Complejo Duques de Pastrana which is one of the best locations in the center of Madrid.

[1] Goal-line Technology FIFA Documentation