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Insights

Exclusive interviews, professional analysis, and long-form features with football industry leaders, alongside the latest updates on WFS events and initiatives.

How FC Badalona Women is trying to turn occasional fans into regulars

October 30, 2026
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October 30, 2026

World Football Summit announces the launch of WFS London, ‘the season’s business fixture’ for UK football

October 26, 2026
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October 26, 2026

Inside Michele Kang’s multi-club model for women’s football, from Washington to Lyon

October 22, 2026
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October 22, 2026

The countdown is on: 100 days to WFS Riyadh 2027

October 19, 2026
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October 19, 2026

Europe’s top 32 clubs nearly triple in value since 2016

October 15, 2026
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October 15, 2026

Thibaut Courtois’ playbook as athlete-investor: from European clubs to the NBA

October 15, 2026
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October 15, 2026

Commercial revenue overtakes broadcasting as Europe’s top 10 clubs rewrite their business model

October 8, 2026
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October 8, 2026

Laura McAllister: football needs a credible alternative to FIFA’s current leadership

October 8, 2026
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October 8, 2026

European club revenues up 146% in 15 years as Premier League share climbs to 26%

October 1, 2026
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October 1, 2026

WFS Madrid 2026: Ten Lessons for the Next Decade

September 24, 2026
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September 24, 2026

WFS Madrid 2026 is in the Books: to 10 More Years Together!

September 17, 2026
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September 17, 2026

The Game of Life: Ornella Desiree Bellia on Resilience, Football, and Why She’s Attending WFS Madrid

September 10, 2026
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September 10, 2026

Michele Kang Makes History as First Woman to Win the WFS Award for Best Executive

September 3, 2026
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September 3, 2026

Raphaël Lestienne: “The more refined the technology, the less fans and organizers feel its presence”

September 3, 2026
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September 3, 2026

Report: Football 2016-2026, Chapter 9: Performance, Science and Talent Development

August 27, 2026
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August 27, 2026

CMG’s Maria Karlsson De Cecco on Why Former Players Belong in Football’s Boardrooms

August 27, 2026
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August 27, 2026

Report: Football 2016–2026, Chapter 8: Football, Geopolitics and Global Power

August 20, 2026
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August 20, 2026

Meet the WFS Awards 2026 Finalists

August 20, 2026
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August 20, 2026

Keko Martínez: from second division pitches to planning over €500 million in wealth

August 20, 2026
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August 20, 2026

Keko Martínez: de los campos de Segunda a planificar más de 500 millones de euros en patrimonio

August 20, 2026
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August 20, 2026

Report: Football 2016–2026, Chapter 7: Commercial Strategy & Intellectual Property

August 13, 2026
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August 13, 2026

Javier Tebas Opens Up in the Inaugural Edition of New Interview Series “The Fan Behind…”

August 11, 2026
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August 11, 2026

El presidente de LaLiga Javier Tebas inaugura nueva serie de entrevistas “The Fan Behind…”

August 11, 2026
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August 11, 2026

Report: Football 2016–2026, Chapter 6: Competition Formats & Alternative Models

August 6, 2026
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August 6, 2026

MATINAL founders on why football needs to “separate culture from performance”

August 6, 2026
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August 6, 2026

WFS and Substack team up to champion a new era of sports media

August 5, 2026
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August 5, 2026

Formula 1’s Liam Parker to Speak at WFS Madrid 2026, as F1 Becomes First “Guest Sport” of the Summit

July 30, 2026
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July 30, 2026

GIS x WFS Scholarship Partnership at WFS Madrid 2026

July 30, 2026
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July 30, 2026

New Report: Football 2016–2026, Chapter 5: Broadcasting, Rights and Distribution

July 30, 2026
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July 30, 2026

Report: Football 2016–2026, Chapter 4: The Business Case for Women’s Football

July 23, 2026
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July 23, 2026

Simon Chadwick: “World Cup 2026 will be remembered as a structural tipping point: a US-style operating model is now programmed into FIFA’s DNA”

July 22, 2026
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July 22, 2026

Report: Football 2016-2026, Chapter 3: The Stadium Economy

July 16, 2026
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July 16, 2026

“AI will change everything about football… except the 90 minutes”

July 16, 2026
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July 16, 2026

Pedro Pinto returns as MC for WFS Madrid 2026

July 16, 2026
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July 16, 2026

New Report: Football 2016–2026 – Chapter 2: From passion project to asset class

July 9, 2026
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July 9, 2026

The Female Leaders Programme will reach new heights at WFS Madrid’s Tenth Anniversary edition

July 9, 2026
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July 9, 2026

Thibaut Courtois to Discuss Athlete Investment at WFS Madrid 2026

July 2, 2026
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July 2, 2026

New Report – Football 2016–2026: The Decade that Rewrote the Rules 

July 2, 2026
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July 2, 2026

WFS Awards 2026: Official jury revealed

June 25, 2026
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June 25, 2026

SAOT: From Officiating Tool to Commercial Asset

June 25, 2026
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June 25, 2026

Less than a month left to apply for the WFS Awards 2026

June 18, 2026
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June 18, 2026

World Cup Stadiums: What FIFA requires and what cities are left with

June 18, 2026
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June 18, 2026

10 lessons WFS Mexico City taught us about the future of football

June 11, 2026
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June 11, 2026

WFS Mexico City Day 2: Fan identity, new audiences and the 365-day stadium

June 5, 2026
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June 5, 2026

WFS Mexico City Day 1: The biggest World Cup in History, fan data and ROI

June 4, 2026
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June 4, 2026

The World Cup that built nothing

May 28, 2026
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May 28, 2026

One week for WFS Mexico City: speakers, topics, brands and everything you need to know

May 25, 2026
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May 25, 2026

How the NBA built a sports economy in Africa and what football can learn from it

May 21, 2026
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May 21, 2026

New Report: LATAM football assets

May 14, 2026
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May 14, 2026

Marc Spiegel: “Liga MX is unique because it has a major commercial engine in the US”

May 7, 2026
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May 7, 2026

Vuelve el programa de becas de WFS y Johan Cruyff Institute

May 7, 2026
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May 7, 2026

New report: how MLS stopped being a destination and became a market

April 30, 2026
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April 30, 2026

Back in play: Wera Kuri kicks off community pitch renovation in Mexico City with Comex, WFS and Zucaritas 

April 30, 2026
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April 30, 2026

The WFS Properties Programme: a dedicated experience for clubs, leagues and federations

April 23, 2026
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April 23, 2026

Kike Levy: “Football is the infrastructure for community, identity and belonging”

April 23, 2026
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April 23, 2026

WFS and FutbolJobs Renew Strategic Partnership to Scale the JobMatch Experience

April 16, 2026
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April 16, 2026

Introducing the WFS half-time report: “The end of the captive fan”

April 16, 2026
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April 16, 2026

N3xt Sports CEO Mounir Zok on the AI readiness gap in sports: “AI is exposing structural weaknesses in how data is treated”

April 9, 2026
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April 9, 2026

The WFS Awards introduce Best Content Creator, presented by TikTok

April 9, 2026
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April 9, 2026

The WFS Awards 2026 are open for applications

March 26, 2026
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March 26, 2026

The Most Inclusive Match made history in Toulouse — and it is not stopping there

March 24, 2026
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March 24, 2026

Five factors that explain why culture is football’s new competitive advantage

March 19, 2026
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March 19, 2026

The Most Inclusive Match: what three editions have built, and what comes next

March 18, 2026
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March 18, 2026

WFS Mexico City 2026 will be a part of the programme of Sports Weeks MX

March 12, 2026
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March 12, 2026

Women’s football in Mexico: Eight Years of a League that is Changing the Game

March 11, 2026
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March 11, 2026

Fan Intimacy and the Power of a Nickname: Two Approaches to Fan Data From Mexican Football

March 5, 2026
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March 5, 2026

Women’s Football in Mexico: The Numbers Changing the Conversation

February 26, 2026
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February 26, 2026

Inside TUDN’s Playbook for Broadcasting the Biggest World Cup in History

February 19, 2026
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February 19, 2026

WFS Mexico 2026 Tickets Now Live: Super Early Bird Until March 13

February 12, 2026
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February 12, 2026

10 Years of World Football Summit: Expanding the Business, Honouring the Essence

February 11, 2026
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February 11, 2026

The 2026 WFS StartCup is officially underway: get your applications ready !

February 5, 2026
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February 5, 2026

From Raw Data to Narrative: How Bundesliga and AWS Use Storytelling to Drive Engagement

February 3, 2026
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February 3, 2026

Every Seat Counts: How Arsenal and Brentford Digitalised Passion Without Losing Their Soul

January 27, 2026
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January 27, 2026

The Access Gap: How Rio Ferdinand Built a Media Business on Trust Broadcasters Can’t Buy

January 20, 2026
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January 20, 2026

A Look Into the Commercial Playbook Behind World Sevens Football’s Rapid Success

January 14, 2026
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January 14, 2026

World Football Summit Reveals First Dates for 2026 Global Calendar

January 9, 2026
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January 9, 2026

How TikTok, LiveScore and OneFootball Are Moving Beyond Algorithms to AI-Powered Hyperpersonalisation

January 5, 2026
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January 5, 2026

What WFS Events Conversations Revealed About The Football Industry’s Priorities 2025

December 29, 2025
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December 29, 2025

The Numbers Behind Saudi Arabia’s Football Transformation

December 17, 2025
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December 17, 2025

Global fan behavior and data strategies dominate WFS Riyadh Day 2

December 11, 2025
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December 11, 2025

The evolution of Saudi Football takes the global stage at Day 1 of WFS Riyadh

December 10, 2025
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December 10, 2025

World Football Summit announces the winners of the WFS Riyadh honours by Arena E+V 2025

December 9, 2025
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December 9, 2025

WFS Riyadh set to welcome 2,500+ leaders as Saudi Football takes global stage

December 8, 2025
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December 8, 2025

The future of football

November 27, 2025
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November 27, 2025

Farkhunda Muhtaj, Footballer and Activist, Named Ambassador for WFS Riyadh’s Female Leaders Gathering

November 26, 2025
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November 26, 2025

“This year will be bigger” — WFS Riyadh host Mo Islam on Saudi football’s transformation and rising expectations

November 18, 2025
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November 18, 2025

New Balance x Atalanta B.C : Inside the Partnership Playing the Long Game

November 13, 2025
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November 13, 2025

World Football Summit Partners with M.A.Sports to Lead Expansion in Saudi Arabia

November 13, 2025
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November 13, 2025

One Month To Go: WFS Riyadh Returns to connect Saudi and Global Football

November 12, 2025
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November 12, 2025

UEFA’s Nadine Kessler on how Women’s Champions League will double revenue and boost reach

October 30, 2025
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October 30, 2025

¡Menos ruido, más ingresos!

October 29, 2025
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October 29, 2025

The wait was worth it: WFS Madrid becomes our biggest event ever

October 17, 2025
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October 17, 2025

WFS returns to Madrid with a line-up of top industry leaders spanning clubs, leagues, brands and institutions

October 8, 2025
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October 8, 2025

From Juventus to Club América, Global Football Shines at the 2025 WFS Awards with Nasser Al-Khelaïfi Named Best Executive

October 2, 2025
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October 2, 2025

WFS Case Studies

September 18, 2025
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September 18, 2025

Asia – Pacific Women’s Football

August 6, 2025
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August 6, 2025

A $380B Opportunity: How Football is Becoming the World’s Largest Longevity Platform

June 26, 2025
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June 26, 2025

Passion Meets Innovation: Hong Kong’s Leap into Football’s Future

June 20, 2025
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June 20, 2025

The Unstoppable Rise of Inclusive Football: A Movement, Not a Moment

May 7, 2025
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May 7, 2025

Women’s Football in 2025: The Business Evolution of a Global Game

May 6, 2025
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May 6, 2025

Performance and Ramadan: How football clubs are adapting to tradition inside and outside the pitch

May 5, 2025
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May 5, 2025

The numbers behind the 2026 World Cup

May 4, 2025
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May 4, 2025

Betta Maggio: “We are excited about football´s role in building awareness around the possibility of creating a better world”

April 30, 2025
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April 30, 2025

Why 2025 Is the Perfect Time for Brands to Invest in Women’s Football

February 19, 2025
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February 19, 2025

Saudi Pro League and World Football Summit Join Forces to Showcase Football’s Evolution at WFS Asia 2024

November 25, 2024
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November 25, 2024

Growing. Together: SAFF and World Football Summit Unite to Drive Football Innovation

November 9, 2024
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November 9, 2024

The FBA and World Football Summit formalize an Academic Partnership

May 10, 2024
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May 10, 2024

Supernovas: Raising dreams on a field of opportunities

May 9, 2024
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May 9, 2024

WFS Freestyle Challenge: Everything you need to join the competition

May 6, 2024
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May 6, 2024

Parma Calcio 1913’s Blueprint for Modern Football

April 25, 2024
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April 25, 2024

Football outside the pitch: How the sport is trying to make a better world

April 4, 2024
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April 4, 2024

2024 WFS Awards: Confirmed categories and how to apply

March 26, 2024
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March 26, 2024

WFS Riyadh 24 Panels Report

March 18, 2024
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March 18, 2024

Sustainability in Football Report

March 18, 2024
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March 18, 2024

Sportainment & Venue Experiences Report

March 18, 2024
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March 18, 2024

Paving the way for female football professionalisation: Mercury/13 and the Como Women case

March 5, 2024
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March 5, 2024

Sustaining football: When sustainability isn’t just about the environment

February 22, 2024
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February 22, 2024

Stadiums are being filled up. With, or without sports being played in them

February 15, 2024
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February 15, 2024

Dr. Vicki Ross’ plan for the professionalization of Costa Rica’s football

February 8, 2024
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February 8, 2024

In the United States, football is going pop

January 31, 2024
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January 31, 2024

The only way up, is left: How innovation is driving growth in football

January 25, 2024
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January 25, 2024

Football is going global. And this is how it is doing it

January 18, 2024
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January 18, 2024

Leagues around the world want to grow by telling you a story. And it goes a little beyond football matches

January 11, 2024
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January 11, 2024

2023: The year the football we want and need was born

December 28, 2023
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December 28, 2023

Football & Tourism Report

December 20, 2023
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December 20, 2023

«You Can See It, Now What?» – Lessons from 11 Female Leaders in Football

November 23, 2023
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November 23, 2023

Global Football Report – Discovering Football’s Emerging Frontiers

November 15, 2023
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November 15, 2023

Naming Rights Landscape in Latin America

November 13, 2023
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November 13, 2023

Empowering the Future of Sports: Students & a Thriving Industry

November 11, 2023
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November 11, 2023

Governance & Ownership Models in Football

November 8, 2023
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November 8, 2023

The Future of Football: Storytelling, Team Valuations, and Learning from American Leagues

October 30, 2023
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October 30, 2023

Interview with Rick Parry, Ex CEO of Liverpool FC and former head of the FA Premier League

October 18, 2023
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October 18, 2023

Unlocking the Potential of Sport Metaverse Digital Twins

October 18, 2023
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October 18, 2023

More Than Just a Business: The Non-Financial Impact of Sports

October 14, 2023
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October 14, 2023

More Than Just a Business: The Non-Financial Impact of Sports

October 14, 2023
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October 14, 2023

The Rising Star: Saudi Arabia’s Ambition to Dominate the Global Football Scene

October 12, 2023
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October 12, 2023

Unlocking the Future of Sports Content: A Digital Revolution

September 28, 2023
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September 28, 2023

Meet the 2024 WFS Awards Winners!

September 13, 2023
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September 13, 2023

Evolving Fan Engagement Experiences: An interview with Paul Hunt of Genius Sports.

September 13, 2023
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September 13, 2023

The future of IP in football as a source of competitive advantage

September 7, 2023
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September 7, 2023

Find Out Who the WFS Awards 2024 Finalists Are

September 6, 2023
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September 6, 2023

The Uncomfortable Truth About Football: Why We’re Changing the Game

September 5, 2023
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September 5, 2023

World Football Summit y Andalucía, a la conquista del fútbol internacional

September 4, 2023
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September 4, 2023

Kickstarting Sustainability: How ClimateTrade is Leading Football Against Climate Change

August 29, 2023
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August 29, 2023

The Football Fan Experience in the Age of Web3

August 1, 2023
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August 1, 2023

Connecting Football Players & Brands Through Autentic Marketing Content

July 31, 2023
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July 31, 2023

Empowering Women in the Football Industry: Introducing the Female Leaders Initiative

June 21, 2023
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June 21, 2023

Saudi Arabia confirmed as host for WFS Asia!

May 25, 2023
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May 25, 2023

MEET THE BRANDS THAT WILL BE AT FIF23

May 25, 2023
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May 25, 2023

«Kicking it Secure: The Growing Need for Cybersecurity in the Football Industry»

May 22, 2023
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May 22, 2023

An inclusivity example for other clubs to follow

March 16, 2023
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March 16, 2023

World Football Summit helps organize the world’s most inclusive match

February 21, 2023
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February 21, 2023

The most inclusive game in the world

February 8, 2023
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February 8, 2023

The growth of women’s football as seen by World Football Summit speakers

December 7, 2022
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December 7, 2022

How does Turkish Airlines approach its sports partnership strategy?

November 9, 2022
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November 9, 2022

The role of screens in stadiums to increase fan engagement

October 31, 2022
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October 31, 2022

The science of sleep applied to optimising player performance in the sports industry

August 29, 2022
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August 29, 2022

Sports OTTs in Asia: The future of a world to explore

August 24, 2022
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August 24, 2022

Love.Fútbol: Creating safe spaces for kids to play football

August 18, 2022
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August 18, 2022

5 investment trends in football for 2022

August 17, 2022
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August 17, 2022

Discovering the new frontiers of the eSports industry

August 11, 2022
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August 11, 2022

The SportsTech Revolution: Shaping the future of football

August 4, 2022
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August 4, 2022

We can use the Global Power of Football to Change the World

July 14, 2022
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July 14, 2022

THE IMPORTANCE OF INCLUSIVITY IN FOOTBALL

June 23, 2022
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June 23, 2022

Jordan Gardner: «Culture, Stability and, Leadership are the pillars for success in any sports property»

June 9, 2022
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June 9, 2022

Understanding AiSCOUT and how it’s revolutionising football scouting

April 21, 2022
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April 21, 2022

Seven League’s Richard Ayers on football’s digital revolution

April 7, 2022
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April 7, 2022

How ex-Manchester United midfielder Luke Chadwick is putting the fun back in football

March 23, 2022
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March 23, 2022

Performance academies: How AI will save Chinese football

March 1, 2022
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March 1, 2022

Sports sponsorship barometer – A focus on the latest trends in football

February 17, 2022
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February 17, 2022

Understanding performance with Joan Vila, the man that mentored Xavi Hernandez and Carles Puyol at FC Barcelona

January 3, 2022
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January 3, 2022

Atletico Madrid CEO Miguel Angel Gil: «It won’t be the Super League, but there will be change in football»

September 22, 2021
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September 22, 2021

PFA CEO Maheta Molango: «The football industry is at a crossroads»

September 15, 2021
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September 15, 2021

Former Afghanistan captain Khalida Popal refuses to be silenced in fight to free women from Taliban rule

September 14, 2021
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September 14, 2021

Racism in football: Analysing the impact of player protests and social media

May 5, 2021
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May 5, 2021

The impact of Brexit on football transfers in the UK, Europe and beyond

March 18, 2021
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March 18, 2021

Common Goal and Fundação Fenômenos receive WFS Live proceeds to aid COVID-19 fight

August 27, 2020
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August 27, 2020

Noëlla Coursaris: “Sport is competition, but it can also unite an entire village”

March 10, 2020
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March 10, 2020

Esteban Granero: «Technology is crucial for football, but so is preserving the essence of the game»

January 30, 2020
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January 30, 2020

Inside City Football Group’s multi-ownership strategy where 1+1=3

December 5, 2019
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December 5, 2019

The keys to Olympique de Marseille’s unique connection with Africa

November 12, 2019
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November 12, 2019

Liverpool FC CEO Peter Moore on the balancing act of modernising the club while respecting its tradition

October 10, 2019
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October 10, 2019

This is how the J-League plans to challenge Europe’s top football leagues by 2030

May 9, 2019
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May 9, 2019

The Asian Football Industry and its ever-growing expansion

January 31, 2019
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January 31, 2019

Juan Mata: «As long as the passion from fans remains, football will keep growing as a sport and as an industry»

September 3, 2018
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September 3, 2018

The challenges of the Football Industry: Turning Fans into Customers and Stadiums into Entertainment Centers

October 23, 2017
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October 23, 2017

Smart Stadiums: The Football Stadium of the Future

July 20, 2017
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July 20, 2017

El fútbol, mucho más que un deporte

July 19, 2016
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July 19, 2016

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