The WFS StartCup 2026 is officially underway! Hosted in partnership with EBAN Sports, this is the reference startup competition for the football industry, designed to identify and showcase projects, founders and ventures developing solutions with clear relevance for the game.
The WFS StartCup aims to turn innovation into value by connecting emerging projects with decision-makers from across the football ecosystem and exposing those solutions to real industry demand.
A proven track record
Since 2017, the StartCup has received 500+ applications across six editions, and has served as an early platform for startups that are now firmly established in the industry.
Past finalists and winners include Oura, Spiideo, Challengermode, Satisfi Labs, ThermoHuman, Content Stadium, Playo, LIGR Live and VRTL, projects that have gone on to secure Tier-1 investment, scale internationally and work with leading clubs, leagues and sports organisations.
The most recent edition alone attracted 130+ applications from over 30 countries.
Who should apply
The WFS StartCup is open to startups and projects that meet the following criteria:
- Proven traction: at least one year of revenue or equivalent market validation
- Industry relevance: a solution applicable to professional, amateur or grassroots football
- Team & ambition: a committed team with international outlook
- Exclusivity: previous WFS StartCup winners are not eligible to apply
Application process
To be considered, applicants must submit their pitch deck and project information from February 19 to the first week of May. Fill in this form to pre-register and make sure you’re one of the first to apply.
Projects will be evaluated by a jury composed of leading professionals from the tech, sports and investment ecosystems including Uday Khanna, from Accenture; Marion Reichel, from Athlete Ventures; Juan Fuentes, from GSIC powered by Microsoft; and Audra Elena Shallal, from Flying Finn Angels.
Evaluation criteria
Projects will be assessed across six key areas:
- Product innovation
- Strength of the management team
- Investment readiness,
- Go-to-market strategy
- Pitch deck quality
- Business model positioning within the competitive landscape.
What participants get
The WFS StartCup acts as a launch platform within the WFS ecosystem.
Winner
- Speaking opportunity at World Football Summit events
- Complimentary tickets for WFS events
Top 5 finalists
- Pitch opportunity in front of industry decision-makers, investors and strategic partners
- Visibility across WFS channels
- Participation in the StartUp Stand
- Mentorship and advisory support
- Two complimentary tickets and a 30% discount on additional tickets
All participants
Access to virtual workshops with startup experts and Angel Investors from EBAN Sports.
Key dates
- February 19th – Applications open
- First week of May – Application deadline
- June 16th – Finalists announced 16 De junio
- September 2026 – Final pitches and winner announced activacion en evento
The whistle’s blown. Get your application ready!