Next event: Madrid, 15-16 September.

WFS Madrid 2026: Ten Lessons for the Next Decade

WFS Madrid 2026 brought together over 140 senior leaders across more than 40 panels, drawing on executives from governing bodies, top-flight leagues, private equity funds, and properties like Formula 1 or the NFL. Together, they addressed the industry’s key priorities — including governance, institutional capital, stadium infrastructure, player welfare, women’s sport, sponsorship measurement, global market expansion, and AI.

Meet the WFS Awards 2026 Finalists

The finalists for the WFS Awards 2026 are in. This year’s edition received close to 200 candidacies from close to 50 countries across all six continents, spanning 12 categories that recognise the professionals and organisations behind the game. Here they are, category by category: WFS Award for the Best Content Creator by TikTok WFS Award […]

WFS and Substack team up to champion a new era of sports media

World Football Summit, the meeting point for the global football industry, and Substack, the subscription network where athletes and creators own their audience and their work, today announced a strategic partnership that establishes Substack as an Industry Partner of WFS Madrid 2026. The agreement (the first of its kind between Substack and a major sports […]

GIS x WFS Scholarship Partnership at WFS Madrid 2026

For ten years, WFS has been the meeting point of the football industry — the place where the people driving the game come together to talk about what comes next. Today, we open that door to the next generation. A New Partnership, A New Pathway Our partnership with the Global Institute of Sport (GIS) creates […]

“AI will change everything about football… except the 90 minutes”

Craig Hepburn worked at UEFA before becoming an independent AI strategist and Perplexity Fellow, and writes Ground Truth, a Substack on the economics of artificial intelligence. Speaking ahead of his participation in WFS Madrid 2026, he argues that AI will do more to football’s business over the next decade than the last one did, with […]