Work has begun on the renovation of a five-a-side football pitch in the Tizapán neighbourhood of Álvaro Obregón. The initiative is led by former professional footballer Paola ‘Wera’ Kuri, in collaboration with Comex, Zucaritas and World Football Summit, and aims to reclaim a public community space through sport, art and civic participation.
The project is designed to create a safe environment that strengthens the social fabric of the neighbourhood and builds infrastructure that guarantees the systematic inclusion of women in sport. The community is central to the process: children from Tizapán, Álvaro Obregón, are directly involved in the design phase alongside collaborating artists. Following cleaning and priming stages, volunteer teams from the partner brands will work alongside local residents to complete the mural.
The initiative is led by former professional footballer and activist Paola ‘Wera’ Kuri, founder of the association Blue Women Pink Men. Known for her work in advancing women’s football in Mexico, Kuri played an operational role in the creation of Liga MX Femenil and brings a technical dimension to the project, combining grassroots development with tangible community impact.
Paola “Wera” Kuri, founder, Blue Women Pink Men:
“A football pitch is never just a pitch. It is a right to space, a right to play, and for girls above all, a right to belong. When we reclaim these spaces, we do more than refurbish courts, we create community, bring people together, and remind everyone that the game belongs to all of us”.
The pitch inauguration is scheduled for Tuesday, 2 June. Two days later, Mai Hernández (PPG Comex), Omar Carrión (Zucaritas) and Wera Kuri will take the WFS México City stage for the panel Brands That Change the Game: Reclaiming Spaces for a Football That Belongs to Everyone, where they will discuss the role of private partnerships in the democratisation of the sport.
Jan Alessie, Co-Founder and Managing Director, World Football Summit:
“For WFS, football is much more than an industry, it is the world’s most powerful tool for social transformation. What Wera Kuri is building is a great expression of that idea, and we are proud to be part of it and to use our platform to give it the visibility it deserves.”