Peter Moore joined Liverpool FC as Chief Executive Officer in June 2017, a role that brought the lifetime LFC supporter back to his hometown of Liverpool. Bringing his tremendous personal passion for sports, competition, games and the Reds’ to the role; Peter is responsible for all business, commercial and operational areas of the Club – reporting directly to the Club’s ownership, Fenway Sports Group. Peter previously lead EA’s Competitive Gaming Division where he brought to life new global competitions for EA franchises including FIFA, Madden NFL and Battlefield. Prior to that Peter served as Chief Operating Officer of EA, providing strategic leadership for all global operations that enabled EA to bring products to market via retail and digital direct-to-consumer channels. He also previously held the position of President of EA SPORTS, overseeing the delivery of some of the top-selling sports videogames from franchises including FIFA, Madden NFL, NCAA Football and NHL. He also oversaw the growth of the FIFA Interactive World Cup, growing it into one of the world’s largest gaming tournaments. Peter has more than 30 years of experience in gaming, entertainment and consumer products. He has held leadership positions as the Corporate Vice President of the Interactive Entertainment Business of Microsoft Corp., as President and COO of SEGA of America and Senior Vice President of marketing at Reebok International Ltd. Peter holds a bachelor’s degree from Keele University, United Kingdom, and a master’s degree from California State University, Long Beach. He also currently serves as a VP of SpecialEffect, a nonprofit that uses technology to enhance the quality of life of people with physical disabilities

Ronaldo Nazário de Lima has been Chairman of the Board of Directors of Real Valladolid since 28th of September, 2018. In his sporting career, he won The World Football Championship with Brazil, in 1994 and 2002. He also was awarded three times with the FIFA World Player, and another two times with the Golden Ball. He was Ambassador of the United Nations Development Programme in the fight against poverty and currently dedicates his work to his entrepreneurial activity, financing education and sports projects, as well as advising sports event organisers.

“WPP-founder Sir Martin is a global leader in the marketing and communications industry and his talk will be one of the must-see events at this year’s summit.

Sir Martin turned WPP into the world’s largest advertising and marketing services company in a remarkable 33-year stint at the helm of the company before moving on to launch S4 Capital in 2018.

S4 Capital, which is listed on the London Stock Exchange and has a market capitalization of approximately $4.0 billion, provides data, content and technology solutions for some of the world’s biggest companies and millennial-driven brands.  The company is in a state of constant growth, having merged with content company MediaMonks and leading programmatic company MightyHive in 2018, as well as adding a whole host of other data and digital media companies since then.

As a truly global organisation with over 5,000 people in 31 countries, S4 Capital’s client roster boasts a number of instantly recognisable names, including the likes of Procter & Gamble, Coca-Cola, Google, Netflix and Uber.

If you want to learn from and connect with one of the leading minds in the communications industry and hear his view on the future of football and its intersection with the digital media industry, then make sure not to miss him at WFS Europe.”

The first female President of U.S. Soccer, Cindy Parlow Cone was re-elected to a four-year term on March 5, 2022, and is currently one of only seven female Federation presidents across FIFA’s 211 member associations.
While leading the Federation through the COVID-19 global pandemic, Cone’s priorities focused on improving U.S. Soccer’s efforts to take meaningful action in the diversity, equity, inclusion and belonging space, bringing commercial rights back in house, team building, and leading efforts to grow the game in all its forms.
Cone was a star for the U.S. Women’s National Team during a career that spanned 1996-2004, earning 158 caps while scoring 75 goals. During her career she was a two-time Olympic gold medal winner and a member of the historic 1999 Women’s World Cup winning side. She is also a title-winning coach at the grassroots, collegiate and professional levels and holds a USSF “A” coaching license.

Rick Parry was a consultant with EY when he was hired in late 1990 to advise The Football Association on the creation of the English Premier League. Within 6 months he was appointed as the league’s first CEO. He put in place the governance structures that have been the bedrock of the success of the new league and negotiated the first two TV contracts with Sky TV. The Premier League was the first league to broadcast its live games on Pay TV, a model which is now the norm. In 1997 Rick left the Premier League to join Liverpool FC as CEO. He stayed there until 2009. The highlight was winning the UEFA Champions League in Istanbul in 2005. Since leaving Liverpool Rick has acted as an independent consultant in many parts of the world. He is currently a member of the Invesigatory Chamber of UEFA’s Club Financial Control Body.

Recipient of the 2006 Nobel Peace Prize, Professor Muhammad Yunus is the founder of the first institution who offered microcredits, and the father of the social business movement – two concepts that have now been replicated in most of the countries around the world. Over the last 40 years, Muhammad Yunus has created a large network of experts, now present in over 150 countries, helping to solve social issues and improving the lives of millions of people through social business in all the major industries.

In 2018, he created the Yunus Sports Hub to put this network at the service of the sports sector and help governance bodies, right holders, event organizers, federations, clubs and other sports-related organizations create meaningful changes in people’s lives. For his diligent and extensive work in the sport for development field he received the Olympic Laurel at the Opening Ceremony of the Tokyo 2020 Olympic Games.