Tomorrow’s Game, Today’s Essence: Europe's central role in innovating football
La Nave, Madrid – 15th & 16th October 2025
WFS Madrid is where the football’s future takes shape. As Europe’s hub for innovation in the sport, the event brings together trailblazing leaders, visionary thinkers, and bold brands driving transformation across every layer of the game. From groundbreaking ideas to strategic partnerships, explore how innovation is redefining football’s global impact, on and off the pitch.
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World Football Summit Madrid key figures
Every year, the community of football industry leaders connects at World Football Summit.
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Past speakers at World Football Summit
Past speakers at
World Football Summit
Andrea
Agnelli
President- Juventus FC
Andrea
Agnelli
A successful businessman – since May 2010, Agnelli has served as chairman of Italian association football club Juventus, which returned to Italian football dominance throughout the 2010s with nine consecutive record-breaking Serie A titles, along with four consecutive national doubles and one domestic treble. Under Agnelli’s presidency, Juventus also returned to European competitiveness, reaching one UEFA Europa League semi-final and two UEFA Champions League finals.
Hammad
Albalawi
Head of the Saudi Arabia FIFA World Cup™ 2034 bid unit at the Saudi Arabian Football Federation – Saudi Arabian Football Federation
Hammad
Albalawi
Hammad Albalawi leads Saudi Arabia’s FIFA World Cup 2034 bid, aiming to host the first 48-team tournament in a single nation under the slogan “Growing. Together.” Previously, he was Assistant Deputy Minister for Strategic Planning & Investment at the Ministry of Sport, overseeing the National Sports and Football Strategies. He also led the privatization of state-owned sports assets, boosting investment appeal and managing IP projects like the Formula 1 Saudi Arabian Grand Prix.
Giorgio
Chiellini
Head of Football Institutional Relations – Juventus Football Club
Giorgio
Chiellini
I’m a professional former football player, transitioning now in the management position. Part of Common Goal and other social initiatives.
Peter
Moore
Owner – Santa Barbara Sky Football club
Peter
Moore
Currently the Owner of Santa Barbara Sky Football Club, Peter Moore brings his vast experience from many leadership roles in major sports and entertainment brands like Liverpool FC, EA Sports, etc to the local football scene. His passion now lies in building a successful and community-focused club.
Ronaldo
Nazário
Chairman – Real Valladolid C.F.
Ronaldo
Nazário
Ronaldo Nazário de Lima has been Chairman of the Board of Directors of Real Valladolid since 28th of September, 2018. In his sporting career, he won The World Football Championship with Brazil, in 1994 and 2002. He also was awarded three times with the FIFA World Player, and another two times with the Golden Ball.
Fatma
Samoura
Secretary General – FIFA
Fatma
Samoura
After starting her United Nations career in Rome as a senior logistics officer with the World Food Programme in 1995, Fatma Samoura served as country representative or Deputy Humanitarian coordinator in seven countries: Republic of Djibouti, Cameroon, Chad, Guinea, Niger, Madagascar and Nigeria. In a humanitarian career with the United Nations that spanned 21-years, Ms Samoura managed to initiate and lead several development and humanitarian programmes across the globe.
Javier
Tebas
President – LALIGA
Javier
Tebas
Javier Tebas Medrano, born in Costa Rica in 1962, is a Spanish lawyer specializing in sports and bankruptcy law. His football journey began in 1993 as president of SD Huesca. He later joined the boards of CD Badajoz and CD Toledo before becoming LaLiga vice-president in 2001. Elected LaLiga president in 2013, he was re-elected in 2016 and 2019. His leadership focuses on financial controls, audiovisual rights, and international growth, including the Boost LaLiga project with CVC Capital Partners.
Muhammad
Yunus
Peace Nobel Laureate 2006 & Chairman – Yunus Sports Hub
Muhammad
Yunus
Recipient of the 2006 Nobel Peace Prize, Professor Muhammad Yunus is the founder of the first institution who offered microcredits, and the father of the social business movement – two concepts that have now been replicated in most of the countries around the world. Over the last 40 years, Muhammad Yunus has created a large network of experts, now present in over 150 countries, helping to solve social issues and improving the lives of millions of people through social business in all the major industries.
Andrea
Agnelli
President- Juventus FC
Andrea
Agnelli
A successful businessman – since May 2010, Agnelli has served as chairman of Italian association football club Juventus, which returned to Italian football dominance throughout the 2010s with nine consecutive record-breaking Serie A titles, along with four consecutive national doubles and one domestic treble. Under Agnelli’s presidency, Juventus also returned to European competitiveness, reaching one UEFA Europa League semi-final and two UEFA Champions League finals.
Hammad
Albalawi
Head of the Saudi Arabia FIFA World Cup™ 2034 bid unit at the Saudi Arabian Football Federation – Saudi Arabian Football Federation
Hammad
Albalawi
Hammad Albalawi leads Saudi Arabia’s FIFA World Cup 2034 bid, aiming to host the first 48-team tournament in a single nation under the slogan “Growing. Together.” Previously, he was Assistant Deputy Minister for Strategic Planning & Investment at the Ministry of Sport, overseeing the National Sports and Football Strategies. He also led the privatization of state-owned sports assets, boosting investment appeal and managing IP projects like the Formula 1 Saudi Arabian Grand Prix.
Giorgio
Chiellini
Head of Football Institutional Relations – Juventus Football Club
Giorgio
Chiellini
I’m a professional former football player, transitioning now in the management position. Part of Common Goal and other social initiatives.
Peter
Moore
Owner – Santa Barbara Sky Football club
Peter
Moore
Currently the Owner of Santa Barbara Sky Football Club, Peter Moore brings his vast experience from many leadership roles in major sports and entertainment brands like Liverpool FC, EA Sports, etc to the local football scene. His passion now lies in building a successful and community-focused club.
Ronaldo
Nazário
Chairman – Real Valladolid C.F.
Ronaldo
Nazário
Ronaldo Nazário de Lima has been Chairman of the Board of Directors of Real Valladolid since 28th of September, 2018. In his sporting career, he won The World Football Championship with Brazil, in 1994 and 2002. He also was awarded three times with the FIFA World Player, and another two times with the Golden Ball.
Fatma
Samoura
Secretary General – FIFA
Fatma
Samoura
After starting her United Nations career in Rome as a senior logistics officer with the World Food Programme in 1995, Fatma Samoura served as country representative or Deputy Humanitarian coordinator in seven countries: Republic of Djibouti, Cameroon, Chad, Guinea, Niger, Madagascar and Nigeria. In a humanitarian career with the United Nations that spanned 21-years, Ms Samoura managed to initiate and lead several development and humanitarian programmes across the globe.
Brands at WFS Madrid 2025
Brands at
WFS Madrid 2025
The World Football Summit experience
The
World Football Summit experience
WFS 2024 Aftermovie
WFS 2024
Aftermovie
Confirmed partners of WFS Madrid 2025
Confirmed exhibitors of WFS Madrid 2025
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