Tomorrow’s Game, Today’s Essence: Europe's central role in innovating football
La Nave, Madrid – 15th & 16th October
WFS Madrid is where the football’s future takes shape. As Europe’s hub for innovation in the sport, the event brings together trailblazing leaders, visionary thinkers, and bold brands driving transformation across every layer of the game. From groundbreaking ideas to strategic partnerships, explore how innovation is redefining football’s global impact, on and off the pitch.
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World Football Summit Madrid key figures
Every year, the community of football industry leaders connects at World Football Summit.
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Confirmed speakers at World Football Summit
Confirmed speakers at
World Football Summit

Grace
Ahrens
Executive Director – Women in Soccer
Grace
Ahrens
Grace Ahrens is the Executive Director of Women in Soccer, an organization committed to creating opportunities for women and people with underrepresented gender identities who work (or want to work) in soccer. Growing up in Mexico and with over 10 years of experience in workforce development, branding and media, she brings a deep understanding of diversity and expertise in driving inclusive solutions.

Greg
Bettinelli
Partner – The Chernin Group
Greg
Bettinelli
Greg Bettinelli is a Partner at TCG, investing in sports, media, and passion-led brands. Formerly at Upfront Ventures, he backed companies like GOAT and ThredUp. He was CMO at HauteLook (acquired by Nordstrom), held executive roles at Live Nation, and led StubHub’s acquisition while at eBay. He sits on several boards and holds a BA from the University of San Diego and an MBA from Pepperdine University.

Fernando
Carro
CEO – Bayer 04 Leverkusen Fußball GmbH
Fernando
Carro

Ricardo
Fort
Founder – Sport By Fort Consulting
Ricardo
Fort
Ricardo Fort is one of the most respected names in the global sponsorship business. As the only executive to lead the Global Sponsorship Departments of two FIFA and IOC sponsors – Visa and Coca-Cola – he successfully negotiated billions of dollars in sponsorship contracts with the International Olympic Committee, FIFA, UEFA, athletes, the NFL, Formula 1 and Formula 1 teams, and many other worldwide sports and entertainment properties.

Lise
Klaveness
Football President – Norwegian Football Association
Lise
Klaveness
During a 14-year professional career, Lise Klaveness earned 73 caps for Norway and finished as a runner-up at UEFA Women’s EURO 2005. She also helped Swedish club Umeå FC reach the 2007 UEFA Women’s Cup final. While playing, she earned a master’s degree in law, subsequently working as an assistant judge in the Oslo district court and as a special adviser to Norway’s central bank.A return to football came in 2018 when Klaveness was named technical director at the Football Association of Norway (NFF).

Peter
Moore
Owner – Santa Barbara Sky Football club
Peter
Moore
Currently the Owner of Santa Barbara Sky Football Club, Peter Moore brings his vast experience from many leadership roles in major sports and entertainment brands like Liverpool FC, EA Sports, etc to the local football scene. His passion now lies in building a successful and community-focused club.

Óscar
Ocaña
Chief Marketing Officer – PRISA MEDIA
Óscar
Ocaña
Oscar is CMO at PRISA Media, the largest Spanish-language media group. With a degree from CUNEF and a Master in Marketing Strategy from the University of Sydney, he built his career at Diageo, becoming Marketing Director for Johnnie Walker in Europe. He later served as CEO of FCB&FiRe and co-founded a TV documentary company. He’s also President and Co-founder of Best Buddies Spain, supporting youth with intellectual and developmental disabilities.

Pedro
Pinto
CEO – Empower Sports
Pedro
Pinto
I am the founder and CEO of a sports communications agency called Empower Sports. We advise athletes, coaches, clubs, sports organisations and brands on communications, PR and digital content. I currently also work with ELEVEN in Portugal, as a presenter and executive producer of content.
Before starting my own business, I worked in the sporting industry for 20 years as a journalist, broadcaster and communications director, mostly with CNN and UEFA respectively.

Grace
Ahrens
Executive Director – Women in Soccer
Grace
Ahrens
Grace Ahrens is the Executive Director of Women in Soccer, an organization committed to creating opportunities for women and people with underrepresented gender identities who work (or want to work) in soccer. Growing up in Mexico and with over 10 years of experience in workforce development, branding and media, she brings a deep understanding of diversity and expertise in driving inclusive solutions.

Greg
Bettinelli
Partner – The Chernin Group
Greg
Bettinelli
Greg Bettinelli is a Partner at TCG, investing in sports, media, and passion-led brands. Formerly at Upfront Ventures, he backed companies like GOAT and ThredUp. He was CMO at HauteLook (acquired by Nordstrom), held executive roles at Live Nation, and led StubHub’s acquisition while at eBay. He sits on several boards and holds a BA from the University of San Diego and an MBA from Pepperdine University.

Fernando
Carro
CEO – Bayer 04 Leverkusen Fußball GmbH
Fernando
Carro

Ricardo
Fort
Founder – Sport By Fort Consulting
Ricardo
Fort
Ricardo Fort is one of the most respected names in the global sponsorship business. As the only executive to lead the Global Sponsorship Departments of two FIFA and IOC sponsors – Visa and Coca-Cola – he successfully negotiated billions of dollars in sponsorship contracts with the International Olympic Committee, FIFA, UEFA, athletes, the NFL, Formula 1 and Formula 1 teams, and many other worldwide sports and entertainment properties.

Lise
Klaveness
Football President – Norwegian Football Association
Lise
Klaveness
During a 14-year professional career, Lise Klaveness earned 73 caps for Norway and finished as a runner-up at UEFA Women’s EURO 2005. She also helped Swedish club Umeå FC reach the 2007 UEFA Women’s Cup final. While playing, she earned a master’s degree in law, subsequently working as an assistant judge in the Oslo district court and as a special adviser to Norway’s central bank.A return to football came in 2018 when Klaveness was named technical director at the Football Association of Norway (NFF).

Peter
Moore
Owner – Santa Barbara Sky Football club
Peter
Moore
Currently the Owner of Santa Barbara Sky Football Club, Peter Moore brings his vast experience from many leadership roles in major sports and entertainment brands like Liverpool FC, EA Sports, etc to the local football scene. His passion now lies in building a successful and community-focused club.

Óscar
Ocaña
Chief Marketing Officer – PRISA MEDIA
Óscar
Ocaña
Oscar is CMO at PRISA Media, the largest Spanish-language media group. With a degree from CUNEF and a Master in Marketing Strategy from the University of Sydney, he built his career at Diageo, becoming Marketing Director for Johnnie Walker in Europe. He later served as CEO of FCB&FiRe and co-founded a TV documentary company. He’s also President and Co-founder of Best Buddies Spain, supporting youth with intellectual and developmental disabilities.

Pedro
Pinto
CEO – Empower Sports
Pedro
Pinto
I am the founder and CEO of a sports communications agency called Empower Sports. We advise athletes, coaches, clubs, sports organisations and brands on communications, PR and digital content. I currently also work with ELEVEN in Portugal, as a presenter and executive producer of content.
Before starting my own business, I worked in the sporting industry for 20 years as a journalist, broadcaster and communications director, mostly with CNN and UEFA respectively.
Brands at WFS Madrid 2025
Brands at
WFS Madrid 2025
The World Football Summit experience
The
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