Tomorrow’s Game, Today’s Essence: Europe's central role in innovating football

La Nave, Madrid – 15th & 16th October 2025

WFS Madrid is where the football’s future takes shape. As Europe’s hub for innovation in the sport, the event brings together trailblazing leaders, visionary thinkers, and bold brands driving transformation across every layer of the game. From groundbreaking ideas to strategic partnerships, explore how innovation is redefining football’s global impact, on and off the pitch.

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World Football Summit Madrid key figures

Every year, the community of football industry leaders connects at World Football Summit.

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Past speakers at World Football Summit

Past speakers at
World Football Summit

Andrea

Agnelli

President- Juventus FC

Andrea

Agnelli

A successful businessman – since May 2010, Agnelli has served as chairman of Italian association football club Juventus, which returned to Italian football dominance throughout the 2010s with nine consecutive record-breaking Serie A titles, along with four consecutive national doubles and one domestic treble. Under Agnelli’s presidency, Juventus also returned to European competitiveness, reaching one UEFA Europa League semi-final and two UEFA Champions League finals.

Hammad

Albalawi

Head of the Saudi Arabia FIFA World Cup™ 2034 bid unit at the Saudi Arabian Football Federation – Saudi Arabian Football Federation

Hammad

Albalawi

Hammad Albalawi leads Saudi Arabia’s FIFA World Cup 2034 bid, aiming to host the first 48-team tournament in a single nation under the slogan “Growing. Together.” Previously, he was Assistant Deputy Minister for Strategic Planning & Investment at the Ministry of Sport, overseeing the National Sports and Football Strategies. He also led the privatization of state-owned sports assets, boosting investment appeal and managing IP projects like the Formula 1 Saudi Arabian Grand Prix.

Giorgio

Chiellini

Head of Football Institutional Relations – Juventus Football Club

Giorgio

Chiellini

I’m a professional former football player, transitioning now in the management position. Part of Common Goal and other social initiatives.

Charlie

Marshall

Managing Director- European Club Association- ECA

Charlie

Marshall

In his role as Managing Director of ECA, Charlie Marshall manages the daily operations of ECA and together with the leadership team works hand in hand with ECA’s members and key stakeholders on a wide range of strategic, commercial and political matters. He joined the organisation in November 2018 with a background of high-level international executive experience at the intersection of sports, media and technology.

Peter

Moore

Owner – Santa Barbara Sky Football club

Peter

Moore

Currently the Owner of Santa Barbara Sky Football Club, Peter Moore brings his vast experience from many leadership roles in major sports and entertainment brands like Liverpool FC, EA Sports, etc to the local football scene. His passion now lies in building a successful and community-focused club.

Ronaldo

Nazário

Chairman – Real Valladolid C.F.

Ronaldo

Nazário

Ronaldo Nazário de Lima has been Chairman of the Board of Directors of Real Valladolid since 28th of September, 2018. In his sporting career, he won The World Football Championship with Brazil, in 1994 and 2002. He also was awarded three times with the FIFA World Player, and another two times with the Golden Ball.

Alexis

Ohanian

Founder – Seven Seven Six

Alexis

Ohanian

Alexis Ohanian is a tech founder and venture capitalist. He’s written a national bestselling book, Without Their Permission, and co-founded Reddit, one of the largest websites in the U.S. currently valued at more than $10B. In 2020 he founded Seven Seven Six, a new firm built like a technology company that deploys venture capital with over $750M assets under management.

Cindy

Parlow-Cone

President – US Soccer Federation

Cindy

Parlow-Cone

The first female President of U.S. Soccer, Cindy Parlow Cone was re-elected to a four-year term on March 5, 2022, and is currently one of only seven female Federation presidents across FIFA’s 211 member associations.

Fatma

Samoura

Secretary General – FIFA

Fatma

Samoura

After starting her United Nations career in Rome as a senior logistics officer with the World Food Programme in 1995, Fatma Samoura served as country representative or Deputy Humanitarian coordinator in seven countries: Republic of Djibouti, Cameroon, Chad, Guinea, Niger, Madagascar and Nigeria. In a humanitarian career with the United Nations that spanned 21-years, Ms Samoura managed to initiate and lead several development and humanitarian programmes across the globe.

Sir Martin

Sorrell

Executive Chairman – S4 Capital

Sir Martin

Sorrell

«WPP-founder Sir Martin is a global leader in the marketing and communications industry and his talk will be one of the must-see events at this year’s summit. Sir Martin turned WPP into the world’s largest advertising and marketing services company in a remarkable 33-year stint at the helm of the company before moving on to launch S4 Capital in 2018.

Javier

Tebas

President – LALIGA

Javier

Tebas

Javier Tebas Medrano, born in Costa Rica in 1962, is a Spanish lawyer specializing in sports and bankruptcy law. His football journey began in 1993 as president of SD Huesca. He later joined the boards of CD Badajoz and CD Toledo before becoming LaLiga vice-president in 2001. Elected LaLiga president in 2013, he was re-elected in 2016 and 2019. His leadership focuses on financial controls, audiovisual rights, and international growth, including the Boost LaLiga project with CVC Capital Partners.

Muhammad

Yunus

Peace Nobel Laureate 2006 & Chairman – Yunus Sports Hub

Muhammad

Yunus

Recipient of the 2006 Nobel Peace Prize, Professor Muhammad Yunus is the founder of the first institution who offered microcredits, and the father of the social business movement – two concepts that have now been replicated in most of the countries around the world. Over the last 40 years, Muhammad Yunus has created a large network of experts, now present in over 150 countries, helping to solve social issues and improving the lives of millions of people through social business in all the major industries.