Meet the leaders joining WFS Madrid 2025

Influential decision-makers gathered to design the football we need.

Past speakers at WFS Madrid 2025

Past speakers at
WFS Madrid 2025

David

Aganzo

Presidente – AFE

David

Aganzo

Presidente de AFE Fútbol. Former president of FIFPRO. Vicepresidente de RFEF. Director Deportivo RFEF. Exfutbolista Profesional

Nacho

Aguilar

CEO – PFC Costa del sol – Profutcamps

Nacho

Aguilar

Nacho Aguilar, is an entrepreneur with over 10 years of experience. After earning an MBA, he combined his passion for sports with business by founding Profutcamps and PFC Costa del Sol, initiatives that unite youth worldwide through football. He is driven by four pillars: uncertainty, education, sport, and values, viewing sport not just as competition, but as a path to learning, community, and life.

Grace

Ahrens

Executive Director – Women in Soccer

Grace

Ahrens

Grace Ahrens is the Executive Director of Women in Soccer, an organization committed to creating opportunities for women and people with underrepresented gender identities who work (or want to work) in soccer. Growing up in Mexico and with over 10 years of experience in workforce development, branding and media, she brings a deep understanding of diversity and expertise in driving inclusive solutions.

Zakariya

Alanwah

Stadium Commercial Manager – Aramco

Zakariya

Alanwah

Zakariya Alanwah is the Commercial Manager at Aramco Stadium, where heads strategic partnerships, commercial operations, and revenue optimization initiatives. With a Master of Engineering and extensive experience at Saudi Aramco, Zakariya has driven commercialization and organizational transformation across major infrastructure and sports-venue projects.

Khalid

Alaraifi

Chief Experience Officer – Misk City

Khalid

Alaraifi

Khalid Alaraifi is the Executive Director of Marketing and Communications at Misk City, where he leads strategic initiatives that enhance the city’s position as a hub for culture, innovation, and youth empowerment. With a background in strategy, consulting, tourism, sports, culture, media, and business development, Khalid brings extensive experience in driving projects aligned with Saudi Arabia’s Vision 2030.

Rocío

Albert López

Consejera de Economía, Hacienda y Empleo – Ayuntamiento de Madrid

Rocío

Albert López

Ha desempeñado diferentes puestos en la Administración Pública en distintas áreas de gobierno relacionadas con el ámbito económico y educativo, entre los que destaca, Viceconsejera de Política Educativa de la Vicepresidencia, Consejería de Educación y Universidades, Viceconsejera de Innovación, Industria, Comercio y Consumo de la Consejería de Economía, Empleo y Hacienda,

Wael

Alfayez

Chief Commercial Officer – Saudi Pro league

Wael

Alfayez

Wael AlFayez is Chief Commercial Officer of the Saudi Pro League, leading its global growth through strategy, sponsorships, media rights, and fan engagement. With 20+ years in media and entertainment, he helped launch Asharq News with Bloomberg, led digital shifts at AlKhaleejiah, and founded NAJD Media. A cultural leader, he drives impact through creative strategy and community-focused initiatives.

Shayne

Allise

Founder & CEO – 3XV Sports

Shayne

Allise

Shayne Allise Steyteyieh is a Palestinian-Irish American former Grand Prix dressage rider and the Founder of 3XV Sports. She began her career as a full-time sponsored athlete, earning USDF Bronze, Silver, and Gold medals by 25 and training under some of the sport’s most accomplished Olympic athletes. Her own experiences navigating sponsorship as a Palestinian athlete revealed inequities and cultural blind spots within global sport – insights that became the foundation for 3XV’s athlete-first model.

Salvador

Alonso

Sports Director – Fenwick Iribarren Architects (FIA)

Salvador

Alonso

Salvador Alonso FIA´s Sport Director and a key reference in the office for all sport-related projects. He brings deep expertise in UEFA and FIFA regulations, ensuring compliance and strategic alignment in all initiatives. His role includes guiding project development in the sports sector, providing regulatory insights, and supporting the successful execution of national and international sport programs.

Beatriz

Álvarez

President Liga F

Beatriz

Álvarez

Beatriz Álvarez Mesa is currently the President of Liga F since June 2022 and vice president of Spanish Football Federation. A former footballer for Oviedo Moderno, she was also the President of the club from July 16, 2009 until in September 2019, when she became the first woman to hold the position of General Director of Sports of Asturias in that province. Having played football since 12, she went through all the lower leagues with OM until reaching the first team in 2000, from which she retired at the age of 22.

Pablo

Alzaga

Photographer & Co-Founder – MATINAL

Pablo

Alzaga

Pablo Alzaga (b. 1992, San Sebastián) is a creative director and photographer with 10+ years of experience. His minimalist style bridges fashion, sport, and culture, highlighting identity through imagery. In 2022, he founded MATINAL, a studio focused on football and culture. He has worked with Adidas, Puma, New Balance, Universal Music, and VICE, and portrayed figures from Billie Eilish to the Spanish National Team.

Gabrielle

Amado

Television Presenter – Mediapro

Gabrielle

Amado

Gabrielle Amado is an Emmy Award–winning multimedia journalist and television presenter with a decade of international experience spanning Europe and North America. She has shaped brand narratives and presented global campaigns for organizations including LaLiga, FOX, Major League Soccer, and beIN SPORTS.

Andre

Amaral

CEO – Liga Portugal

Andre

Amaral

André Mosqueira do Amaral is CEO of Liga Portugal, leading media rights centralization and football’s strategic growth. With 20+ years in global investment banking (Credit Suisse, UBS), he advised major clients on M&A and capital markets. An entrepreneur and LSE Economics grad, he bridges finance, strategy, and innovation across sports, wellness, tech, and industry.

Razan

Amoush

Football reporter and senior producer – Independent

Razan

Amoush

Razan is a seasoned football reporter and producer with over a decade of experience in the industry. Holding a Master’s degree in Public Policy, she brings a unique perspective to sports journalism, combining analytical skills with her passion for storytelling. Her love for football began before she even watched cartoons, shaping a lifelong dedication to the sport. Razan has worked extensively with international players, creating compelling content that showcases their journeys both on and off the pitch.

Elliot

Arthur-Worsop

Founding Director – Football For Future

Elliot

Arthur-Worsop

Elliot Arthur-Worsop is the Founder and Director of Football For Future (FFF), a non-profit driving climate action through football. FFF works with clubs, leagues and players on education, strategy, and advocacy. Elliot leads “Pitches in Peril,” a global campaign on climate threats to football ahead of the 2026 World Cup. His work bridges sport, sustainability and culture to raise awareness and inspire action.

Anita

Asante

Player Advisory Council Member – World Sevens Football & BBC Sport pundit

Anita

Asante

Anita Asante is a former England international with 71 caps and a 19-year career spanning top clubs like Arsenal, Chelsea, and FC Rosengård. A Champions League winner and 2012 Olympian, she now coaches England’s U23s, works in media, and advocates for diversity in sport. Inducted into the WSL Hall of Fame in 2023, she remains a powerful voice for social change and talent development.

Rayde Luis

Baez

Founder & Chief Connections Builder – The Connect

Rayde Luis

Baez

Dominican economist with nearly 20 years in sports & entertainment, founder of The Connect and co-founder of SPORTHINK. Former Euroleague Basketball executive and MD at a global sports marketing agency, he has led projects with NBA, LaLiga, MotoGP, MLB, FC Barcelona, and top brands like TAG Heuer, BMW, Adidas, and Red Bull. Member of the WFS Advisory Board and GSIC Mentorship Board.

Júlia

Bartel

Football player – Atletico de Madrid

Júlia

Bartel

FC Barcelona player (2019–2024), Chelsea (2024–2025), Liverpool (2025), and currently playing for Atlético de Madrid since 2025.

Jerome

Belaygue

Communication CSR Director

Jerome

Belaygue

Communication Corporate and CSR Projects

Roger

Bennett

Founder and CEO

Roger

Bennett

A writer, broadcaster, filmmaker, Bennett is the founder, CEO and co-host of NBC’s Men In Blazers Show, which has become one of the most listened to football platforms in the world.

S.E Sra. Karima

Benyaich

Ambassador – Kingdom of Morocco in Spain

S.E Sra. Karima

Benyaich

Her Excellency Mrs. Karima Benyaich, appointed by His Majesty King Mohammed VI as Ambassador of the Kingdom of Morocco to Spain, was born on April 2, 1961, in Tetouan. She holds an honorary doctorate from Nova University of Lisbon and a master’s degree in Economic Sciences from the University of Montreal. She is noted for her diplomatic role in promoting Morocco’s bid to host the World Cup.

Cosme

Bergareche

Creative Director – Pompeii

Cosme

Bergareche

Cosme Bergareche is the founder and creative director of Pompeii, a Spanish lifestyle brand born in 2014 that bridges the worlds of fashion and sport. Raised between the UK and Spain, his lifelong passion for football —playing, watching, and collecting— shaped his vision for how the game could be represented beyond the pitch. Through Pompeii, he explores football from the fan’s perspective, creating collaborations that celebrate its cultural and emotional impact.

Mayur

Bhanji

Chief Communications Officer – Raiola Global Management

Mayur

Bhanji

Mayur has close to two-decades of experience as a broadcaster and in the PR & Communications space. In this time Mayur has worked across the Middle East and North Africa region, South East Asia, India and across Europe for many leading organisations such as the BBC, beIN SPORTS, LaLiga and Sky Sports. Currently Mayur leads PR, Communications and Media Relations for Raiola Global Management, supporting many of the leading athletes from the world of football.

Michael

Broughton

Sports Industry Consultant & Advisor

Michael

Broughton

“For over two decades Michael has worked across the top levels of sports, media, and technology. In addition to his role as an OTT Sports principal and co-host, he is also a partner at Acceleration Equity, based in London. He has served as a senior executive at FIFA headquarters in Zurich, responsible for its strategic relationships and investment strategy with big data and tech companies globally, while also supporting its emerging Gaming and eSports group.”

Luca

Campanile

CEO – BUSFORFUN.COM SRL

Luca

Campanile

CEO | Builder of High-Impact Teams With over 20 years of experience, I’ve dedicated my career to transforming ideas into scalable businesses and leading teams through international expansion, operational excellence, and sustained growth. As CEO of BusForFun.com an official sponsor & partner of Winter Olympic Games Milano Cortina 2026, I focus on delivering measurable results — not just in revenue but in creating meaningful partnerships and long-term value for consumers and stakeholders alike.

Pepe

Cano

Socio Director – IHWA Consulting

Pepe

Cano

Pepe Cano Castiñeira is a sports industry leader with 15 years’ experience in strategy and business development. An Executive MBA from ESADE, he’s led global projects and now serves as President of the ESADE Alumni Sports Business Community. He also founded IHWA Consulting, advising on strategy and partnerships to drive innovation and long-term value in sports.

Carlos

Canto

CEO – SPSG Consulting

Carlos

Canto

Carlos Cantó has over 30 years of experience in sports and entertainment. Former VP at IMG and Lagardère Sports, he founded SPSG Consulting in 2016. He serves on the boards of AMKT and BStadium, was a board member at RC Deportivo, and teaches at ESADE, IE, and LALIGA Business School. He holds a BBA and MBA from ESADE and studied at HEC Paris through CEMS.

Lara

Carballo

Head of Marketing – Club Nacional de Football

Lara

Carballo

Lara is a marketing and commercial executive with extensive experience in brand strategy, sponsorship management, and business development. She currently leads the Marketing & Commercial Department at Club Nacional de Football, one of the most prestigious sports institutions in South America.

Beatriz

Carrasco

Communications and Project Officer – Integrated Dreams

Beatriz

Carrasco

With a background in translation and interpreting, Beatriz is Integrated Dreams’ communications expert. With a special interest in inclusion and accessible communication, With a special interest in inclusion and accessible communication, her work focuses on removing both physical and communication barriers.She is currently pursuing her doctoral studies in the field of data science at Loyola University.

Fernando

Carro

CEO – Bayer 04 Leverkusen Fußball GmbH

Fernando

Carro

Fernando Carro has been CEO of Bayer 04 Leverkusen since 2018, leading the club to its first Bundesliga title in 2024, along with the DFB Cup, Supercup, and a Europa League final. He represents the Bundesliga as an ECA board member, sits on Bundesliga International’s supervisory board, and contributes to UEFA committees. Previously, he spent 24 years at Bertelsmann, including as CEO of Arvato, and served as international president of AIESEC.

Fabrizio

Caruso

General Manager – M-I Stadio srl

Fabrizio

Caruso

After 15 years in consulting, I now serve as General Manager of M-I Stadio, managing San Siro—home to AC Milan and Inter. I oversee its infrastructure, commercial activities, events, and the Museum&Tour. Focused on innovation and strategic growth, I work to preserve San Siro’s legacy while expanding its role as a global cultural and entertainment destination.

Francis

Casado

Co-founder & Chief Revenue Officer – 3D DIGITAL VENUE

Francis

Casado

Francis Casado is the Co-Founder and Chief Revenue Officer of 3D Digital Venue. With over a decade of experience in sports and live entertainment technology, he works with clubs, leagues, and ticketing companies around the world to transform how fans interact with venues and how organizations drive growth through digital innovation.

Valerio

Casagrande

Chief Financial Officer – Parma FC

Valerio

Casagrande

CFO with 15 years in football finance, holding roles at Parma Calcio and Italy’s Second Division League. Formerly with Deloitte and Protiviti, he brings expertise in auditing, consulting, and corporate finance. He is co-founder of Leap Sport Academy, as well as a lecturer and scientific coordinator for master’s and university programs. A frequent keynote speaker, he holds a Master in Accounting & Auditing and an Economics degree from Bocconi University.

Marco

Castellaneta

Marketing Director – Juventus

Marco

Castellaneta

Marco is Marketing Director at Juventus FC, overseeing brand, media, data, and innovation. With 15+ years in sports, entertainment, and digital media, he launched the Juventus Creator Lab, redefining storytelling and global partnerships. Previously, he held senior roles at DAZN, AC Milan, and Red Bull, and founded a sports content consultancy. A regular industry speaker, he drives strategies connecting content, technology, and fan engagement.

Arianna

Cattonaro

International Strategic Operations Manager – BusForFun.com

Arianna

Cattonaro

Arianna leads the international strategy of BusForFun, a smart mobility company driving eco-friendly travel solutions. She represents the firm at global fairs and panels, showcasing innovation in mobility and sport. With expertise in planning major international sporting events, she has worked with federations, institutions, and top brands. At WFS, she leverages her experience to moderate discussions that foster collaboration, innovation, and new opportunities in football.

Carlos

Cendra

Partner and Chief Marketing & Communications Officer – Mabrian

Carlos

Cendra

Partner & CMO at Mabrian, the global leader in Tourism Intelligence for Destinations, with 15+ years of leadership experience. Expert in applying AI and data analytics to optimize tourism strategy, sustainability, and efficiency. Specializes in global marketing and strategic management, frequently presenting at top events including UN Tourism Summits, ITB Berlin, and Arabian Travel Market, shaping the future of data-driven destination management.

Mariana

Chamelette

Vice-president of Sports Court of Justice – São Paulo’s Football Federation

Mariana

Chamelette

Lawyer, postgraduate in Sports Law and Compliance, specialist in sports integrity. Member of the Board of the Brazilian Institute of Sports Law (IBDD), Vice President of the Sports Court of Justice of São Paulo Football Federation, and Secretary-General of the Special Committee on Gaming, Betting, and Responsible Gambling of the São Paulo Bar Association (OAB/SP).

Jara

Cisneros

Digital Director – Sevilla FC

Jara

Cisneros

Jara Cisneros is Head of Digital at Sevilla FC, with 15+ years of experience driving digital transformation in sports and gaming. She leads fan engagement, data strategies, and monetization across OTT, web, and mobile. A university professor at Rafa Nadal Sports UAX, Loyola, and LaLiga Business School, she also speaks at global forums like World Football Summit on fan experience and data integration.

Aldo

Comi

CEO – Soccerment

Aldo

Comi

Aldo Comi is the co-founder and CEO of Soccerment, an Italian sports technology company pioneering the integration of AI, wearables, and video analysis in football. His mission is to democratise access to advanced analytics, empowering players and teams to make data-driven decisions and promoting greater meritocracy in the sport. Before founding Soccerment, Aldo worked as an equity analyst in leading international investment banks.

Henrique

Conceição

Head of Sustainability – Sport Lisboa e Benfica

Henrique

Conceição

Henrique is a management specialist with extensive experience in marketing and sales across sports activities, telecommunication services, FMCG, and the publishing industry. With highly developed problem-solving, leadership, interpersonal, and communication skills, he is now focused on Sustainability at Sport Lisboa e Benfica — acting, leading by example, and influencing behaviours. At the end of the day, brightening the future.

Jone

Conde

Head of Creators and Public Figures – TikTok Spain

Jone

Conde

Jone joined TikTok in 2020 as part of the team for Southern Europe, contributing to the platform’s early expansion in Spain and Portugal. As Head of Creators and Public Figures, she leads strategy and partnerships with top public figures, athletes, and creators in the Spanish market, working closely with names that shape culture both on and beyond the platform. Prior to TikTok, she held leadership roles in communications and international growth within the tech startup ecosystem.

Chris

Davis

Chief Marketing Officer – New Balance

Chris

Davis

In his role as Brand President and CMO, Chris Davis is responsible for New Balance’s product and demand creation initiatives around the globe to maximize the brand’s impact with a consumer first vision through elevated branding vision, world-class partnerships and articulated product distribution strategies. Chris Davis is recognized by Forbes as one of the Most Influential CMO, ranking 12th in 2023, 8th in 2024, and 2nd in 2025.

Federico

De Vicente

Founder & CEO – KOP Stadium

Federico

De Vicente

CEO for Wellhub (ex Gympass) for Spain, Portugal and France.

Alban

Dechelotte

CEO – G2 Esports

Alban

Dechelotte

Alban is the CEO of G2 Esports, the foremost esports organization globally, renowned for its dominance in major tournaments, industry accolades, and captivating partnership collaborations. With a dedicated fanbase exceeding 40 million globally, G2 has solidified its position as a trailblazer in the esports industry.

Kristian

Dobrev

CEO – The Football Business Academy

Kristian

Dobrev

As Co-Founder and Deputy CEO of The FBA, Kristian has focused on using education as a platform to accelerate the professionalization of the football industry. With nearly 100 partnerships and hundreds of learners impacted, he and his team have positioned The FBA as a global leader in football business education.

Gbenga

Elegbeleye

Chairman – Nigeria Premier Football League

Gbenga

Elegbeleye

I have been involved in grassroots Football development and management or decades. I was chairman of the sports committee in the Nigeria federal parliament (House of Representatives)

Katie

Ellis

Head of Partnerships – LFC Foundation

Katie

Ellis

With 7+ years at the LFC Foundation, Katie leads commercial partnerships, international delivery, research and impact, EDI, and safeguarding. She has extensive experience across sport, leisure, and charity sectors, specializing in women in sport, inclusion, volunteer management, and programme evaluation. Passionate about sport as a tool for social change, she is committed to driving healthier lives and greater opportunities.

Aintzane

Encinas

President – Tximist Foundation

Aintzane

Encinas

I am a dynamic leader with 20+ years in professional football — first as a Real Sociedad player, then as an ambassador, director, and advocate for equality. As Founder & Executive Director of the Tximist Cup, I’ve united 20,000+ players globally, building one of the most influential women’s football tournaments and fostering collaboration between clubs, federations, and communities. Through the Tximist Foundation, I lead programs promoting gender equality, youth development, and leadership in sport.

Judit

Farré Ribera

Business advisor – Women’s Football

Judit

Farré Ribera

Judit Farré – Business Advisor – Women’s Football Experienced Executive Director with a solid background in the innovation and technology industries. Judit Farré joined FC Barcelona in 2020, bringing expertise in leading and boosting technological projects and fostering innovation and entrepreneurship, particularly in the context of the Mobile World Congress. Initially joining the Barça Innovation Hub due to her extensive experience in the tech industry,

Alejandra

Fenwick

Senior Architects, Marketing & COMMS – FIA

Alejandra

Fenwick

Alejandra Fenwick is an architect and partner at Fenwick Iribarren Architects (FIA), where she leads the marketing and communications area of the practice. Her work focuses on developing competition materials, business development, and strategic communication management, helping position FIA as an international benchmark in architecture and innovation.

Mark

Fenwick

President & Founder – Fenwick Iribarren Architects (FIA)

Mark

Fenwick

Mark Fenwick is President and founder of Fenwick Iribarren Architects, now part of Egis. With 35+ years of experience, he has led over 50 stadium projects worldwide. A pioneer in sports architecture, his work includes Stadium 974 for the 2022 FIFA World Cup. He co-authored UEFA’s stadium guidelines and is a frequent global speaker, driving innovation in sustainable, cutting-edge sports design.

Bernd

Fisa

Owner – Fisa Consultancy

Bernd

Fisa

Bernd Fisa, 54, is a sport political consultant specializing in football and Formula 1. The Austrian has advised the President of FIFA, served as press officer for F1 World Champion Michael Schumacher at Ferrari, and was instrumental in bringing UEFA EURO 2008 to Austria and Switzerland. For Red Bull owner Dietrich Mateschitz, Fisa established the Red Bull Media House. He learned his craft at the Italian sports daily La Gazzetta dello Sport in Milan. Among other roles, Fisa advises the Saudi Pro League.

Roger

Forns

Technology & Innovation Director – RCD Mallorca

Roger

Forns

Roger Forns is Technology and Innovation Director at RCD Mallorca, driving the club’s digital transformation and smart stadium strategy. With 15+ years of international experience in consulting, tech, and sports, he previously served as Transformation Director at FC Barcelona and Senior Account Executive at Microsoft. His expertise spans fan engagement, data-driven decision making, and applying innovation to boost performance and long-term value.

Ricardo

Fort

Founder – Sport By Fort Consulting

Ricardo

Fort

Ricardo Fort is one of the most respected names in the global sponsorship business. As the only executive to lead the Global Sponsorship Departments of two FIFA and IOC sponsors – Visa and Coca-Cola – he successfully negotiated billions of dollars in sponsorship contracts with the International Olympic Committee, FIFA, UEFA, athletes, the NFL, Formula 1 and Formula 1 teams, and many other worldwide sports and entertainment properties.

Juan

Fuentes

Director Global Testing Lab – GSIC Powered by MICROSOFT

Juan

Fuentes

Juan Fuentes is the Director of the Global Sports Innovation Testing Lab in Valencia, recently appointed by GSIC Powered by Microsoft. He previously spent nine years as Head of International Expansion for LALIGA, leading growth across MENA and Northern Europe from bases in Cairo and Copenhagen. Juan is recognized for his expertise in sports tech consolidation, international development, and cross-border investment.

Paulo

Futre

Business Advisor – StepOut

Paulo

Futre

Paulo Futre Junior is a sports entrepreneur with over 20 years of experience. The eldest son of Futre, the Atlético de Madrid legend, he has been involved in player transfers, club acquisitions, audiovisual production for Amazon Prime, sponsorship deals with brands such as EA Sports, and collaborations with LaLiga and UEFA. He currently advises athletes on their investments and serves as an advisor and investor in Sport Tech startups. In addition, he is also a guest lecturer at universities such as IE.

Marc

Garnica

Lead Data Engineer

Marc

Garnica

Marc Garnica is Lead Data Engineer at Gemini Sports AI, where he builds data platforms to unify football data and enhance club performance, scouting, and decision-making. With a PhD in data-intensive sports applications, he’s published in big data and knowledge management, and has consulted for top European clubs. Originally from Barcelona, he’s passionate about turning complex data into strategic value in sport.

Sayak

Ghosh

Founder and CEO – StepOut

Sayak

Ghosh

Sayak Ghosh is the Founder and CEO of StepOut.ai, a global sports technology company redefining how football talent is discovered and developed through AI-driven video analytics. Driven by a vision to make elite-level performance insights accessible to every player and team, Sayak has grown StepOut into a global platform, partnering with professional clubs and elite academies including AFC Ajax and Rayo Vallecano, while also supporting grassroots talent worldwide.

Óscar

González

Co-Founder & Licensed FIFA Agent – The Marketing Jersey

Óscar

González

FIFA agent and co-founder of TMJ, focused on supporting female players and promoting the global growth of women’s football.

Chris

Gratton

Managing Director – Ticketmaster Sport

Chris

Gratton

Chris Gratton is Managing Director of Ticketmaster Sport, leading its UK business with a focus on innovation, client growth, and fan engagement. Since joining, he has driven adoption of cutting-edge technologies such as 3D virtual venues and fully digital away-ticketing, streamlining operations and reducing costs for clubs and venues.

Toshiki

Habutsu

President – Skylight Consulting Inc.

Toshiki

Habutsu

Toshiki Habutsu founded Skylight Consulting Inc. in 2000 after starting his career at Andersen Consulting (now Accenture). Under his leadership, Skylight has expanded into global ventures, from sports management in Brazil to jewelry manufacturing in India and mobility services in Kenya. Alongside consulting and innovation, Habutsu teaches Applied Data Science at Sophia University, reflecting his commitment to business and education.

Masaaki

Hamada

Managing Director – Asuene APAC Pte. Ltd.

Masaaki

Hamada

Based in Singapore, Masaaki is Managing Director of Asuene APAC, leading regional growth outside Japan. With prior roles at Meta, Google, and in manufacturing across Japan and Southeast Asia, he brings deep expertise in tech and business strategy. An ESADE MBA graduate, he’s certified in carbon accounting and GHG management, and is a recognized speaker at major ESG and sustainability forums in Asia.

Frans

Hammer

Vice President – Danish Olympic Commitee

Frans

Hammer

Frans Hammer is Vice President of the Danish Olympic Committee and a senior sports leader with extensive experience in governance, innovation, and commercial development. He is recognized for building partnerships that connect data, technology, and sustainable growth across European sport.

Adrian

Jacob

Head of Football – World Sevens Football

Adrian

Jacob

Adrian Jacob is Head of Football at World Sevens Football (W7F), leading the debut of its global women’s seven-a-side series in 2025. Formerly Executive Manager of Chelsea FC Women, he helped guide the club to seven WSL titles. With a strong business background from roles at The FX Boutique and Currency UK, Jacob now oversees competition operations, club engagement, and player relations, driving equity, innovation, and growth in women’s football.

Ben

Jacobs

Sports Broadcaster – TalkSPORT

Ben

Jacobs

Sports journalist with talkSPORT and GiveMeSport.

Hans

Jagnow

Director – Esports World Cup Foundation

Hans

Jagnow

Hans Jagnow is Director of Team & Player Relations at the Esports World Cup Foundation, where he helped launch the 2024 Esports World Cup and leads key initiatives like the Club Partner Program and the New Global Sport Conference. Previously VP at ESL FACEIT Group, he managed the Louvre Agreement and international affairs. A lawyer by training, he was the first President of Germany’s esports federation and co-founded the European Esports Federation.

Courtney

Jeffries

Founder / CEO – VRTL

Courtney

Jeffries

Courtney Jeffries is a former sports exec turned founder & CEO of VRTL, a platform that scales in-person fan experiences to virtual audiences. With 15+ years in sports (Raiders, Pac-12, MSG), she was COO at Satisfi Labs. A D1 softball alum, she holds a Master’s in Sport Management and serves on diversity-focused sports committees.

Matt

Jones

Supply Lead – UK & Ireland – Klook Travel Technology

Matt

Jones

Matt Jones has been a driving force at Klook for the past five years, where his expertise has been instrumental in expanding the company’s supply network across multiple destinations, with a current focus on the UK & Ireland. With more than a decade of experience spanning attractions, transportation, and tour operations, Matt has led initiatives that deliver both innovation and commercial growth.

Cindy

Jonhson

Chief Legal, HR and Corporate Officer and President – Toulouse Football Club

Cindy

Jonhson

With nearly 20 years of experience in the legal field, I am currently Chief Legal, HR, and Corporate Officer at Toulouse Football Club. In this role, I contribute to the strategic management of legal aspects, regulatory compliance/corporate matters, and human resources optimization in a demanding sports environment. My skills in sports law and quality management enable me to support the club’s operational and strategic objectives.

Nadine

Kessler

Director of Women’s Football – UEFA

Nadine

Kessler

Nadine Kessler is the current Director of Women’s Football at UEFA. in this role Nadine leads that strategic direction of women’s football through Unstoppable 2025-30 and is the main contact for all football and non-football stakeholders. She uses her role to pass on her knowledge for the good of the women’s game and aims to further develop the sport in all corners of Europe, as well as to take UEFA’s women’s competitions to new heights.

Lise

Klaveness

Football President – Norwegian Football Association

Lise

Klaveness

During a 14-year professional career, Lise Klaveness earned 73 caps for Norway and finished as a runner-up at UEFA Women’s EURO 2005. She also helped Swedish club Umeå FC reach the 2007 UEFA Women’s Cup final. While playing, she earned a master’s degree in law, subsequently working as an assistant judge in the Oslo district court and as a special adviser to Norway’s central bank.A return to football came in 2018 when Klaveness was named technical director at the Football Association of Norway (NFF).

Kike

Levy

Head of NJF Sports & Media

Kike

Levy

Kike Levy is an entrepreneur and sports media executive with over a decade of experience at the forefront of the sports, media, and technology intersection. He is currently leading NJF Sports and Media, a pioneering sports investment firm that connects visionary entrepreneurs, investors, and sports properties to redefine the industry.

Mark

Lewis

CEO – The Sports Effect

Mark

Lewis

Former UN Program Manager, now improving social impact in sports through fundraising, grants management, research and advocacy. The Sports Effect.

Manuel

Leyes

Head of Traumatology&Orthopedic surgery – Olympia

Manuel

Leyes

Dr. Manuel Leyes, a top orthopedic surgeon in Madrid, is internationally renowned for his expertise in sports medicine and complex knee and shoulder surgeries. With nearly 30 years of experience, he has treated elite athletes from the NBA, NFL, MLB, and top European football clubs. Trained at the Cleveland and Mayo Clinics, he leads the Orthopedic Department at Olympia Quirónsalud and La Luz Hospital, combining innovation and precision to help patients return to peak performance.

Vladimir

Liulka

CEO – Blocksport

Vladimir

Liulka

As a CEO and Founder of Blocksport, Vladimir leads the development of digital experience solutions that help sports organizations with data acquisition and analytics, data-driven insights, innovative fan experience, and monetization of fandoms. His mission is to democratize the sports industry, empowering organizations and their executives to make informed decisions, create new revenue streams, and accelerate the growth of their global fan communities.

Rafael

Louzán

President – Real Federación Española de Fútbol

Rafael

Louzán

Rafael Louzán Abal has been President of the RFEF since December 2024, after a decade leading the Royal Galician Football Federation. Known for his expertise in sports management, he drove the modernization and digital transformation of the Galician federation, significantly increasing its asset value. Earlier in his career, Louzán worked in public administration, bringing governance experience to his leadership in Spanish football.

Mafalda

Magalhães

Museum Director – FC Porto

Mafalda

Magalhães

Director of the FC Porto Museum and board member of the Porto and Northern Portugal Tourism Association. With extensive experience in cultural and museum management, she has led technological innovation and sustainability projects that position the FC Porto Museum as a benchmark in smart sports tourism.

Pedro

Malabia Sanchis

Chief Strategy Officer – Liga F

Pedro

Malabia Sanchis

Sports Executive with more than 22 years of experience in strategic and business management at club, league and Football Governing Bodies level. Passionate on the value of women´s sport, with a wide experience in professionalisation and development of Women’s Football, including coordination of competitions, commercial, international development, digital and comms, broadcasting or legal.

Thomas

Marsden

Head of Global Sports Marketing Football – New Balance

Thomas

Marsden

Over a decade shaping global football sports marketing at New Balance, from signing world-class players and clubs to leading strategy and cross-market teams. My experience and passion lie in working on a global scale, collaborating across every facet of the business, and believing in the power of sport and its culture to drive meaningful connections.

Elias

Mastoras

Freelancer Trainer – GRiiiS

Elias

Mastoras

Elias is Legal Representative of GRiiiS and former IBSA Blind Football Chairman (2021–2024). He served as Technical Director for the Paris 2024 Paralympic Blind Football, delivering its most successful edition at the Eiffel Tower Stadium. Creator of the patented light-sound football, he leads the #ABallforAll campaign, distributing 35,000+ balls in 215 countries. A decorated referee, he has received top EU awards for inclusion and global leadership.

Diana

Matheson

Founder and Chief Growth Officer – Northern Super League, Canada

Diana

Matheson

Diana Matheson is a two-time Olympic bronze medalist who was a member of Canada’s Women’s National Soccer Team from 2003-2021. During her career Diana represented Canada over 200 times, played in four FIFA World Cups and three Olympic Games, and earned a bronze medal in both London 2012 and Rio 2016. Diana is perhaps best known during her soccer career for scoring the game-winning goal in the bronze medal against France in the London Olympic Games in 2012.

Jovin

Matovu

Chief Commercial Officer – Uganda Premier League

Jovin

Matovu

Matovu Jovin is the Chief Commercial Officer of the Uganda Premier League, where he oversees broadcast sales, sponsorships, and strategic commercial partnerships to drive the growth of Uganda’s top-tier football competition. With a strong background in media and advertising, he previously served as Business Manager at Nation Media Group, where he led commercial operations across multiple platforms.

Tom

McCann

Venue Director – Arsenal Football Club

Tom

McCann

Tom has overall responsibility for the sales, service and operational delivery of all commercial revenue streams directly relating to Emirates Stadium.

Luke

McCoy

Co-Founder and CEO – LIGR

Luke

McCoy

Co-founder of LIGR Live. Passionate founder and technologist specialising in sports and media tech. Personally all in on the democratization of live sports and how automated, cloud and remote broadcast technologies will enable this to happen. Driven by the fact I never got to see myself play sport, let alone it be broadcast live in a professional looking broadcast without making it to the pros.

Andrew

McGarty

Director Sports Marketing Global Football – New Balance

Andrew

McGarty

Andrew serves as the Global Director of Football Sports Marketing at New Balance. He is responsible for the brand’s emerging presence and strategic vision in global football. His 15-year career at the brand has been marked by challenging the industry’s status quo, leading with a boutique and curated approach, and orienting with community purpose at the forefront of his approach.

Antón

Meana

Sports Journalist – Cadena SER

Antón

Meana

Anton Meana es a sports journalist with nearly 20 years experience in tier-1 sports outlets. Throughout his career he’s covered the world’s biggest sports events, from FIFA World Cups to Olympic Games.

Emma

Meehan

Founder, CEO & CTO – KinetikIQ

Emma

Meehan

AI for Human Movement – KinetikIQ provides real-time feedback and analysis on exercise technique to reduce risk of injury, maximise performance and increase participation in strength & conditioning and physiotherapy. Combing LiDAR 3D scanning technology on mobile phones and AI, KinetikIQ brings the data quality and quantity of a motion capture lab into the palm of your hand in real-time: more than 95% the accuracy in <1% of the time.

Marc

Menchén

CEO – 2Playbook

Marc

Menchén

Marc Menchén has developed his entire professional career in the economic press, and for six years he has specialized in the sports industry. In 2020 he founded 2Playbook, a business platform for sports professionals, which includes a communication medium, networking network, market intelligence unit, supplier search engine and education. Marc Menchén is the co-founder and CEO of 2Playbook, a business platform for the sports industry in Spain.

Albert

Minguillon

Major Events – COO

Albert

Minguillon

COO of Major Events at Atos, with 20+ years of experience in delivering technology for global sporting events. Starting as a developer, he rose through roles in systems integration and operations to lead the unit’s full operations. He has supported multiple Olympic and Commonwealth Games, as well as worked with national and international federations, including UEFA.

Maheta

Molango

Chairman – PFA

Maheta

Molango

Maheta Molango is Chief Executive of the PFA, representing footballers in England. A former pro who played for Atlético Madrid, Brighton, Lincoln, Oldham, and Wrexham, he later became a top sports lawyer, advising stars like Antoine Griezmann and Mesut Özil. Fluent in five languages, he was twice ranked among Spain’s best sports lawyers. In 2016 he became CEO of RCD Mallorca, and in July 2021 was appointed to lead the PFA.

Peter

Moore

Owner – Santa Barbara Sky Football club

Peter

Moore

Currently the Owner of Santa Barbara Sky Football Club, Peter Moore brings his vast experience from many leadership roles in major sports and entertainment brands like Liverpool FC, EA Sports, etc to the local football scene. His passion now lies in building a successful and community-focused club.

Sara

Moreno Montero

Head of Operations – Head of Operations

Sara

Moreno Montero

Sara Moreno leads Content Operations at TikTok Spain, empowering the TikTok community to create content that brings joy, creativity, and cultural relevance to the platform. She has worked hand in hand with creators and publishers, redefining the path of content creation and how audiences connect with stories, both on and beyond the screen. From sports fandoms to entertainment trends, she has helped build and scale communities that evolve into cultural movements.

Chloe

Morgan

Head – She’s A Baller

Chloe

Morgan

As Head of She’s A Baller, I lead a dynamic women’s football social media platform and creative agency, focusing on strategic planning, editorial processes, and creative innovation. Over the past year, I have built the agency’s offerings from the ground up, delivering impactful campaigns in partnership with leading brands and establishing the organization as a key player in women’s sport.

Eymeric

Moura

Partner , Continental Europe and Middle East – Excel Search & Advisory

Eymeric

Moura

Partner for Continental Europe and Middle East at Excel Search & Advisory, the Executive Search for Football Leaders across the world.

Nuno

Moura

Managing Director Iberia – Legends Global

Nuno

Moura

Nuno Moura is a globally recognized sports business leader, currently the Managing Director for Legends Global in Iberia, leading the company’s growth strategy and driving continued success in the region. Nuno served as Chief Marketing & Revenue Officer at the Portugal Football Federation for nine years, leading the brand and commercial strategy that helped elevate Portugal into one of the world’s most prominent sports brands and intellectual properties.

Jorge

Mowinckel Sagnier

Global Sports Executive

Jorge

Mowinckel Sagnier

With over 15 years of dedicated experience in sporting governance and international relations, my expertise lies at the intersection of strategic planning and global sports diplomacy, most recently with the YallaVamos 2030 FIFA World Cup Bid. At the core of my professional ethos is a commitment to fostering unity and excellence within the sports community.

Ainara

Muga

Project Manager – Fundación Real Sociedad

Ainara

Muga

Ainara Muga (Gipuzkoa, 1980) holds a degree in Business Administration from the University of Mondragon and a master’s degree in Public Relations. She began her professional career in the Purchasing department within the industrial sector and later gained international experience in Ireland. Upon returning to Gipuzkoa, she worked as a strategy consultant, which allowed her to work in the field of nutrition and applied research from business management position.

Sergio

Muster

Customer Success Manager – Riterz

Sergio

Muster

Sergio Muster is the Customer Success Manager at Riterz — the one who doesn’t just satisfy our clients, but truly excites them. He has founded several companies, including Sneakerness, and brings deep expertise in fashion, sports, technology, and Web 3.0. With his passion and experience, he helps brands and rights holders build genuine, impactful, and lasting partnerships that drive real success.

Imani

Naki

Founder & Creative Director – DAR

Imani

Naki

Imani Naki is a Barcelona-born entrepreneur and founder of DAR, a creative agency and community at the intersection of sport, culture, and creativity. Recognized on the Forbes 30 Under 30 Europe list, she has worked with global brands including Nike, Adidas, Spotify, and FC Barcelona, leading campaigns, strategies, and experiences that authentically connect with new generations.

Eric

Negraru

Researcher – The Sports Effect

Eric

Negraru

I am a UCFB graduate in Sports Business and Sports Law that has been working as a researcher for The Sports Effect since November and now as Community Coordinator / Club Administrator at Wealdstone FC. I am also a semi-professional footballer.

Armel

Negret

Sports Lead – Amazon Web Services (AWS)

Armel

Negret

Driven triathlete and sports enthusiast, Armel has 10+ years’ experience in Sportech industry. Since joining AWS in 2019, he has been supporting sports organizations to shape and deliver their digital strategies, helping them leverage cloud technologies to enhance performance analytics, fan engagement, venue operations, and media workflows.

Ángel

Niño

Concejal de Innovación y Emprendimiento – Ayuntamiento de Madrid

Ángel

Niño

Ángel Niño es Ingeniero técnico en Informática de gestión y licenciado en Administración y Dirección de Empresas por la Universidad Carlos III de Madrid. Máster en Bussiness Intelligence y Big Bata por el MBIT School. Inició su carrera profesional como consultor informático y de estrategia empresarial. En 2010 dio el salto al ecosistema de emprendimiento como director de diferentes empresas.

Seiya

Nobuta

Executive Director – J. League Europe

Seiya

Nobuta

After working in Wall Street, started working in the football industry to pursue the passion. Now working for J. Leageu Europe focusing on bridging the gap betwen Japanese football and European one.

Óscar

Ocaña

Chief Marketing Officer – PRISA MEDIA

Óscar

Ocaña

Oscar is CMO at PRISA Media, the largest Spanish-language media group. With a degree from CUNEF and a Master in Marketing Strategy from the University of Sydney, he built his career at Diageo, becoming Marketing Director for Johnnie Walker in Europe. He later served as CEO of FCB&FiRe and co-founded a TV documentary company. He’s also President and Co-founder of Best Buddies Spain, supporting youth with intellectual and developmental disabilities.

Vasily

Odintsov

CFO – FC Zenit

Vasily

Odintsov

Big4 experience before sports.

Stephen

Pagliuca

Co-Chairman – Atalanta B.C.

Stephen

Pagliuca

Mr. Pagliuca is a Principal Owner and Co-Chairman of Atalanta B.C.. Under his stewardship, Atalanta captured its first major title in more than 60 years by winning the Europa League in May 2024. In U.S. sports, Steve partnered with the Grousbeck family in 2003 to acquire the Boston Celtics, where he served as a Managing General Partner, Co-Owner, and a member of the NBA Board of Governors. Under his leadership, the Celtics won NBA Championships in 2008 and 2024.

Quentin

Paquelier

CMO – Club América

Quentin

Paquelier

After earning a Master’s in Public Affairs from SciencesPo Paris, Quentin pursued Sports Management with degrees in Sports Law & Economics (CDES, Limoges) and an MBA from the Real Madrid Graduate School. He began his career at Red Star FC as Marketing & Comms Manager, then interned at Real Madrid. He worked in Puebla with a sports agency and the Mexican FA, joined Club América as Comms & Marketing Director, moved to Meta in 2019, and returned to Club América as CMO in 2022.

Urko

Pardo

CEO – MentisVR

Urko

Pardo

Urko Rafael Pardo Goas (born 28 January 1983 in Brussels) is a former professional football goalkeeper of Spanish origin who later turned entrepreneur. After a playing career spanning clubs such as FC Barcelona’s youth setups, Olympiacos, APOEL and others, Pardo transitioned into the technology & sports-training space.

Pedro

Parellada

CEO – DruID

Pedro

Parellada

I am Pedro Parellada, a computer engineer and entrepreneur with more than 25 years of experience leading projects that combine technology, data, digital identity, and customer knowledge. I have founded and managed companies such as One Way Clear and DruID, where I promote innovative solutions that connect data, people, and experiences in omnichannel environments, obtaining international recognition, high recurrence, and proven results.

Lorin

Parys

CEO – Pro League

Lorin

Parys

Lorin Parys is CEO of the Belgian Pro League, leading its strategic vision, operations, and stakeholder engagement while promoting innovation, integrity, and sustainability in Belgian football. With 15+ years of leadership in law and business, he also sits on the boards of European Leagues and the World Leagues Association, chairs the Belgian Brewers Federation, and lectures at KU Leuven, driving growth and inclusion in the game.

Matias

Patanian

Vicepresident – River Plate

Matias

Patanian

I am Vicepresident of River Plate since 2013.

Madeleine

Penfold

Photographer & Director – Madeleine Penfold Studios Ltd

Madeleine

Penfold

Madeleine Penfold is a visionary photographer/director with a passion for capturing the immense potential of sports to achieve social change. Mads tells powerful stories authentically, creating portraits and films that engage audiences and feel alive. She is now one of the most recognised photographers operating in the world of sports and storytelling.

Luca

Percassi

Chief Executive Officer – Atalanta B.C.

Luca

Percassi

Luca Percassi is an Italian businessman and the CEO of Atalanta B.C. after retiring from a football career in which he played as a defender for clubs including Chelsea and as a youth player at Atalanta before entering the family business. As CEO, he has overseen significant international success for Atalanta, including reaching the Champions League quarterfinals and winning the Europa League.

Laura

Perez de Mendiola

Head of Communications – Vertical

Laura

Perez de Mendiola

After more than twenty years of experience in strategic communication, her focus lies deeply in high-performance sports and brand management. Her career began in the world of tennis, working for the prestigious Mutua Madrid Open and Rafa Nadal’s team. After, she spent eight years at Red Bull Spain, where she spearheaded communications for high-impact global projects, including milestones such as the epic Red Bull Stratos jump.

Jesse

Perl

Strategic Advisor – StepOut

Jesse

Perl

Jesse Perl, former VP of MLS, is a seasoned brand and marketing leader with expertise in sports and entertainment. At MLS, he led brand, creative, and culture marketing, including esports. Known for blending strategy with storytelling, he builds impactful narratives that drive fan engagement and growth. His work focuses on brand building, cultural relevance, and connecting audiences through innovation and emotion.

Pau

Pia

Director – 25 Gramos & Lenders Magazine

Pau

Pia

Director and founder of 25 Gramos, I have been working professionally in communication and brand and trends consulting for more than 10 years.

Pedro

Pinto

CEO – Empower Sports

Pedro

Pinto

I am the founder and CEO of a sports communications agency called Empower Sports. We advise athletes, coaches, clubs, sports organisations and brands on communications, PR and digital content. I currently also work with ELEVEN in Portugal, as a presenter and executive producer of content. Before starting my own business, I worked in the sporting industry for 20 years as a journalist, broadcaster and communications director, mostly with CNN and UEFA respectively.

Gaia

Pretner

Head of Sustainability – European Football Club

Gaia

Pretner

Gaia Pretner joined ECA in May 2023 as Head of Sustainability and launched ECA’s first sustainability strategy in April 2024. She is a sustainability management expert with experience in different sectors from major events, MNCs, Federations and trade associations. Before joining ECA she worked as Sustainable Procurement Manager for FIFA World Cup Qatar 2022 LLC, Sustainability and Circular Economy researcher and consultant for Bocconi University and as Sustainability expert for EXPO Milano 2015 and UNI.

Sandra

S. Riquelme

Journalist

Sandra

S. Riquelme

Journalist specialized in women’s football. Currently working with DAZN Football, Disney+, and El País. In my backpack: Coverage of two Women’s World Cups Four UEFA Women’s Champions League finals Two European Championships Former footballer: I hung up my boots at the age of 23, after proudly wearing my country’s national team jersey.

Rupert

Robinson

Partner – NEWMA360

Rupert

Robinson

Rupert Robinson is a global finance and sustainability leader with over 30 years’ experience at the intersection of capital, real assets, and climate transition. He has led and advised on landmark regeneration and sports projects worldwide, including the Olympics, World Games, Manchester City’s Commonwealth Games, and FC Barcelona, as well as wider sports and entertainment capital regeneration and sustainability programs.

Lola

Romero Martin

Directora Femenino – ATLETICO DE MADRID SAD

Lola

Romero Martin

Director of the Women’s Team at Club Atletico de Madrid for 24 seasons.

Grant

Russell

Marketing Lead – West Ham United Football Club

Grant

Russell

Grant specialises in growing sports properties through brand, marketing and storytelling strategies. He is currently with West Ham United in the English Premier League, focusing on expanding the club’s supporter base and revenue streams, both locally and internationally. Additionally, Grant has provided advisory services to teams and players in other major European leagues.

Mina

Rzouki

Sports reporter and Broadcaster – The National

Mina

Rzouki

Mina Rzouki is the Sports Reporter for the National, Abu Dhabi. A broadcaster and familiar face on multiple sports channels across Europe and the US, Mina spent 15 years as a sports broadcaster for the likes of BBC, Sky Sports, CNN and ESPN and has featured in several sports documentaries including Netflix’s Bad Sport. An expert on European football, she is fluent in English, Arabic and Spanish.

Elma

Saiz Delgado

Ministra – Ministerio de Inclusión, Seguridad Social y Migraciones

Elma

Saiz Delgado

Licenciada en Derecho y Máster en Asesoría Fiscal por la Universidad de Navarra. Inició su trayectoria profesional en 1999 como socia-directora de IMEL, Consultoría Jurídico Tributaria, S.L, empresa especializada en la consultoría tributaria y asesoramiento jurídico a empresas y particulares. En el ámbito académico, fue colaboradora en el Máster Universitario en Derecho de Empresa y en el Máster Universitario en Asesoría Fiscal de la Universidad de Navarra, así como en la Escuela de Práctica Jurídica.

Dimitrios

Sakellaris

Founder & CEO – Statathlon

Dimitrios

Sakellaris

Dimitrios Sakellaris is the CEO and co-founder of Statathlon, a pioneering company in sports analytics and AI, specializing in injury prevention and performance optimization for elite football and basketball. Under his leadership, Statathlon has partnered with some of the biggest clubs and federations in Europe, contributing to European championship titles and shaping the future of data-driven decision-making in elite sport.

Sanchez

Consuelo

Tourism Deputy Director

Sanchez

Consuelo

Consuelo Sanchez has led Florida’s Sports Coast since 2015, transforming Pasco County into a top sports tourism destination. As Tourism Deputy Director, she’s earned major honors including 2024 Florida Sports Tourism Professional of the Year. With 20+ years of experience and key certifications, she drives inclusive tourism and global partnerships, making her one of the event industry’s Women to Watch in 2025.

Enrique

Sánchez

CEO & Visionary Officer – ADmefy

Enrique

Sánchez

Enrique is the CEO of Admefy, a disruptive company in the Digital Out Of Home (DOOH) advertising sector. He also serves as director of the Ibiza Tech Forum, a leading event for technology and innovation. Alongside these roles, Enrique is an active business angel, having invested in over 25 startups within sports, longevity, and health & wellness industries. His combination of entrepreneurship, event leadership, and investment expertise positions him as a key catalyst for innovation and impact in his fields.

Carmelo

Sanz de Barros

President – FIA Senate and RACE

Carmelo

Sanz de Barros

Economist, 35 years of business experience in banking, healthcare and automobile industry. President of the Senate of FIA and President of Royal Automobile Club of Spain. Member of 11 sport federations and expert in motorsport.

Rafael

Sardinha

CEO & Co-Founder – Sports Bion, Lda.

Rafael

Sardinha

Before founding the company, he built over 20 years of experience in football – first as an athlete and later working in the football market – combined with a career in technology consulting at Portugal’s largest IT services company, where he also led high-performance teams. He holds a degree in Sports Science, a Master’s in Business Management, and a postgrad in Digital Enterprise Management.

Álvaro

Sebastián

Performance Analyst & Head of High Performance – Rayo Vallecano Academy

Álvaro

Sebastián

Álvaro Sebastián Romero is Performance Analyst for Rayo B and Head of High Performance at Rayo Vallecano Academy. He blends data analysis with coaching to improve player and team performance. Leading programs in strength, recovery, and tactics, he ensures a holistic, evidence-based approach to development, driving results and long-term growth across the academy.

Julio

Senn

Managing Director and Founder – Senn Ferrero Sport & Entertainment

Julio

Senn

Julio Senn began his career at Arthur Andersen before joining Grupo Prisa’s AS newspaper in 1998. In 1999 he became General Manager of Real Madrid, leading its reorganization. Later, he joined Garrigues as Partner of Sports & Entertainment. In 2011, he co-founded Senn Ferrero Asociados, today Europe’s largest boutique specialized in sports and entertainment advisory. He is also an auditor (ROAC) and member of the Colegio de Economistas de Madrid.

Audra

Shallal

CO-Chair – EBAN Sports

Audra

Shallal

Co-Chair EBAN Sports, Vice President of Corenvest, Board Member of EBAN, SBA, I4W, Co-founder Flying Finn Angels, Expert Jury Member for the European Commission’s European Innovation Council (EIC) and SMEs Executive Agency (EISMEA). Audra’s dedication to supporting entrepreneurs extends to managing entrepreneurship programs, participating in business plan competitions as a jury member.

Nozibusiso

Sibiya

TV, Radio and Multimedia Journalist – SABC Sport

Nozibusiso

Sibiya

Nozibusiso Sibiya is a multimedia sports journalist skilled in TV, radio, and digital storytelling. A journalism graduate from Durban University of Technology, she has worked with Cosmopolitan and contributed to Manchester United’s 2019/20 yearbook. She’s moderated global sports events, spoken at the Africa Aviation Summit, and reported live for SABC at major European matches, showcasing her talent across media and international platforms.

Claire

Singer

VP Partnerships – Condé Nast

Claire

Singer

Claire Singer is VP of Partnerships at Condé Nast UK, leading collaborations that align brands with Vogue’s purpose through Vogue Values. She focuses on impactful, authentic partnerships at the intersection of fashion, culture, and sport, working with brands like Nike, eBay, and Google. Claire also curates industry Q&As, writes travel features, and supports the Barnes Charity Fashion Show.

Bex

Smith

CEO – Crux Football

Bex

Smith

Founder CEO Crux Football (Investment into European Women’s Football clubs) – an internationally successful footballer who’s transitioned to a global executive in sports and business.

Ignacio

Solana

Director – Real Federación Española de Fútbol (RFEF)

Ignacio

Solana

Passionate about sports, social impact, and marketing, I’ve built my career in football, basketball, and across the sports ecosystem. I’ve led major sponsorships promoting women’s sports and now head marketing and social action at the Royal Spanish Soccer Federation. I’m also founder of youth sports projects in Senegal and co-founder of the Blanca Foundation, focused on mental health.

Adam

Thomas

Executive Director – Florida’s Sports Coast

Adam

Thomas

Adam Thomas is the Tourism Director for Pasco County’s Destination Marketing Organization. With over 12 years of experience, he has led marketing efforts for Pasco and Citrus Counties, rebranding them as Florida’s Sports Coast and The Manatee Capital of the World. He holds a BS in Business with a Hospitality Certificate and the CDME accreditation. Before his tourism career, he played professional baseball for 12 years across four MLB organizations and three continents.

Zubair

Timol

Partner & Global Vice President, Culture- Meltwater

Zubair

Timol

Zubair Timol brings a diversified background in tech, communications, consulting, law, sports, and luxury. With a career spanning multiple continents—including stints in Singapore, Amsterdam, and Cape Town—Zubair has cultivated a deep understanding of global business dynamics. He is particularly skilled in nurturing high-performance teams and driving strategic, culturally attuned commercial solutions for a range of clients, from emerging startups to established Fortune 500 companies.

Rocío

Torres

Head of Sustainability and Responsible Business

Rocío

Torres

Professional in the field of sustainability with more than 10 years of experience in social and environmental projects and sustainable investments that improve the ESG performance of companies in different areas and sectors at national and international level.

Nadia

Tronchoni Furió

Redactora jefa Deportes / Sports Editor in chief – El País

Nadia

Tronchoni Furió

Sports editor in chief for El País for three years now and Sports reporter since 2007.

Rocío

Trujillo

RGM – Spain, Italy & Portugal – Fever

Rocío

Trujillo

Rocío Trujillo is Regional General Manager for Spain, Italy, and Portugal at Fever. She oversees strategy and operations across Southern Europe, drawing on earlier experience at McKinsey & Company and Amazon. At Fever, she plays a key role in the company’s collaborations with top football clubs in Spain and major sports organizations worldwide.

Habib

Turki

Chief Development Officer – FIA

Habib

Turki

Habib Turki is Chief Development Officer of the Fédération Internationale de l’Automobile (FIA), where he leads the Strategic Development Department, focusing on global expansion, institutional partnerships, and innovation in tourism and motorsport. A Tunisian-Swiss national, he brings more than 15 years of international experience, including work with the United Nations and the International Road Transport Union, with emphasis on sustainable transport, trade, and customs.

Luis

Ureta

CEO – Sportian

Luis

Ureta

Luis Ureta is CEO of Sportian, Globant’s sports tech division, leading digital innovation to transform fan and athlete experiences. He drives global growth through AI-powered, data-centric solutions for sports entities. With prior roles at Dentsu, Havas, Alibaba, and as VP Europe at Globant, he brings deep international expertise in scaling digital businesses.

José

Vallejo

Founder 958 | PR & Digital & Comms | Ex – Adidas – 958

José

Vallejo

Founder 958 | PR & Digital & Comms | Ex – adidas

Luis

Vicente

Chairman – Apex

Luis

Vicente

Luis Vicente is a seasoned sports executive with over 30 years of experience driving innovation, growth, and digital transformation in sport. He’s Chairman of APEX and advisor to Mercury 13, Baller League, and Common Goal. Formerly Group CEO of ELEVEN SPORTS and FIFA’s first Chief Digital Transformation Officer, he has held key roles at Valencia CF, Manchester City, and advised top clubs like Real Madrid. He’s also represented football legends like Figo, Ronaldo, and Shevchenko.

Ion

Vilcu

Director, Affiliate Members and Public-Private Collaboration Department – UN Tourism

Ion

Vilcu

Ambassador Ion Vilcu has served since 2018 as Director of Affiliate Members & Public-Private Collaboration at UN Tourism. A Romanian career diplomat, he was Ambassador to Mexico, Spain, Argentina, Paraguay, and Chile, and previously Secretary of State and Head of Protocol of Romania. From 2011–2016, he was Romania’s Permanent Representative to UNWTO. He also teaches International Relations at Nebrija University in Madrid and is fluent in Spanish, English, and Romanian.

Juan Andres

Villamil Osorio

International Manager – FutbolJobs

Juan Andres

Villamil Osorio

Born in Colombia, sports reporter for EFIFA, football commentator, sports journalist, club communicator graduted from EU Real Madrid UEM. In charge of international relations at FutbolJobs, business and international partnerships in various languages.

Steve

Watts

Marketing Director – Brentford FC

Steve

Watts

Steve has 25+ years in sports marketing across brands, agencies, and rights holders, working with Coca-Cola, FIFA, the IOC, and more. Since 2020, he’s led Brentford FC’s marketing transformation, overseeing brand, content, strategy, and global growth. Passionate about affordable football, he introduced innovations like a two-year shirt cycle, Every Seat Counts, and Gen10—capping all U18 Premier League away tickets at £10.

Jasper

Yildirim

Executive Director – Amissos Sports & Entertainment B.V

Jasper

Yildirim

Jasper is an Executive Director at the newly established multi-club ownership group, Amissos Sports & Entertainment. Amissos is the majority owner and operator of Turkish Süper Lig club Samsunspor and France’s Ligue 2 club USL Dunkerque. In addition to his role at Amissos, Jasper serves as Chief Investment Officer of Corex Holding B.V., an industrial and logistics group, where he has been involved in over a dozen corporate acquisitions and takeovers.

Zeycan Rochelle

Yildirim

Chief Marketing Officer – Samsunspor

Zeycan Rochelle

Yildirim

Zeycan Rochelle YILDIRIM Chief Marketing Officer, Samsunspor FC | CMO, Amissos Group Zeycan Rochelle Yildirim is the Chief Marketing Officer of Samsunspor FC, where she leads marketing, communications, and merchandising to position the club as the modern face of Turkish football. As part of the ownership family and CMO of Amissos Group, she drives the group’s multi-club strategy across Europe.

Iñaki

Zoco

Associate Director – Catenon

Iñaki

Zoco

Iñaki Zoco Ostiz has built a solid career in the Hospitality industry, combining business insight with a human-centered vision focused on people and talent. He has led diverse teams and projects driven by excellence, continuous improvement, and meaningful service. Guided by the core values of sports—effort, discipline, sacrifice, and teamwork—Iñaki applies a competitive and resilient mindset to talent development and organizational culture.

World Football Summit Speakers

World Football Summit
Speakers

Since 2016, WFS has welcomed the football industry leaders who are shaping the future of football

We don’t want to be in 99% of the teams,

we want to be in that 1% of teams

that stand out on and off the field

Andrew McGarty

Director Sports Marketing Global Football- New Balance

We no longer compete against other clubs.

We compete with the likes of

Netflix, TikTok, Spotify, video games…

We’re competing for people’s attention

Marco Castellaneta

Marketing Director – Juventus

The main difference between managing a football organisation and other type of companies is that you have to accept that your influence in the sporting success of the organisation is limited

Fernando Carro

CEO – Bayer 04 Leverkusen Fußball GmbH

Playing matches abroad can be good for leagues since it’s an opportunity to grow and serve the millions of fans they have in other countries

Rafael Louzán

President – Real Federación Española de Fútbol

Women’s football is not a victim, it’s a rising star. Investors come for real business and we must ensure their money strengthens clubs and infrastructures

Nadine Kessler

Director of women’s football – UEFA

Football is losing space,

and this can’t happen.

We need to focus on innovation,

and the future

Lise Klaveness

Football President – Norwegian Football Association

It’s very special for us to host the Most Inclusive Match. Accessibility has been a top priority for many years.

We want all of our community, regardless of

disability to experience our matches

Cindy Johnson

President of TFC Foundation – Toulouse Football Club

We don’t want to be in 99% of the teams,

we want to be in that 1% of teams that stand out on and off the field

Andrew McGarty

Director Sports Marketing Global Football- New Balance

We no longer compete against other clubs.

We compete with the likes of Netflix, TikTok, Spotify, video games…

We’re competing for people’s attention

Marco Castellaneta

Marketing Director – Juventus

The main difference between managing a football organisation

and other type of companies is that you have to accept that your influence

in the sporting success of the organisation is limited

Fernando Carro

CEO – Bayer 04 Leverkusen Fußball GmbH

Playing matches abroad can be good for leagues since

it’s an opportunity to grow and serve the millions

of fans they have in other countries

Rafael Louzán

President – Real Federación Española de Fútbol

Women’s football is not a victim, it’s a rising star.

Investors come for real business and we must ensure their money

strengthens clubs and infrastructures

Nadine Kessler

Director of women’s football – UEFA

Football is losing space, and this can’t happen.

We need to focus on innovation, and the future

Lise Klaveness

Football President – Norwegian Football Association

It’s very special for us to host the Most Inclusive Match.

Accessibility has been a top priority for many years.

We want all of our community, regardless of disability to experience our matches