Meet the leaders who joined WFS Monterrey 2025

Influential decision-makers gathered to design the football we need.

Past speakers at WFS Monterrey 2025

Past speakers at
WFS Monterrey 2025

Grace

Ahrens

Executive Director – Women in Soccer

Grace

Ahrens

Grace Ahrens is the Executive Director of Women in Soccer, an organization committed to creating opportunities for women and people with underrepresented gender identities who work (or want to work) in soccer. Growing up in Mexico and with over 10 years of experience in workforce development, branding and media, she brings a deep understanding of diversity and expertise in driving inclusive solutions.

Víctor

Alvarado

CEO/Founder- Spiel Consulting

Víctor

Alvarado

Mexican-born sports marketing strategist in Berlin. 25+ years connecting fans, brands, and football via digital innovation & strategy. Led “Mi Selección MX” digital growth (2014/2018 World Cups). At [current company in Germany] & Spiel Consulting, helping clubs/leagues engage fans, activate sponsors, and grow with data & creativity. Collaborated with Adidas, Coca-Cola, Movistar, Visa, FC Bayern. Leaders Under 40 nominee (Digital & Tech).

Ana

Arizabaleta

Gerente – Catalizar

Ana

Arizabaleta

Ana Arizabaleta is the founder of Catalizar, a consultancy strengthening football for social transformation in Latin America. With over 20 years of experience, she leads initiatives like SOMOS Equidad, promoting gender equity in football across 10 countries. Her work empowers future leaders through football, fostering collaboration and social change in the region.

Enrique

Arrambides

Commercial Director Mexico – Nielsen Sports & Entertainment

Enrique

Arrambides

Enrique joined Nielsen Sports in early 2019, bringing to the table a background of over 15 years of market research as a consultant, a brand protection role for the Guadalajara 2011 Pan American and Parapan American Games, along with a strong commercial acumen for the sports business. He firmly believes that the professionalization of the sports commercial ecosystem is what will drive the greatest changes among rights holders, brands, and ultimately benefit fans.

Gabriel

Arrillaga

CEO – RK Experience Management

Gabriel

Arrillaga

CEO with 25+ years leading companies in hospitality, tourism, F&B, and experience management. Expert in HR, strategic planning, comms, and government affairs. Skilled in org development, talent, labor law, EHS, and managing complex transformations like M&As, startups, and downsizings. Experienced across hospitality, automotive, healthcare, energy, and oil & gas sectors, with a global mindset and strong change management capabilities.

Alfonso

Becerra

Commercial Strategy & Innovation – Federación Mexicana de Fútbol

Alfonso

Becerra

Alfonso is a global leader with 20+ years in innovation, customer experience, and digital transformation across sports and entertainment. As Director of Innovation & Commercial Strategy at the Mexican Football Federation, he drives fan-focused growth. He has worked with Cinépolis, Cisco, Avaya, and ConCrédito, reinvented the cinema experience, and built one of Latin America’s largest digital platforms, blending tech, marketing, and design to boost fan engagement.

Greg

Bobolo

Global Chief Revenue Officer – Tradable Bits

Greg

Bobolo

Greg Bobolo is Chief Revenue Officer at Tradable Bits, a global leader in fan engagement with long-standing partnerships across the NBA, MLB, MLS, NHL, NASCAR, and more. With 25+ years in media, sports, and entertainment, he has built or helped grow two of the world’s largest sports media networks, generating billions of views and millions in revenue.

Oscar

Brenes

CEO – ESA Technologies

Oscar

Brenes

CEO and Partner at ESA Technologies, we develop APP for soccer teams to connect with the fans. Began the ESA project in 2021 with more than 20 teams in LATAM. I live in Costa Rica born and raise. +25 year with experience in the Sports Betting industry. Civil Engineer and +20 years on C-Suite and Leadership roles.

Tatiana

Briseño

Agent Hub Specialist – TMJ

Tatiana

Briseño

She holds a Communication degree and a Master’s in Football Business from the Johan Cruyff Institute. Co-founder of CampeonasMX, recognized by FIFA in 2021, Victoria FC, and Leonas Cycling Club—each focused on empowering women in sport. She has served as Women’s Team Coordinator at Club León and Sporting Director at Club Pachuca Women. Currently, she’s an Agent Hub Specialist at TMJ, committed to creating safe, inclusive spaces for women in sports.

Gabriel

Bustamante

Collector – ÉPICA FUTBOL

Gabriel

Bustamante

Gabriel Bustamante is the founder of Épica Futbol Colección, one of Mexico’s top private football memorabilia archives, with 20,000+ items from legends like Pelé, Maradona, Messi, and Ronaldo. Based in Monterrey, Épica has featured in exhibitions like “Fútbol como pretexto.” Gabriel partners with clubs like Rayados and Tigres to share football’s legacy through storytelling, public displays, and cultural engagement.

Félix

Cambiasso

Director de Operaciones – Tigres UANL

Félix

Cambiasso

With 15+ years in football and global sports events, he has led strategic and operational roles at FIFA, Concacaf, and now Club Tigres UANL as Director of Sporting Operations. He’s managed 45+ major events in 25+ countries, including FIFA World Cups and Olympic Games. His expertise blends strategic vision, operational excellence, and a strong focus on stakeholder and guest experience across the international sports ecosystem.

Salvador

Carmona

Managing Partner – Driblab

Salvador

Carmona

Salvador Carmona graduated in Economics from the University of Arizona in 2012, in addition to obtaining a Master in International Management from IE Business School. After working for ESPN, the Spanish Basketball Federation and the NBA, he specializes in the field of advanced statistics founding Madribble, in 2016, for basketball professionals, and Driblab, in 2017, for football professionals.

Ana Paula

Carrillo

CDMX Host City Coordinator – FWC 26 CDMX

Ana Paula

Carrillo

CDMX Host City Coordinator FWC2026(TM) and Estadio Banorte New Business Director, Mexico’s most iconic stadium.

Rafael

Coronel

CEO – StayPro Group

Rafael

Coronel

Rafael Coronel is Founder and CEO of StayPro Group, a top talent agency in Mexico and LATAM representing elite soccer players, comedians, and creators. Since 2017, he’s led StayPro with a boutique approach to branding, image, and commercialization. A Harvard Business School alum in Entertainment, Media & Sports, he’s known for his innovation and vision, expanding StayPro’s reach across LATAM and the U.S. while launching new divisions in the sports and entertainment space.

Mariana

Cuellar

Premium Brands Director – AbinBev

Mariana

Cuellar

Marketing professional, result driven based on performance and creativity with experience in FMCG, consumer experience and innovation.

Rubén

Cuevas

Director de Marketing – Diablos Rojos, Toluca FC

Rubén

Cuevas

Rubén Cuevas (CMO – Toluca FC) I have worked for over 16 years in the sports industry, specifically at Deportivo Toluca Futbol Club, developing over the years in various areas such as marketing, sales, sponsorship, commercial, communications, content, social media, and fan experience. I hold a master’s degree in football administration from Johan Cruyff University in Mexico.

Mauricio

Culebro

President – TIGRES UANL

Mauricio

Culebro

With more than 20 years of leadership experience in the sports and entertainment industry, Mauricio Culebro is the President of CLUB TIGRES DE LA UANL. Before joining Tigres he was the Chief Operating Officer for the MEXICAN FOOTBALL FEDERATION and Mexico´s leader for the organization of the 2026 FIFA World Cup to take place in the United States, Canada and México. He was the President of CLUB DE FÚTBOL AMÉRICA from 2017 till 2019 where he also held different managerial positions for several years.

Regina

Dávalos

Directora de Desarrollo de Negocios – Ticketmaster México

Regina

Dávalos

Business Development Director with a proven track record in driving growth, forging strategic partnerships, and expanding into new markets. Skilled in negotiation, market analysis, and team leadership. Adept at identifying business opportunities and turning them into long-term value. Focused on innovation, scalability, and sustainable success.

Jorge

de la Vega Fernández

Chief Business Officer (CBO) – LaLiga

Jorge

de la Vega Fernández

Jorge de la Vega is Chief Business Officer at LaLiga since Jan 2024, after serving as Commercial & Marketing Director since 2020. He spent 13 years at Real Madrid C.F., working in sponsorship sales and activation. Earlier, he worked at IBM and Michael Page. He holds a Business degree from RCU María Cristina (Complutense University) and a Master’s in Sports Management from the Johan Cruyff Institute.

Andrés

Deyá

President – FAEVYT

Andrés

Deyá

Andrés Deyá is a tourism entrepreneur with over 30 years of experience, leading his family travel business and founding “Somos Argentina,” focused on sports tourism. Since 1995, he has held leadership roles in key industry associations, including AAVYTGBA and FAEVYT, where he currently serves as president for a second consecutive term.

Kristian

Dobrev

Deputy CEO – The Football Business Academy

Kristian

Dobrev

As Co-Founder and Deputy CEO of The FBA, Kristian has focused on using education as a platform to accelerate the professionalization of the football industry. With nearly 100 partnerships and hundreds of learners impacted, he and his team have positioned The FBA as a global leader in football business education.

Javier

Doña

Advisor – Grandstand JD

Javier

Doña

Stadium and Sports Business Consultant with over 20 years of experience leading projects in top professional venues across LaLiga, Europe, and indoor arenas. He specializes in strategic planning, business model design, and commercial development of stadiums, participating in contest like the Santiago Bernabéu Stadium and leading the new Benito Villamarín Stadium project. He also in top programs such as Real Madrid Graduate School, Barça Innovation Hub, LaLiga Business School, and FIFA’s Club Management Diploma.

Partho

Dutta

Senior Principal – Populous

Partho

Dutta

Partho is a Senior Principal at Populous in New York, with 30+ years of global experience in large-scale sports, mixed-use, and urban design projects. He leads vision and strategy with a focus on sustainable design. His work includes the Arena das Dunas (2014 World Cup), FFR National Rugby Stadium, Camp Nou, New Perth Stadium, and renovations for 2026 World Cup venues like Estadio Azteca and Estadio BBVA.

Isabella

Echeverri

Board Member – Common Goal USA

Isabella

Echeverri

Former pro footballer, Olympic athlete & FIFA legend turned Telemundo broadcaster, investor & speaker. I break stereotypes in media, amplify women’s stories in sports, and advocate for visibility & equity. I share leadership & resilience lessons from competing globally. As an investor, I back athlete ownership. I co-founded Somos Equidad and serve on Common Goal USA’s board to drive gender equity & social impact in LATAM and beyond.

Josi

Eshkenazi

CEO – Soccer Media Solutions

Josi

Eshkenazi

Josi Eshkenazi is CEO of Soccer Media Solutions and a leading expert in sports and entertainment marketing. He’s an investor and strategic partner for Trebel in Mexico, managing exclusive ad rights and national promotion. Passionate about football, he has led major sports events and now promotes women’s football through the Camp3onas Tour, featuring top teams like FC Barcelona Femení, Club América, Tigres Femenil, and Chivas Femenil.

María del Rosario

Espinoza

Three-time Olympic Taekwondo medalist and Coach of the National ParaTaekwondo Team – Independent participant

María del Rosario

Espinoza

María del Rosario Espinoza is a legendary Mexican Taekwondo athlete from the state of Sinaloa. She is the only Mexican woman to have won three Olympic medals: gold (Beijing 2008), bronze (London 2012), and silver (Rio 2016). A world champion in 2007, she holds numerous international titles. She is currently the National ParaTaekwondo Coach and Technical Director of Taekwondo at the CONADE National Olympics 2025, inspiring future generations.

Pedro

Esquivel

President of Administration – Club de Futbol Monterrey (Rayados)

Pedro

Esquivel

Pedro Esquivel is the President of Administration at Club de Futbol Monterrey (Rayados) since August 2024, after serving as Executive VP from 2020. He has focused on strengthening the club’s structure, fan experience, and strategic projects. He leads Rayados’ role in the 2026 World Cup organization in Monterrey. Under his leadership, BBVA Stadium became the first in Latin America to earn LEED Gold certification for sustainability in 2024.

Melody

Falcó

Directora General – Instituto Estatal de Cultura Física y Deporte

Melody

Falcó

Mexican former professional tennis player. Falcó, who won seven ITF doubles titles, represented Mexico at the 1998 Central American and Caribbean Games in Maracaibo, where she earned two silver medals. She played collegiate tennis for the University of Texas. She holds a Master’s degree in Public Administration and Public Policy from the EGAP (Educational Program for Public Administration) of the Tecnológico de Monterrey. Among his management achievements is the creation of INDE NL as a decentralized agency.

Morad

Fareed

Founder- FC Mother

Morad

Fareed

The passionate Founder of FC Mother, Morad Fareed is dedicated to utilizing football as a tool for community empowerment, youth development and life betterment. His vision centers on creating an inclusive and supportive environment for aspiring footballers and their families.

Janelly

Farías

Former footballer, Broadcaster & Studio Analyst, LGBQT+ rights and Women Sports advocate – TMJ

Janelly

Farías

Former pro footballer and Mexican National Team player, she’s a 2023–2024 Sports Emmy winner and a voice for LGBTQ+ awareness, featured in Wells Fargo’s “Mexican Pride” campaign. She has worked as a studio analyst for Telemundo, CBS Sports, and major tournaments like the 2023 FIFA Women’s World Cup and Concacaf events. Featured by The Guardian and BBC, she has also spoken at Harvard University.

Juan Pablo

Fernández

Comunicador – Pedrote Marketing

Juan Pablo

Fernández

Host, comedian and producer, with 25 years of experience in media such as TV Azteca, CNN, ESPN, radio red, Estadio W and radio fórmula.

Emily

Flores

CEO and Founder – Cripple Media

Emily

Flores

Emily Flores is the founder and editor-in-chief of Cripple Media, the first media company led by and for young disabled people. A journalist and creative strategist, she’s been featured in The New York Times, Teen Vogue, and i-D, and worked with Gucci, Instagram, and Google. Starting her career at 15, she set out to transform disability representation in media. Today, Cripple Media reaches 1.5M+ monthly readers with bold, inclusive storytelling.

Flores

Jesús

Administrative Director and Co-Founder – Apodaca Group

Flores

Jesús

Jesús Flores is Administrative Director and Co-Founder of Apodaca Group, one of Mexico’s top entertainment firms. He co-created Tecate Pa’l Norte in 2012 and expanded the group’s portfolio to include festivals like Live Out and Northside. He’s helped bring major artists like Paul McCartney to Monterrey and led the launch of a virtual Pa’l Norte during the pandemic. His leadership continues to shape Latin America’s live entertainment scene.

Joshua

Flores

Lead of Region – Tradable Bits

Joshua

Flores

Joshua Flores is Manager, LATAM at Tradable Bits, working with top sports and entertainment brands like FIFA26 Monterrey, Club Tigres, and NBA LATAM. He advises on tech solutions to acquire, analyze, and activate fan data to drive business goals. He previously served as Global Analytics Manager in the pharmaceutical sector.

Natalia

Gaitan

Founder – Somos

Natalia

Gaitan

Former captain of the Colombian National Team. Played in 4 FIFA World Cups, 2 Olympics, and for clubs in Spain, USA, Mexico, and Colombia. Holds dual bachelor’s degrees in Business Administration and International Business, and two master’s degrees in Sports Management and Social Responsibility. Co-founder of Fundación Somos, promoting gender equity through football. International speaker on leadership, teamwork, gender equity, and social development.

Sabrina

Galante

Business Development Director LATAM – Populous

Sabrina

Galante

At Populous, Sabrina leads business development across Latin America, expanding the firm’s regional presence. Originally from Argentina, she combines a global real estate and design marketing background with a passion for sport and community. She’s held senior roles and led campaigns for major projects in Dubai, London, the U.S., Mexico, and LATAM. Having lived in cities like NYC, London, and Madrid, she excels at building cross-cultural alliances and connecting vision with impact.

Álvaro

García

Data & Tech Global Partner – Hibrids

Álvaro

García

With over 20 years of experience, I specialize in leveraging technology to optimize and enhance key business processes. My vision is to drive digital transformation by aligning business needs with technology solutions to boost operational performance and growth. Expertise includes: Digital Business Cycle Management, Data-Driven Strategy, Retail & CRM Solutions, Project Management, Technology Leadership, Digital & Cultural Transformation, AI/ML, and more.

Samuel

García

Constitutional Governor – Government of the State of Nuevo León

Samuel

García

Samuel García is the Governor of Nuevo León since 2021. Born in Monterrey, he holds degrees in Law and Finance from ITESM and doctorates in Public Policy, Tax Law, and Constitutional Law. He served as a local Deputy (2015–2018) and Senator (2018–2020). A published author and speaker, he has taught Constitutional and Administrative Law at UANL and writes for various media outlets.

Alejandro

Gershberg

Consumer Connections and Draftline Director – AbinBev

Alejandro

Gershberg

I’m very passionate about sports, travel and music. I’m Mexican and I have lived in Spain and Israel. I worked in a social media agency and PepsiCo for two years. I love the creative process behind brands, to get people together for a better world and create amazing consumer experiences always seeking to entertain instead of interrupt. I believe my strength is to make things happen by turning ideas into reality. Worked with Brands like Bud Light, Michelob Ultra and Corona.

Guillermo

González

Director de Deportes – Multimedios

Guillermo

González

Vicepresident of the Sultanes of Monterrey and Fuerza Regia, Director of Multimedios Deportes

Héctor

González

Chief Operating Officer – Club America

Héctor

González

I have worked in soccer for 25 years, including vice president of two clubs and now president. I have also worked with Femexfut as general director of national teams, the referees’ committee, and the league’s internationalization. I work extensively with strategic planning, clear processes, KPIs and OKRs, teamwork, and a medium- and long-term vision.

Ramón

González

Global Client Partner Sr. – Sportian

Ramón

González

I’m Ramon Gonzalez, Senior Client Partner for North America at Sportian, based in Miami. I lead our work across the U.S., Mexico, and Canada, partnering with clubs, leagues, and venues to drive digital transformation through technology. My focus is on delivering innovative solutions across fan engagement, performance, and smart infrastructure — always aiming to create meaningful impact for both the business and the fan experience.

Jurgen

Griesbeck

President & Founder – Common Goal

Jurgen

Griesbeck

I believe in football’s power to foster radical collaboration and drive societal change. With Common Goal, we unite top social enterprises that integrate football into local solutions, accelerating community transformation. Our vision is for every child to have access to a safe space to play, learn, and thrive. Common Goal mobilizes leadership, influence, and resources from the football industry and beyond to make this vision a reality.

Sergio

Guerrero

Co-founder & Business Development Director – Fútbol Más

Sergio

Guerrero

For 18 years, Fútbol Más programmes have reached over 500,000 children in 15 countries across the Americas, Europe, Africa and the Middle East, strengthening communities through play and life-skills training. Co-founder and Business Development Director Sergio Guerrero now leads the organisation’s push into inclusive innovation, creating technology platforms that widen access to safe, structured sport for children in vulnerable contexts.

Mariana

Gutiérrez

Directora General – Liga MX Femenil

Mariana

Gutiérrez

Mariana is General Director of LIGA MX Femenil and leads Inclusion and Diversity efforts in LIGA MX. With nearly 15 years in women’s football, she co-founded Mexico’s 7-a-side women’s tournament in 2009 and has driven growth in both FMF and LIGA MX. She holds a degree in Textile Design, a coaching license, two Master’s degrees, and a Global Executive MBA from IE Business School.

Carlos

Guzmán

Disability-Accessibility Advisor (Americas)

Carlos

Guzmán

Carlos Guzmán is a specialist within the sports, entertainment and tourism industry with over 15 years of experience. He has worked for major sports organizations such as FIFA and IOC. Part of his expertise is as a consultant for stadiums and arenas, sports facilities and accessibility infrastructure. Currently he is Disability-Accessibility Advisor (Americas), Founder and owner of GuzVal Consulting and Stactium Sports.

Miguel

Hernández

Brand Director – Club Tigres

Miguel

Hernández

Strategist, creative and passionate about the world of brands. More than 15 years of experience serving in the creative industries. Currently the Brand Director of Club Tigres, leading marketing, communication, content, and social responsibility works.

Héctor

Herrera

Jugador de fútbol en Toluca FC – StayPro Group

Héctor

Herrera

Héctor is one of Mexico’s most respected footballers, known for his leadership at Atlético de Madrid and FC Porto, and as Houston Dynamo’s biggest signing. He holds the record for most UEFA Champions League appearances by a Mexican player. After 12 years abroad, he returned to join Toluca FC as a key figure. A symbol for Hispanic fans in the U.S., Héctor is a leader on and off the field and a powerful brand ambassador for the Latino community.

Martha

Herrera

Secretary of Equality and Inclusion – Secretariat of Equality and Inclusion

Martha

Herrera

Martha Herrera is Secretary of Equality and Inclusion for Nuevo León and leads the Equality for All People Cabinet. In 3 years, she helped cut extreme poverty by 50% and overall poverty by 34%. With 35+ years across sectors, she’s impacted 38.4M+ lives in 50 countries and led efforts in 5,000 communities. She has served on over 30 boards and advisory councils for civil society organizations.

Andrew

Hosmar

Senior Manager, Strategy & Analytics – San Diego FC

Andrew

Hosmar

Andrew Hosmar is a strategic leader leveraging data to drive transformation and growth at San Diego FC. He leads the Strategy & Analytics team, guiding a $100M+ business with a data-first mindset. Known for building high-performing processes and cross-team collaboration, Andrew enables decision-making with actionable insights. Before SDFC, he held data roles at New England Revolution and worked as a researcher for several MLS clubs.

Alejandro

Hütt

Host City Manager FIFA Monterrey – FWC26 Monterrey

Alejandro

Hütt

Alejandro Hütt is Host City Manager for Monterrey, a FIFA World Cup 26™ venue. With 20+ years in sports, he has led key roles at Monarcas Morelia, FC Juárez, and the Mexican Baseball League. Known for building strategic partnerships, fan engagement platforms, and major sponsorship deals, he has also consulted for CONADE on sports-education projects. His expertise spans brand development and social impact in sports.

Daniel

Infante

Football Agent & CEO of Elite IFM

Daniel

Infante

Football agent, lawyer & entrepreneur, CEO of Elite I. Football Management, number one agency in Spain dedicated to provide opportunities in LaLiga clubs for international players, academies and football clubs from all around the world. 230+ players only last season. Since 2014, has been working as an intermediary, advising on football clubs investment, international expansion of Spanish club branding and representing international football players in the Spanish market.

Olivier

Jarosz

CEO – Accessiball

Olivier

Jarosz

Olivier is a leading expert in football club strategies for mid-sized markets and CEO of AccessibAll, a non-profit focused on accessibility for disabled fans. He specializes in club insights, youth academy assessment, and stadium audit optimization across sports, business, and community activities. Before AccessibAll and LTT Sports, he led R&D at the European Club Association (ECA) for over 10 years, producing key publications on club management and youth development.

Jeff

Keas

Senior Principal – Populous

Jeff

Keas

Jeff is a Senior Event Architect known for blending design, purpose, and collaboration to shape global sporting venues and events. He bridges architecture and live experiences with creative, low-impact solutions, focusing on temporary structures that unite people without leaving a footprint. Trusted by clients for navigating complexity, Jeff values inclusive dialogue and lasting partnerships, seeing success not just in spaces built—but in the relationships formed.

Victoria

Kühne

CEO & Founder – Victoria Records

Victoria

Kühne

Victoria Kühne is a Grammy and Latin Grammy-winning producer, artist, and entrepreneur from Monterrey—Mexico’s first female producer to win both in the same year. She’s worked with artists like Morrissey, Peso Pluma, The Strokes, and directors like Alfonso Cuarón. Founder of Victoria Records and cofounder of Victoria Films, she now chairs the Santa Lucía International Festival. She’s been recognized by Forbes, Bloomberg, and Berklee College of Music.

Paola

Kuri

CEO – Fut Sin Género & Blue Women Pink Men

Paola

Kuri

La Wera Kuri is a leader in gender equality through soccer, founder of Fut Sin Género and Blue Women Pink Men, pushing women’s sports toward a powerful global future.

Olek

Loewenstein

Global President of Sports – TelevisaUnivision

Olek

Loewenstein

Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more.

Pedro

López

Head Coach – Mexican National Women’s Team

Pedro

López

Pedro López is the head coach of the Mexico Women’s National Team. Formerly with Spain’s youth teams, he won the FIFA U-20 Women’s World Cup and UEFA U-19 Championship in 2022. Since joining Mexico in 2022, he has led the team to gold medals at the Pan American and Central American Games, and a historic win over the U.S. in the 2024 W Gold Cup.

Hugo

López-Velarde

Co-Founder & Co-CEO – Fillip

Hugo

López-Velarde

Hugo is an experienced finance and corporate development executive. He led Corporate Development at Amazon for Latin America, Europe, and MENA, where he executed strategic alliances and investments that enabled Amazon’s expansion into such regions. Previously, Hugo was a growth equity investor at Tresalia Capital and raised significant capital for Latin America’s fastest-growing companies at Credit Suisse. He holds an MBA from the Massachusetts Institute of Technology (MIT).

Eduardo

Lozano

Head of Futbol – Innovasport

Eduardo

Lozano

Responsible for the football strategy at Innovasport, with 8 years of experience in sports retail. Expertise in teams and league partnerships, driving growth through strategic collaboration and consumer-focused initiatives.

Edgar

Luna

Sponsors & Partnerships Coordinator – Atlas FC

Edgar

Luna

Mauricio

Magdaleno

CEO – Cluster de Turismo Monterrey

Mauricio

Magdaleno

Mauricio Magdaleno is General Director of the Tourism Cluster of Monterrey, a leading public-private-academic organization in Mexico. He specializes in destination governance and tourism strategy, and currently leads the transformation of Monterrey into a globally competitive destination through collaborative innovation and stakeholder alignment.

Jurgen

Mainka

Chief Tournament Officer Mexico – FWC2026

Jurgen

Mainka

Jurgen currently serves as the Chief Tournament Officer, Mexico, FIFA World Cup 2026™, where he leads the tournament’s strategy and planning for the Host Country and its three Host Cities of Guadalajara, Monterrey, and Mexico City. Jurgen is part of FIFA’s Executive Team across Canada, Mexico and the United States that is charged with delivering the biggest FIFA World Cup™ ever in 2026.

David

Manllo

Director – OCV Monterrey

David

Manllo

David Manllo Valdés is the Executive Director of OCV Monterrey, where he leads efforts to position the city as a top destination for international events and tourism. An industrial and systems engineer, he has driven the success of major events like IRONMAN 70.3 and the UFI Americas Conference. His leadership has elevated Monterrey’s profile in Latin America’s event industry.

Valeria

Marín

Host – TUDN

Valeria

Marín

Recognized as one of sports journalism’s rising stars, she covers European soccer, NFL, NBA, and MLB. Since joining Televisa Deportes in 2011, she has reported on events like the Super Bowl, Olympics, and World Series. Named among the 30 most influential Hispanics in sports by Sports Illustrated, she won the 2023 Cynopsis Award for Best Presenter and a 2017 Promax Gold Award, and was nominated for a 2024 Sports Emmy for Outstanding On-Air Personality.

Agustín

Martínez

Editorial Sports Director – Multimedios

Agustín

Martínez

With 18+ years in media and sports marketing, he leads one of Mexico’s top multiplatform sports groups at Grupo Multimedios, overseeing editorial, commercial, and content strategies. He holds a Master’s in Football Business from the Johan Cruyff Institute and specializes in business development and consulting for teams and leagues. A passionate educator and speaker, he’s taught at top institutions and spoken at events like CNM2016 by Grupo Katedra.

Armando

Martínez

President – Club Pachuca

Armando

Martínez

Pachuca Club president since 2020, President of the Mineros Football Club from 2014 to 2020 and on the councelor of Banamex.

Maricarmen

Martínez

Secretary of Tourism – State of Nuevo Leon

Maricarmen

Martínez

Maricarmen Martínez is Secretary of Tourism for Nuevo León, Mexico, with 12+ years of experience in tourism, public relations, and event planning. She holds a degree in International Relations from UDEM and a Master’s in CSR from Universidad Regiomontana, plus diplomas in protocol, internationalization, and tourism innovation. She has led institutional relations in Monterrey and now also heads Fideicomiso Zaragoza and the Touristic Services Operator of Nuevo León.

Graciela

Mauad

Senior Program Development Manager – Special Olympics

Graciela

Mauad

Attorney, psychologist, and family mediator with over a decade of nonprofit experience. She led projects for adoptive and foster families, directed a therapy center for children with disabilities, and served as General Director of Panama’s National Secretariat for Children, Youth, and Families, reducing institutionalized children by 36%. She now leads early childhood, youth, and family programs at Special Olympics Latin America.

Héctor

Michel Flores

Host City Manager – WC GDL26

Héctor

Michel Flores

Héctor Michel is Host City Manager of Guadalajara for the 2026 FIFA World Cup. With experience at FEMSA, ALFA, Chivas, and Heineken, he specializes in innovation, sales, marketing, finance, and institutional relations. He holds a degree from ITESM, an MBA from USC, and executive training from Wharton and INSEAD. Passionate about travel, music, hiking, reading, and football, he’s married with two sons currently in university.

Alberto

Molina

Director of Operations – CF Monterrey Rayados

Alberto

Molina

Alberto Molina Caballero is the Director of Operations for C.F. Monterrey Rayados. He leads the operation of Estadio BBVA and the Training Center. With experience in major projects like the stadium’s construction and the FIFA World Cup 2026, he stands out for his strategic vision, leadership, and innovation in managing world-class sports facilities.

Santiago

Montes

Manager of Strategic Commercial Planning and Innovation – Club Deportivo Guadalajara

Santiago

Montes

Santiago Montes Escobar is Strategic Planning and Innovation Manager at Chivas, with nearly 15 years in sports marketing. He led ChivasTV and founded Chivas Esports, creating new digital revenue streams. A pioneer in content marketing, he developed the Brand Exploitation Model: The Digital League. As Chivas’ first digital creative, he helped shape fan engagement and digital strategy in Mexican football.

Alejandra

Morales

Directora General de la Corporación para el Desarrollo Turístico – Gobierno de Nuevo León

Alejandra

Morales

Ale Morales is General Director of the Corporation for Tourism Development in Nuevo León. A Political Science graduate from UANL, she has held roles in the State Congress, San Nicolás government, and civil group “Con Participación.” She also served as Director of Higher Education for Nuevo León and as Councilwoman in San Nicolás. Her work focuses on social programs and inclusion for all.

Rodrigo

Morales

Senior Vice President – Wasserman Mexico

Rodrigo

Morales

Rodrigo is SVP for Latin America at Wasserman since 2013, leading regional work for clients like the LA Rams, NBA, MLB, AT&T, and Liga MX clubs. Based in Mexico City, he oversees a team of 9. Previously, he was VP of Sponsorship & Marketing at Chivas USA and led commercial efforts for Chivas Guadalajara and Saprissa. He holds a degree in Industrial Engineering from Universidad Iberoamericana and an MBA from Instituto de Empresa in Madrid.

Santiago

Muñoz

General Manager Mexico – Fever

Santiago

Muñoz

Santiago Muñoz is Managing Director at Fever Mexico, leading the platform’s growth through user experience innovation and live entertainment. Previously a manager at Bain & Company focused on Private Equity, he brings strategic insight to sports and entertainment. He holds an MBA from London Business School and an Economics degree from ITAM, blending data, UX, and passion for sports to engage new audiences.

José Antonio

Noriega

Presidente Deportivo – Club de Fútbol Monterrey

José Antonio

Noriega

José Antonio “Tato” Noriega (b. 1969) is a former Mexican footballer, known for his midfield role with clubs like Pumas, Monterrey, Santos Laguna, Tigres, Cruz Azul, and Morelia, where he won the Invierno 2000 title. He earned 6 caps with Mexico, winning the 1993 Gold Cup. After retiring, he worked as an ESPN commentator. In 2022, he became Sporting Chairman of Monterrey, contributing his experience to club management.

Alejandro

Ordaz

Director de Marketing y Revenue Management – Ticketmaster México

Alejandro

Ordaz

Marketing and Revenue Management Director with extensive experience in developing commercial strategies and optimizing revenue. Specialist in market analysis and brand positioning. Leads cross-functional teams to maximize profitability and brand visibility. Focused on results, innovation, and sustainable growth.

Rich

Orosco

Chief Brand Officer – Los Angeles Football Club

Rich

Orosco

Rich Orosco is Chief Brand Officer at LAFC with 25 years in entertainment, consumer products, and sports marketing. He led award-winning campaigns and won the 2018 MLS Marketing Executive of the Year. He was named to Adweek’s 2019 L.A. Brand Stars. Before LAFC, he co-founded menswear brand Exley, managed the Los Angeles Matadors (World Series of Boxing), and held senior marketing roles at Warner Bros. Television and CBS Paramount Television.

Juan Pablo

Ortuño

Presidente – The Good Group

Juan Pablo

Ortuño

Born near Camp Nou in Barcelona, he is a lifelong F.C. Barcelona member and President of The Good Group, a marketing and PR firm serving top brands in Mexico and the U.S. With a Business degree from Pompeu Fabra and further studies at Harvard and Stanford, he spent 14 years in investment banking before founding his firm. He actively works to preserve Barça’s ownership model and competitiveness through La Masia and club member initiatives.

Rommel

Pacheco

Ministro del deporte de México – CONADE

Rommel

Pacheco

Rommel Pacheco is Mexico’s current Minister of Sports. A former world champion diver with over 28 years of experience, he is a six-time Olympic finalist and three-time Pan American champion. A lieutenant in the Mexican Army, he holds degrees in Business and Human Capital Management. He also served as a federal congressman representing Yucatán. Pacheco has received numerous national and international awards and played a key role in designing physical activity policies during the COVID-19 pandemic.

Fernando

Palomo

Presentador – ESPN

Fernando

Palomo

Fernando Palomo leverages his vast experience in football to bring depth and key insights to his role as the lead commentator for LaLiga’s Spanish-language coverage. He has also hosted Fuera de Juego, the network’s most-watched international football show, since 2006.

Quentin

Paquelier

CMO – Club América

Quentin

Paquelier

After earning a Master’s in Public Affairs from SciencesPo Paris, Quentin pursued Sports Management with degrees in Sports Law & Economics (CDES, Limoges) and an MBA from the Real Madrid Graduate School. He began his career at Red Star FC as Marketing & Comms Manager, then interned at Real Madrid. He worked in Puebla with a sports agency and the Mexican FA, joined Club América as Comms & Marketing Director, moved to Meta in 2019, and returned to Club América as CMO in 2022.

Pedro

Parellada

CEO – DruID

Pedro

Parellada

Computer engineer. Entrepreneur. As CEO of DruID, I lead an innovative company that offers a unique solution in the market, fully integrating the management of the identity of fans and members (CIAM) with the advanced management of their activity and behavioral data (CDP), all under the same secure and scalable environment offering a differential value to organizations. DruID operates globally with clients in Retail, Sports, Leisure, FMCG, Fintech…

Ricardo

Pasquel

Team President – York United

Ricardo

Pasquel

Born in Mexico City, with my degree in Business in Universidad Ibero Americana, I come from a family that has always been involved in soccer starting from my grandfather, uncle and father from players, team owners, president of clubs, to working on the FMF as general secretary and GM. We has a vision along with my brothers to pursue investment opportunity in the Canadian Premier League, by acquiring the club based in Toronto called York United.

Arturo

Pérez

Company President – Deportivo Toluca Fútbol Club, A.C.

Arturo

Pérez

Born in Mexico City, he is a distinguished lawyer and UNAM graduate with specialized studies in intellectual property. Beyond his legal career, he has made a strong impact in sports and currently serves as President and Board Member of Deportivo Toluca Fútbol Club. He has played a key role in the club’s institutional and athletic growth.

Ivan

Pérez

Founder & CEO – El Míster

Ivan

Pérez

Ivan Pérez is the Founder and CEO of El Míster, a content and consulting platform for the sports industry focused on innovation, trends, business, and sustainability. Co-author of the books Cuentos Mundialistas (Ficticia, 2010), Copa de las Fantasías (Centro Urbano, 2006), Juegos Olímpicos: Laboratorio del mundo (2021). Master’s in Digital Journalism from the University of Guadalajara and graduate of the Entrepreneurial Journalism Creators Program at the Newmark J School NYC.

Rodolfo

Ramirez

Sports Director – TV Azteca

Rodolfo

Ramirez

Rodolfo Ramirez Marquez has a degree in Communication Sciences since 2016 and is in charge of the direction of Azteca Deportes He has extensive experience in the sports industry, leading five World Cups, including the most current in Qatar 2022, which became a reference of success not only on television but also on digital platforms, in addition to Olympic Games and having the most famous brands in the Mexican industry at his command.

Mario

Rangel

Executive Director – Tritones Vallarta MFC

Mario

Rangel

Zineb

Rechiche

CEO – ZYA

Zineb

Rechiche

Born in Rabat, Morocco, Zineb Rechiche is a trailblazer in sports and business. A former footballer for clubs in France, Canada, Spain, the US, Switzerland, and the UAE, she also holds a Trilingual Finance Degree from HEC Montreal and studied at ICADE. Fluent in four languages, she joined GE’s Financial Management Program, later becoming Global Finance Director at Baker Hughes. Zineb is the first Arab female FIFA agent in the Middle East and leads ZYA, a player-founded agency.

Diego

Reyes

Futbolista – Club Tigres

Diego

Reyes

Diego Reyes is a Mexican footballer born in 1992, known for his composure, tactical awareness, and playmaking as a central defender. He debuted with Club América at 17, later playing in Europe for FC Porto, Real Sociedad, Espanyol, and Fenerbahçe, before joining Tigres UANL. A 2012 Olympic gold medalist, he also represented Mexico in the 2014 and 2018 World Cups. Reyes is admired for his discipline, leadership, and consistent performance on and off the field.

Iñigo

Riestra

Secretary General / CLO -FMF

Iñigo

Riestra

Iñigo holds a Law degree from Universidad Anáhuac and master’s degrees in Corporate Law (Universidad Panamericana) and International Sports Law and Management (ISDE, Madrid). He worked nearly 10 years as a corporate lawyer, focusing on contracts, debt placements, and regulatory compliance. He joined FMF in 2013 as Manager of International Affairs and became Director in 2015, representing FMF before FIFA, CONCACAF, and the Court of Arbitration for Sport.

José

Riestra López

Head of Football – Orlegi Sports

José

Riestra López

José Riestra López holds a degree in International Business from Universidad Anáhuac. He began his career at INBURSA, then joined Club Santos Laguna in 2007, where he rose through roles in youth development and sports intelligence. He trained in Scotland with Celtic FC and earned a Master’s in Sports Management. In 2020, he became Executive President of Atlas FC, leading them to a historic back-to-back title. He now heads football at Orlegi Sports.

Francisco

Rodríguez

FWC26 MTY Rights & Commercial – FWC Monterrey Host City

Francisco

Rodríguez

Paco is the Host City Rights & Commercial Lead for the Monterrey Host City Organizing Committee for FIFA World Cup 26™. With 15+ years in sports and entertainment, he was key to Club Atlético de Madrid’s arrival in Mexico in 2017. He holds a degree in Communication Sciences and a Master’s in Sports Management. His background spans sports media, communication strategy, and commercial planning for major events.

Marisol

Rodríguez

Lider de Impacto Social – Club Tigres

Marisol

Rodríguez

Marisol Rodríguez is Social Impact Leader at Club Tigres, with 16 years in sports. She led the 2017 campaign to end homophobic chants at Tigres Stadium and drove initiatives that earned awards like SportBiz LATAM 2021 and the 2022 Latin American Social Leader Award. Through the Tigres Foundation, she advances ESG strategy via programs on education, equity, inclusion, and sustainability across Mexico.

Dorian Joaquín

Roldán

Director General – Lucha Libre AAA

Dorian Joaquín

Roldán

Dorian Roldán is CEO of Lucha Libre AAA and has spent 20 years turning it into a global brand across film, games, and live events. Named a top sports innovator by SportsBusiness International and one of Mexico’s most influential execs by Grupo Expansión, he’s also been featured by Forbes for four straight years. He holds a Law degree from ITAM, completed IPADE’s Executive Program, and is currently in Harvard’s OPM program.

Hector

Romero

CEO – FXP

Hector

Romero

Helping sports organizations turn data into real fan engagement and business impact. With 20+ years leading digital transformation in LATAM, I help teams connect with fans through actionable data. I’m a data-driven entrepreneur, passionate about building long-term value. Focused on turning insight into action to unlock revenue and results. I embrace constant change to drive meaningful, empathetic, and lasting impact.

Óscar

Romo

Director Sponsorships – Mastercard Latinoamerica

Óscar

Romo

Consumer-focused brand strategist with strong commercial acumen and global-local experience driving growth, innovation, and brand equity. Proven leader of high-performance teams in multicultural, matrix organizations. Skilled in brand activation, alignment, and external governance. Broad industry expertise spans consumer goods, lifestyle, financial services, sports, entertainment, and hospitality.

Luis

Rosas

CEO – Liga Primera (Nicaragua)

Luis

Rosas

Luis Rosas is the General Director of Liga Primera, Nicaragua’s top football league, since May 2019. He previously contributed as a consultant to its founding. A former footballer, he holds a Master’s from the IOC in Switzerland and a Sports Administration degree from the Johan Cruyff Institute. He leads efforts to professionalize Nicaraguan football and aims to position Liga Primera among Central America’s top competitions.

Juan Manuel

Rotter

CEO – Carrot Estrategia Deportiva

Juan Manuel

Rotter

Sports professional with more than 30 years of experience. Former national-team swimmer, coach at multiple international events, sports director in public and private institutions, sports analyst, and currently an entrepreneur.

Roger

Saldaña

General Counsel – Cemex SAB de CV

Roger

Saldaña

Roger Saldaña Madero is General Counsel and Secretary of the Board at Cemex. He joined in 2000 and was named General Counsel in 2017. A Harvard Law graduate, he has held legal roles at Cydsa, Mexico’s Ministry of Finance, and Fried Frank in New York. In 2025, he was elected alternate director at GCC. He actively engages with the UN Global Compact on Corporate Governance and was a speaker at its 2023 Summit, also serving as an observer at UNCAC’s 10th session.

Aldo

Sales

CEO – Playbook

Aldo

Sales

Aldo Sales is the Founder and CEO of Playbook, the leading sports-business media platform in LATAM, with over 25,000 subscribers, including top industry executives. He previously co-founded art-focused financial ventures and worked at Endeavor Mexico, supporting high-growth companies. Aldo holds an MBA from EGADE and a Master’s from Yale, where he earned multiple honors and delivered his class’s commencement speech.

Consuelo

Sanchez

Tourism Deputy Director – Florida’s Sports Coast

Consuelo

Sanchez

Consuelo Sanchez has led Florida’s Sports Coast/Pasco County to global prominence since 2015. Now Deputy Director of Tourism, she was named 2024 Florida Sports Tourism Professional of the Year and 2025 Woman to Watch in the Event Industry. With 20+ years of experience, she drives key initiatives, secures events, and promotes inclusive tourism, backed by certifications in strategy, hospitality, and autism travel. Originally from Colombia, she is a leader in sports tourism.

Gabriel

Saucedo

CEO – Puebla FC

Gabriel

Saucedo

29 years of experience in finance and operations in Soccer Industry.Monterrey

Maximilian

Schindler

Senior Director BVB Americas – Borussia Dortmund

Maximilian

Schindler

Maximilian Schindler is Senior Director USA for Borussia Dortmund at SPORTFIVE, based in New York City. He leads the club’s international partnerships in the U.S., aiming to position BVB as a top European football brand in the region. His work includes developing commercial deals, media collaborations, youth programs, and fan engagement across the U.S. and Germany.

Melissa

Segura

Secretary of Culture – Government of the State of Nuevo León

Melissa

Segura

Melissa Segura Guerrero is the first Secretary of Culture of Nuevo León and a key member of the state government’s cabinet. With over 23 years in public service, she leads cultural policy and oversees major institutions like CONARTE and 3 Museos. She holds a PhD in Communication and Sociology and has participated in international cultural leadership programs across the UK, France, and Spain.

Toy

Selectah

Music Producer – Worldwide Records

Toy

Selectah

Toy Selectah is a Mexican DJ, producer, and curator known for fusing Latin genres with global sounds. He began with Control Machete in the ’90s and later shaped the global rise of reggaetón as A&R at Machete Music. He’s collaborated with artists like Los Angeles Azules, Café Tacvba, Calle 13, and M.I.A. A consultant for brands like Heineken and Red Bull, he continues to innovate at the intersection of music, culture, and community, bringing Mexican sound to global stages.

Héctor

Sepulveda

Partner – Nazca

Héctor

Sepulveda

Héctor is a serial entrepreneur who has founded seven companies with three successful exits. He co-founded Intangible (Mexico’s first minority-focused company builder), Nazca (VC backing Kavak, Albo, Jüsto, and more), and Joystick Ventures (gaming IP investment). In 2023, he co-founded Fillip, acquiring major sports and entertainment IPs like Kings League and Lucha Libre. He’s a Global Endeavor Entrepreneur, Industrial Engineer from Ibero, and holds an OPM from Harvard.

Jorge

Setoain

Innovation Economy – JP Morgan

Jorge

Setoain

Jorge Setoain is VP at JPMorgan Chase’s Innovation Economy Group, connecting tech entrepreneurs with global peers and investors. He previously held VP roles at Silicon Valley Bank, Citi, and Morgan Stanley, focusing on wealth management and digital strategy. He’s also advised firms like Telam Global Partners and 32 Advisors. Jorge holds a degree from Universitat Pompeu Fabra and a Master’s in Venture Capital and Private Equity from Columbia Business School.

Danielle

Smith

Vice President – The Collective

Danielle

Smith

Danielle Kushner Smith es vicepresidenta de The Collective en Wasserman, donde lidera iniciativas globales para impulsar el poder de las mujeres en el deporte, la música y el entretenimiento. Con una trayectoria que abarca la consultoría de marcas, la docencia en UNC-Chapel Hill y el liderazgo en organizaciones sin fines de lucro, también impulsa el deporte juvenil y la equidad de género a través de la investigación y programas comunitarios en Raleigh, NC.

Giovanni

Solazzi

Vice President and General Director – Cancún FC / Blue Crow Sports Group

Giovanni

Solazzi

Football executive and sports investment strategist with experience working for football ownership groups in Europe, the US and Latin America. I’m part of the Founding Team of Blue Crow Sports Group and I’ve built Cancún FC, the NewGen Club.

Yolanda

Sosa

President – FUMUDE

Yolanda

Sosa

Yolanda Sosa is an international speaker, analyst, and trailblazer in mental health, gender violence prevention, and women’s leadership in sports. As President of Fundación Sin Fronteras Pro Mujer y Deporte FUMUDE and Assistant Director of the Center for Autism and Early Childhood Mental Health at Montclair State University (USA), she leads transformative initiatives for safe, inclusive, and equitable environments in athletics.

Davor

Šuker

Soccer Hall of Fame

Davor

Šuker

Davor Šuker, born in 1968 in Osijek, Croatia, is a legendary striker and Croatia’s all-time top scorer with 45 goals in 68 matches. He starred at the 1998 FIFA World Cup, winning the Golden Boot and leading Croatia to third place. At club level, he played for NK Osijek, Dinamo Zagreb, Sevilla, Real Madrid, Arsenal, West Ham, and 1860 Munich, scoring 203 goals in 448 appearances. He later served as president of the Croatian FA (2012–2021) and was named to the FIFA 100 by Pelé.

Honey

Thaljieh

Public Relations Manager – FIFA

Honey

Thaljieh

Honey Thaljieh is a trailblazer in global football and a fierce advocate for equality and human rights. As co-founder and first captain of Palestine’s women’s national team, she broke barriers and inspired a generation. The first Middle Eastern woman to earn the FIFA Master and join FIFA leadership, she now drives change through football—promoting peace, inclusion, and empowerment in conflict zones worldwide as a global speaker and ambassador.

Adam

Thomas

Executive Director – Florida’s Sports Coast

Adam

Thomas

Adam Thomas is the Tourism Director for Pasco County’s Destination Marketing Organization. With over 12 years of experience, he has led marketing efforts for Pasco and Citrus Counties, rebranding them as Florida’s Sports Coast and The Manatee Capital of the World. He holds a BS in Business with a Hospitality Certificate and the CDME accreditation. Before his tourism career, he played professional baseball for 12 years across four MLB organizations and three continents.

Federico

Tong

President – Peruvian Institute of Sports

Federico

Tong

President of the Peruvian Sports Institute (IPD), he leads the 2025 Bolivarian and 2027 Pan Am Games. With 25+ years in public policy and international cooperation, he’s held top government roles including Minister of Development and led UNODC projects. He holds two MBAs and has studied in Peru, the U.S., China, Brazil, and Spain. A State Dept. and NDI fellow, he’s also an international speaker and published author.

Melissa

Torres

Director of Communications and Marketing at COPAME – Mexican Paralympic Committee

Melissa

Torres

She is a journalist specializing in sports communication and marketing, with a focus on disability sports. With a degree in Communication and Journalism from UNAM and diplomas in Digital and Sports Marketing, she is currently Director of Communications and Marketing at the Mexican Paralympic Committee. She leads media, sponsorship, and event coverage strategies, playing a key role in boosting the visibility and impact of the Paralympic movement in Mexico.

Luis

Torres

Partner Senn, Ferrero, Asociados México – Senn, Ferrero, Asociados, Sports & Entertainment México

Luis

Torres

Partner-Director of Senn, Ferrero, Asociados México since 2019. He has extensive experience in Sports and Entertainment Law, Industrial Property, Arbitration and Litigation. He previously worked at Garrigues Sports & Entertainment and led the Sports & Entertainment Law area at Mijares, Angoitia, Cortés y Fuentes. He has participated in cases before the CAS, FMF, FIFA, CONCACAF, and various Mexican federal courts and tribunals.

Sara

Toussaint

CO-CEO & Head of TMJ Catalyst – TMJ

Sara

Toussaint

CO-CEO & Head of TMJ Catalyst, Sara is a co-owner of the NWSL’s NC Courage. Former managing director at underdog venture team. Before that she served as Vice President of Sponsorships & Brand Engagement at Wells Fargo, overseeing several sponsorships including Major League Soccer and the Mexican National Team.

Everardo

Valdez

Director of Institutional Relations and Media – Club de Futbol Monterrey Rayados

Everardo

Valdez

Everardo Valdez is Director of Institutional and Media Relations at Club de Fútbol Monterrey (Rayados). Since 2006, he has led areas like Communications, Social Responsibility, and Sports Management. With over 20 years in sports media, he holds a degree from Universidad Regiomontana and studied at the Johan Cruyff Institute. He helped launch initiatives like “Goles con Causa” and boost Rayados’ global presence, and is also a podcast host and speaker.

Cecilia

Vales

Founder & Director – She Wins Mexico

Cecilia

Vales

Cecilia Vales has 12+ years of experience using sport as a tool for education and development, empowering girls and women from underserved communities across Latin America and the Caribbean. She has worked in Argentina, Bolivia, Colombia, Jamaica, Mexico, Nicaragua, Spain, and the U.S. Cecilia contributed to the UN Women Sports for Development section and the eQuality Football Workshop with Valencia CF. She holds a BA in International Relations and an MPA from NYU Wagner.

Arturo

Villanueva

Soccer Director – CDI

Arturo

Villanueva

Sports are my passion, profession, and calling. With 14+ years in sports brands, clubs, and TV, I’ve led with a hands-on approach, hiring top talent and driving excellence on tight budgets. I’m proud of taking Querétaro from #16 to titles and developing 11 first-division players. I also signed Ronaldinho. Now at Chivas, I focus on growing the brand in the US. I’m always open to new opportunities where I can create impact and deliver results in the sports industry.

Juan José

Villarreal

Partner and COO – RK experience managment

Juan José

Villarreal

Entrepreneur with 15+ years in the F&B and live events sectors, managing attendee experiences at major sports, music, and cultural events. Skilled in brand creation, product implementation, and trend-driven solutions. Expert in ticketing, merchandise, and cashless systems. Strong focus on KPIs to boost sales, optimize operations, and enhance customer satisfaction in the entertainment and large-scale events industry.

Rodrigo

Yavarone

Head of Business Development, Image & Communication – CF Cruz Azul

Rodrigo

Yavarone

Rodrigo is a strategic and results-driven executive with over 10 years of experience in business development, partnerships, and commercial leadership within the sports and media, including experiences at Valencia CF, Copa del Rey, World Padel Tour, Club Nacional de Football. Rodrigo brings an extensive international experience across various fields such as account management, activation, strategy, sales and negotiation, international events, research and data analysis, image rights and OTT services.

World Football Summit Speakers

World Football Summit
Speakers

Since 2016, WFS has welcomed the football industry leaders who are shaping the future of football.

El deporte tiene esa capacidad única

para unir diferentes lenguajes y

culturas, sirviendo como esa gran

herramienta de transformación.

Rommel Pacheco

Ministro del Deporte de México – CONADE

Proponemos una candidatura

responsable, nuestros estadios

tendrán mucha vida después

del Mundial 2026.

Iñigo Riestra

Secretary General & CLO – FMF

Hemos definido tres pilares para

nuestro proyecto de legado:

Infraestructura, Medio ambiente

y Educación.

Alejandro Hütt

Host City Manager – FWC26 Monterrey

If you don’t build diversity into

your company strategy, you’re

leaving money on the table.

Grace Ahrens

Executive Director – Women in Soccer

Generalmente los jugadores extranjeros más protagonistas de la Liga siempre son de Latinoamérica.

Jorge de la Vega

Chief Business Officer – LALIGA

El mundial es la plataforma de amplificación de una marca de país, de ciudad, de gobierno estatal más grande que existe.

Jurgen Mainka

Chief Tournament Officer Mexico – FWC2026

El fútbol femenino al final es una muestra de los pasos que van dando los distintos países en el empoderamiento de la Mujer.

Pedro López

Head Coach – Mexican National Women’s Team

Hay un área de oportunidad de crecimiento en el fútbol mexicano muy amplia, tanto en lo deportivo como en lo comercial.

Diego Reyes

Jugador de Fútbol Profesional – Club Tigres

El deporte tiene esa capacidad única para unir

diferentes lenguajes y culturas, sirviendo como

esa gran herramienta de transformación.

Rommel Pacheco

Ministro del Deporte de México – CONADE

Proponemos una candidatura responsable, nuestros

estadios tendrán mucha vida después del Mundial 2026.

Iñigo Riestra

Secretary General & CLO – FMF

Hemos definido tres pilares para nuestro proyecto de legado:

Infraestructura, Medio ambiente y Educación.

Alejandro Hütt

Host City Manager – FWC26 Monterrey

If you don’t build diversity into your company strategy,

you’re leaving money on the table.

Grace Ahrens

Executive Director – Women in Soccer

Generalmente los jugadores extranjeros más

protagonistas de la Liga siempre son de Latinoamérica.

Jorge de la Vega

Chief Business Officer – LALIGA

El mundial es la plataforma de amplificación de una marca de país,

de ciudad, de gobierno estatal más grande que existe.

Jurgen Mainka

Chief Tournament Officer Mexico – FWC2026

El fútbol femenino al final es una muestra

de los pasos que van dando los distintos países

en el empoderamiento de la mujer.

Pedro López

Head Coach – Mexican National Women’s Team

Hay un área de oportunidad de crecimiento en el fútbol mexicano

muy amplia, tanto en lo deportivo como en lo comercial.

Diego Reyes

Jugador de Fútbol Profesional – Club Tigres