Expanding the business, honouring the essence

 At World Football Summit, we believe the business of football exists to amplify what makes the game truly unique. We unite the industry to ensure that essence—its unparalleled power to break barriers and drive change—stays alive, and we lead by example through concrete actions.

Football’s business has always grown because the game mattered to people. As the industry evolved—new markets, new technologies, massive capital entering the game—a tension emerged: does growth strengthen what makes football unique, or does it threaten it?

Some treat it like an inevitable trade-off. You expand the business or you protect the essence. Pick one.

But a decade at the heart of this industry has taught us something different: football’s commercial success is inseparable from its essence.

Purpose

What does “Expanding the business, honouring the essence” mean?

The business only exists because billions of people are emotionally invested in this game. That bond is the core asset of both the sport and the business.

Expanding the business means professionalisation, investment, new markets, innovation. Maximising football’s potential as a global economic engine.

Honouring the essence means ensuring growth reinforces what makes football transformative: its power to unite billions, break down barriers, change lives. A strong, professional industry is what protects that power.

One doesn’t grow at the expense of the other. One grows because of the other.

Purpose

How are we delivering on our commitment?

We make football’s essence central to the industry’s business conversations:

  • The social role of football is fully integrated into every strategic discussion about growth, investment, and expansion.
  • We give voice to the entire ecosystem on equal terms—no single voice dominates.
  • We establish WFS in markets where football’s transformation demands both business maturity and protection of local identity.
  • Our content challenges the industry to evaluate economic decisions through their social and reputational impact.

And we lead by example:

Expanding the Business, Honouring the Essence.

Because that’s the football we want. The football we need.

Keys areas Of work

Keys areas
Of work

Gender equality

Through initiatives like our Female Leaders Program or La Menina, we provide opportunities, visibility, and resources to drive real change.
More info

Inclusion

Through initiatives like our The Most Inclusive Match, we promote diversity, representation, and equal opportunities at all levels.
More info

Footprint

From reducing carbon footprints to promoting greener practices, we’re committed to making football a force for environmental good.
More info

Common Goal​

We commit at least 1% of our total revenue to Common Goal’s collective fund.
More info

Awards

Each year, we honor the talent, passion, and dedication of sports professionals who are shaping the future of the football industry.
More info

Join The movement

Join
The movement

Do you believe in better football too? Are you a champion of inclusion? A female leader? A green playmaker?

Then get in touch to join the global movement.

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WFS and its Commitment to society

WFS and its
Commitment to society

Key figures

Every year, the community of football industry leaders connects at World Football Summit.

Events
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Impact Initiatives
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Female leaders
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Female Speakers
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Gender equality

On the pitch, in boardrooms, and beyond, we champion gender equality. Through initiatives like our Female Leaders Program or La Menina, we provide opportunities, visibility, and resources to drive real change. Together, we can shape an equitable game.

Inclusion

A truly global game leaves no one behind. We are committed to breaking down barriers to ensure it is accessible to everyone. Through initiatives like our The Most Inclusive Match, we promote diversity, representation, and equal opportunities at all levels.

Footprint

From reducing carbon footprints to promoting greener practices, we’re committed to making football a force for environmental good. Because sustainability is more than a goal—it’s the future of the planet.

Common Goal

We commit at least 1% of our total revenue to Common Goal’s collective fund. Join too and contribute directly to football-based initiatives and organizations that empower communities and create lasting, positive change across the globe.

Awards

Each year, we honor the talent, passion, and dedication of sports professionals who are shaping the future of the football industry. Their commitment extends beyond the field, driving social change, fostering unity, and inspiring future generations.