Back in play: Wera Kuri kicks off community pitch renovation in Mexico City with Comex, WFS and Zucaritas
Work has begun on the renovation of a five-a-side football pitch in the Tizapán neighbourhood of Álvaro Obregón. The initiative is led by former professional footballer Paola ‘Wera’ Kuri, in collaboration with Comex, Zucaritas and World Football Summit, and aims to reclaim a public community space through sport, art and civic participation. The project is […]
The WFS Properties Programme: a dedicated experience for clubs, leagues and federations
Ten years ago, World Football Summit started with a conviction: that the football industry needed a space of its own. A place where the people running the game could meet, exchange ideas and build the relationships that move the business forward. Today, with 32 events across 11 countries and a global community of more than […]
WFS and FutbolJobs Renew Strategic Partnership to Scale the JobMatch Experience
The football industry’s growth is driving an increasing demand for specialised management talent. To address this, World Football Summit and FutbolJobs have renewed their strategic partnership to deliver the JobMatch by FutbolJobs programme. Following its consolidation in Europe, the initiative is confirmed for the 2026 calendar at both WFS Mexico City and WFS Europe in […]
The WFS Awards introduce Best Content Creator, presented by TikTok
The way football is watched, shared, and felt has changed. A generation of fans no longer follows the game through traditional broadcasters or the back pages — they follow it through the people who live it, film it, and tell it in their own voice. Content creators have become one of the most powerful forces […]
The Most Inclusive Match made history in Toulouse — and it is not stopping there
On 21 March, the Stadium de Toulouse hosted the fourth edition of The Most Inclusive Match. 23,014 spectators attended the Ligue 1 McDonald’s fixture between Toulouse FC and FC Lorient — the first time the initiative, created by World Football Summit and Integrated Dreams, has taken place outside Spain. A legacy built edition by edition […]
Five factors that explain why culture is football’s new competitive advantage
For decades, the equation of success in the football industry was simple: more wins on the pitch, greater brand value. That equation has changed. As Pablo Alzaga, founder of Matinal, noted at World Football Summit Madrid 2025: “The real turning point is that brand value used to depend exclusively on what happened on the pitch. […]
WFS Mexico City 2026 will be a part of the programme of Sports Weeks MX
The countdown to WFS Mexico City kicked off with the presentation press conference at Cinépolis Mitikah.
Fan Intimacy and the Power of a Nickname: Two Approaches to Fan Data From Mexican Football
Club Tigres has 41,000 season ticket holders and a waiting list for when one becomes available. Their stadium has been sold out for years. By any conventional measure, their fan relationship is not a problem to solve. And yet Miguel Hernández, Brand Director at Tigres, keeps coming back to a number that bothers him: 12 […]
WFS Mexico 2026 Tickets Now Live: Super Early Bird Until March 13
WFS Mexico is returning on June 3-4, 2026 at the World Trade Center in Mexico City—days before the 2026 FIFA World Cup kicks off at Estadio Azteca. Every major decision-maker in football will be in the city for the tournament. WFS Mexico aims to get them in the same room first. This timing doesn’t happen […]
10 Years of World Football Summit: Expanding the Business, Honouring the Essence
This year marks a milestone for us: World Football Summit turns 10. A decade connecting the football industry. Here’s how we got here, and where we’re heading. Why did WFS start in 2016? Football was changing fast. New markets, new technologies, new players entering the business with fresh ideas. Traditional stakeholders and disruptors were all […]