WFS Mexico is returning on June 3-4, 2026 at the World Trade Center in Mexico City—days before the 2026 FIFA World Cup kicks off at Estadio Azteca. Every major decision-maker in football will be in the city for the tournament. WFS Mexico aims to get them in the same room first. This timing doesn’t happen twice.
The World Cup, one of the most anticipated editions ever, is expected to generate $40.9 billion in economic impact, but the opportunity for the industry goes way beyond the tournament. The football business across the Americas is undergoing a massive commercial shift, driven by record-breaking figures and structural changes:
- Revenue Growth: Liga MX is centralizing TV rights for 2028, with annual revenue projected to jump from $392M to $950M.
- Investment & Structure: The 2024 entry of private equity into Liga MX and the return of promotion and relegation for the 2026-27 season are driving new commercial dynamics.
- Franchise Valuations: MLS values continue to rise, now averaging $767M, with top-tier clubs already exceeding the $1 billion mark.
In partnership with Mexico Host City, this edition will welcome 2,000+ professionals from 50+ countries. WFS Mexico is renowned for bringing together C-level decision-makers from across the global and regional industry. Past editions have featured the entire ecosystem: from governing bodies like FIFA, CONCACAF and FMF, to leagues and clubs like LALIGA, LAFC and Club América, to global brands like Nike and Adidas, tech platforms like AWS, and broadcasters like TelevisaUnivision.
The calibre of conversation is set by speakers like Javier Tebas (LALIGA), Mikel Arriola (FMF), Davor Suker (football legend), Peter Moore (Santa Barbara Sky FC), Heidi Pellerano (CONCACAF), Jurgen Mainka (FIFA), or famous content creator Jero Freixas (Muchachos FC).
And as challenging as it may seem, this year we’re aiming to raise the bar even further.
Super Early Bird rates are available until March 13, offering 50% off Delegate passes and 25% off Corporate passes.
After that, prices go up and availability goes down.