Meet the speakers joining WFS Mexico City 2026

From federation leaders and club executives to broadcasters, brand strategists and advocates for a more inclusive game.

Confirmed speakers at WFS Mexico City 2026

Confirmed speakers at
WFS Mexico City 2026

Grace

Ahrens

Executive Director | Women in Soccer

Grace

Ahrens

Grace Ahrens is the Executive Director of Women in Soccer, an organization committed to creating opportunities for women and people with underrepresented gender identities who work (or want to work) in soccer. Growing up in Mexico and with over 10 years of experience in workforce development, branding and media, she brings a deep understanding of diversity and expertise in driving inclusive solutions.

Vanessa

Alipio García

Director of Canttera | Club Deportivo Cali S.A.

Vanessa

Alipio García

Vanessa Alipio García is Academy Director at Deportivo Cali, one of Colombia’s most recognised football clubs. She specialises in talent development, sports management and the growth of football structures across men’s and women’s pathways. With a strong track record in player development and competitive systems, she has helped strengthen Deportivo Cali’s position as a national reference, including multiple women’s league titles.

Ana

Arizabaleta

Founder | Catalizar

Ana

Arizabaleta

Ana is a social entrepreneur and founder of Catalizar, a consultancy dedicated to strengthening ecosystems, with a special focus on football for social transformation in Latin America. With over 20 years of experience, she leads high-impact initiatives that use sport, culture and collaboration as tools for sustainable social change. Her work has been key in building a national network in Colombia and expanding SOMOS Equidad across eight countries.

Enrique

Arrambides

Commercial Leader | Nielsen Sports and Entertainment

Enrique

Arrambides

Commercial Leader at Nielsen Sports & Entertainment, where he helps brands, leagues and media companies turn fan data into clear business strategies. With strong experience in sports, culture and entertainment, he works closely with partners to identify audience trends, strengthen commercial opportunities and build data-led growth plans. His role focuses on making complex fan insights easier to understand and apply across the industry.

Mikel

Arriola

Commissioner | FMF

Mikel

Arriola

Mikel Arriola es un abogado y directivo mexicano, actualmente Presidente Ejecutivo de la Liga MX y Comisionado Presidente de la Federación Mexicana de Fútbol (FMF), cargos desde los cuales lidera la administración del fútbol profesional en México a nivel de liga y federación.

José Roberto

Arteaga Pérez

Editor adjunto | Forbes México

José Roberto

Arteaga Pérez

Journalist specialized in business and economic affairs. He currently serves as Deputy Editor for the print editions of Forbes México. He has also held editorial and reporting roles at Alto Nivel, Forbes México, Excélsior and El Financiero. His work has been recognized by several national journalism awards in sustainability, biotechnology and energy.

Jorge

Balandra

Fan Relations Director | Club América

Jorge

Balandra

Jorge Balandra is Director of Fan Loyalty & Relationship at Club América, leading digital identity, CRM, loyalty and audience monetisation strategies. With experience in growth and data-driven marketing across sports, retail media and delivery, he previously held roles at Rappi and OXXO. His work focuses on engagement, fan data and new revenue initiatives.

Alejandro

Barca

Senior Partner | L35 Architects

Alejandro

Barca

Alejandro Barca es arquitecto y socio de L35 Architects, donde lidera la región LATAM. Graduado por la Universidad de la República de Uruguay, trabajó en estudios de Uruguay y España antes de incorporarse a L35 en 2005. Desde entonces, ha liderado proyectos deportivos, residenciales, comerciales, de oficinas y usos mixtos en Europa, Asia, África y América, aportando experiencia internacional y visión estratégica en proyectos de gran escala y complejidad.

Michel

Bauer

CEO | Host City Mexico City

Michel

Bauer

Executive with 30+ years of experience across media, sports, telecommunications, and entertainment. He built most of his career at Grupo Televisa in strategic roles spanning commercial, content, and business development. He was President of Club América, CEO of Pay TV at izzi and Sky, and now serves as CEO of Host City Mexico City, leading projects tied to the FIFA World Cup 2026 in Mexico City.

Eric

Beard

Creative Director, Founder | Where Is Football

Eric

Beard

Eric Beard is a Creative Director, filmmaker and founder of Where Is Football. He has worked with EA SPORTS, Nike and others, and now uses football storytelling to drive social impact. Through Where Is Football, he supports the UN Football for the Goals initiative and leads a creative collective, inclusive community and global platform.

Alfonso

Becerra Cid

Host City Operations | FIFA

Alfonso

Becerra Cid

Estratega con trayectoria en las organizaciones de mayor impacto del deporte y el entretenimiento en México: Cinépolis, la Federación Mexicana de Fútbol (Dirigiendo la estrategia comercial de Selección Nacional, Liga MX y Liga MX Femenil) y actualmente FIFA World Cup 2026. Especialista en innovación comercial, alianzas estratégicas y desarrollo de negocio. Promotor activo del fútbol femenil desde la estrategia institucional y la generación de valor.

Daniel

Benchimol

Director, Partnerships | DAZN

Daniel

Benchimol

Daniel Benchimol is a sports media and streaming executive specializing in partnerships, distribution, and business development across the U.S. and Latin America. He currently serves as Director of Partnerships at DAZN , leading strategic deals across OTT, telco, and connected TV platforms.

Ricardo

Bernal

Sports Strategy and Development Director | Audax Italiano

Ricardo

Bernal

Ricardo Bernal is a football strategist and actuary, currently Director of Strategy & Sporting Development at Audax Italiano. He has experience across federations, leagues, multi-club groups and clubs, including Liga BBVA MX, the Federación Mexicana de Fútbol and Azteca Negocios Fútbol. He has contributed to projects modernising Mexican football, and is also a professor and published researcher.

Alberto

Bernard

Periodista Deportivo | W Radio México

Alberto

Bernard

He is a journalist with more than 30 years of experience, including coverage of eight FIFA World Cups for official rights-holding broadcasters. Throughout his career, he has held executive roles such as Programming Manager, Content Director and Head of News. He has also worked as a host, panelist and football analyst covering Liga MX, the Premier League, the Mexican National Team and the UEFA Champions League, reaching over 180,000 followers on TikTok.

Aisha

Calderón

Associate | Mijares Angoitia Cortés y Fuentes

Aisha

Calderón

Aisha Calderón is a senior associate at our firm with extensive experience in development and operation of infrastructure projects, as well as mergers, acquisitions and financing. She advises companies, banks and investment funds on the operation, acquisition and financing of assets in Mexico. Her practice focuses on sectors where infrastructure, sustainability, and sports and entertainment converge. She also serves as Pro Bono Coordinator, advising civil society organizations that use sports for social change.

Marisol

Camargo

Directora de Business Operations | NFL México

Marisol

Camargo

A professional with 18 years of experience in the sports and entertainment industries, specializing in growth strategies and business development. She currently serves on the NFL’s Mexico team as Director of Business Operations, leading initiatives focused on expanding flag football in the country, fostering fan engagement with clubs through the Global Markets Program, and developing platforms to drive the NFL’s growth in Mexico.

Claudia

Carrion

Womens Corporate Director | Club America

Claudia

Carrion

Claudia Carrión Rojas leads the growth of one of the most ambitious women’s football projects in Mexico. A graduate of the FIFA Diploma in Club Management, she has played a key role in strengthening Club América Femenil’s sporting structure and long-term vision. As Sporting Director, she guided the team to the Liga MX Femenil Clausura 2023 title. Now Corporate Director, she is focused on establishing Club América as a global benchmark in women’s football.

Omar

Carrión

Sr Integretade Marketing Director | Mars Snacking

Omar

Carrión

Marketing leader with 25+ years of experience in brand strategy, advertising, and omnichannel marketing. Currently leading integrated communications at Kellanova LatAm, he has worked with global brands including Coca-Cola, Kellogg’s, McDonald’s, Samsung, and Volkswagen. Awarded at Cannes Lions, Effie, and Clio, he is passionate about creativity as a driver of innovation.

Raymundo

Cavazos

Director General | Volvo Car México

Raymundo

Cavazos

His professional career has led him to his current role as CEO of Volvo Car Mexico, where he has focused on strengthening the brand’s position in the premium automotive segment and its role as a strategic partner for Latin America. Under his leadership, Volvo Car Mexico has expanded its dealer network, increased visibility and advanced a long-term vision centred on innovation, customer experience and sustainable growth.

Gustavo

Cecilio

Marketing Sr. Director | Frito-Lay

Gustavo

Cecilio

Gustavo Cecilio is Senior Director at PepsiCo Foods North America, where he leads the company’s 2026 FIFA World Cup initiative. With nearly 15 years at PepsiCo, he has driven growth through consumer-focused innovation, inclusive marketing and large-scale brand leadership. He previously led Multicultural Marketing, helping grow the portfolio through authentic engagement with diverse consumer communities.

José Luis

Chavez

VAR IT Manager | Federación Mexicana de Fútbol

José Luis

Chavez

José Luis Chavez is VAR IT Manager at the Mexican Football Federation, where he manages the technology infrastructure behind elite match officiating in Mexican football. Working at the intersection of football operations, VAR and innovation, he plays a key role in implementing advanced tools such as Semi-Automated Offside Technology, helping improve accuracy, consistency and efficiency in match decisions.

Edoardo

Ciampelletti

Sports Lead | Multiverse Computing

Edoardo

Ciampelletti

Veteran football and sports innovation manager, currently leading the Sports Department at Multiverse Computing, focusing on quantum-inspired AI and computer vision for performance, scouting, injury prediction and major event management. He previously worked with European Platform for Sports Innovation, Blocksport and OneFootball, and has consulted clubs, leagues and federations worldwide.

Mary

Connor

Chief Executive Officer | Common Goal

Mary

Connor

Mary Connor is CEO of Common Goal, the global collective using football to help young people play, learn and thrive. Formerly streetfootballworld, Common Goal has, since 2002, united high-impact organisations, purpose-led brands, athletes and supporters to power football for good in 117 countries. Appointed CEO in 2026, Mary is a former professional footballer and former Executive Director and Co-Founder of Soccer Without Borders.

Corinne

Counsell

Sr. Manager, Community & Social Impact | Gotham FC

Corinne

Counsell

Corinne Counsell leads Community & Social Impact at Gotham FC, reigning NWSL Champion. Since launching the club’s impact platform in 2024, she has built programmes connecting community stakeholders and brand investment with measurable outcomes, including Keep Her in the Game, presented by Dove, which reached 1,700+ girls in year one and aims to engage 10,000 by 2028.

Allan

Couttolenc

Director General de The Line Production Lab | The Line Production Lab

Allan

Couttolenc

Allan Couttolenc is a specialist in experiential marketing, event production and brand experience, with over 20 years of experience across sports, fashion and entertainment. Passionate about the evolution of running and sports experiences, he has led projects combining innovation, community building and new participation formats. As CEO of The Line Production Lab, he creates experiences that connect brands with consumers through creativity, innovation and flawless execution.

Izamná

Crail Romero

Head of Marketing | NFL México

Izamná

Crail Romero

Izamná Crail Romero is Head of Marketing for Mexico at the NFL and a leading figure in sports marketing. Under his leadership, the NFL earned an Emmy for Spanish-language content and produced stories such as El Sueño de Cieneguitas, connecting football with Mexican traditions. With experience at Amazon, Danone and William Grant & Sons, he also partners in Copal, a restaurant rooted in contemporary Oaxacan cuisine.

Ryan

Croft

Director, Latin America | Teamworks

Ryan

Croft

Ryan Croft is Director of Latin America at Teamworks, leading expansion across Brazil, Argentina, Mexico and beyond. An entrepreneur, investor and operator, he helps sports organisations adopt technology to improve athlete performance and operations. He also serves on the board of Sizzle SPAC, mentors founders at Georgetown University, and previously co-founded Pacto in Mexico.

Regina

Dávalos

Directora Comercial | Ticketmaster México

Regina

Dávalos

Regina Dávalos is Commercial Director at Ticketmaster Mexico, where she leads commercial strategy and key account management, driving growth and strengthening relationships with venues, sports teams and promoters. With a strong background in live entertainment, she focuses on connecting fans with memorable experiences. She holds an Executive MBA from Harvard Business School and champions innovation, digital transformation and continuous improvement.

Alejandra

de la Vega

Presidenta / Dueña | FC Juárez

Alejandra

de la Vega

Alejandra de la Vega is a businesswoman and Industrial and Systems Engineering graduate from ITESM Monterrey. She is co-owner and Chairwoman of FC Juárez, and co-owner and board member of MountainStar Sports Group, operator of El Paso Chihuahuas and El Paso Locomotive FC. She has also served as Secretary of Innovation and Economic Development for Chihuahua, building a career defined by binational leadership, entrepreneurship and regional impact.

Chris

DeVolder

Director of Sports | Gensler

Chris

DeVolder

Chris DeVolder is Director of Sports with over 20 years of experience in sports design, specialising in football venues and training facilities. He has helped define Major League Soccer venue design guidelines and contributed to projects including Energizer Park, Mercedes-Benz Stadium, FIFA Arrowhead Stadium, KC Current facilities and Notre Dame Stadium. His work focuses on innovation, sustainability and community-driven design.

Alejandro

Díaz

Counsel | Mijares Angoitia Cortés y Fuentes

Alejandro

Díaz

Alejandro Díaz lidera la práctica de Propiedad Intelectual y entretenimiento de la firma y cuenta con más de 20 años de experiencia. Asesora en marcas, derechos de autor, litigios, privacidad, tecnología y regulación publicitaria. Su práctica abarca entretenimiento y deportes, incluyendo franquicias, patrocinios y contenidos digitales. Destaca en protección de activos de PI en entornos digitales, combate a la piratería y litigios sofisticados en diversas industrias.

Juan

Diego Garcia

CEO AMERICAS | GGTECH ENTERTAINMENT

Juan

Diego Garcia

Currently CEO for the Americas at GGTech Entertainment, he leads multi-country operations across gaming, esports, music, sports, culture and live experiences. With 20+ years in sports and entertainment, he has held leadership roles at LVP and Argentina’s National Basketball League, and contributed to FIFA World Cup projects in 2010 and 2022. He has delivered experiences reaching 120M+ attendees across 50+ markets.

Kristian

Dobrev

CEO | The FBA

Kristian

Dobrev

Sports industry native with more than 17 years working in international environments. Co-Founder and CEO of The Football Business Academy, a global leader in football business education with a mission to accelerate the professionalisation of the football industry globally.

Juan

Ernesto Serrano Balgenorth

Director de Mkt, PR y CX | Volvo Car Mexico

Juan

Ernesto Serrano Balgenorth

Juan Ernesto Serrano is a senior marketing and business leader with extensive experience in the automotive industry, specializing in brand strategy, customer experience, digital transformation and commercial performance. With a strong background in premium and luxury automotive marketing, he has led multidisciplinary teams across communications, CRM, product, retail and media strategy, helping global brands strengthen their position, grow and build lasting customer relationships.

Pedro

Esquivel

President of Administration l Club de Futbol Monterrey (Rayados)

Pedro

Esquivel

Pedro Esquivel is the President of Administration at Club de Futbol Monterrey (Rayados) since August 2024, after serving as Executive VP from 2020. He has focused on strengthening the club’s structure, fan experience, and strategic projects. He leads Rayados’ role in the 2026 World Cup organization in Monterrey. Under his leadership, BBVA Stadium became the first in Latin America to earn LEED Gold certification for sustainability in 2024.

David

Faitelson

Host, Analyst and Reporter | TelevisaUnivision

David

Faitelson

Great career as a sports journalist for more than 20 years. Coverage of 5 FIFA World Cups (1990, 1994, 1998, 2002 and 2006). Coverage of the Olympic Games from 1988 to 2008. Full coverage of Mexican soccer, baseball and Olympic sports.

Anibal

Fajer

President | Atlas FC

Anibal

Fajer

Aníbal Fájer is President of Atlas FC, bringing experience across academies, finance, M&A, commercial strategy and operations. He leads the club with a global perspective, focusing on long-term competitiveness, organisational alignment and sustainable growth, combining football performance with a strong business vision.

Jose Ramón

Fernández Gutiérrez

VP Media & Coms Grupo Pachuca | Grupo Pachuca

Jose Ramón

Fernández Gutiérrez

Degree in Business Administration with postgraduate studies in Marketing, Communication, Journalism and Advertising from institutions in Mexico and Spain, including Universidad Iberoamericana, ITAM, Tec de Monterrey, Carlos III University and the University of Navarra. He has international experience in commercial and marketing roles at CANAL+ and MOVISTAR+, was a columnist for Diario Milenio, and is now VP of Media & Coms at Grupo Pachuca.

Luis

Fernandez

Commercial Director at NFL Mexico | NFL

Luis

Fernandez

A sports and entertainment executive, he currently serves as the NFL’s commercial director in Mexico. In this role, he oversees the league’s commercial strategy in one of its most important international markets, driving economic growth, developing strategic partnerships, and expanding the fan base.

Joshua

Flores

Strategic Growth Lead LATAM | Tradable Bits

Joshua

Flores

Strategic Growth Lead for Tradable Bits in LATAM with a focus in advanced and data analytics responsible for the success of key partners and special projects that impact the sports tech ecosystem

Walter

Franco

Principal | Victus Advisors

Walter

Franco

Walter Franco is Principal and Project Director at Victus Advisors, where he specialises in soccer business, league expansion and sports facility planning. Since joining in 2015, he has led market research, feasibility studies and economic impact analyses for stadium and arena projects across the US and Mexico. Fluent in English and Spanish, he advises municipalities, investors and franchises on sustainable sports and entertainment districts.

Alicia

Fraser

Marketing Executive | Futboljobs

Alicia

Fraser

Alicia Fraser specialises in client relations, partnerships and business development within the sports and events industry. Born in the land of hockey and now based in Spain, she works closely with FutbolJobs and Evento, helping organisations manage tryouts, camps and sporting events through fully branded digital platforms for registrations, payments, communication and attendee management.

Alejandra

Frausto

Secretaria de Turismo | Ciudad de México

Alejandra

Frausto

Alejandra Frausto Guerrero is a Mexican attorney, cultural manager and public servant, currently serving as Secretary of Tourism for Mexico City. She previously served as Federal Secretary of Culture from 2018 to 2024, becoming the first woman to lead the ministry. With over 25 years of experience in cultural promotion, community development and social inclusion, she now focuses on sustainable tourism, urban renewal and preparations for the FIFA World Cup 2026.

Sascha

Fussmann

CEO | One Life Agency

Sascha

Fussmann

Sascha Fussmann is the founder of One Life, a global football platform connecting top talent from Latin America with European and MLS clubs through a live, content- and data-driven format. With a background in talent management and digital media, he is building a new ecosystem at the intersection of sports, entertainment, and player transfers.

Pedro A

García Ampudia

Associate | Mijares Angoitia Cortés y Fuentes

Pedro A

García Ampudia

Pedro A. García Ampudia enfoca su práctica en fusiones y adquisiciones y gobierno corporativo. Ha asesorado a empresas en adquisiciones, escisiones, joint ventures, transacciones de capital privado y OPIs, tanto locales como internacionales. Cuenta con experiencia en diversas industrias, incluyendo consumo, telecomunicaciones, deportes y entretenimiento, así como en derecho del deporte, asesorando a entidades nacionales y extranjeras.

Gianluca

Santaniello

Strategy Director | Olympique de Marseille

Gianluca

Santaniello

Currently serving Olympique de Marseille, he focuses on building a forward-looking vision for the football industry, anticipating the game of tomorrow and leading strategic initiatives across the club to strengthen competitive advantage and continuous innovation. His football journey began in 2019 with the due diligence and acquisition of Venezia FC.

Raul

Gonzalez

Head of Business – CITEC | FMF

Raul

Gonzalez

Leading the strategy and business of the Innovation and Technology Center at the Mexican Football Federation. Background in sports analytics at Club Tigres, management consulting, and high-growth operations at DiDi Mexico. At CITEC, connecting Mexican football with the global sports tech ecosystem and building a revenue-generating hub with a global vision.

Ramon Alberto

Gonzalez Villanueva

Business Manager for North America | Sportian by Globant

Ramon Alberto

Gonzalez Villanueva

Ramon is Sportian’s Business Manager for North America, covering the United States, Mexico and Canada. Based in Miami, he leads commercial efforts across the region, building strategic partnerships with leagues, clubs, broadcasters and stadium operators. Sportian, a joint venture between Globant and LaLiga, delivers technology solutions in fan experience, data analytics and performance intelligence for the sports industry.

Héctor

González-Iñarritu

Presidente Operativo | Club América

Héctor

González-Iñarritu

Héctor González Iñárritu is a leading Mexican football executive with over 20 years of experience. As COO of Club América, he drives operations, growth and global positioning. Since returning in 2022, he has led a major restructuring focused on efficiency, planning and financial stability. He previously held senior roles at the Mexican Football Federation, contributing to the 2011 U-17 World Cup and the 2012 Olympic gold medal.

Aldo

Guerrero Miranda

VP Business | Boletomóvil & Yoshi

Aldo

Guerrero Miranda

Entertainment & Business | Sales & Storytelling 24/7

Leonardo

Gurría

CTO/CIO | Grupo Ollamani

Leonardo

Gurría

With over two decades of experience in information technology, he specialises in operational control, technology strategy and supervisory operations. As CTO/CIO at Grupo Ollamani, he has helped define the company’s IT direction, develop data infrastructure and implement advanced systems such as S/4HANA Public Cloud across multiple entities. His work focuses on improving operational efficiency and supporting organisational goals through innovative technology solutions.

Katie

Hannam

Head of World Cup Co-Ordination and Foreign Policy | The British Embassy in Mexico

Katie

Hannam

Katie Hannam is a senior diplomat with over ten years of experience at the UK Foreign, Commonwealth & Development Office. She currently leads the World Cup Strategy for the UK Embassy in Mexico and the soft power campaign “Football Is Our Language”, promoting women and girls in football. A strong advocate for gender equality, she previously served in Sierra Leone, where she received a British Empire Medal for her work on death penalty abolition and supporting women off death row.

Tiago

Hendges

CIO | Grêmio Foot-ball Portoalegrense

Tiago

Hendges

Tiago Hendges is passionate about technology and innovation, with nearly 30 years of experience leading projects that turn complex challenges into practical solutions. Currently at Grêmio, he works in large-scale, high-pressure operations where every detail matters. He specializes in integrating people, processes and technology, applying retail best practices to improve the fan journey inside and outside the stadium.

Mai

Hernandez

Director of Communications, Public Affairs & CSR | PPG Comex

Mai

Hernandez

With over 13 years at PPG Comex, she leads Communications, Public Affairs, and CSR. She founded “Comex por un México Bien Hecho,” the nation’s largest social impact program, benefiting 30 million people. Recognized as a sustainability leader and Arise Mexico board member, she secured Comex’s #1 industry rank in ESG. An Iberoamericana alumna with a Master’s in Social Impact (IDB), she is a dedicated advocate for community resilience, social transformation, and animal welfare.

Adrian

Hidalgo Reynoso

Chief Commercial Officer | 4S Real Estate

Adrian

Hidalgo Reynoso

Adrián Hidalgo is CCO of 4S Real Estate, the leading real estate consulting firm in Latin America. He works with developers, architects and investors to create projects driven by market intelligence, real estate marketing and technology. At 4S, he has contributed to 1,000+ projects across Mexico, the US and Latin America. He also leads 4S’s global expansion strategy and partner network across 20 countries.

Vanessa

Huppenkothen

Host y conductora | TelevisaUnivision

Vanessa

Huppenkothen

Vanessa Huppenkothen is a Mexican-German journalist, host, and model who works for TELEVISAUNIVISION

Francisco

Ibáñez

Partner | Mijares Angoitia Cortés y Fuentes

Francisco

Ibáñez

Francisco Ibáñez is a lawyer from Universidad Panamericana with experience in banking and finance law, mergers and acquisitions, capital markets and corporate practice. He advises investors and financial institutions on complex transactions. He previously worked at América Móvil, strengthening his M&A expertise, and has participated in public offerings, structured financings and projects across the sports and entertainment industries.

Daniel

Infante Castro

CEO & FIFA Agent | Elite IFM

Daniel

Infante Castro

Daniel Infante is a FIFA-licensed football agent, entrepreneur and speaker, and founder of Elite IFM. He has created opportunities for 300+ players across 70+ countries, while supporting LaLiga clubs in their international expansion through strategic partnerships with academies and clubs worldwide. Known for his direct approach, he connects global talent with elite European football.

Mauricio

Iturralde

Gerente de Operaciones | Uber México

Mauricio

Iturralde

Mauricio Iturralde es gerente de operaciones de Uber México, posición desde la que lidera la estrategia, operación y crecimiento del portafolio de productos enfocados en usuarios, impulsando soluciones innovadoras para mejorar la experiencia de movilidad en la plataforma. Cuenta con más de ocho años de experiencia en la compañía, donde ha ocupado diversos roles estratégicos a nivel regional e internacional.

Matthew

Jafarian

EVP, Business Strategy at Miami HEAT | Miami HEAT

Matthew

Jafarian

Matthew oversees technology, data analytics, and strategy for the Miami HEAT and Kaseya Center as Executive Vice President of Business Strategy. He also co-founded 601 Analytics, an analytics platform purpose-built for teams, leagues, and venues. Before sports and entertainment, he built a mobile startup from the ground up, shipping products for major brands across industries before the company was acquired.

Giovanna

Jaspersen

Directora General | Museo Franz Mayer

Giovanna

Jaspersen

She is a specialist in cultural planning and policy, with 17 years of experience across public and private institutions in the creative sector, arts and cultural heritage in more than 10 Mexican states. Strongly committed to culture as a tool for change, human rights advocacy and social development, she currently focuses on cultural governance and “culture with purpose” projects that protect cultural rights beyond political agendas.

Javier

Adrian

Director Comercial y Country Manager México | PRODU

Javier

Adrian

Javier Adrián is Commercial Director of PRODU in Mexico, the leading media outlet for the audiovisual industry in Ibero-America with global reach. He brings over 15 years of experience in business development, commercial strategy and brand positioning across media, entertainment and technology. Beyond his executive career, he is also an actor, voice talent and content creator, connecting storytelling, audiences and digital communication trends.

Darshan

Kaler

CEO | Tradable Bits

Darshan

Kaler

Darshan Kaler is Co-Founder and CEO of Tradable Bits, one of the leading fan data and engagement platforms for sports, music and entertainment. A technology entrepreneur with 30+ years of experience, he has led the company since 2010, helping global organisations turn fragmented data into personalised fan experiences through data, AI and experience design.

Wera

Kuri

CEO | Blue Women Pink Men

Wera

Kuri

Paola Kuri Semán, also known as “La Wera Kuri,” is a changemaker using sport as a force for cultural transformation. As the founder of Fut Sin Género, she played a key role in driving the rise of women’s football in Mexico. Today, through Blue Women Pink Men, she challenges gender norms in public spaces, blending sport, art, and storytelling to reshape who plays, who belongs, and who leads in the game.

Alberto

Lati

Journalist | Claro Sports

Alberto

Lati

Jimena

Lazcano

Education Officer | UNICEF

Jimena

Lazcano

Jimena holds degrees from the University of York and the University of Sussex. With over 15 years of experience in early childhood development across Latin America, she has worked with the IDB and contributed to key strategies in Mexico’s health and education sectors, focusing on policy, curriculum, teacher training and institutional strengthening.

Leandro Cesar

Evangelista

Executive Director of Technology | Atlético Mineiro SAF

Leandro Cesar

Evangelista

Executive Director of Technology, AI, Data & Process @ SAF Clube Atlético Mineiro · Arena MRV | Founder @ Neuryon | AI-driven revenue in sports, entertainment & enterprise | Board & Advisory

Harry

Lennard

Director of Officiating Operations | Genius Sports

Harry

Lennard

Harry Lennard is Director of Officiating Operations at Genius Sports, leading the delivery of advanced officiating technology, including Semi-Automated Offside Technology. A former elite Assistant Referee, he spent 17 years as a National List, Premier League and International Assistant Referee making over 500 professional appearances and representing the FA on 50 occasions.

Alejandro

Lesende

Chief Finance & Administration Officer | Concacaf

Alejandro

Lesende

Alejandro Lesende is Chief Administration Officer at Concacaf, where he leads strategic initiatives across administration, brand development and organisational growth. With over 15 years of experience in FMCG at companies such as Unilever, Avon and Clorox, he moved into football nine years ago. Since then, he has helped strengthen Concacaf’s brand architecture across competitions including the Gold Cup, Nations League and Champions Cup.

Kike

Levy

Head of Gameday by NJF Holdings

Kike

Levy

Kike Levy is an entrepreneur and sports media executive with over a decade of experience across sports, media and technology. He has held roles at Real Madrid, Infront Sports & Media, Twitter and Meta, and is co-founder and CEO of Gameday by NJF Holdings, where he leads a portfolio including the Gameday Podcast, Lega Volley Femminile and CayoTV.

Jose Carlos

Loaiza

CEO | Unafut (Liga Costa Rica)

Jose Carlos

Loaiza

International sports and football development executive with extensive experience in strategic projects. With experience in different markets, he has work as a delegate of LALIGA in Russia & CIS Counties, in the Impulso Project (LALIGA & CVC) and currently as a CEO of UNAFUT (Costa Rica Football League)

Olek

Loewenstein

Global President of Sports | TelevisaUnivision

Olek

Loewenstein

Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more.

Jurgen

Mainka

Chief Tournament Officer Mexico | FWC2026

Jurgen

Mainka

Jurgen is Chief Tournament Officer for the FIFA World Cup 2026™ in Mexico, where he leads strategy and planning for the host country and its three host cities: Mexico City, Guadalajara and Monterrey. He has over 25 years of experience in football, with executive roles at FIFA, Inter Miami CF, Concacaf and MLS clubs. He also took part in Copa América Centenario 2016 and in U.S. World Cup bid committees. He is trilingual in English, Spanish and German, with a background in communications and marketing too.

Marcia

Tafarel

Soccer/Futsal Coach | California Storm and Diablo Valley Futsal Academy

Marcia

Tafarel

Former Brazilian Women’s Soccer National team player. I participated in the first and second Fifa Women’s Soccer World Cup in 1991 and 1995, and the First time that Women’s soccer was in the Olympic Games in 1996. I was the US Women’s Futsal National team coach from March 2023 to January 2025.

Elena

Mari

Marketing Director | Uber México

Elena

Mari

Marketing executive with over 16 years of experience in brand building, creative communications, product marketing, media strategy and growth. She is currently Marketing Director at Uber Mexico, where she leads brand positioning and business growth. She has worked with brands including Nubank, Aeroméxico, Wall’s, Magnum and Ben & Jerry’s across LATAM, North America and Europe.

Valeria

Marín

Host, Analyst | TelevisaUnivision

Valeria

Marín

Daniel

Martín Casas

CEO & FOUNDER | NextEra Sport

Daniel

Martín Casas

Daniel Martín Casas is a sports management professional specialised in international sports projects and consultancy. He is currently CEO of NextEra Sport and linked to the general management of Rayo Ciudad Alcobendas CF. His work focuses on youth football professionalisation, international expansion, talent development and creating academic and sporting opportunities for young athletes.

Alexia

Martínez

Sr. Marketing Manager de Saucony México | INNERGY

Alexia

Martínez

Alexia Martínez is the Senior Marketing Manager for Saucony Mexico. With over a decade of experience in marketing, brand building and retail, she creates strong connections between brands, communities and culture. She leads Saucony’s strategy in Mexico, strengthening the brand’s presence and its relationship with the running community. A runner, mother and wellness enthusiast, she believes sport can transform lives and inspire meaningful impact beyond the product.

Edgar

Martinez

VP de Contenidos (Chief Content Officer) | Federación Mexicana de Futbol

Edgar

Martinez

With 20+ years in communications and content, he has worked as a journalist for Univisión, Televisa, Diario Deportivo RÉCORD and Estadio W, and as an executive at FMF, Liga MX, Univisión, Chivas and Televisa. He has covered three World Cups and one Olympic Games. He is currently VP of Content for Mexican football, leading an 80-person team focused on fan experience and commercial content across TV, digital and live environments.

Marcelo

Martinez

Founder & CEO | Raidar.io

Marcelo

Martinez

Marcelo Martínez is CEO and founder of Raidar.io, a customer intelligence and engagement platform powered by data and AI. With over a decade of experience across technology, marketing and sport, he has built products and teams focused on turning fans and customers into measurable relationships. His work supports SocioTigre and clients across retail, sports and entertainment.

Matthew

Gura

Chief Operating Officer | NZero, Inc.

Matthew

Gura

Matthew Gura is Chief Operating Officer at NZero, an energy intelligence platform using machine learning to turn complex energy data into actionable decisions. He leads operations across go-to-market, delivery and finance, supporting the company’s growth and transformation. Previously, he held senior operations roles in agriculture and controlled-environment production. He holds an Executive MBA from Notre Dame and a B.S. from Cornell University.

Baptiste

Maurel

Marketing Director | Club América

Baptiste

Maurel

Baptiste Maurel is an international sports business and marketing executive with experience across multiple continents. Specialised in brand strategy, fan engagement and strategic alliances, he currently serves as Marketing Director at Club América. In his role, he drives the growth of one of the region’s most influential football brands, strengthening engagement across its dual-market presence in Mexico and the United States.

Tom

Mayo

Executive Director of Leagues Cup | Leagues Cup

Tom

Mayo

Thomas P. Mayo is an international sports executive, entrepreneur and former elite middle-distance athlete with over 20 years of leadership experience across the United States, Asia-Pacific and Oceania. He has led major sporting events and high-growth consumer brands, specialising in strategy, sponsorship, operations and business transformation. He currently serves as Executive Director of Leagues Cup at Major League Soccer.

Guillermo

Mejía

Head of Intelligence │ Playbook

Guillermo

Mejía

Focused on Mexico and LATAM, where he leads research, strategic analysis, and editorial products. With an MSc in Sports Management from Birkbeck, University of London, his work focuses on making sense of market trends, audience shifts, and the business forces shaping the industry across the region.

Santiago

Montes Escobar

Gerente Sr. de Planeación Estratégica e Innovación Comercial | Club Deportivo Guadalajara

Santiago

Montes Escobar

MDDI. Santiago Montes, is a innovation strategist and intra/entrepreneur with 15+ years of experience in sports, media, and digital transformation. He was among the first professionals in Mexico to explore digital communication as a business model in sports. He led ChivasTV, developing new monetization strategies, and founded Chivas Esports. He also create the Innovation League, focused on innovation-driven business transformation and emerging technologies.

Michele

Montesi

Chief Strategy Officer | FC Porto

Michele

Montesi

Michele Montesi is Chief Strategy Officer of FC Porto, leading the club’s long-term strategy, transformation agenda, governance evolution and international development. Appointed in 2024, he brings over 10 years of experience in strategy, leadership and large-scale transformation, including his previous role at Monitor Deloitte. He holds an Executive MBA from Columbia Business School and a UEFA Certificate in Football Management.

Chloe

Morgan

Head | She’s A Baller

Chloe

Morgan

I head-up an award-winning women’s sports media agency and the UK’s largest independent women’s football publisher, working with global brands on campaigns and activations. I am also a former pro player (Spurs, Arsenal and Crystal Palace) and I am also a 8 year qualified litigation lawyer.

Kely

Nascimento

CEO | The Impact Game

Kely

Nascimento

Kely Nascimento is the founder of The Impact Game and co-founder of Hadaf Global, working across the Americas, Europe, and the Middle East. She specializes in narrative strategy, helping organizations define how they show up in the world. With deep cross-cultural experience, she works with foundations, leagues, governments, and global institutions at the moments when identity, strategy, and story need to align. She is also an activist and public speaker championing gender and race equity in sport.

Andrew

Nestor

Partner | Innovatio Capital / Querétaro FC

Andrew

Nestor

Andrew is a Partner at Innovatio Capital, owner of Querétaro FC, where he focuses on the evolution of the club’s men’s, women’s and academy operations. He previously led major football and sports investment projects at Bilkul Football Group, Cerro Capital, Dugout and MP & Silva. With experience across club acquisitions, media rights and sports M&A, he has worked with West Bromwich Albion, Bologna FC, Como FC and Tampa Bay Rowdies.

Steve

Nott-Macaire

VP of Sales & Strategy – EMEA & APAC | Fortress GB

Steve

Nott-Macaire

Over two decades of international experience across sport, entertainment and hospitality, helping rights-holders understand, engage and monetise their fan bases. At Fortress, he focuses on smart-stadium innovation, connecting access, payments, loyalty and data to create seamless fan experiences and stronger commercial outcomes for clubs and leagues worldwide.

Mario Jesús

Olvera Morales

GM MEXICO | REEBOK

Mario Jesús

Olvera Morales

27 year experience in Sports Brands New Balance, adidas, Puma and Reebok.

Alejandro

Ordaz

Director de Marketing y Revenue Management | Ticketmaster México

Alejandro

Ordaz

Marketing and Revenue Management Director with extensive experience in developing commercial strategies and optimizing revenue. Specialist in market analysis and brand positioning. Leads cross-functional teams to maximize profitability and brand visibility. Focused on results, innovation, and sustainable growth.

Alexis

Ospina

Chief Creative Officer | Grey

Alexis

Ospina

Alexis is one of the region’s most recognized creatives, with leadership experience across agencies in Colombia, Costa Rica and Mexico. A drummer as well, he sees music as a natural complement to creativity and advertising. He has created award-winning campaigns for brands such as Coca-Cola, Heineken, Netflix, P&G, Sanofi, Danone, Volvo and McDonald’s, with work recognized at Cannes Lions, D&AD, One Show, Clio, LIA and Effies.

Rodolfo

Ostolaza

Subdirector de Estudios Económicos | Banamex

Rodolfo

Ostolaza

Rodolfo Augusto Ostolaza Berlanga is Deputy Director of Economic Studies at Banamex, where he monitors and analyses developments in the real sector of the Mexican economy. He holds degrees in Economics and Finance from El Colegio de México, UNITEC and UNAM. Previously, he held senior roles at CEMLA, OECD, INEGI and the Bank of Mexico. He also contributes to media outlets including Imagen Radio, El Heraldo TV and Fortuna Magazine.

Estefania

Padilla Maqueo

Head of Marketing and Operations Host City CDMX | Host City Mexico City

Estefania

Padilla Maqueo

She is a sports executive specialized in marketing, commercial strategy, operations and cultural programming for major sports and entertainment properties. She currently serves as Marketing Director for Host City Mexico City for the FIFA World Cup 2026, overseeing brand strategy, partnerships, commercial initiatives, operational projects and cultural legacy programs. With over 15 years of experience, she has held leadership roles at Club América, Estadio Azteca and international projects.

Quentin

Paquelier

CMO | Club América

Quentin

Paquelier

After earning a Master’s in Public Affairs from SciencesPo Paris, Quentin pursued Sports Management with degrees in Sports Law & Economics (CDES, Limoges) and an MBA from the Real Madrid Graduate School. He began his career at Red Star FC as Marketing & Comms Manager, then interned at Real Madrid. He worked in Puebla with a sports agency and the Mexican FA, joined Club América as Comms & Marketing Director, moved to Meta in 2019, and returned to Club América as CMO in 2022.

Melissa

Pardi

Vice President, Soccer Forward Partnerships and Strategic Engagement | U.S. Soccer Federation

Melissa

Pardi

Melissa Pardi is Vice President of Soccer Forward Partnerships and Strategic Engagement at U.S. Soccer. She leads cross-sector collaboration for Soccer Forward, the Federation’s World Cup Legacy initiative, focused on legacy impact and inclusive community engagement. Before joining U.S. Soccer, she spent over a decade at the NFL, building partnerships that advanced youth wellness, community health and equity across the United States.

Ivan

Pérez

CEO El Míster

Ivan

Pérez

Award-winning journalist and consultant Ivan Pérez is a leading authority on the Latin American sports ecosystem. Formerly of Forbes México and Univisión, he founded El Míster, the region’s premier sports business intelligence platform. Ivan bridges journalistic rigor with strategic vision, forging alliances with major properties including the 2026 FIFA World Cup, F1 Mexico City GP, and the Mexican Baseball League. His work redefines industry narratives by blending high-level content with actionable business intell

Stefano

Petruzzo

CEO | Olympique de Marseille Feminines

Stefano

Petruzzo

Stefano Petruzzo is CEO of Les Marseillaises (OM Women) and former Strategy Director at Liverpool FC under FSG, where he led digital transformation during a period when the Club doubled revenues and won the Premier League and Champions League. At OM Stefano secured promotion in 8 months, launched a new brand identity and drew 35,000 to the Vélodrome in the first season back to the Première Ligue. He has led turnarounds across sports, fashion and hospitality in Europe, Latin America and Africa.

Omar

Quesada

Design Director. Regional Sports Practice Area Leader | Gensler

Omar

Quesada

Raúl

Respaldiza Mateos

Partner and Director of Strategy, Business and Communication | Senn Ferrero Asociados Sports&Entertainment

Raúl

Respaldiza Mateos

Raúl is one of SFA’s most trusted references, with a long career in sports and entertainment. After starting at Deloitte and CUNEF, he joined Real Madrid CF, where he spent eight years contributing to the club’s modernisation across stadium operations, asset development, members and fans. In 2008, he founded Zertior Sports & Entertainment. Since January 2026, Zertior and SFA have integrated under the SFA brand, with Raúl leading Strategy, Business and Communications.

Iñigo

Riestra

Secretary General – CLO | FMF

Iñigo

Riestra

Iñigo holds a Law degree from Universidad Anáhuac and master’s degrees in Corporate Law (Universidad Panamericana) and International Sports Law and Management (ISDE, Madrid). He worked nearly 10 years as a corporate lawyer, focusing on contracts, debt placements, and regulatory compliance. He joined FMF in 2013 as Manager of International Affairs and became Director in 2015, representing FMF before FIFA, CONCACAF, and the Court of Arbitration for Sport.

Tania

Rincon

TV Host | TelevisaUnivision

Tania

Rincon

Tania Rincón is one of Mexico’s most recognized sports and entertainment hosts. She has participated in FIFA World Cup coverage and major international sporting events, standing out for her strong connection with audiences and her ability to bring sports closer to broader television and digital audiences.

Marta

Román Tabanera

CEO | Potentiia

Marta

Román Tabanera

Marta Román Tabanera is Founder and CEO of Potentiia. A psychologist specialised in high-performance psychology and behavioural methodology, she has worked with elite athletes and organisations including the Spanish Olympic Committee, C.F. Monterrey and C.F. Pachuca, helping individuals and teams build discipline, resilience and sustainable performance under pressure.

Hector

Romero

CEO | FXP

Hector

Romero

Héctor Romero is CEO and co-founder of FXP, a startup helping sports properties turn fan data into monetisation opportunities with brands and commercial partners. With over 18 years’ experience in data, CRM, loyalty and customer experience, he has worked with organisations such as FMF, Chivas, Toluca and Boletomóvil. His work focuses on fan data strategies that drive sponsorship value, digital monetisation and stronger audience relationships.

Aldo

Sales

CEO | Playbook

Aldo

Sales

Aldo Sales is the Founder and CEO of Playbook, the leading sports-business media platform in LATAM, with over 25,000 subscribers, including top industry executives. He previously co-founded art-focused financial ventures and worked at Endeavor Mexico, supporting high-growth companies. Aldo holds an MBA from EGADE and a Master’s from Yale, where he earned multiple honors and delivered his class’s commencement speech.

Amer

Samad

Head of Operations | TheSportExchange

Amer

Samad

Entrepreneur and operator with experience building and scaling businesses across healthcare, real estate, and technology. Columbia Business School graduate.

Paulina

Sanchez

Empowerment Manager – South America | Plant-for-the-Planet

Paulina

Sanchez

Paulina Sánchez’s climate activism began after hearing Felix Finkbeiner’s call to action at COP16 in Cancún. Inspired, she helped bring Plant-for-the-Planet to Mexico, organizing talks, launching the country’s first Academy and becoming a Climate Justice Ambassador. Her work has taken her to several UN Climate Conferences. Today, as Regional Lead for Latin America, she empowers young changemakers through summits, academies, mentorship and forest restoration efforts.

Cesar

Sbrighi

Country Manager | NewC Sport

Cesar

Sbrighi

Country Manager at NewC Sport and sports business leader with 25+ years of experience managing international events, developing successful sponsorship projects, and driving revenue growth in the global sports market. Proven ability to lead and execute high-profile events such as 6 FIFA World Cups, Olympic Games, and 4 CONMEBOL Libertadores and Sudamericana Finals.

Memo

Schutz

Host and Commentator | TelevisaUnivision

Memo

Schutz

23 years of career, he joined Televisa Deportes in 2001. Participated in Univision’s first coverage of Super Bowl LVII. Host for the radio program MVS Noticas. Participated in the coverage of several World Cups, 18 Super Bowls, Olympic Games, Pan American Games, World Cups, Champions League and WWE and UFC fights. Additionally, he has covered MLB, NHL, PGA and LPGA Golf, F1, NASCAR, Boxing, Tennis and E-Games.

Kelly

Shouldice

Vice President Brand and Content | Northern Super League

Kelly

Shouldice

Kelly Shouldice is Vice President of Brand & Content at the Northern Super League, leading marketing, broadcast, content and communications. With 20+ years across sports, media and live entertainment, she has held senior roles at Corus Entertainment, the Canadian Football League and True North Sports + Entertainment, building audience-first strategies, storytelling platforms and high-impact partnerships.

Andrea

Sola

TV Host | TV AZTECA

Andrea

Sola

Andy Sola is a Mexican sports TV host and content creator known for her work with TV Azteca Deportes. Her career connects television, live sports coverage, digital content and brand collaborations. With a fresh, confident and relatable style, she has built a personal brand that blends sports, entertainment, social media and commercial influence.

Marc E.

Spiegel

Managing Member | Innovatio Capital – Querétaro FC

Marc E.

Spiegel

Spiegel is a serial entrepreneur and investor in sports and technology. After founding Rubicon Technologies, which scaled to 20+ countries, 500+ employees and over $700M in annual revenue, he created 502Circle, a leading NIL Collective for the University of Louisville. In 2023, he launched Innovatio Capital to invest in sports as an alternative asset class, later acquiring 100% of Querétaro FC in 2025.

Francisco

Suinaga

President | Deportivo Toluca FC

Francisco

Suinaga

Francisco Suinaga is President of Deportivo Toluca FC, former Liga MX President and former MLS executive. With 20+ years in business development, marketing and sports management, he brings experience in P&L management, brand positioning and growth strategy, combining analytical, negotiation and leadership skills across multicultural football environments.

Jorge

Taboada

Líder de Deportes | TikTok Latinoamérica

Jorge

Taboada

Jorge Taboada is responsible for the Sports content area at TikTok for Latin America, where he previously served as Director of Operations for Spanish-speaking markets. He has over 20 years of experience working in media and technology companies, leading digital transformation processes, and developing content partnerships, distribution strategies, new business models, and digital marketing and content strategies.

Javier

Tafich

Commercial Director | Club Tigres

Javier

Tafich

Commercial Director of Club Tigres, one of Mexico’s leading football clubs, where he has led commercial strategy for over four years. Before joining Tigres, he was part of the NBA’s Global Partnerships team for Latin America. He holds an MBA in Sports Business from the University of Oregon’s Warsaw Sports Marketing Center.

Javier

Tebas

President | LALIGA

Javier

Tebas

Javier Tebas Medrano, LALIGA President since 2013, holds a Law degree from the University of Zaragoza. His leadership has focused on financial control, collective audiovisual rights, internationalisation, innovation and data, while advancing the fight against piracy and violence, supporting women’s football and sharing LALIGA’s expertise to help football grow globally.

Zubair

Timol

Global Vice President, Culture | Meltwater

Zubair

Timol

Based in Dubai, Zubair Timol is a global executive and strategic advisor working across technology, elite sport and the luxury economy. With experience scaling tech companies from startups to IPOs, he focuses on culturally attuned commercial solutions. A recognised voice on AI, data and social media in football, chess and endurance sports, he has engaged with FIFA and Europe’s Big 5 leagues, and moderated dialogues with global figures including Ryan Reynolds.

Jair

Toledo

Jefe de Contenidos y confundador | El Míster

Jair

Toledo

Co-founder of El Míster, investigative journalist, strategist in content dissemination and editorial products. Winner of the Prende Ibero Scholarship 2015. He has a master’s degree in Communication and Journalism from Universidad Iberoamericana. Content Director at El Míster, writer for Olympics.com. I was Content Coordinator at Noticieros Televisa and Azteca Noticias.

Luis

Torres Septién

Managing Partner | Senn Ferrero Asociados Sports & Entertainment Mexico

Luis

Torres Septién

Partner-Director of Senn, Ferrero, Asociados México since 2019. He has extensive experience in Sports and Entertainment Law, Industrial Property, Arbitration and Litigation. He previously worked at Garrigues Sports & Entertainment and led the Sports & Entertainment Law area at Mijares, Angoitia, Cortés y Fuentes. He has participated in cases before the CAS, FMF, FIFA, CONCACAF, and various Mexican federal courts and tribunals.

Luis

Ureta

CEO | Sportian

Luis

Ureta

Luis Ureta is CEO of Sportian, Globant’s sports product division, where he leads growth strategies and digital experiences for fans and athletes through its sports operating system. He has overseen sports-specific products powered by centralised data and specialised AI agents for organisations worldwide. He previously held senior roles at Globant and has led high-growth digital companies for groups including Dentsu, Havas and Alibaba.

Andrés

Vaca

Conductor y Narrador | TelevisaUnivision

Andrés

Vaca

Carlos

Valenzuela

Vicepresidente | Club Tigres

Carlos

Valenzuela

Carlos Valenzuela is Executive Vice President at Club Tigres and a FIFA Women’s Football expert. With over 16 years of experience in professional football, including roles at Club América and Tigres, he has led initiatives across operations, strategy and organizational development. His work focuses on building integrated models that connect sporting performance with institutional strength, supporting the growth of women’s football through long-term vision.

Nicolás

Velasco

Director | NextEra Sport

Nicolás

Velasco

Nicolás Velasco is the Director of NextEra Sport and a recognized professional in the development of high-performance football players with international projection. His background in the sports industry includes professional experience in Spain, the United Arab Emirates, and the United States, where he has worked in high-level environments focused on talent development and elite football methodologies. His profile combines a global vision of modern football, sports leadership, and a strong international network, a

Nicolás

Vikonis

Area rendimiento mental | Self-employed

Nicolás

Vikonis

Sports psychologist and former professional footballer with 24 years of experience in elite competition. Specialized in combining evidence-based psychological approaches with firsthand elite level experience to optimize individual and collective performance. Adept at working collaboratively with coaching staff and sports management to foster mental resilience, athlete development and sustainable competitive success.

Isra

Villalpando

Executive Vice President, Commercial Operations & International Growth | On Location

Isra

Villalpando

Isra Villalpando is Executive Vice President, Commercial Operations & International Growth at On Location, the official hospitality provider for many of the world’s biggest sports and entertainment events, including FIFA World Cup 2026, the Olympic Games, Super Bowl, WWE and UFC. Previously, he founded a sports business consultancy, IV Sports, and held senior leadership roles at the IOC and IPC, overseeing global commercial programs, event operations, and corporate finance.

Grace

Ahrens

Grace

Ahrens

Vanessa

Alipio García

Vanessa

Alipio García

Ana

Arizabaleta

Ana

Arizabaleta

Enrique

Arrambides

Enrique

Arrambides

Mikel

Arriola

Mikel

Arriola

José Roberto

Arteaga Pérez

José Roberto

Arteaga Pérez

Jorge

Balandra

Jorge

Balandra

Alejandro

Barca

Alejandro

Barca

Past speakers at WFS Monterrey 2025

Past speakers at
WFS Monterrey 2025

Grace

Ahrens

Executive Director | Women in Soccer

Grace

Ahrens

Víctor

Alvarado

CEO/Founder- Spiel Consulting

Víctor

Alvarado

Mexican-born sports marketing strategist in Berlin. 25+ years connecting fans, brands, and football via digital innovation & strategy. Led “Mi Selección MX” digital growth (2014/2018 World Cups). At [current company in Germany] & Spiel Consulting, helping clubs/leagues engage fans, activate sponsors, and grow with data & creativity. Collaborated with Adidas, Coca-Cola, Movistar, Visa, FC Bayern. Leaders Under 40 nominee (Digital & Tech).

Ana

Arizabaleta

Founder | Catalizar

Ana

Arizabaleta

Enrique

Arrambides

Commercial Director Mexico – Nielsen Sports & Entertainment

Enrique

Arrambides

Enrique joined Nielsen Sports in early 2019, bringing to the table a background of over 15 years of market research as a consultant, a brand protection role for the Guadalajara 2011 Pan American and Parapan American Games, along with a strong commercial acumen for the sports business. He firmly believes that the professionalization of the sports commercial ecosystem is what will drive the greatest changes among rights holders, brands, and ultimately benefit fans.

Gabriel

Arrillaga

CEO – RK Experience Management

Gabriel

Arrillaga

CEO with 25+ years leading companies in hospitality, tourism, F&B, and experience management. Expert in HR, strategic planning, comms, and government affairs. Skilled in org development, talent, labor law, EHS, and managing complex transformations like M&As, startups, and downsizings. Experienced across hospitality, automotive, healthcare, energy, and oil & gas sectors, with a global mindset and strong change management capabilities.

Alfonso

Becerra Cid

Host City Operations | FIFA

Alfonso

Becerra Cid

Greg

Bobolo

Global Chief Revenue Officer – Tradable Bits

Greg

Bobolo

Greg Bobolo is Chief Revenue Officer at Tradable Bits, a global leader in fan engagement with long-standing partnerships across the NBA, MLB, MLS, NHL, NASCAR, and more. With 25+ years in media, sports, and entertainment, he has built or helped grow two of the world’s largest sports media networks, generating billions of views and millions in revenue.

Oscar

Brenes

CEO – ESA Technologies

Oscar

Brenes

CEO and Partner at ESA Technologies, we develop APP for soccer teams to connect with the fans. Began the ESA project in 2021 with more than 20 teams in LATAM. I live in Costa Rica born and raise. +25 year with experience in the Sports Betting industry. Civil Engineer and +20 years on C-Suite and Leadership roles.

Tatiana

Briseño

Agent Hub Specialist – TMJ

Tatiana

Briseño

She holds a Communication degree and a Master’s in Football Business from the Johan Cruyff Institute. Co-founder of CampeonasMX, recognized by FIFA in 2021, Victoria FC, and Leonas Cycling Club—each focused on empowering women in sport. She has served as Women’s Team Coordinator at Club León and Sporting Director at Club Pachuca Women. Currently, she’s an Agent Hub Specialist at TMJ, committed to creating safe, inclusive spaces for women in sports.

Gabriel

Bustamante

Collector – ÉPICA FUTBOL

Gabriel

Bustamante

Gabriel Bustamante is the founder of Épica Futbol Colección, one of Mexico’s top private football memorabilia archives, with 20,000+ items from legends like Pelé, Maradona, Messi, and Ronaldo. Based in Monterrey, Épica has featured in exhibitions like “Fútbol como pretexto.” Gabriel partners with clubs like Rayados and Tigres to share football’s legacy through storytelling, public displays, and cultural engagement.

Félix

Cambiasso

Director de Operaciones – Tigres UANL

Félix

Cambiasso

With 15+ years in football and global sports events, he has led strategic and operational roles at FIFA, Concacaf, and now Club Tigres UANL as Director of Sporting Operations. He’s managed 45+ major events in 25+ countries, including FIFA World Cups and Olympic Games. His expertise blends strategic vision, operational excellence, and a strong focus on stakeholder and guest experience across the international sports ecosystem.

Salvador

Carmona

Managing Partner – Driblab

Salvador

Carmona

Salvador Carmona graduated in Economics from the University of Arizona in 2012, in addition to obtaining a Master in International Management from IE Business School. After working for ESPN, the Spanish Basketball Federation and the NBA, he specializes in the field of advanced statistics founding Madribble, in 2016, for basketball professionals, and Driblab, in 2017, for football professionals.

Ana Paula

Carrillo

CDMX Host City Coordinator – FWC 26 CDMX

Ana Paula

Carrillo

CDMX Host City Coordinator FWC2026(TM) and Estadio Banorte New Business Director, Mexico’s most iconic stadium.

Rafael

Coronel

CEO – StayPro Group

Rafael

Coronel

Rafael Coronel is Founder and CEO of StayPro Group, a top talent agency in Mexico and LATAM representing elite soccer players, comedians, and creators. Since 2017, he’s led StayPro with a boutique approach to branding, image, and commercialization. A Harvard Business School alum in Entertainment, Media & Sports, he’s known for his innovation and vision, expanding StayPro’s reach across LATAM and the U.S. while launching new divisions in the sports and entertainment space.

Mariana

Cuellar

Premium Brands Director – AbinBev

Mariana

Cuellar

Marketing professional, result driven based on performance and creativity with experience in FMCG, consumer experience and innovation.

Rubén

Cuevas

Director de Marketing – Diablos Rojos, Toluca FC

Rubén

Cuevas

Rubén Cuevas (CMO – Toluca FC) I have worked for over 16 years in the sports industry, specifically at Deportivo Toluca Futbol Club, developing over the years in various areas such as marketing, sales, sponsorship, commercial, communications, content, social media, and fan experience. I hold a master’s degree in football administration from Johan Cruyff University in Mexico.

Mauricio

Culebro

President – TIGRES UANL

Mauricio

Culebro

With more than 20 years of leadership experience in the sports and entertainment industry, Mauricio Culebro is the President of CLUB TIGRES DE LA UANL. Before joining Tigres he was the Chief Operating Officer for the MEXICAN FOOTBALL FEDERATION and Mexico´s leader for the organization of the 2026 FIFA World Cup to take place in the United States, Canada and México. He was the President of CLUB DE FÚTBOL AMÉRICA from 2017 till 2019 where he also held different managerial positions for several years.

Regina

Dávalos

Directora Comercial | Ticketmaster México

Regina

Dávalos

Jorge

de la Vega Fernández

Chief Business Officer (CBO) – LaLiga

Jorge

de la Vega Fernández

Jorge de la Vega is Chief Business Officer at LaLiga since Jan 2024, after serving as Commercial & Marketing Director since 2020. He spent 13 years at Real Madrid C.F., working in sponsorship sales and activation. Earlier, he worked at IBM and Michael Page. He holds a Business degree from RCU María Cristina (Complutense University) and a Master’s in Sports Management from the Johan Cruyff Institute.

Andrés

Deyá

President – FAEVYT

Andrés

Deyá

Andrés Deyá is a tourism entrepreneur with over 30 years of experience, leading his family travel business and founding “Somos Argentina,” focused on sports tourism. Since 1995, he has held leadership roles in key industry associations, including AAVYTGBA and FAEVYT, where he currently serves as president for a second consecutive term.

Kristian

Dobrev

CEO | The FBA

Kristian

Dobrev

Javier

Doña

Advisor – Grandstand JD

Javier

Doña

Stadium and Sports Business Consultant with over 20 years of experience leading projects in top professional venues across LaLiga, Europe, and indoor arenas. He specializes in strategic planning, business model design, and commercial development of stadiums, participating in contest like the Santiago Bernabéu Stadium and leading the new Benito Villamarín Stadium project. He also in top programs such as Real Madrid Graduate School, Barça Innovation Hub, LaLiga Business School, and FIFA’s Club Management Diploma.

Partho

Dutta

Senior Principal – Populous

Partho

Dutta

Partho is a Senior Principal at Populous in New York, with 30+ years of global experience in large-scale sports, mixed-use, and urban design projects. He leads vision and strategy with a focus on sustainable design. His work includes the Arena das Dunas (2014 World Cup), FFR National Rugby Stadium, Camp Nou, New Perth Stadium, and renovations for 2026 World Cup venues like Estadio Azteca and Estadio BBVA.

Isabella

Echeverri

Board Member – Common Goal USA

Isabella

Echeverri

Former pro footballer, Olympic athlete & FIFA legend turned Telemundo broadcaster, investor & speaker. I break stereotypes in media, amplify women’s stories in sports, and advocate for visibility & equity. I share leadership & resilience lessons from competing globally. As an investor, I back athlete ownership. I co-founded Somos Equidad and serve on Common Goal USA’s board to drive gender equity & social impact in LATAM and beyond.

Josi

Eshkenazi

CEO – Soccer Media Solutions

Josi

Eshkenazi

Josi Eshkenazi is CEO of Soccer Media Solutions and a leading expert in sports and entertainment marketing. He’s an investor and strategic partner for Trebel in Mexico, managing exclusive ad rights and national promotion. Passionate about football, he has led major sports events and now promotes women’s football through the Camp3onas Tour, featuring top teams like FC Barcelona Femení, Club América, Tigres Femenil, and Chivas Femenil.

María del Rosario

Espinoza

Three-time Olympic Taekwondo medalist and Coach of the National ParaTaekwondo Team – Independent participant

María del Rosario

Espinoza

María del Rosario Espinoza is a legendary Mexican Taekwondo athlete from the state of Sinaloa. She is the only Mexican woman to have won three Olympic medals: gold (Beijing 2008), bronze (London 2012), and silver (Rio 2016). A world champion in 2007, she holds numerous international titles. She is currently the National ParaTaekwondo Coach and Technical Director of Taekwondo at the CONADE National Olympics 2025, inspiring future generations.

Pedro

Esquivel

President of Administration l Club de Futbol Monterrey (Rayados)

Pedro

Esquivel

Melody

Falcó

Directora General – Instituto Estatal de Cultura Física y Deporte

Melody

Falcó

Mexican former professional tennis player. Falcó, who won seven ITF doubles titles, represented Mexico at the 1998 Central American and Caribbean Games in Maracaibo, where she earned two silver medals. She played collegiate tennis for the University of Texas. She holds a Master’s degree in Public Administration and Public Policy from the EGAP (Educational Program for Public Administration) of the Tecnológico de Monterrey. Among his management achievements is the creation of INDE NL as a decentralized agency.

Morad

Fareed

Founder- FC Mother

Morad

Fareed

The passionate Founder of FC Mother, Morad Fareed is dedicated to utilizing football as a tool for community empowerment, youth development and life betterment. His vision centers on creating an inclusive and supportive environment for aspiring footballers and their families.

Janelly

Farías

Former footballer, Broadcaster & Studio Analyst, LGBQT+ rights and Women Sports advocate – TMJ

Janelly

Farías

Former pro footballer and Mexican National Team player, she’s a 2023–2024 Sports Emmy winner and a voice for LGBTQ+ awareness, featured in Wells Fargo’s “Mexican Pride” campaign. She has worked as a studio analyst for Telemundo, CBS Sports, and major tournaments like the 2023 FIFA Women’s World Cup and Concacaf events. Featured by The Guardian and BBC, she has also spoken at Harvard University.

Juan Pablo

Fernández

Comunicador – Pedrote Marketing

Juan Pablo

Fernández

Host, comedian and producer, with 25 years of experience in media such as TV Azteca, CNN, ESPN, radio red, Estadio W and radio fórmula.

Emily

Flores

CEO and Founder – Cripple Media

Emily

Flores

Emily Flores is the founder and editor-in-chief of Cripple Media, the first media company led by and for young disabled people. A journalist and creative strategist, she’s been featured in The New York Times, Teen Vogue, and i-D, and worked with Gucci, Instagram, and Google. Starting her career at 15, she set out to transform disability representation in media. Today, Cripple Media reaches 1.5M+ monthly readers with bold, inclusive storytelling.

Flores

Jesús

Administrative Director and Co-Founder – Apodaca Group

Flores

Jesús

Jesús Flores is Administrative Director and Co-Founder of Apodaca Group, one of Mexico’s top entertainment firms. He co-created Tecate Pa’l Norte in 2012 and expanded the group’s portfolio to include festivals like Live Out and Northside. He’s helped bring major artists like Paul McCartney to Monterrey and led the launch of a virtual Pa’l Norte during the pandemic. His leadership continues to shape Latin America’s live entertainment scene.

Joshua

Flores

Strategic Growth Lead LATAM | Tradable Bits

Joshua

Flores

Strategic Growth Lead for Tradable Bits in LATAM with a focus in advanced and data analytics responsible for the success of key partners and special projects that impact the sports tech ecosystem

Natalia

Gaitan

Founder – Somos

Natalia

Gaitan

Former captain of the Colombian National Team. Played in 4 FIFA World Cups, 2 Olympics, and for clubs in Spain, USA, Mexico, and Colombia. Holds dual bachelor’s degrees in Business Administration and International Business, and two master’s degrees in Sports Management and Social Responsibility. Co-founder of Fundación Somos, promoting gender equity through football. International speaker on leadership, teamwork, gender equity, and social development.

Sabrina

Galante

Business Development Director LATAM – Populous

Sabrina

Galante

At Populous, Sabrina leads business development across Latin America, expanding the firm’s regional presence. Originally from Argentina, she combines a global real estate and design marketing background with a passion for sport and community. She’s held senior roles and led campaigns for major projects in Dubai, London, the U.S., Mexico, and LATAM. Having lived in cities like NYC, London, and Madrid, she excels at building cross-cultural alliances and connecting vision with impact.

Álvaro

García

Data & Tech Global Partner – Hibrids

Álvaro

García

With over 20 years of experience, I specialize in leveraging technology to optimize and enhance key business processes. My vision is to drive digital transformation by aligning business needs with technology solutions to boost operational performance and growth. Expertise includes: Digital Business Cycle Management, Data-Driven Strategy, Retail & CRM Solutions, Project Management, Technology Leadership, Digital & Cultural Transformation, AI/ML, and more.

Samuel

García

Constitutional Governor – Government of the State of Nuevo León

Samuel

García

Samuel García is the Governor of Nuevo León since 2021. Born in Monterrey, he holds degrees in Law and Finance from ITESM and doctorates in Public Policy, Tax Law, and Constitutional Law. He served as a local Deputy (2015–2018) and Senator (2018–2020). A published author and speaker, he has taught Constitutional and Administrative Law at UANL and writes for various media outlets.

Alejandro

Gershberg

Consumer Connections and Draftline Director – AbinBev

Alejandro

Gershberg

I’m very passionate about sports, travel and music. I’m Mexican and I have lived in Spain and Israel. I worked in a social media agency and PepsiCo for two years. I love the creative process behind brands, to get people together for a better world and create amazing consumer experiences always seeking to entertain instead of interrupt. I believe my strength is to make things happen by turning ideas into reality. Worked with Brands like Bud Light, Michelob Ultra and Corona.

Guillermo

González

Director de Deportes – Multimedios

Guillermo

González

Vicepresident of the Sultanes of Monterrey and Fuerza Regia, Director of Multimedios Deportes

Héctor

González

Chief Operating Officer – Club America

Héctor

González

I have worked in soccer for 25 years, including vice president of two clubs and now president. I have also worked with Femexfut as general director of national teams, the referees’ committee, and the league’s internationalization. I work extensively with strategic planning, clear processes, KPIs and OKRs, teamwork, and a medium- and long-term vision.

Ramón

González

Global Client Partner Sr. – Sportian

Ramón

González

I’m Ramon Gonzalez, Senior Client Partner for North America at Sportian, based in Miami. I lead our work across the U.S., Mexico, and Canada, partnering with clubs, leagues, and venues to drive digital transformation through technology. My focus is on delivering innovative solutions across fan engagement, performance, and smart infrastructure — always aiming to create meaningful impact for both the business and the fan experience.

Jurgen

Griesbeck

President & Founder – Common Goal

Jurgen

Griesbeck

I believe in football’s power to foster radical collaboration and drive societal change. With Common Goal, we unite top social enterprises that integrate football into local solutions, accelerating community transformation. Our vision is for every child to have access to a safe space to play, learn, and thrive. Common Goal mobilizes leadership, influence, and resources from the football industry and beyond to make this vision a reality.

Sergio

Guerrero

Co-founder & Business Development Director – Fútbol Más

Sergio

Guerrero

For 18 years, Fútbol Más programmes have reached over 500,000 children in 15 countries across the Americas, Europe, Africa and the Middle East, strengthening communities through play and life-skills training. Co-founder and Business Development Director Sergio Guerrero now leads the organisation’s push into inclusive innovation, creating technology platforms that widen access to safe, structured sport for children in vulnerable contexts.

Mariana

Gutiérrez

Directora General – Liga MX Femenil

Mariana

Gutiérrez

Mariana is General Director of LIGA MX Femenil and leads Inclusion and Diversity efforts in LIGA MX. With nearly 15 years in women’s football, she co-founded Mexico’s 7-a-side women’s tournament in 2009 and has driven growth in both FMF and LIGA MX. She holds a degree in Textile Design, a coaching license, two Master’s degrees, and a Global Executive MBA from IE Business School.

Carlos

Guzmán

Disability-Accessibility Advisor (Americas)

Carlos

Guzmán

Carlos Guzmán is a specialist within the sports, entertainment and tourism industry with over 15 years of experience. He has worked for major sports organizations such as FIFA and IOC. Part of his expertise is as a consultant for stadiums and arenas, sports facilities and accessibility infrastructure. Currently he is Disability-Accessibility Advisor (Americas), Founder and owner of GuzVal Consulting and Stactium Sports.

Miguel

Hernández

Brand Director – Club Tigres

Miguel

Hernández

Strategist, creative and passionate about the world of brands. More than 15 years of experience serving in the creative industries. Currently the Brand Director of Club Tigres, leading marketing, communication, content, and social responsibility works.

Héctor

Herrera

Jugador de fútbol en Toluca FC – StayPro Group

Héctor

Herrera

Héctor is one of Mexico’s most respected footballers, known for his leadership at Atlético de Madrid and FC Porto, and as Houston Dynamo’s biggest signing. He holds the record for most UEFA Champions League appearances by a Mexican player. After 12 years abroad, he returned to join Toluca FC as a key figure. A symbol for Hispanic fans in the U.S., Héctor is a leader on and off the field and a powerful brand ambassador for the Latino community.

Martha

Herrera

Secretary of Equality and Inclusion – Secretariat of Equality and Inclusion

Martha

Herrera

Martha Herrera is Secretary of Equality and Inclusion for Nuevo León and leads the Equality for All People Cabinet. In 3 years, she helped cut extreme poverty by 50% and overall poverty by 34%. With 35+ years across sectors, she’s impacted 38.4M+ lives in 50 countries and led efforts in 5,000 communities. She has served on over 30 boards and advisory councils for civil society organizations.

Andrew

Hosmar

Senior Manager, Strategy & Analytics – San Diego FC

Andrew

Hosmar

Andrew Hosmar is a strategic leader leveraging data to drive transformation and growth at San Diego FC. He leads the Strategy & Analytics team, guiding a $100M+ business with a data-first mindset. Known for building high-performing processes and cross-team collaboration, Andrew enables decision-making with actionable insights. Before SDFC, he held data roles at New England Revolution and worked as a researcher for several MLS clubs.

Alejandro

Hütt

Host City Manager FIFA Monterrey – FWC26 Monterrey

Alejandro

Hütt

Alejandro Hütt is Host City Manager for Monterrey, a FIFA World Cup 26™ venue. With 20+ years in sports, he has led key roles at Monarcas Morelia, FC Juárez, and the Mexican Baseball League. Known for building strategic partnerships, fan engagement platforms, and major sponsorship deals, he has also consulted for CONADE on sports-education projects. His expertise spans brand development and social impact in sports.

Daniel

Infante

Football Agent & CEO of Elite IFM

Daniel

Infante

Football agent, lawyer & entrepreneur, CEO of Elite I. Football Management, number one agency in Spain dedicated to provide opportunities in LaLiga clubs for international players, academies and football clubs from all around the world. 230+ players only last season. Since 2014, has been working as an intermediary, advising on football clubs investment, international expansion of Spanish club branding and representing international football players in the Spanish market.

Olivier

Jarosz

CEO – Accessiball

Olivier

Jarosz

Olivier is a leading expert in football club strategies for mid-sized markets and CEO of AccessibAll, a non-profit focused on accessibility for disabled fans. He specializes in club insights, youth academy assessment, and stadium audit optimization across sports, business, and community activities. Before AccessibAll and LTT Sports, he led R&D at the European Club Association (ECA) for over 10 years, producing key publications on club management and youth development.

Jeff

Keas

Senior Principal – Populous

Jeff

Keas

Jeff is a Senior Event Architect known for blending design, purpose, and collaboration to shape global sporting venues and events. He bridges architecture and live experiences with creative, low-impact solutions, focusing on temporary structures that unite people without leaving a footprint. Trusted by clients for navigating complexity, Jeff values inclusive dialogue and lasting partnerships, seeing success not just in spaces built—but in the relationships formed.

Victoria

Kühne

CEO & Founder – Victoria Records

Victoria

Kühne

Victoria Kühne is a Grammy and Latin Grammy-winning producer, artist, and entrepreneur from Monterrey—Mexico’s first female producer to win both in the same year. She’s worked with artists like Morrissey, Peso Pluma, The Strokes, and directors like Alfonso Cuarón. Founder of Victoria Records and cofounder of Victoria Films, she now chairs the Santa Lucía International Festival. She’s been recognized by Forbes, Bloomberg, and Berklee College of Music.

Paola

Kuri

CEO – Fut Sin Género & Blue Women Pink Men

Paola

Kuri

La Wera Kuri is a leader in gender equality through soccer, founder of Fut Sin Género and Blue Women Pink Men, pushing women’s sports toward a powerful global future.

Olek

Loewenstein

Global President of Sports | TelevisaUnivision

Olek

Loewenstein

Pedro

López

Head Coach – Mexican National Women’s Team

Pedro

López

Pedro López is the head coach of the Mexico Women’s National Team. Formerly with Spain’s youth teams, he won the FIFA U-20 Women’s World Cup and UEFA U-19 Championship in 2022. Since joining Mexico in 2022, he has led the team to gold medals at the Pan American and Central American Games, and a historic win over the U.S. in the 2024 W Gold Cup.

Hugo

López-Velarde

Co-Founder & Co-CEO – Fillip

Hugo

López-Velarde

Hugo is an experienced finance and corporate development executive. He led Corporate Development at Amazon for Latin America, Europe, and MENA, where he executed strategic alliances and investments that enabled Amazon’s expansion into such regions. Previously, Hugo was a growth equity investor at Tresalia Capital and raised significant capital for Latin America’s fastest-growing companies at Credit Suisse. He holds an MBA from the Massachusetts Institute of Technology (MIT).

Eduardo

Lozano

Head of Futbol – Innovasport

Eduardo

Lozano

Responsible for the football strategy at Innovasport, with 8 years of experience in sports retail. Expertise in teams and league partnerships, driving growth through strategic collaboration and consumer-focused initiatives.

Edgar

Luna

Sponsors & Partnerships Coordinator – Atlas FC

Edgar

Luna

Mauricio

Magdaleno

CEO – Cluster de Turismo Monterrey

Mauricio

Magdaleno

Mauricio Magdaleno is General Director of the Tourism Cluster of Monterrey, a leading public-private-academic organization in Mexico. He specializes in destination governance and tourism strategy, and currently leads the transformation of Monterrey into a globally competitive destination through collaborative innovation and stakeholder alignment.

Jurgen

Mainka

Chief Tournament Officer Mexico | FWC2026

Jurgen

Mainka

David

Manllo

Director – OCV Monterrey

David

Manllo

David Manllo Valdés is the Executive Director of OCV Monterrey, where he leads efforts to position the city as a top destination for international events and tourism. An industrial and systems engineer, he has driven the success of major events like IRONMAN 70.3 and the UFI Americas Conference. His leadership has elevated Monterrey’s profile in Latin America’s event industry.

Valeria

Marín

Host, Analyst | TelevisaUnivision

Valeria

Marín

Agustín

Martínez

Editorial Sports Director – Multimedios

Agustín

Martínez

With 18+ years in media and sports marketing, he leads one of Mexico’s top multiplatform sports groups at Grupo Multimedios, overseeing editorial, commercial, and content strategies. He holds a Master’s in Football Business from the Johan Cruyff Institute and specializes in business development and consulting for teams and leagues. A passionate educator and speaker, he’s taught at top institutions and spoken at events like CNM2016 by Grupo Katedra.

Armando

Martínez

President – Club Pachuca

Armando

Martínez

Pachuca Club president since 2020, President of the Mineros Football Club from 2014 to 2020 and on the councelor of Banamex.

Maricarmen

Martínez

Secretary of Tourism – State of Nuevo Leon

Maricarmen

Martínez

Maricarmen Martínez is Secretary of Tourism for Nuevo León, Mexico, with 12+ years of experience in tourism, public relations, and event planning. She holds a degree in International Relations from UDEM and a Master’s in CSR from Universidad Regiomontana, plus diplomas in protocol, internationalization, and tourism innovation. She has led institutional relations in Monterrey and now also heads Fideicomiso Zaragoza and the Touristic Services Operator of Nuevo León.

Graciela

Mauad

Senior Program Development Manager – Special Olympics

Graciela

Mauad

Attorney, psychologist, and family mediator with over a decade of nonprofit experience. She led projects for adoptive and foster families, directed a therapy center for children with disabilities, and served as General Director of Panama’s National Secretariat for Children, Youth, and Families, reducing institutionalized children by 36%. She now leads early childhood, youth, and family programs at Special Olympics Latin America.

Héctor

Michel Flores

Host City Manager – WC GDL26

Héctor

Michel Flores

Héctor Michel is Host City Manager of Guadalajara for the 2026 FIFA World Cup. With experience at FEMSA, ALFA, Chivas, and Heineken, he specializes in innovation, sales, marketing, finance, and institutional relations. He holds a degree from ITESM, an MBA from USC, and executive training from Wharton and INSEAD. Passionate about travel, music, hiking, reading, and football, he’s married with two sons currently in university.

Alberto

Molina

Director of Operations – CF Monterrey Rayados

Alberto

Molina

Alberto Molina Caballero is the Director of Operations for C.F. Monterrey Rayados. He leads the operation of Estadio BBVA and the Training Center. With experience in major projects like the stadium’s construction and the FIFA World Cup 2026, he stands out for his strategic vision, leadership, and innovation in managing world-class sports facilities.

Santiago

Montes

Manager of Strategic Commercial Planning and Innovation – Club Deportivo Guadalajara

Santiago

Montes

Santiago Montes Escobar is Strategic Planning and Innovation Manager at Chivas, with nearly 15 years in sports marketing. He led ChivasTV and founded Chivas Esports, creating new digital revenue streams. A pioneer in content marketing, he developed the Brand Exploitation Model: The Digital League. As Chivas’ first digital creative, he helped shape fan engagement and digital strategy in Mexican football.

Alejandra

Morales

Directora General de la Corporación para el Desarrollo Turístico – Gobierno de Nuevo León

Alejandra

Morales

Ale Morales is General Director of the Corporation for Tourism Development in Nuevo León. A Political Science graduate from UANL, she has held roles in the State Congress, San Nicolás government, and civil group “Con Participación.” She also served as Director of Higher Education for Nuevo León and as Councilwoman in San Nicolás. Her work focuses on social programs and inclusion for all.

Rodrigo

Morales

Senior Vice President – Wasserman Mexico

Rodrigo

Morales

Rodrigo is SVP for Latin America at Wasserman since 2013, leading regional work for clients like the LA Rams, NBA, MLB, AT&T, and Liga MX clubs. Based in Mexico City, he oversees a team of 9. Previously, he was VP of Sponsorship & Marketing at Chivas USA and led commercial efforts for Chivas Guadalajara and Saprissa. He holds a degree in Industrial Engineering from Universidad Iberoamericana and an MBA from Instituto de Empresa in Madrid.

Chloe

Morgan

Head | She’s A Baller

Chloe

Morgan

Santiago

Muñoz

General Manager Mexico – Fever

Santiago

Muñoz

Santiago Muñoz is Managing Director at Fever Mexico, leading the platform’s growth through user experience innovation and live entertainment. Previously a manager at Bain & Company focused on Private Equity, he brings strategic insight to sports and entertainment. He holds an MBA from London Business School and an Economics degree from ITAM, blending data, UX, and passion for sports to engage new audiences.

José Antonio

Noriega

Presidente Deportivo – Club de Fútbol Monterrey

José Antonio

Noriega

José Antonio “Tato” Noriega (b. 1969) is a former Mexican footballer, known for his midfield role with clubs like Pumas, Monterrey, Santos Laguna, Tigres, Cruz Azul, and Morelia, where he won the Invierno 2000 title. He earned 6 caps with Mexico, winning the 1993 Gold Cup. After retiring, he worked as an ESPN commentator. In 2022, he became Sporting Chairman of Monterrey, contributing his experience to club management.

Alejandro

Ordaz

Director de Marketing y Revenue Management | Ticketmaster México

Alejandro

Ordaz

Rich

Orosco

Chief Brand Officer – Los Angeles Football Club

Rich

Orosco

Rich Orosco is Chief Brand Officer at LAFC with 25 years in entertainment, consumer products, and sports marketing. He led award-winning campaigns and won the 2018 MLS Marketing Executive of the Year. He was named to Adweek’s 2019 L.A. Brand Stars. Before LAFC, he co-founded menswear brand Exley, managed the Los Angeles Matadors (World Series of Boxing), and held senior marketing roles at Warner Bros. Television and CBS Paramount Television.

Juan Pablo

Ortuño

Presidente – The Good Group

Juan Pablo

Ortuño

Born near Camp Nou in Barcelona, he is a lifelong F.C. Barcelona member and President of The Good Group, a marketing and PR firm serving top brands in Mexico and the U.S. With a Business degree from Pompeu Fabra and further studies at Harvard and Stanford, he spent 14 years in investment banking before founding his firm. He actively works to preserve Barça’s ownership model and competitiveness through La Masia and club member initiatives.

Rommel

Pacheco

Ministro del deporte de México – CONADE

Rommel

Pacheco

Rommel Pacheco is Mexico’s current Minister of Sports. A former world champion diver with over 28 years of experience, he is a six-time Olympic finalist and three-time Pan American champion. A lieutenant in the Mexican Army, he holds degrees in Business and Human Capital Management. He also served as a federal congressman representing Yucatán. Pacheco has received numerous national and international awards and played a key role in designing physical activity policies during the COVID-19 pandemic.

Fernando

Palomo

Presentador – ESPN

Fernando

Palomo

Fernando Palomo leverages his vast experience in football to bring depth and key insights to his role as the lead commentator for LaLiga’s Spanish-language coverage. He has also hosted Fuera de Juego, the network’s most-watched international football show, since 2006.

Quentin

Paquelier

CMO | Club América

Quentin

Paquelier

Pedro

Parellada

CEO – DruID

Pedro

Parellada

I am Pedro Parellada, a computer engineer and entrepreneur with more than 25 years of experience leading projects that combine technology, data, digital identity, and customer knowledge. I have founded and managed companies such as One Way Clear and DruID, where I promote innovative solutions that connect data, people, and experiences in omnichannel environments, obtaining international recognition, high recurrence, and proven results.

Ricardo

Pasquel

Team President – York United

Ricardo

Pasquel

Born in Mexico City, with my degree in Business in Universidad Ibero Americana, I come from a family that has always been involved in soccer starting from my grandfather, uncle and father from players, team owners, president of clubs, to working on the FMF as general secretary and GM. We has a vision along with my brothers to pursue investment opportunity in the Canadian Premier League, by acquiring the club based in Toronto called York United.

Arturo

Pérez

Company President – Deportivo Toluca Fútbol Club, A.C.

Arturo

Pérez

Born in Mexico City, he is a distinguished lawyer and UNAM graduate with specialized studies in intellectual property. Beyond his legal career, he has made a strong impact in sports and currently serves as President and Board Member of Deportivo Toluca Fútbol Club. He has played a key role in the club’s institutional and athletic growth.

Ivan

Pérez

Founder & CEO – El Míster

Ivan

Pérez

Ivan Pérez is the Founder and CEO of El Míster, a content and consulting platform for the sports industry focused on innovation, trends, business, and sustainability. Co-author of the books Cuentos Mundialistas (Ficticia, 2010), Copa de las Fantasías (Centro Urbano, 2006), Juegos Olímpicos: Laboratorio del mundo (2021). Master’s in Digital Journalism from the University of Guadalajara and graduate of the Entrepreneurial Journalism Creators Program at the Newmark J School NYC.

Rodolfo

Ramirez

Sports Director – TV Azteca

Rodolfo

Ramirez

Rodolfo Ramirez Marquez has a degree in Communication Sciences since 2016 and is in charge of the direction of Azteca Deportes He has extensive experience in the sports industry, leading five World Cups, including the most current in Qatar 2022, which became a reference of success not only on television but also on digital platforms, in addition to Olympic Games and having the most famous brands in the Mexican industry at his command.

Mario

Rangel

Executive Director – Tritones Vallarta MFC

Mario

Rangel

Zineb

Rechiche

CEO – ZYA

Zineb

Rechiche

Born in Rabat, Morocco, Zineb Rechiche is a trailblazer in sports and business. A former footballer for clubs in France, Canada, Spain, the US, Switzerland, and the UAE, she also holds a Trilingual Finance Degree from HEC Montreal and studied at ICADE. Fluent in four languages, she joined GE’s Financial Management Program, later becoming Global Finance Director at Baker Hughes. Zineb is the first Arab female FIFA agent in the Middle East and leads ZYA, a player-founded agency.

Diego

Reyes

Futbolista – Club Tigres

Diego

Reyes

Diego Reyes is a Mexican footballer born in 1992, known for his composure, tactical awareness, and playmaking as a central defender. He debuted with Club América at 17, later playing in Europe for FC Porto, Real Sociedad, Espanyol, and Fenerbahçe, before joining Tigres UANL. A 2012 Olympic gold medalist, he also represented Mexico in the 2014 and 2018 World Cups. Reyes is admired for his discipline, leadership, and consistent performance on and off the field.

Iñigo

Riestra

Secretary General – CLO | FMF

Iñigo

Riestra

José

Riestra López

Head of Football – Orlegi Sports

José

Riestra López

José Riestra López holds a degree in International Business from Universidad Anáhuac. He began his career at INBURSA, then joined Club Santos Laguna in 2007, where he rose through roles in youth development and sports intelligence. He trained in Scotland with Celtic FC and earned a Master’s in Sports Management. In 2020, he became Executive President of Atlas FC, leading them to a historic back-to-back title. He now heads football at Orlegi Sports.

Francisco

Rodríguez

FWC26 MTY Rights & Commercial – FWC Monterrey Host City

Francisco

Rodríguez

Paco is the Host City Rights & Commercial Lead for the Monterrey Host City Organizing Committee for FIFA World Cup 26™. With 15+ years in sports and entertainment, he was key to Club Atlético de Madrid’s arrival in Mexico in 2017. He holds a degree in Communication Sciences and a Master’s in Sports Management. His background spans sports media, communication strategy, and commercial planning for major events.

Marisol

Rodríguez

Lider de Impacto Social – Club Tigres

Marisol

Rodríguez

Marisol Rodríguez is Social Impact Leader at Club Tigres, with 16 years in sports. She led the 2017 campaign to end homophobic chants at Tigres Stadium and drove initiatives that earned awards like SportBiz LATAM 2021 and the 2022 Latin American Social Leader Award. Through the Tigres Foundation, she advances ESG strategy via programs on education, equity, inclusion, and sustainability across Mexico.

Dorian Joaquín

Roldán

Director General – Lucha Libre AAA

Dorian Joaquín

Roldán

Dorian Roldán is CEO of Lucha Libre AAA and has spent 20 years turning it into a global brand across film, games, and live events. Named a top sports innovator by SportsBusiness International and one of Mexico’s most influential execs by Grupo Expansión, he’s also been featured by Forbes for four straight years. He holds a Law degree from ITAM, completed IPADE’s Executive Program, and is currently in Harvard’s OPM program.

Hector

Romero

CEO | FXP

Hector

Romero

Óscar

Romo

Director Sponsorships – Mastercard Latinoamerica

Óscar

Romo

Consumer-focused brand strategist with strong commercial acumen and global-local experience driving growth, innovation, and brand equity. Proven leader of high-performance teams in multicultural, matrix organizations. Skilled in brand activation, alignment, and external governance. Broad industry expertise spans consumer goods, lifestyle, financial services, sports, entertainment, and hospitality.

Luis

Rosas

CEO – Liga Primera (Nicaragua)

Luis

Rosas

Luis Rosas is the General Director of Liga Primera, Nicaragua’s top football league, since May 2019. He previously contributed as a consultant to its founding. A former footballer, he holds a Master’s from the IOC in Switzerland and a Sports Administration degree from the Johan Cruyff Institute. He leads efforts to professionalize Nicaraguan football and aims to position Liga Primera among Central America’s top competitions.

Juan Manuel

Rotter

CEO – Carrot Estrategia Deportiva

Juan Manuel

Rotter

Sports professional with more than 30 years of experience. Former national-team swimmer, coach at multiple international events, sports director in public and private institutions, sports analyst, and currently an entrepreneur.

Roger

Saldaña

General Counsel – Cemex SAB de CV

Roger

Saldaña

Roger Saldaña Madero is General Counsel and Secretary of the Board at Cemex. He joined in 2000 and was named General Counsel in 2017. A Harvard Law graduate, he has held legal roles at Cydsa, Mexico’s Ministry of Finance, and Fried Frank in New York. In 2025, he was elected alternate director at GCC. He actively engages with the UN Global Compact on Corporate Governance and was a speaker at its 2023 Summit, also serving as an observer at UNCAC’s 10th session.

Aldo

Sales

CEO | Playbook

Aldo

Sales

Consuelo

Sanchez

Tourism Deputy Director – Florida’s Sports Coast

Consuelo

Sanchez

Consuelo Sanchez has led Florida’s Sports Coast/Pasco County to global prominence since 2015. Now Deputy Director of Tourism, she was named 2024 Florida Sports Tourism Professional of the Year and 2025 Woman to Watch in the Event Industry. With 20+ years of experience, she drives key initiatives, secures events, and promotes inclusive tourism, backed by certifications in strategy, hospitality, and autism travel. Originally from Colombia, she is a leader in sports tourism.

Gabriel

Saucedo

CEO – Puebla FC

Gabriel

Saucedo

29 years of experience in finance and operations in Soccer Industry.Monterrey

Maximilian

Schindler

Senior Director BVB Americas – Borussia Dortmund

Maximilian

Schindler

Maximilian Schindler is Senior Director USA for Borussia Dortmund at SPORTFIVE, based in New York City. He leads the club’s international partnerships in the U.S., aiming to position BVB as a top European football brand in the region. His work includes developing commercial deals, media collaborations, youth programs, and fan engagement across the U.S. and Germany.

Melissa

Segura

Secretary of Culture – Government of the State of Nuevo León

Melissa

Segura

Melissa Segura Guerrero is the first Secretary of Culture of Nuevo León and a key member of the state government’s cabinet. With over 23 years in public service, she leads cultural policy and oversees major institutions like CONARTE and 3 Museos. She holds a PhD in Communication and Sociology and has participated in international cultural leadership programs across the UK, France, and Spain.

Toy

Selectah

Music Producer – Worldwide Records

Toy

Selectah

Toy Selectah is a Mexican DJ, producer, and curator known for fusing Latin genres with global sounds. He began with Control Machete in the ’90s and later shaped the global rise of reggaetón as A&R at Machete Music. He’s collaborated with artists like Los Angeles Azules, Café Tacvba, Calle 13, and M.I.A. A consultant for brands like Heineken and Red Bull, he continues to innovate at the intersection of music, culture, and community, bringing Mexican sound to global stages.

Héctor

Sepulveda

Partner – Nazca

Héctor

Sepulveda

Héctor is a serial entrepreneur who has founded seven companies with three successful exits. He co-founded Intangible (Mexico’s first minority-focused company builder), Nazca (VC backing Kavak, Albo, Jüsto, and more), and Joystick Ventures (gaming IP investment). In 2023, he co-founded Fillip, acquiring major sports and entertainment IPs like Kings League and Lucha Libre. He’s a Global Endeavor Entrepreneur, Industrial Engineer from Ibero, and holds an OPM from Harvard.

Jorge

Setoain

Innovation Economy – JP Morgan

Jorge

Setoain

Jorge Setoain is VP at JPMorgan Chase’s Innovation Economy Group, connecting tech entrepreneurs with global peers and investors. He previously held VP roles at Silicon Valley Bank, Citi, and Morgan Stanley, focusing on wealth management and digital strategy. He’s also advised firms like Telam Global Partners and 32 Advisors. Jorge holds a degree from Universitat Pompeu Fabra and a Master’s in Venture Capital and Private Equity from Columbia Business School.

Danielle

Smith

Vice President – The Collective

Danielle

Smith

Danielle Kushner Smith es vicepresidenta de The Collective en Wasserman, donde lidera iniciativas globales para impulsar el poder de las mujeres en el deporte, la música y el entretenimiento. Con una trayectoria que abarca la consultoría de marcas, la docencia en UNC-Chapel Hill y el liderazgo en organizaciones sin fines de lucro, también impulsa el deporte juvenil y la equidad de género a través de la investigación y programas comunitarios en Raleigh, NC.

Giovanni

Solazzi

Vice President and General Director – Cancún FC / Blue Crow Sports Group

Giovanni

Solazzi

Football executive and sports investment strategist with experience working for football ownership groups in Europe, the US and Latin America. I’m part of the Founding Team of Blue Crow Sports Group and I’ve built Cancún FC, the NewGen Club.

Yolanda

Sosa

President – FUMUDE

Yolanda

Sosa

Yolanda Sosa is an international speaker, analyst, and trailblazer in mental health, gender violence prevention, and women’s leadership in sports. As President of Fundación Sin Fronteras Pro Mujer y Deporte FUMUDE and Assistant Director of the Center for Autism and Early Childhood Mental Health at Montclair State University (USA), she leads transformative initiatives for safe, inclusive, and equitable environments in athletics.

Javier

Tebas

President | LALIGA

Javier

Tebas

Honey

Thaljieh

Public Relations Manager – FIFA

Honey

Thaljieh

Honey Thaljieh is a trailblazer in global football and a fierce advocate for equality and human rights. As co-founder and first captain of Palestine’s women’s national team, she broke barriers and inspired a generation. The first Middle Eastern woman to earn the FIFA Master and join FIFA leadership, she now drives change through football—promoting peace, inclusion, and empowerment in conflict zones worldwide as a global speaker and ambassador.

Adam

Thomas

Executive Director – Florida’s Sports Coast

Adam

Thomas

Adam Thomas is the Tourism Director for Pasco County’s Destination Marketing Organization. With over 12 years of experience, he has led marketing efforts for Pasco and Citrus Counties, rebranding them as Florida’s Sports Coast and The Manatee Capital of the World. He holds a BS in Business with a Hospitality Certificate and the CDME accreditation. Before his tourism career, he played professional baseball for 12 years across four MLB organizations and three continents.

Zubair

Timol

Global Vice President, Culture | Meltwater

Zubair

Timol

Federico

Tong

President – Peruvian Institute of Sports

Federico

Tong

President of the Peruvian Sports Institute (IPD), he leads the 2025 Bolivarian and 2027 Pan Am Games. With 25+ years in public policy and international cooperation, he’s held top government roles including Minister of Development and led UNODC projects. He holds two MBAs and has studied in Peru, the U.S., China, Brazil, and Spain. A State Dept. and NDI fellow, he’s also an international speaker and published author.

Melissa

Torres

Director of Communications and Marketing at COPAME – Mexican Paralympic Committee

Melissa

Torres

She is a journalist specializing in sports communication and marketing, with a focus on disability sports. With a degree in Communication and Journalism from UNAM and diplomas in Digital and Sports Marketing, she is currently Director of Communications and Marketing at the Mexican Paralympic Committee. She leads media, sponsorship, and event coverage strategies, playing a key role in boosting the visibility and impact of the Paralympic movement in Mexico.

Luis

Torres Septién

Managing Partner | Senn Ferrero Asociados Sports & Entertainment Mexico

Luis

Torres Septién

Sara

Toussaint

CO-CEO & Head of TMJ Catalyst – TMJ

Sara

Toussaint

CO-CEO & Head of TMJ Catalyst, Sara is a co-owner of the NWSL’s NC Courage. Former managing director at underdog venture team. Before that she served as Vice President of Sponsorships & Brand Engagement at Wells Fargo, overseeing several sponsorships including Major League Soccer and the Mexican National Team.

Everardo

Valdez Treviño

Director de Relaciones Institucionales y Medios | Club de Fútbol Monterrey

Everardo

Valdez Treviño

Everardo Valdez Treviño is Director of Institutional Relations and Media at Club de Fútbol Monterrey, where he has spent nearly two decades leading communications, reputation management and stakeholder relations. With a degree in Social Communication from Universidad Regiomontana, he has played a key role in the club’s institutional evolution and international outreach. His work focuses on strategic communication, community connection and organisational culture.

Cecilia

Vales

Founder & Director – She Wins Mexico

Cecilia

Vales

Cecilia Vales has 12+ years of experience using sport as a tool for education and development, empowering girls and women from underserved communities across Latin America and the Caribbean. She has worked in Argentina, Bolivia, Colombia, Jamaica, Mexico, Nicaragua, Spain, and the U.S. Cecilia contributed to the UN Women Sports for Development section and the eQuality Football Workshop with Valencia CF. She holds a BA in International Relations and an MPA from NYU Wagner.

Nicolás

Velasco

Director | NextEra Sport

Nicolás

Velasco

Arturo

Villanueva

Soccer Director – CDI

Arturo

Villanueva

Sports are my passion, profession, and calling. With 14+ years in sports brands, clubs, and TV, I’ve led with a hands-on approach, hiring top talent and driving excellence on tight budgets. I’m proud of taking Querétaro from #16 to titles and developing 11 first-division players. I also signed Ronaldinho. Now at Chivas, I focus on growing the brand in the US. I’m always open to new opportunities where I can create impact and deliver results in the sports industry.

Juan José

Villarreal

Partner and COO – RK experience managment

Juan José

Villarreal

Entrepreneur with 15+ years in the F&B and live events sectors, managing attendee experiences at major sports, music, and cultural events. Skilled in brand creation, product implementation, and trend-driven solutions. Expert in ticketing, merchandise, and cashless systems. Strong focus on KPIs to boost sales, optimize operations, and enhance customer satisfaction in the entertainment and large-scale events industry.

Rodrigo

Yavarone

Head of Business Development, Image & Communication – CF Cruz Azul

Rodrigo

Yavarone

Rodrigo is a strategic and results-driven executive with over 10 years of experience in business development, partnerships, and commercial leadership within the sports and media, including experiences at Valencia CF, Copa del Rey, World Padel Tour, Club Nacional de Football. Rodrigo brings an extensive international experience across various fields such as account management, activation, strategy, sales and negotiation, international events, research and data analysis, image rights and OTT services.

Grace

Ahrens

Grace

Ahrens

Víctor

Alvarado

Víctor

Alvarado

Ana

Arizabaleta

Ana

Arizabaleta

Enrique

Arrambides

Enrique

Arrambides

Gabriel

Arrillaga

Gabriel

Arrillaga

Alfonso

Becerra Cid

Alfonso

Becerra Cid

Greg

Bobolo

Greg

Bobolo

Oscar

Brenes

Oscar

Brenes

World Football Summit Speakers

World Football Summit
Speakers

Since 2016, WFS has welcomed the football industry leaders who are shaping the future of football.

El deporte tiene esa capacidad única

para unir diferentes lenguajes y

culturas, sirviendo como esa gran

herramienta de transformación.

Rommel Pacheco

Ministro del Deporte de México – CONADE

Proponemos una candidatura

responsable, nuestros estadios

tendrán mucha vida después

del Mundial 2026.

Iñigo Riestra

Secretary General & CLO – FMF

Hemos definido tres pilares para

nuestro proyecto de legado:

Infraestructura, Medio ambiente

y Educación.

Alejandro Hütt

Host City Manager – FWC26 Monterrey

If you don’t build diversity into

your company strategy, you’re

leaving money on the table.

Grace Ahrens

Executive Director – Women in Soccer

Generalmente los jugadores extranjeros más protagonistas de la Liga siempre son de Latinoamérica.

Jorge de la Vega

Chief Business Officer – LALIGA

El mundial es la plataforma de amplificación de una marca de país, de ciudad, de gobierno estatal más grande que existe.

Jurgen Mainka

Chief Tournament Officer Mexico – FWC2026

El fútbol femenino al final es una muestra de los pasos que van dando los distintos países en el empoderamiento de la Mujer.

Pedro López

Head Coach – Mexican National Women’s Team

Hay un área de oportunidad de crecimiento en el fútbol mexicano muy amplia, tanto en lo deportivo como en lo comercial.

Diego Reyes

Jugador de Fútbol Profesional – Club Tigres

El deporte tiene esa capacidad única para unir

diferentes lenguajes y culturas, sirviendo como

esa gran herramienta de transformación.

Rommel Pacheco

Ministro del Deporte de México – CONADE

Proponemos una candidatura responsable, nuestros

estadios tendrán mucha vida después del Mundial 2026.

Iñigo Riestra

Secretary General & CLO – FMF

Hemos definido tres pilares para nuestro proyecto de legado:

Infraestructura, Medio ambiente y Educación.

Alejandro Hütt

Host City Manager – FWC26 Monterrey

If you don’t build diversity into your company strategy,

you’re leaving money on the table.

Grace Ahrens

Executive Director – Women in Soccer

Generalmente los jugadores extranjeros más

protagonistas de la Liga siempre son de Latinoamérica.

Jorge de la Vega

Chief Business Officer – LALIGA

El mundial es la plataforma de amplificación de una marca de país,

de ciudad, de gobierno estatal más grande que existe.

Jurgen Mainka

Chief Tournament Officer Mexico – FWC2026

El fútbol femenino al final es una muestra

de los pasos que van dando los distintos países

en el empoderamiento de la mujer.

Pedro López

Head Coach – Mexican National Women’s Team

Hay un área de oportunidad de crecimiento en el fútbol mexicano

muy amplia, tanto en lo deportivo como en lo comercial.

Diego Reyes

Jugador de Fútbol Profesional – Club Tigres