WFS Mexico City:
Where the Americas turn regional strength into global impact

Mikel Arriola es un abogado y directivo mexicano, actualmente Presidente Ejecutivo de la Liga MX y Comisionado Presidente de la Federación Mexicana de Fútbol (FMF), cargos desde los cuales lidera la administración del fútbol profesional en México a nivel de liga y federación.

Executive with 30+ years of experience across media, sports, telecommunications, and entertainment. He built most of his career at Grupo Televisa in strategic roles spanning commercial, content, and business development. He was President of Club América, CEO of Pay TV at izzi and Sky, and now serves as CEO of Host City Mexico City, leading projects tied to the FIFA World Cup 2026 in Mexico City.

Marketing leader with 25+ years of experience in brand strategy, advertising, and omnichannel marketing. Currently leading integrated communications at Kellanova LatAm, he has worked with global brands including Coca-Cola, Kellogg’s, McDonald’s, Samsung, and Volkswagen. Awarded at Cannes Lions, Effie, and Clio, he is passionate about creativity as a driver of innovation.

Mary Connor is CEO of Common Goal, the global collective using football to help young people play, learn and thrive. Formerly streetfootballworld, Common Goal has, since 2002, united high-impact organisations, purpose-led brands, athletes and supporters to power football for good in 117 countries. Appointed CEO in 2026, Mary is a former professional footballer and former Executive Director and Co-Founder of Soccer Without Borders.

Corinne Counsell leads Community & Social Impact at Gotham FC, reigning NWSL Champion. Since launching the club’s impact platform in 2024, she has built programmes connecting community stakeholders and brand investment with measurable outcomes, including Keep Her in the Game, presented by Dove, which reached 1,700+ girls in year one and aims to engage 10,000 by 2028.

Great career as a sports journalist for more than 20 years.​ Coverage of 5 FIFA World Cups (1990, 1994, 1998, 2002 and 2006).​ Coverage of the Olympic Games from 1988 to 2008.​ Full coverage of Mexican soccer, baseball and Olympic sports.​

Paola Kuri Semán, also known as “La Wera Kuri,” is a changemaker using sport as a force for cultural transformation. As the founder of Fut Sin Género, she played a key role in driving the rise of women’s football in Mexico. Today, through Blue Women Pink Men, she challenges gender norms in public spaces, blending sport, art, and storytelling to reshape who plays, who belongs, and who leads in the game.

Kely Nascimento is the founder of The Impact Game and co-founder of Hadaf Global, working across the Americas, Europe, and the Middle East. She specializes in narrative strategy, helping organizations define how they show up in the world. With deep cross-cultural experience, she works with foundations, leagues, governments, and global institutions at the moments when identity, strategy, and story need to align. She is also an activist and public speaker championing gender and race equity in sport.

After earning a Master’s in Public Affairs from SciencesPo Paris, Quentin pursued Sports Management with degrees in Sports Law & Economics (CDES, Limoges) and an MBA from the Real Madrid Graduate School. He began his career at Red Star FC as Marketing & Comms Manager, then interned at Real Madrid. He worked in Puebla with a sports agency and the Mexican FA, joined Club América as Comms & Marketing Director, moved to Meta in 2019, and returned to Club América as CMO in 2022.

Stefano Petruzzo is CEO of Les Marseillaises (OM Women) and former Strategy Director at Liverpool FC under FSG, where he led digital transformation during a period when the Club doubled revenues and won the Premier League and Champions League. At OM Stefano secured promotion in 8 months, launched a new brand identity and drew 35,000 to the Vélodrome in the first season back to the Première Ligue. He has led turnarounds across sports, fashion and hospitality in Europe, Latin America and Africa.