WFS Mexico City:
Where the Americas turn regional strength into global impact

WFS Mexico is the strategic meeting point where the scale and ambition of North American football meet the deep-rooted tradition and competitive identity of the South. It’s the platform where professionals across the region harness innovation and collective momentum to accelerate growth and international influence. This is where the Americas turn regional strength into global impact, just days before the World Cup puts Mexico and the region in the spotlight.

3-4 June 2026 – World Trade Center

Key Figures

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Past Speakers

Grace

Ahrens

Executive Director – Women in Soccer

Grace

Ahrens

Grace Ahrens is the Executive Director of Women in Soccer, an organization committed to creating opportunities for women and people with underrepresented gender identities who work (or want to work) in soccer. Growing up in Mexico and with over 10 years of experience in workforce development, branding and media, she brings a deep understanding of diversity and expertise in driving inclusive solutions.

Mikel

Arriola

Commissioner – FMF

Mikel

Arriola

Mikel Arriola, born in Mexico City, holds a Law Degree from Universidad Anahuac del Norte, a master’s in Public Policy from LSE, and a master’s in Law from the University of Chicago, which awarded him the Professional Merit Award in 2017. His public sector career began in 2002 as Litigation Coordinator for Banrural. He served in various roles, including Compliance Officer at Rural Financial, and held several positions in the Finance Ministry (SHCP).

Jero

Freixas

Muchachos FC President and content creator – NSN Never Say Never

Jero

Freixas

Jero Freixas es un creador de contenido argentino que comenzó como un estudiante de teatro aficionado al fútbol y que saltó a la fama durante Copa del Mundo de Rusia 2018 gracias a un divertido video de tres minutos que se hizo viral en el que mostraba su pasión desmedida por el fútbol.

Mariana

Gutiérrez

Directora General – Liga MX Femenil

Mariana

Gutiérrez

Mariana is General Director of LIGA MX Femenil and leads Inclusion and Diversity efforts in LIGA MX. With nearly 15 years in women’s football, she co-founded Mexico’s 7-a-side women’s tournament in 2009 and has driven growth in both FMF and LIGA MX. She holds a degree in Textile Design, a coaching license, two Master’s degrees, and a Global Executive MBA from IE Business School.

Olek

Loewenstein

Global President of Sports – TelevisaUnivision

Olek

Loewenstein

Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more.

Jurgen

Mainka

Chief Tournament Officer Mexico – FWC2026

Jurgen

Mainka

Jurgen currently serves as the Chief Tournament Officer, Mexico, FIFA World Cup 2026™, where he leads the tournament’s strategy and planning for the Host Country and its three Host Cities of Guadalajara, Monterrey, and Mexico City. Jurgen is part of FIFA’s Executive Team across Canada, Mexico and the United States that is charged with delivering the biggest FIFA World Cup™ ever in 2026.

Peter

Moore

Owner – Santa Barbara Sky Football club

Peter

Moore

Currently the Owner of Santa Barbara Sky Football Club, Peter Moore brings his vast experience from many leadership roles in major sports and entertainment brands like Liverpool FC, EA Sports, etc to the local football scene. His passion now lies in building a successful and community-focused club.

Rommel

Pacheco

Ministro del deporte de México – CONADE

Rommel

Pacheco

Rommel Pacheco is Mexico’s current Minister of Sports. A former world champion diver with over 28 years of experience, he is a six-time Olympic finalist and three-time Pan American champion. A lieutenant in the Mexican Army, he holds degrees in Business and Human Capital Management. He also served as a federal congressman representing Yucatán. Pacheco has received numerous national and international awards and played a key role in designing physical activity policies during the COVID-19 pandemic.

Heidi

Pellarano

Chief Commercial Officer – CONCACAF

Heidi

Pellarano

Responsible for leading the Commercial division. In this capacity, Pellerano is responsible for developing and managing strategic partnerships to maximize the commercial opportunities of the organization. She has direct oversight of the departments of Strategy, Business Development, Partnership Marketing, Digital and Emerging Technologies, Media Distribution, and Broadcast Productions. She is also a member of the executive leadership of the Confederation.

Iñigo

Riestra

Secretary General / CLO -FMF

Iñigo

Riestra

Iñigo holds a Law degree from Universidad Anáhuac and master’s degrees in Corporate Law (Universidad Panamericana) and International Sports Law and Management (ISDE, Madrid). He worked nearly 10 years as a corporate lawyer, focusing on contracts, debt placements, and regulatory compliance. He joined FMF in 2013 as Manager of International Affairs and became Director in 2015, representing FMF before FIFA, CONCACAF, and the Court of Arbitration for Sport.

Davor

Šuker

Soccer Hall of Fame

Davor

Šuker

Davor Šuker, born in 1968 in Osijek, Croatia, is a legendary striker and Croatia’s all-time top scorer with 45 goals in 68 matches. He starred at the 1998 FIFA World Cup, winning the Golden Boot and leading Croatia to third place. At club level, he played for NK Osijek, Dinamo Zagreb, Sevilla, Real Madrid, Arsenal, West Ham, and 1860 Munich, scoring 203 goals in 448 appearances. He later served as president of the Croatian FA (2012–2021) and was named to the FIFA 100 by Pelé.

Javier

Tebas

President – LALIGA

Javier

Tebas

Javier Tebas Medrano (San Jose, Costa Rica, 1962), of Spanish nationality, holds a degree in Law from the University of Zaragoza. He has been a practising lawyer since 1987 and founded his own legal firm, specialising in Company Law and, subsequently, in sports and bankruptcy law. Tebas’s direct involvement in football began in 1993, when he was named president of Sociedad Deportiva Huesca, a position he held until 1998 (a period during which the club competed in Spain’s Tercera Division and Segunda Division B).